TAG Jewelers is top notch…read more They are not just jewelers, they are problem solvers. They buy and sell jewelry, precious metals and antiques, but also can have jewelery made in any style. Basically, you go in and tell them what you need, and they make you happy. My first experience was buying wife's wedding engagement ring. They were recommended by a friend. They were honest about quality and cost, and sold me a GIA registered diamond. My wife loved the ring so much, we returned for our wedding bands and diamond necklaces for the bridesmaids. I've since returned for a "travel" wedding band for my wife, and my father has also bought jewelry from TAG. I would recommend TAG to anyone for any jewelry purchase. There is not a lot in the store, but they will tell you this keeps down their overhead...and thus their prices.

Pay really low on gold... super arrogant too. I got offered 30% more by another place. Do not…read morerecommend.

2 accent diamonds were lost from my barely 3 year old ring. I sent it in to have the 2 accent…read morediamonds replaced, and I was quoted over $500 to repair the $700 ring! Ludicrous. Disappointed. I believed in the company before I had this experience . Show less

I shop highend and I decided to local because Buffalo has no options. The associate looked me up…read moreand down, yes I wore my work clothes. I recommend anyone to just shop online, I lost my Tiffany's cleaning cloth I should of been patient and ordered online. I know better now. I can see why it wasn't busy.

I cannot give this location a higher recommendation!…read more If you live in WNY do yourself a favor and shop here. This is a true , multigenerational family run business. My parents and I have made periodic purchases from them for decades. They have true jewelers who work there - not just sales staff. My most recent trip was for some replacement watch batteries. Several more convenient "mall jewelers " near me (you know the usual suspects) said they'd have to send out the watches - would take 4-6 weeks . Firths replaced the batteries in 30 min while I waited at 1/4 of the price. Fantastic service and outstanding value.

Firth's Jewelers is an amazing store. Everyone who works there is so welcoming and professional and…read moretreats you with the utmost respect whether you come in to buy a diamond ring or just need help fixing your favorite pics of jewelry whether it be real or just costume jewelry.They are a class act!

I have an inexpensive watch that needed a new watch band, but the width is unusually narrow…read more Brought it here, and they had a few bands for me to choose from, where a few other stores had nothing at all. Don't know the man's name, but as others have noted, I wasn't rushed, he was very patient, and, in the end did me a big favor. As a result of such outstanding customer service, I will go back, with an antique necklace that is missing a stone and I haven't been able to find one to match. I don't know what the other customer in the store bought, something in a small box, but the festive wrapping job the female employee did was first class! Concern: This section of Main St has almost no businesses any more, not in the mall, nor on the street (even the dollar store, CVS and Rite Aid have left). They're not certain how much longer they'll be able to stay in business due to the lack of foot traffic without other businesses nearby and with so many workers now working from home. Please patronize them before it is too late!

Very helpful and staffed by craftsmen (and women)…read more Knowledgeable! We're able to drill holes fora new watch band and can work the mechanisms inside your watch and jewelry

I was so impressed by the kindness and fantastic service! Even though I didn't end up getting any…read morework done, I'll definitely be recommending them to others based on what I experienced.

I bought a beautifully designed 14K gold ring from Aurum. Paul designed and made the ring himself…read more I bought "on faith" since I live in California and had to trust my instincts, research on this jeweler, and on-line reviews. Before placing the order, I requested that the ring be sized down a 1/2 size - and Paul didn't hesitate to offer this service. The ring fits perfectly, is very high quality and appraised slightly above what I paid for it - so, Aurum's pricing is very fair and reasonable. I wouldn't hesitate to purchase another piece from Paul and his team.

Best most professional jewelry store in WNY, Tom is a great and honest person...NO B.S,,if u want…read morehonesty and fairness. ,,,this is your man...!!!!

Absolutely love these guys, so polite , extremely efficient, definitely can trust them been gone to…read morethem for a couple years couldn't ask for a finer jeweler. Thanks so much for treating customers as nice as you do with respect and very knowledgeable.

In what was for years a wholesale bagel making spot there are now two new businesses. They even…read moreconnect inside. One is a jewelry shop call E Daly Design. The other seems to be a hairdresser. Presumably they know each other, but that's an assumption on my part. She (E stands for Elizabethh according to her business card) makes all her own things. Gold and silver based mostly. With unusual pieces to hang from the necklaces. Very unique and interesting earrings. At a glance pricing looked reasonable. This was an impulse stop on my way to Daily Planet, and it was pretty busy when I was there. I'll be back after the holiday rush to take a closer look. Street parking.

For Christmas I was gifted the most elegant, delicate and beautiful earrings and necklace. E. Daly…read moreDesigns handcrafts timeless jewelry that came in a thoughtful little package for an awesome price. All parts are made in the USA, and some special pieces from Italy! Every detail of the design and in the store is gorgeous and tasteful. I could wear them for life, and I want more!

Our experience was enhanced by friendly, attentive, knowledgeable, caring staff. Would highly…read morerecommend.

I have purchased gold bullion and recommend their Retail sales division which sells to non-dealers…read more They sell at spot plus a reasonable add based on what you purchase. The best part is that they guarantee that they will buy back any gold they sell at the spot price. I found the other reviews were unfair and usually don't do reviews but wanted to undo some of the harm done by them.