Allison was the sweetest stylist! She helped me understand my hair type and gave me helpful tips on how to manage my hair. She's extremely talented and I will be coming back! read more

Theory The Pleasanton Salon - Blow Dry/Out Services Near Me - Pleasanton, California

I came in for a haircut and blow dry, and I walked out absolutely loving my hair! The service and quality were exceptional from start to finish. I will definitely be coming back--highly recommend booking here! read more

I highly, highly recommend going to see Liza at Theory Pleasanton for your hair! She is incredibly talented and meticulous with my hair. I have gotten my balayage and highlights done with her twice now and my hair cut multiple times, and I have truly never been so happy when leaving a salon! The blend she does is seamless and always comes out looking so bright and natural, Im obsessed. She also is super sweet and a pleasure to talk to each time I see her! The salon itself is cute and clean. If you're on the hunt for a new stylist, I cannot recommend Liza enough, she's your girl. read more

Chantelle has been doing my hair for years and I completely trust her to cut, touch up my roots and refresh my hair perfectly every time! I'm always happy with my results and always leave feeling pampered and beautiful. Theory salon is clean and bright with a relaxed atmosphere. Highly recommend! read more

After a lot of research and looking at instagram pages, I booked a consultation with Danita. I was looking for a color correction but we decided to do a couple conditioning treatments prior to coloring to make sure we would get the results I was looking for. Each appointment, Danita was friendly and explained the process that we were doing. She did a blow out each time and it looked amazing! The time finally came to do my color correction and I could not be happier! She took my blonde/blue/purple mess and made it beautiful! She is so easy to talk to and work with. I would highly recommend her to anyone that is looking for a new stylist whether it be for a cut, color or style! read more

Theory The Pleasanton Salon - After! - Blow Dry/Out Services Near Me - Pleasanton, California

Chantelle has been doing my hair for years. She works with you and has great visuals of what you want to do with your hair. I usually do highlights and hair cut. Love the way my hair turns out every time. My hair is refreshed and light. Now my teen/adult daughter has visited Chantelle a few times for coloring and highlight and cut. Highly recommend her for your hair needs and a relaxing atmosphere. read more

I had an extremely disappointing experience with stylist Ashbie at Theory, and unfortunately, after being a customer there many times, this experience has made me seriously question whether I will ever return. I had a 2:15 PM gloss appointment that I booked weeks in advance. At 1:19 PM, I received a text from Ashbie saying she was running behind and asking to move my appointment to 2:30 PM. I arrived at the salon at 1:57 PM, and she was still working with her previous client. I explained immediately that I had a 5:45 PM flight to catch and an important event planned, and asked whether she would realistically be able to complete my service and get me out in time. She initially said yes, so I waited. After making me wait for nearly 30 minutes, she then told me she could no longer provide the service. This was incredibly frustrating because I had specifically planned my day, travel, and event around an appointment I had booked weeks ahead of time. If she knew she was running so far behind that she couldn't accommodate me, I should have been told that upfront rather than being reassured, kept waiting, and then ultimately turned away. I have visited Theory many times in the past, but this experience left such a bad impression. Poor time management, poor communication, and extremely unprofessional handling of a client's appointment. Salons and stylists should not continue booking appointments they cannot realistically honor. Very disappointed. This experience has honestly made me feel like I probably won't be returning to Theory again. read more

Theory The Pleasanton Salon - Blow Dry/Out Services Near Me - Pleasanton, California

See all

A solid 3 stars for my stylist and haircut experience with Alyssa. She's a sweet girl, but she doesn't have the chops to be a hairstylist yet. Soft wash, meaning there was no real reach to the scalp; on the gentle side, but that's a preference thing. The cut itself had the same tone; it just lacked movement and volume. I came in to add a bit of life to my grown-out length but left feeling flatter than when I came in. Overall, not impressed. And unfortunately, I wouldn't attempt my next cut with her again. But I do like the salon's overall aesthetic, and the operations manager who happened to be in that afternoon was equally awesome. read more

Ciramarie is my hair stylist. I have got my hair cut from her 4-5times now, every time very easy to schedule, awesome smelling products used and hair styling is impeccable! I always leave from there feeling radiant and confident and love that there is a whole downtown to show off my new haircut. I always recommend my friends to go to her! Thank you Ciramarie! read more

Theory The Pleasanton Salon - Blow Dry/Out Services Near Me - Pleasanton, California

I can't recommend Cira Marie enough! She is incredibly talented and consistently kills it every single time! I've been seeing her for years now, and I trust her completely with my hair! I recently got a balayage for the first time ever and have gotten so many compliments since! I've truly never felt better about my hair. Cira has over two decades of experience, and it shows--she knows exactly what will look best with my features and skin tone. Thank you, Cira!! I am so obsessed with my hair right now. Also, shoutout to the amazing front desk team--they are always so kind, welcoming, and attentive. They offer coffee, water, snacks, and really make the whole experience feel elevated from the moment you walk in. Everyone at Theory is incredible. I'm never going anywhere else! read more

This used to be the old Salon 77, by the way! Same amazing staff--just a new name. I've been here twice now, both times with Abigail, and she is incredible. She's precise, thoughtful, and truly focused on giving you the cut you need. And best of all--she doesn't push products at all. The salon itself is beautiful, with a cozy seating area, a separate wash station, and two floors of space. They even offer you a drink of your choice. Parking is usually easy to find either in the back lot or on the street. read more

1 Star - Extremely Disappointing Experience I had my first visit at this salon on a Sunday with Chantelle. I clearly asked for an ash brown balayage, even showed her bunch of pics. Unfortunately, when I left the salon, my hair looked nothing like what I had asked for. Instead, I had obvious highlight streaks throughout my hair along with random, uneven patches of color. I was honestly too shy and uncomfortable to complain while I was there, so I paid the full price for what I was told was a "balayage" and left. A couple of days later, I called the salon and explained the situation. I was asked to come back for a consultation so they could assess my hair and figure out what could be done. During the consultation, the stylist acknowledged that my hair had not been colored correctly and that there were random color patches throughout my hair. Stylist Ashby then recommended that I schedule another appointment with her so she could correct the color and give me the balayage I had originally asked for. I trusted them and came back for a second appointment, hoping the issue would finally be resolved. Unfortunately, this visit was even more upsetting. My hair was bleached twice in an attempt to get it to the right color to create the balayage. After all of that processing, a toner was applied, but once again my hair looked like dark brown hair with warm highlighting streaks throughout it -- still not the ash brown balayage I had requested. At that point, I was genuinely confused and frustrated. I kept wondering how, after explaining exactly what I wanted and returning specifically to have the original service corrected, I was still not getting anything close to a balayage. My hair was then toned one more time to try to correct the unwanted warm tones. After spending more than six hours in the salon, I eventually walked out with an overall dark brown colour. This was absolutely not what I had originally asked for. To make matters worse, after everything my hair had gone through, it was now extremely damaged. My hair is so damaged that I can barely comb through it unless I use a handful of leave-in conditioner. I have never experienced my hair in this condition from a salon service, and it has been incredibly upsetting. The situation became even more disappointing when the stylist couldn't properly dry my hair because she said she was running late for her next job. After spending over six hours there and going through multiple rounds of bleaching and toning, I was left feeling like I was being rushed out. At the front desk, I was then asked to pay again for the second appointment. I refused because I had come back specifically to have the original service corrected and to finally receive the balayage I had already paid for. Instead, I was leaving with one overall dark colour and severely damaged hair. Later, Amy, who I understand is the manager/owner, left me a voicemail saying, "I'm sorry we couldn't get you the color you wanted," and that they would not charge me for the service. While I appreciate that they ultimately decided not to charge me for the second appointment, that does not change the fact that I had already paid for the original balayage, spent more than six hours at the salon trying to correct the situation, went through multiple rounds of bleaching and toning, and am now left with severely damaged hair. I understand that colour correction can be complicated and that sometimes a desired result may not be possible in one session. But if that was the case, I would have expected clear communication about what was realistically achievable and, most importantly, much more care for the condition of my hair. I asked for an ash brown balayage. I did not ask for an overall dark brown colour, and I certainly did not expect to leave with hair so damaged that I can barely comb through it. This was my first experience with this salon, and unfortunately it has been extremely upsetting and disappointing. I gave them an opportunity to correct the initial mistake because I wanted to trust that they would make things right. Instead, I left after two visits with a colour I never asked for and hair that is now in very poor condition. I sincerely wish this experience had been different. but with a fair warning please watch out if you're trying to get a balayage at this salon-! read more

I Love love Liza she is such an amazing hairstylist!!! She literally has magical hands. I went to Liza for luxury extensions and a full balayage, and I am beyond happy with the results. She is truly amazing at what she does! From the consultation to the final look, she listened carefully and delivered exactly what I wanted actually even better than I imagined. The color is blended perfectly, the extensions look and feel so natural, and the overall finish is flawless. On top of that, the place was very cute, clean, and welcoming, which made the whole experience even better. If you're looking for someone you can trust with your hair, Liza is the one. I highly recommend her and will definitely be coming back! ‍ read more

Victoria did such a good job! I just wanted a trim and she listened to what I wanted and was so friendly and professional! My hair feels so healthy and pretty and I love it! read more

Chantelle is truly wonderful. From the moment you sit in her chair, she makes you feel comfortable with her warm and kind personality. She really listens and takes the time to understand what you want, which makes such a difference. My bangs and layers turned out absolutely perfect ~ flattering, well-blended, and easy to style. If you're looking for someone who is talented, thoughtful, and consistent, I can't recommend Chantelle enough. read more

Theory The Pleasanton Salon - Blow Dry/Out Services Near Me - Pleasanton, California

I get my haircut and color done by Trevor. She is absolutely amazing with taking care of me and my hair! My hair always feels refreshed and super shiny after! She understands I want to keep the length of my hair and never cuts off too much. She is very attentive and listens to what I want as well as giving me some advice on some at home care for my frizzy hair. I always leave loving my hair and look forward to getting my hair done next with Trevor. Definitely recommend booking with her for a haircut and color. read more

I can't say enough good things about Danita! She absolutely nailed my hair today. It's sleek, healthy, and just flows perfectly. She took her time, listened to exactly what I wanted, and delivered results that honestly exceeded my expectations. The whole experience was relaxing, the space is beautiful, and she's such a kind, professional stylist. 10/10 recommend! Thank you Danita read more

Theory The Pleasanton Salon - Face framing and long layers - Blow Dry/Out Services Near Me - Pleasanton, California

This is a beautiful salon, recently renovated. It's so vibey and I always leave feeling gorgeous. If you live in the area, book with Cira! She never misses I drive from Sacramento to have my hair done by her only- no one else is allowed to touch my hair. read more

See all

Patricia is an awesome stylist! I went here for a blowout because my hair is thick coarse and wavy/curly. It doesn't like to hold a curl after being straightened out but Patricia worked her magic and these beachy bouncy blown out waves fell exactly how I wanted them to! read more

This review is specifically for Hillary: I've been seeing Hillary for ~4 years now and I have followed her to Salon 77 West (that's how you know she's fantastic - when we follow her to a new salon!!). Hillary really understands her clients - both what they have happening in their lives (so she knows what you're able to handle as far as hair cuts/color goes) and what will look good. I told her from the beginning that I don't want short hair but in times of stress will probably ask her to chop off all my hair (so thankful she knows I'd hate that). She's also super relatable so it's easy to talk to her about anything! As for the salon itself - I really like the location. There's plenty of parking and if you come early, there's a lot of shops to poke around in until your appointment. It was very clean and had a good layout. read more

Lexi did an amazing job, beautiful salon and I loved the cocktail. I felt very beautiful after!

Sara Ward is the absolute best. I started going to her over 3 years ago and she never disappoints. She's always able to accomplish my hair goals and she remembers my 'go to' when I'm just looking for some upkeep. I will keep going here as long as Sara is there. read more

I'm officially rebooking my next hair appointment with Chantelle Coffman at Salon 77 West. She was thoughtful and professional from start to finish. Chantelle is a color queen! She confirmed my color vision by showing me a photo of her daughter's fab dye job- talk about pro moves. Also? No leftover dye on my forehead. She was super careful to keep everything clean and within the hairline. From the luxe hair wash to the way she brushed my hair - zero pulling, no pain, just smooth, relaxing vibes all goddess energy(!), it was flawless. Her station? Clean, chic, and totally on-brand with Salon 77 West's glam vibe. read more

Loved my haircut by Allie! She is so sweet and friendly:) She understood what I wanted! read more

I cannot begin to express how amazing Sarah Cavender has been to me, my hair, and my extensions. Each service I get from her just gets better & better! If my extensions have a glitch or come undone, which is rare, but all I have to do is text her & she is so quick to respond! Not only is she talented in her work, but takes the time to explain how to take good care of your hair & how to style it. I can't recommend her enough, just amazing all around. I recently found out I'm allergic to some things & she took the time to read every ingredient in the hair dye to make sure I would be okay. She didn't stop there, she went above & beyond in gathering information & research of sensitive skin friendly shampoos I could use at home! Salon 77 is luxury. They offer you drinks & snacks as you wait for your appointment. The ambiance is clean and stylish. Everyone is super nice. read more

I love charm ! From color to cut . Wonderful and relaxing experience. Thanks Friendly staff and always a refreshment offered. read more

Chantelle never misses! Went in with no idea how to improve my hair that has been overdue for a cut.. She brought life back into my hair - layers, volume, shape! And the hair products she uses smell *so great* and feel great in my hair. read more

Monique is the best! She does the best balayages and always knows how to style my hair. I have a lot of thick hair and somehow she manages to get through it so quickly. I followed her from a different salon because of her amazing talent. She is the sweetest. read more

Theory The Pleasanton Salon - Blow Dry/Out Services Near Me - Pleasanton, California

Started coming here because of Jeaneen! I met her about a year or so ago because I wanted to elevate my look with some color. She got it on point the first time and I've been a repeat client ever since. Fast forward to last month, she now cuts my children's hair too. The salon itself is filled with super stylish and friendly people and it is immaculate. 10+/10 for Jeaneen and the salon. Thanks for being such amazing people with serious talent! read more

Theory The Pleasanton Salon - Hair Color - Blow Dry/Out Services Near Me - Pleasanton, California

Stunning, fabulous, beautiful is exactly how I feel when I leave Daniela's chair. She is an artist with hair and I have never felt more confident with my hairstyle in all my life. Besides her talent she a gem of a person. She is very kind, funny and patient which makes the appointment even more enjoyable. She listens to all my concerns and ideas on what I would like done on my hair. I guarantee that if you book your next hair appointment with Daniela you will not be disappointed!!!!!!!! Just look at all the different hair colors she's done over the year. I look fabulous thanks to Daniela!!!!!! read more

See all

This shout out is to Chantelle!!!!!!! You are AMAZING!!!! Both blonde picture were done by her. A before and after. I originally got my hair done with box color dye. I'm so happy I finally got the color I wanted. She's wonderful and great at what she does. I found my girl! read more

Theory The Pleasanton Salon - Blow Dry/Out Services Near Me - Pleasanton, California

See all

I love getting my extensions done by Trevor, she's the only one who has been able to get them right. And always a great blowout with scalp massage. I highly recommend Trevor! read more

Reina is such a patient and detailed hairstylist! She followed my preferences perfectly and really took her time to make sure everything looked great! The layers are so beautiful and my hair feels so much lighter but still looks long! The shampoo was so thorough and the blow-dry turned out so pretty and was also done efficiently. The salon is also two stories and has such a modern, clean and welcoming interior. Thank you so much! - Aneela read more

Excellent customer service! Receptionist very attentive sweet and kind especially Ashlyn , wonderful management top tire hair products and such talented hairstylist who value education new trends and the health of the hair. I have been going to my stylist Effie for ten years now and I won't change her till she retires. Our relationship is extremely valuable to me and my hair loves her! read more

Theory The Pleasanton Salon - Wonderful products with 25% Discount. Thanks - Blow Dry/Out Services Near Me - Pleasanton, California

If you're in need of a true self-care day, go see Daniela! She's absolutely amazing and you'll walk out feeling like a brand-new person with gorgeous hair. I've been going to her for a couple of years now, and she has never once disappointed me. She recently took me from blonde to the most beautiful caramel shade, and the results are stunning. Daniela really listens, understands what works best for your hair, and always brings your vision to life. Not only is she talented, but she also makes the whole experience relaxing and fun. I always leave her chair feeling confident and refreshed. Highly recommend booking with her!! read more

I absolutely LOVE getting my hair done by Brilynn. She is always so kind and guides me through the haircuts and what would suit me the best. I live in SoCal for most of the year and I always come back to the Bay Area just to get my haircut by her. Overall amazing experience, great pricing, and wonderful salon. Cannot say enough great things about this place. read more

I've been coming to this salon for the past 2 years and have always loved the atmosphere and care I receive each time. Brilynn is the sweetest and fully takes the time to make sure my hair turns out exactly the way I want it. As a college student, Brilynn has helped me with treating my hair even six hours away. Walking into this salon is always a breath of fresh air. You can tell everyone truly cares about your experience and satisfaction. My hair always feels refreshed and perfectly styled after an appointment. Definitely recommend coming to this salon for a quality cut, color, and style. read more

I've been going to this place for my hair care for a little less than a year and I am in love! The staff is extremely helpful and attentive. This place definitely feels luxurious... they even have oribe hand wash so you know it's bougie. Sara is the best! She makes magic happen with my hair every time and comes up with great suggestions when I'm lost on what to do. I've never had a bad experience. read more

I am so thankful I found Hilliary! After so many disappointing (and honestly, traumatizing) experiences at other salons, I had almost given up hope of ever getting what I really wanted. From the moment I sat down in her chair, Hillary made me feel completely at ease. She listened so carefully to everything I asked for, double-checked that she understood, and gave me so much confidence throughout the process. The result was everything I had hoped for and more. I walked out feeling not just happy with my hair, but truly seen and cared for. It's such a rare feeling after years of leaving salons frustrated or let down, and I can't put into words how grateful I am to Hillary for giving me that. She's incredibly talented, but what makes her even more special is her kindness, patience, and genuine care for her clients. If you've struggled to find someone who really understands what you want, please go to her. She's a gem, and I'm so thankful for her. read more

Theory The Pleasanton Salon - Before - Blow Dry/Out Services Near Me - Pleasanton, California

See all

I had my hair done with Sarah Cavendar and showed her pictures of what I normally get and even my colors. I am new to the area. She did nothing like I showed her. I was embarrassed to go anywhere with the terrible colors. I asked her if she could fix it please, and she became very defensive and started yelling at me in front of everyone. I have never in my life had such terrible hair done, or treated with such disrespect. The salon will not fix it and I spent a lot of money. They won't fix it or give me a refund. Do not go here. They have very poor business practices! read more