Came up from N Myrtle Beach from seeing their FB page. The store is amazing. Clothes are authentic…read moreand original designs. Other boutique items. Staff friendly and helpful. Portion of sale is donated by the owners to charity which is fantastic in this time we are in. Can't wait to go back.

This store may have an unassuming appearance from the street, but once inside, it's full of new,…read moretrendy, and cute items. They have a lot of coastal decor, sections for children's and plus-size clothing, and all types of gift items. The staff was helpful without being intrusive and the prices on everything was VERY reasonable. Additionally, the items I bought today were on sale and they took the amount that was discounted and allowed me to pick a local charity which they donated that amount to. They've even received a plaque from the BCSO for their charitable work. Shopping for cute items and doing good for charities at the same time - it's a win/win.

Had the pleasure of hanging out and catching up on work from this coffee/surf shop on a recent trip…read moreto Ocean Isle. Delicious coffee drinks, smoothies and muffins, with a few alternative milk options. The island muffin with banana, pineapple and toasted coconut was the best. Eat it warmed! Team was friendly and lots of cool beach merch and apparel. WiFi and several outlets at the co-working bar made it easy to get some work done while enjoying the coastal vibes and tunes. Cozy sitting area for just relaxing too. Five star! Will be back next time I'm in the area for sure!

Tasty cold brew and lots of clothes and hats etc to look through while you wait. Very friendly…read moreemployees!

We visited yesterday on 5/16/2023. Walked in the door at 8:22 and was told by the lady at the…read moreregister that they closed in around 20 minutes (Google said 9 PM). When asked if they closed at 8:45 then she said, "about about that time" since she didn't want to serve customers. We had a large group and were going to be spending several hundred dollars in souvenirs. She told us Tsunami (next door) was open later and recommended we go there,... so we did.

If there was an option for ZERO stars I would leave that because this place doesn't even deserve…read moreone star. They basically tricked my 12 year old daughter into buying a bathing suit and then they yelled at her as she was leaving. The staff is horrible and my daughter left there embarrassed and crying. I was heartbroken for her. Do NOT support this business!!!

My husband and I were in the market for a new surfboard, which we've found can be challenging to…read morefind nice quality boards unless you go into Wilmington or Wrightsville which is quite a long drive for us. We were pleasantly surprised by the quality of boards here! I can't remember the owners name, but he was such fun to chat with and talk surf for a while. If you're in the area, this is a great place to stop into. He has Shibumi's to equip your beach day with, a nice selection of goodr sunglasses and lots of neat little gadgets for the beach. We will be back for sure!

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

I had a great experience here!! very welcoming and a good experience! come…read morevisit here when you come to ocean isle!

This place is good, and a nice idea. It's just an average beach tourist gift shop, but the layout…read moreis really cool with an octopus outside. This place also has a wide spanning variety of items. The service is pretty decent, with the staff being kind. That being said, like all tourist gift shops, things aren't cheap. One of the only things I hate about this place is animal care. Their hermit crabs are treated like crap and half of them are dead. Other than that, this place is decent.

Lots of clothes for women, some for men and children, also shoes, furniture, jewelry, and random…read morehousehold stuff. Decent selection of plus (16, 18) womens. Dressing rooms are nice, employees very friendly. Prices are more expensive than goodwill generally, prices are up to the people who consign items. Worth a look! I left with some nice pants.

The Southern Charm Company is a little gem of a store located in a repurposed house just off Main…read moreSt. in Shallotte. Just like its name, it's a charming store with a wide variety of women's clothing, and home decor items, including farmhouse chic, beachy, and traditional. Staff are attentive and welcoming but not intrusive. The displays are enchanting, often renewed, and I love to visit just to relax and explore what they are selling. It's a tranquil place and I always find something special there. Their selection of artificial flowers are excellent quality and look amazingly real. I kept having to touch them to confirm they weren't! I learned that the staff will also create custom arrangements or wreaths by request. Their clothing is "boutique" style, and fairly priced. I was pleased to see they have a wide variety of sizes and unlike similar stores (ex., J Huffman) they have a good selection of plus sizes too. if you're looking for cute decor or unique women's clothing, stop by The Southern Charm Company.

Cool and overcast in Myrtle beach so I decided on a road trip and stumbled on the adorable store!…read more Great decor....lots of upscale choices. Cute and unique womens clothing, shoes and jewelry....also some clothes and gifts for babies and children. Thoroughly charming....found a few treasures to bring home!

Wanted a replacement item mailed, clerk was abrupt and short, we don't do that ! Hung up!read more

Horrible people that own and work there. most likely the rudest people I've ever encountered. if…read moreyou live and work in the south you need to be a lot nicer. cheap clothes too, my shirt fell apart the first time I wore it. visit any other beach store as they are friendly.

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!