I absolutely truly love stopping and shopping at this store, They have the coolest selection of…read moreunique clothes and also vintage home collection decorations!! I've purchased several one of a kind items. The owner and the employees are so kind and friendly and truly want to shopping experience to be fun!! Highly recommend

Rude staff, was watched the entire time as if i was trying to steal something, overpriced items…read more You are much better off going across the street!

Terrible customer service. Management is extremely rude. Treated my sister and I so terribly and…read morelost out on not just today's sale but future sales to come. We have a permanent home on the island and come down here frequently and we will never shop here again and will be sure to tell our friends and repeat renters about our experience. Questioned our purchases and made us feel less than the entire time we were here. Over priced and rude. Stay away. The teal awning store across the street is better. Better customer service, better prices, and they have ice cream!

Located few minutes away from one of my favorite beaches, this is the coolest souvenir shop I've…read morebeen to so far. Beach lovers -- you won't be disappointed. Huge shop with plenty of options to pick from. I spent a good 45 minutes going through every other cute keychain, fridge magnet and mementos for Sunset Beach, NC. The person at the counter provided me with souvenir recommendations for Kindred Spirits mailbox as well. Service was pretty fast and the prices were reasonable for the usual souvenir shop rates.

Rude staff. Don't give them business. They snickered and laughed as they told me my seven year old…read morecould not use their bathroom. That's fine but no need to be rude and I felt like they were being rude and nasty because my son was clearly not white.

Cute clothing store. Not very large and out of many sizes. The ladies were helpful and called the…read moreother store to see if they had the jacket I wanted in my size, but they didn't either. Prices are not bad for most things, but a lot of beach clothes and since I was just there for a few days I didn't want beach styles. I did buy a vest and shirt.

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

From the owner: Women's, men's, & children's, beach decor, decals & monogramming, custom furniture, local artists,…read moregifts and more!

A group of us went in and the ladies were snobs Of course…read morewe aren't all size 00 To make matters worse she told my friend she could not wear the smaller size. She needed and bought the smaller size. When I left the store because I didn't need her snobby attitude anymore, she made a comment to my friend about me going to the car.

Great selection of high-end women's clothing and accessories. There are a few home decorating items…read moretoo. I purchased a Lily Pulitzer pillow for our daughter's bedroom. The ladies can be helpful, but I felt a little pressured. I didn't have the room to browse and really try on a bunch of clothing. I will return, and I'm glad they're here. The cute and classy items make this place a good find (even with the high price tags). Thanks!

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!