Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

My husband and I were in the market for a new surfboard, which we've found can be challenging to…read morefind nice quality boards unless you go into Wilmington or Wrightsville which is quite a long drive for us. We were pleasantly surprised by the quality of boards here! I can't remember the owners name, but he was such fun to chat with and talk surf for a while. If you're in the area, this is a great place to stop into. He has Shibumi's to equip your beach day with, a nice selection of goodr sunglasses and lots of neat little gadgets for the beach. We will be back for sure!

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

Rude staff, was watched the entire time as if i was trying to steal something, overpriced items…read more You are much better off going across the street!

Terrible customer service. Management is extremely rude. Treated my sister and I so terribly and…read morelost out on not just today's sale but future sales to come. We have a permanent home on the island and come down here frequently and we will never shop here again and will be sure to tell our friends and repeat renters about our experience. Questioned our purchases and made us feel less than the entire time we were here. Over priced and rude. Stay away. The teal awning store across the street is better. Better customer service, better prices, and they have ice cream!

The whole fam liked this store, it was quiet and while the previous post is partially accurate, the…read moreclothing has a "sweet" smell & it is strong, everyone should be washing new clothes before wearing anyway! right?! I liked this place, if you're worried about something "not fitting" try-on before you buy! But again, common sense... I genuinely enjoy the two shirts I purchased, my husband likes his tank and my daughter her sweatshirt. The quality was good and the customer service was very friendly!

The Manager Nicole is the most ignorant, inconsiderate person. We were there on Sunday night…read moreAugust 16th, and there were signs in the window that said all store was was 25% off. I did not realize until later in the week that I did not receive it. When I went back to the store tonight to ask for the 25% off I was told that the signs were not until that Monday. When I questioned why the signs were up, she said they were just starting putting them up on Sunday night. She just kept saying okay. Okay every time I question something. I asked her when she started putting the signs up and she said five and I said well I was here at 8:00 and they were all up. And she said no ma'am. Most ignorant arrogant woman I have ever ever met. Obviously does not know what customer service needs. She just kept fighting everything I said. Never apologized nothing. We will never go back to that store

The owner is so nice. I'm sorry to see this store go. I really enjoy shopping after I've been at…read morethe hot beach all day. Convenient when you forget something too.

Always reasonable prices! Ty! The merchandise is good quality. The tshirts are nice for $9.99read more

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

Won't honor coupons even though they weren't expired?? Just wouldn't honor them for no reason. Has…read moresome really old stuff in there like 15+ year old merchandise that's been sitting around. Also not an appropriate store for children

The place is crowded with stuff. They have tons of stuff and clothes. If you notice that only a few…read moreshirts and hoodies are printed on and the rest are blank and that strikes you as weird don't sweat it. See the walls? All the design options? Yeah... you can mix and match those to make your own designed bodies or shirt and design both front and back at no extra charge. What a genius service and offering!!! The owners are super nice and the son is a funny guy and super easy to have a conversation with and will make helpful suggestions to your designs. We had mixed and matched a few and he had the matching front to our back design and knew it and let us know he had it which made my daughter so happy. Yes it's a little out dated and run down but all the stores I've been in here and the limited designs you were stuck with and then coming here and seeing all the options this is a hidden gem for what they offer and they great service they provide.