Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

From the owner: Women's, men's, & children's, beach decor, decals & monogramming, custom furniture, local artists,…read moregifts and more!

The Southern Charm Company is a little gem of a store located in a repurposed house just off Main…read moreSt. in Shallotte. Just like its name, it's a charming store with a wide variety of women's clothing, and home decor items, including farmhouse chic, beachy, and traditional. Staff are attentive and welcoming but not intrusive. The displays are enchanting, often renewed, and I love to visit just to relax and explore what they are selling. It's a tranquil place and I always find something special there. Their selection of artificial flowers are excellent quality and look amazingly real. I kept having to touch them to confirm they weren't! I learned that the staff will also create custom arrangements or wreaths by request. Their clothing is "boutique" style, and fairly priced. I was pleased to see they have a wide variety of sizes and unlike similar stores (ex., J Huffman) they have a good selection of plus sizes too. if you're looking for cute decor or unique women's clothing, stop by The Southern Charm Company.

Cool and overcast in Myrtle beach so I decided on a road trip and stumbled on the adorable store!…read more Great decor....lots of upscale choices. Cute and unique womens clothing, shoes and jewelry....also some clothes and gifts for babies and children. Thoroughly charming....found a few treasures to bring home!

First time at Surf & Java, which we found simply by Googling "coffee shop OIB." I had the Black &…read moreTan (iced) and wife had "Almond Joy" (latte). Both were outstanding!! No other way to describe it. The shop itself is also exceptional with soft seating, a table or two, plus a wide variety of surf related clothing. Surfboards too, of course. The staff is also outstanding. Very friendly. We'll be back soon for sure.

Went in to pick up an afternoon coffee while we were in the area. It's part coffee shop and part…read moresurf shop. Very cute! The clothes are a little pricey in my opinion but the coffee is good. They also have frappes and smoothies. There's an outdoor patio where you can work or bring your dog to sit. Located in a strip mall so there is tons of parking.

We visited yesterday on 5/16/2023. Walked in the door at 8:22 and was told by the lady at the…read moreregister that they closed in around 20 minutes (Google said 9 PM). When asked if they closed at 8:45 then she said, "about about that time" since she didn't want to serve customers. We had a large group and were going to be spending several hundred dollars in souvenirs. She told us Tsunami (next door) was open later and recommended we go there,... so we did.

If there was an option for ZERO stars I would leave that because this place doesn't even deserve…read moreone star. They basically tricked my 12 year old daughter into buying a bathing suit and then they yelled at her as she was leaving. The staff is horrible and my daughter left there embarrassed and crying. I was heartbroken for her. Do NOT support this business!!!

Came into the shop on Main Street and immediately was hit with a very strong smell. Upon entering…read morethere was a fragrance mister blowing out at full speed. You could even see it coming out. I had to leave as I have asthma and my daughter left shortly after. We both reeked of the smell. It was on our clothes and hair. Had to go home to change and had to cut our shopping day short. I can only imagine how those children's clothes smell exposed to that for very long.

From the owner: Welcome to The Little Shell Children’s Store — a local boutique in the heart of North Myrtle Beach,…read moreoffering a curated selection of high-quality, beautifully crafted items for children from preemie sizes up to age 12. We proudly carry beloved brands like The Beaufort Bonnet Company, Magnetic Me, Lil Cactus, Magnolia Baby, Petite Ami, Sophie la Girafe, and Nuby. Discover unique apparel and essentials designed with care, comfort, and style for your little ones.

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

Talk about choices... they have a wonderful selection and helpful staff made gift buying a breeze…read more Recommend you stop by when at Ocean Isle.