Love this store! Friendly people with great prices on all their items! Find your perfect gift with…read morethem you will not be disappointed in the selection that they have to choose feom

From the owner: Women's, men's, & children's, beach decor, decals & monogramming, custom furniture, local artists,…read moregifts and more!

The Southern Charm Company is a little gem of a store located in a repurposed house just off Main…read moreSt. in Shallotte. Just like its name, it's a charming store with a wide variety of women's clothing, and home decor items, including farmhouse chic, beachy, and traditional. Staff are attentive and welcoming but not intrusive. The displays are enchanting, often renewed, and I love to visit just to relax and explore what they are selling. It's a tranquil place and I always find something special there. Their selection of artificial flowers are excellent quality and look amazingly real. I kept having to touch them to confirm they weren't! I learned that the staff will also create custom arrangements or wreaths by request. Their clothing is "boutique" style, and fairly priced. I was pleased to see they have a wide variety of sizes and unlike similar stores (ex., J Huffman) they have a good selection of plus sizes too. if you're looking for cute decor or unique women's clothing, stop by The Southern Charm Company.

Cool and overcast in Myrtle beach so I decided on a road trip and stumbled on the adorable store!…read more Great decor....lots of upscale choices. Cute and unique womens clothing, shoes and jewelry....also some clothes and gifts for babies and children. Thoroughly charming....found a few treasures to bring home!

Went to this place for the first time in my vacation. Had to go back because of great coffee,…read morestellar service (efficient and pleasant staff), and the relaxing atmosphere. This is a wonderful spot.

Had the pleasure of hanging out and catching up on work from this coffee/surf shop on a recent trip…read moreto Ocean Isle. Delicious coffee drinks, smoothies and muffins, with a few alternative milk options. The island muffin with banana, pineapple and toasted coconut was the best. Eat it warmed! Team was friendly and lots of cool beach merch and apparel. WiFi and several outlets at the co-working bar made it easy to get some work done while enjoying the coastal vibes and tunes. Cozy sitting area for just relaxing too. Five star! Will be back next time I'm in the area for sure!

We visited yesterday on 5/16/2023. Walked in the door at 8:22 and was told by the lady at the…read moreregister that they closed in around 20 minutes (Google said 9 PM). When asked if they closed at 8:45 then she said, "about about that time" since she didn't want to serve customers. We had a large group and were going to be spending several hundred dollars in souvenirs. She told us Tsunami (next door) was open later and recommended we go there,... so we did.

If there was an option for ZERO stars I would leave that because this place doesn't even deserve…read moreone star. They basically tricked my 12 year old daughter into buying a bathing suit and then they yelled at her as she was leaving. The staff is horrible and my daughter left there embarrassed and crying. I was heartbroken for her. Do NOT support this business!!!

Came here for the first time and found the CUTEST things! Literally the best store for unique and…read moretimeless children/baby clothes and other items! Sonya and Janet helped my best friend and I out and were so sweet and attentive! Will most definitely come back to do kid's shopping here, and recommend highly to anyone looking for a positive and fun shopping experience with very professional and sweet staff! Also LOVE that they have a website to shop their things online as well!

Came into the shop on Main Street and immediately was hit with a very strong smell. Upon entering…read morethere was a fragrance mister blowing out at full speed. You could even see it coming out. I had to leave as I have asthma and my daughter left shortly after. We both reeked of the smell. It was on our clothes and hair. Had to go home to change and had to cut our shopping day short. I can only imagine how those children's clothes smell exposed to that for very long.

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

My husband and I were in the market for a new surfboard, which we've found can be challenging to…read morefind nice quality boards unless you go into Wilmington or Wrightsville which is quite a long drive for us. We were pleasantly surprised by the quality of boards here! I can't remember the owners name, but he was such fun to chat with and talk surf for a while. If you're in the area, this is a great place to stop into. He has Shibumi's to equip your beach day with, a nice selection of goodr sunglasses and lots of neat little gadgets for the beach. We will be back for sure!

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!