I'm going to clarify here and at the end: I wish this place the best - I truly want it to succeed and there is a lot of potential but I'm going to be critical.
I've been a few times hoping they'd improve a little but I think it's going to take awhile.
If you like your horror with tongue in cheek jokes, lame puns on shirts, funko pops, cheesy artwork, and general overgrown children aesthetic - this is your place!
This is meant for a very specific horror fan - the kind that laughs at everything on screen (no matter how serious the film), has a wall filled with action figures, and wears shirts that have cartoon Jasons fighting a cartoon Freddys. The person who links the major cinema characters to the fun of their childhood and would likely care less about some art house horror movie that recently came out. They love THE MERCH!! THE JOKES!! HOW CAN WE MAKE IT INTO A COOL NINJA TURTLE MASH-UP!
It would be nice if they had some cool shirts instead of a bunch of jokes (say, Pallbearer Press or something ((beyond the Frankenhooker shirt which feeds into the WE ARE SO SILLY narrative I've laid out for the store))), maybe posters and art anyone over the age of 17 would want to frame or just something that horror fans that don't care about cartoons and toys could purchase! What about some books? Spooky fragrances? Candles that don't have F13 with a terrible sticker slapped on it. Anything that isn't a pun? I cringe every time I see the John Candy t shirt.
My point being - dig deeper. All this seems so surface level. I spend ALOT on horror-related merch and every time I come here it just depresses me.
I'm sure this place has its fans - obviously, the type of horror fans that purchase this stuff are a major thing and sell a lot of merch. I get the appeal and maybe I'm the one out of touch (but I don't think so based off the amount of conventions i attend).
At the end of the day, if you are going to call yourself Horror House (and not Horror Toy store, for example) you need to live up to that.
As negative as this all sounds, I do wish this place the best and I'll come back in a year or so to see if anything has changed. The owners are genuinely kind people and it can be very hard to get a business off the ground- that in itself is an accomplishment. read more