1. The Diamond Ring Co.

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Santa Clara, CA

The Diamond Ring Co.

4.6 (397 reviews)
Closed • 10:00 am - 9:00 pm

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Services - The Diamond Ring Co.

Jewelry cleaning

Jewelry redesign

The Diamond Ring Co. Photos

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Recommended Reviews - The Diamond Ring Co.

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Super cute and dainty tennis bracelet, perfectly completes my stack
Red C.

My husband ordered a custom tennis bracelet for my birthday from The Diamond Ring Company, and overall it was a great experience. I wanted something dainty with bezel setting, and they were able to customize it exactly how I envisioned. Abdul was very helpful throughout the process and provided excellent customer service. The price point was also better than expected, especially for a custom piece. I'm taking off one star due to a mix-up at pickup. While the just-over-a-month wait was communicated upfront and totally fine, we were called in early and told the bracelet was ready. When we arrived, we realized there had been a mix-up and they almost gave us someone else's bracelet. It was caught before leaving, but it was a bit concerning. That said, the bracelet is beautiful and I love it. I'd still recommend them for their quality, customization, and service. Just be sure to double-check at pickup.

Wedding band and solitaire that were reworked.
Belinda F.

I had my wedding band repaired with a new lab diamond and my solitaire repaired. Very great assistance from Abdul. Outstanding customer service. Repair work was awesome.

Outstanding ring! They were super helpful  they just made our day even more special. Thanks Jay & Steven :)
yasmin o.

The ring is outstanding! The service was excellent. Steven and Jay were super helpful! Thanks to them out wedding day is going to be even more special

Professional photo on the wedding day

My now husband and I worked with Abdul for our wedding rings. I got a wedding set and he got a few rings for myself. He and his boss were super friendly and made sure we got exactly what we wanted. They even got us the custom rings before we thought they would be here. I will absolutely be going back to this store and working with Abdul again.

Hi, little comment
Rashrosh A.

Great customer service from Jay!! They were very helpful they were able to fix my ring in a very limited time

Excellent customer service from Abdul and and great selection. Highly recommend this shop!

Ring!

Abdul was the best salesman I have met. He is very pleasant and always has a warm smile. When I was shopping for an engagement rings, I met a lot of impatient, unfriendly sales people, but not Abdul. In addition, he is a great communicator. When I have any questions, he is quick to respond. 10/10 would recommend.

Thanks to Steven for helping with the purchase.
Jeffrey V.

Thank You Steven and Sajid for giving me the Best deal and Making my purchase experience smooth,Unbeatable price in around lot of options to choose from. Thank you

Submariner 2022 and Lady Datejust 2007

Sajid was awesome to work with. I understand a store has to eat on top a little that's fine. Both super clean Rolex's for my wife and I. Buying from Facebook market is not the business. Thanks again!

Black and Yellow Tungsten wedding band

Placed an order for a wedding band. Found some good options and settled for a nice Black and Yellow tungsten band. Thank you to Abdul for making the order pick up smooth and also helping us pick a band for my partner as well!

Just bought a presi
Bismarck B.

I am beyond grateful and so impressed with the service que quickness and professionalism that was extended to me. Thank you all especially Abdul. Amazing team

We had an amazing experience with The Diamond Ring Co. and couldn't be happier with our custom ring. A special thank you to Jay and Abdul for guiding us through the entire process. They were incredibly patient, took the time to understand exactly what we wanted, and never rushed us into any decisions. They worked closely with us to create a beautiful custom ring that exceeded our expectations, all while helping us stay within our budget and get a great price. Their professionalism, attention to detail, and commitment to customer satisfaction made the experience truly enjoyable. Highly recommend The Diamond Ring Co., especially Jay and Abdul!

Amazing experience shopping for wedding bands! Abdul was very helpful! 10/10 experience.

Abdul was amazing! We had an amazing experience shopping for our wedding bands! 10/10 recommend!

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2 months ago

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1 month ago

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2 months ago

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9 months ago

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1 month ago

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2 months ago

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27 days ago

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3 months ago

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1 month ago

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1 month ago

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1 month ago

Aflan and Jay helped me buy my first Seiko! Thanks guys you are a great help. Very good customer service.

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29 days ago

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9 months ago

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2 months ago

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Sajid C.

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2 months ago

Shout out to Jay making a customized ring for us in platinum and giving us a great price, if you here look for Jay you he'll hook you up

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Sajid C.

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1 month ago

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Sajid C.

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1 month ago

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4 months ago

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4 months ago

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2 months ago

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2 months ago

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2 months ago

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4 months ago

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Sajid C.

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28 days ago

Loved the experience shopping for an anniversary ring. Great customer service and a good price. We will be back!

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Sajid C.

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4 months ago

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3 months ago

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2 months ago

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3 months ago

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3 months ago

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6 months ago

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5 months ago

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7 months ago

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6 months ago

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5 months ago

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4 months ago

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3 months ago

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1 month ago

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Ask the Community - The Diamond Ring Co.

How often do you need to clean Platinum ring? Does Platinum tarnish?

Remove platinum jewelry before using harsh chemicals such as bleach or abrasives, which may cause scratching or damage to gemstones. Avoid gardening and heavy labor while… 

View All 2 Questions

Review Highlights - The Diamond Ring Co.

“When we originally met Chinmay, he showed us ring options that aligned with what we were looking for.”

Mentioned in 20 reviews

Read more highlights

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We had an amazing experience here with our first time designing a custom ring! Darya and Misha were…read moreincredibly accommodating and helpful while we worked through 4-5 CADs and two wax models before finalizing, then the ring was ready for us to pickup within a couple weeks. We love the final piece and would highly recommend Vardy's! Thank you!!

We visited several small, family-owned jewelers while designing our dream engagement ring, and…read morealthough we ultimately chose to work with another jeweler, we wanted to share our experience here as well. We appreciated the help we received from Elena and Darya who were kind and pleasant to work with. However, our interaction with Fanya was off putting and left us feeling uncomfortable. During our visit, she spoke very confidently about the history of mining diamonds in a way that did not align with well-documented historical information we are privy to. The conversation felt dismissive of a serious subject and it made it difficult for us to feel confident moving forward with such an important purchase. When choosing a jeweler for something as meaningful as an engagement ring, trust and transparency matter a lot. While we respect that others may have different experiences, this interaction ultimately led us to continue our search elsewhere. Especially after noticing many of their negative reviews revolved around the owners daughter, this was concerning to us. We wish the business the best, but wanted to share our honest experience for others who are doing the same research we were.

Fast-Fix Jewelry and Watch Repairs

Fast-Fix Jewelry and Watch Repairs

(118 reviews)

West San Jose

I had used this shop many years ago, when their prior location was next to the Macy's Valley Fair…read moreentrance and was happy with them. Fast forward to July 2026 and they had relocated to the 2nd floor, next to the Food Court, and Carlos helped me replace 3 watch batteries. He was super fast and even cleaned my 3 watches, all within 30 minutes. Once again, I am super happy and spoke to the owner (Hong) to show my appreciation. This service surely beat the CH Premier boutique where I bought my watches from. Fancy store with bad customer service.

Absolutely terrible customer service. My car key battery died while I was at work, leaving me…read morestranded with no way to get home. I walked into this store because they had the exact battery I needed. I wasn't asking for a favor...I was trying to buy it. The owner actually told me he had the battery I needed but refused to sell it to me because it wasn't going into a watch. I even offered to pay the full price of a watch battery replacement just to purchase the battery, and he still refused. Instead of showing even the slightest bit of compassion or common sense, he chose to just tell me NO while knowingly leaving someone stranded. I understand businesses have policies, but this wasn't about policy anymore--it was about basic customer service and decency. The owner had the ability to help, admitted he had exactly what I needed, and intentionally chose not to. I've never experienced such a complete lack of empathy from a business owner. I will never return, and I strongly recommend taking your business to a place that actually values customers. In the end, isn't a small business' end goal to make money?

Ali's Jewelry & Watch Repair

Ali's Jewelry & Watch Repair

(198 reviews)

My Van Cleef & Arpels bracelet arrived this afternoon and was a little too long. I considered going…read moreto San Francisco for resizing, but it's just too far. I also checked the Palo Alto location reviews and... yikes ‍ A friend recommended Ali's Jewelry & Repair, so I stopped by. Ali resized my bracelet perfectly in about 30 minutes for $55! VCA offers complimentary resizing, but you have to mail it in and wait at least 3 weeks. For me, $55 was well worth it to save the time, shipping, driving to SF, appointment, and waiting. I'm also not too concerned about the VCA warranty for a simple adjustment--Ali offers a much more convenient and affordable local repair option. What I really like is that Ali is a small-business owner who takes pride in his work. If you're concerned about bringing in an expensive or sentimental piece, you can call and make an appointment, and Ali can repair it on-site while you watch. That gave me a lot of peace of mind. While I waited, several customers came in with questions about jewelry and materials. Ali was so patient and helpful with everyone, even when they weren't there to buy anything. That really impressed me. I came in with one bracelet to resize and ended up leaving with a perfectly sized bracelet plus a beautiful new flower bracelet--for only about $300 total! I'm extremely happy. Great service, fair pricing, fast turnaround, and quality work. And honestly, $55 these days is basically a couple of boba teas or two bowls of noodles! Highly recommend Ali's Jewelry & Repair--especially if you want personal service from a small-business owner and the convenience of having your jewelry repaired right in front of you.

I had two thin gold chain necklaces with broken clasps, one with a pendant that's not removable…read more They both had small clasps that were bent with pieces broken off from forcefully pulling them apart when they got tangled together. I was worried they couldn't be fixed easily since they were so small. I found Ali's on Yelp and brought the necklaces on Saturday afternoon. Ali told us there was a chance the clasps could break in which case they would need to be replaced. If he could fix them, we could pick them up that evening or the next day. He texted me later that day letting me know they could be picked up the next day. The necklaces and the fixed clasps look and work great. I can hardly visibly see that they had to be fixed. The whole process with Ali was very clear and smooth and I'm really happy with his help!

The Diamond Ring Co. - jewelry - Updated October 2026

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