1. The Diamond Ring Co.

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San Jose, CA

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The Diamond Ring Co.

4.3 (175 reviews)
ModerateJewelry, Watches
Closed • 10:00 am - 8:00 pm

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After proposing, my fiance and I went back to get it resized had to pay but they handled the miscommunication very professionally thank you jay and amir! Will 100% come back for any future purchases and for my men's wedding band. Amazing value and they work with you. I enjoy coming here. They also have a Fantastic watch selection.

Diamond fell off of the wedding ring we purchased from here. Owned it for less than a month

Great costumer service, great selection. Quality of pieces however is where I subtract stars since these diamonds seem to fall off after less than a month. But their great costumer service makes up for it

Great service! Were super sweet and helpful helping us find the perfect ring!! May, Francisco, and Abiv thanks for great customer service!!

All the staff here are super helpful and have been amazing to my husband and I. We trust them and will be coming back again!

Kyle K.

I got an engagement ring from The Diamond Ring Co. and was helped by May and Jay. They helped me pick exactly what my girlfriend wanted and offered a great price. I had been to other stores that day and got a better quality diamond for a good price. They even customized the ring so we got the specific cut of diamond with the setting she wanted. May and Jay were able to break down all the details and ensured it would be a great fit for us. Really good customer service and they were not pushy like some other stores. Anyways I'm very pleased with the service and their prices beat other competitors. I will be referring them to my friends! Thank you !

Best jeweler in town Jay ,Gave me a Deal Not only the sales was good but after sales service is on Top , he will make sure you are getting the value Shout out too my Guy Jay!!! Bling Bling

Two carat solitaire mounted on a diamond band. Stunning!
Jerry M.

The Diamond Ring Company is the best and only place to buy your jewelry. The quality of diamonds are excellent and the prices can't be beat. We brought in my wife's diamond ring to get cleaned and while we were there my wife was looking to upgrade her setting. Jay was phenomenal. He is friendly, very personable, and will give you the best price hands down. His suggestions were great and he's never pushy. He had my wife's 2 carat solitaire mounted on her diamond band and then added another band to enhance the solitaire. The result was stunning! He even had a zirconium mounted on my wife's old ring so she could use whenever she didn't want to wear her real diamond. I cannot tell you how happy my wife is. She is on cloud nine. Do yourself a favor and go see Jay. He is the nicest salesman you will meet. We even tried his biryani suggestion which was excellent by the way! lol If you're looking for quality merchandise, a friendly salesman, and the best prices that can't be beat go and see Jay at The Diamond Ring Company. You will not be disappointed. Thank you Jay! We will be back!

Marco S.

These guys are about the hussle forsure they gave me a great deal on a promise ring for my lady and did a down payment of 100 for a gold chain that I also got a great deal on coming back here foresure great prices great customer service

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4 months ago

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Sajid C.

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5 months ago

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9 months ago

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11 months ago

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3 months ago

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7 months ago

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5 months ago

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6 months ago

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Sajid C.

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4 months ago

Great service and good price. Mayleen was very helpful and knowledgeable. Thank you for helping me picking a beautiful ring!

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Sajid C.

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7 months ago

May and Amir are amazing! They were friendly and helpful and found exactly the wedding bands my fiancé and I were looking for.

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1 year ago

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8 months ago

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2 years ago

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2 years ago

Great Service, Abid, was awesome! Treated us great. We ordered the ring and received it early. Looked great, and great communication!

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2 years ago

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2 years ago

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Sajid C.

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3 years ago

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2 years ago

Amazing!! Abid and Osman showed me so many options and were great help. Appreciate it guys!!!

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Sajid C.

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1 year ago

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3 years ago

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3 years ago

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2 years ago

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2 years ago

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2 years ago

Excellent prices and a selection. Also fixed my necklace beautifulky. A trusted jeweler for any girl in the Bay!

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3 years ago

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3 years ago

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2 years ago

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4 years ago

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4 years ago

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3 years ago

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2 years ago

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2 years ago

Just bought a clean chain rn. I recommend everyone going here for good prices on chains.

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Sajid C.

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5 years ago

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2 years ago

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2 years ago

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3 years ago

Best prices in the Bay Area, great service from management to jewelers. I will be back again.

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2 years ago

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3 years ago

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3 years ago

Great customer service, great deals ,and mostly professional service. I would definitely come back thank you westook and abid

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3 years ago

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“Abid went above and beyond and compared options and quality To assure I was pleased with my purchase.”

Mentioned in 9 reviews

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Rolex Boutique - J Licht & Sons

Rolex Boutique - J Licht & Sons

4.4(247 reviews)
6.8 mi•West San Jose
Family-owned & operated
Boutique

Amazing boutique with an incredibly professional and welcoming staff. I'm a South Bay local and…read moreonly recently started visiting this Rolex boutique at Valley Fair after purchasing my first Rolex Datejust in Maui as a honeymoon piece. That first Rolex made me truly appreciate the craftsmanship, beauty, and confidence that comes with wearing one, so I decided to start building a relationship with this boutique. From my very first visit, Jose was warm, professional, and genuinely welcoming. Even though I hadn't purchased anything from this location yet, he made me feel like a valued customer. I shared that I was interested in eventually adding a Submariner and a few GMTs to my collection. Over the following months, I stopped by whenever my wife and I were at the mall. During those visits, I got to know Everette, Yvette, Hayden, Jakob, and several others. Every single team member was equally kind, informative, patient, and professional. I never once felt judged or pressured. They always took the time to let me try on pieces, educate me about Rolex, and reassure me that patience is part of the journey. Today, I visited again and was greeted by Roksana. She checked on the watches I was waiting for and asked whether we were celebrating anything special. I mentioned that my wife and I were commemorating a work milestone, and she said, "Let me go check in the back." My heart immediately skipped a beat. A few minutes later, she returned with a Rolex Submariner Date. My wife and I were beyond excited and purchased it on the spot. Thank you again, Roksana! This was honestly one of the best luxury retail experiences I've ever had. I really appreciate that this boutique focuses solely on Rolex, so there's never pressure to purchase other brands or unwanted pieces just to build a relationship. Just as importantly, every member of the staff is genuinely kind and welcoming, and that made every visit enjoyable regardless of whether I was buying anything. I was fully prepared to wait over a year for a Submariner, so receiving one sooner was amazing -- but the exceptional customer experience along the way was just as meaningful. Huge thanks again to J. Licht & Sons. Highly recommend visiting this boutique! PS, can't forget about Stanley and all our 49er chats!

I've purchased three Rolex watches from this location, so I'm writing this as a repeat customer who…read moregenuinely wants a better experience. Every time I come in, I seem to have a difficult time communicating with some of the female employees. I'm younger and at times it feels like I'm not taken seriously as a client. When purchasing a luxury watch at this price point, I expect confident, polished service. I've noticed hesitation and uncertainty when responding to questions or inquiries, and it takes away from me wanting to return here. I would appreciate more confidence, professionalism, and stronger customer engagement from the female staff. I enjoy the brand and have continued purchasing from this location, which is why I hope the customer experience improves.

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Rolex Boutique - J Licht & Sons
Rolex Boutique - J Licht & Sons
Rolex Boutique - J Licht & Sons - Rolex Catalog Book

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Rolex Catalog Book

The Diamond Ring Co. - jewelry - Updated October 2026

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