You know when you see those kids that are casually but precisely dressed like in an advertising…read morecampaign?
Well, I'm guessing their parents shop at Toby Tiger. A tiny store in the heart of the North Laines, it sells a breath-taking selection of beautiful, brightly coloured romper suits, pyjamas, skirt, dresses, trousers, tees, hats, mittens, wellies and blankets. Some of them are in tasteful stripes and spots that would compliment Cath Kidston homeware, others are in simple rainbow shades of blue, pink, yellow, green, etc. They also have a selection of tasteful printed garments with dinosaurs, robots, pink apples and embroidered slogans like Drama Queen and Cheeky Monkey.
To buy one or two items would set you back £15 to £50. To buy a whole wardrobe that would make your kids look like they're young, hip and advertising-worthy? You might need to remortage.