Specialties
At Toby Tiger’s Brighton shop, we offer something truly special for little ones and their grown-ups. We’re proud to be an independent, ethical children’s clothing brand with a shop full of colourful, organic cotton clothes designed with fun, function, and sustainability in mind. Our Brighton location captures the spirit of our brand—bright, friendly, and full of character!
What makes us unique is our commitment to quality and playfulness. All our clothes are made from GOTS-certified organic cotton, meaning they’re super soft on sensitive skin and kind to the planet. We focus on unisex designs with vibrant colours, bold patterns, and practical details like envelope necklines and easy poppers that make dressing a breeze.
In-store, you’ll find a warm, welcoming team who know our ranges inside and out and love helping families find the perfect outfit or gift. Whether you're looking for a cosy baby romper, a durable playsuit, or a unique present, you’ll discover pieces that are not only adorable but built to last and be loved.
We’re also deeply rooted in the local community, supporting Brighton families and celebrating creativity, sustainability, and fun every day.
Come in and say hi—you’ll feel the Toby Tiger difference the moment you step through the door!
History
Established in 1998.
Toby Tiger was founded in 1998 by award-winning designer Zoë Mellor, with a mission to create bright, bold, and organic clothing for kids that celebrates individuality and fun. From day one, we’ve stood for ethical, unisex, and sustainable fashion that’s practical for parents and playful for children. Our Brighton shop opened as a colourful hub for local families to experience the brand in person, offering our full range of GOTS-certified organic cotton clothes, toys, and gifts. Over the years, we’ve grown a loyal following while staying true to our roots: joyful designs, planet-friendly values, and clothes made to last and be passed on.
Meet the Business Owner: Zoe M.
Zoë Mellor, a children’s wear designer and mum, was inspired to start Toby Tiger in 1998 after struggling to find fun, practical, and ethical clothes for her own kids. Frustrated by the lack of colourful, unisex options that were both comfortable and durable, she set out to create something different. With a background in knitwear design and a passion for bright, bold patterns, Zoë launched Toby Tiger to bring joyful, organic clothing to families who value style, sustainability, and a sense of fun. Her goal was simple: to let kids be kids—with clothes that celebrate their individuality and support the planet too.