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Daisy Daisy

3.7 (3 reviews)
Closed 11:00 am - 5:00 pm

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Lego Store

Lego Store

(12 reviews)

£££

If you've visited the mammoth Toys R Us in Times Square, you'll have seen amazing sculptures of…read moreKing Kong and Times Square made out of Lego. There's nothing quite as impressive in Lego's Brighton store but there are glass cabinets dotted around the store with much smaller and detailed sculptures of classic hotels, fairgrounds and landmark buildings. Parents that haven't got the time or inspiration to help their offspring build something jaw-dropping can buy these ready made for around £100-£250. Otherwise, you can buy buckets of individual bricks in different colours and kits to build everything from animals and Lego families to jungles, buildings and scenes. Imaginative and exciting stuff for nippers. And parents that are still young at heart!

There aren't a great many toys still going strong from my childhood, but Lego is definitely one of…read morethem. I spent many happy hours building houses, garages (for my brother's Dinky cars), trains, and my own version of the 'Thunderbird' craft, although they didn't really look anything like the real thing. Not that I cared. The big thing that has changed, though, is the change from just basic building sets to the huge range of specialised sets, with everything from space-ships to pirate ships, trains, cars, planes, and themes and franchises such as Indiana Jones, Atlantis, and Toy Story - to name just a few. I must confess to being old school here, preferring the range of basic brick boxes and buckets to let children's own imaginations run riot, but I can see the need to compete in today's market-place with more commercially inspired sets. The key thing is that you have the choice. Basic brick boxes start from £6.50 (280 pieces) to £12.99 to the 650-piece Deluxe version, both of which seem pretty good value to me compared with many others toys these days. The store is not that big, but there is more than enough choice, and the staff are knowledgeable and child-friendly. As the other reviewers imply, it pays to have a plan before you go in, lest you get tempted (or pestered!) to spend/buy rather more than you planned. It's worth noting that there's a good website if you want to look in the store and then buy on-line later.

The Disney Store - From website

The Disney Store

(7 reviews)

££££

Like Millie's Cookies, this place just isn't as magical as it was a few years ago. The endless…read moreDisney sequels (cinderella's daughter gets off with the new prince charming etc...) or animated films just don't have the same charm or authenticity they used to (or maybe i've just grown up...). And I miss the giant pyramid of giant cuddly Disney character toys you'd find in all the stores - where can I find a giant bouncing Tigger anymore?! Also, the prices aren't cheap, and avoid it at Christmas when it get pretty chaotic. Saying that, The Disney Store still provides me with a little of that warm and fuzzy feeling, and it's still a great place to got for cute cuddly toys if you need a present for someone!

Oh goodness. A Disney shop. I was expecting to be bombarded by the sound of children's tantrums…read morewhen I walked in, but even if kids were screaming for toys, I wouldn't have been able to hear it over the happy, happy soundtrack blasting through the shop. Yikes. The Disney characters plastered on every marketable item possible ranged from old school Tinkerbell and Snow White to some newbies I'd never heard of or seen before. You could find them in stuffed toy form, on plates and water-bottles, as plastic figurines, on various articles of clothing, keychains, singing in soundtracks and of course as cartoon stars of their perspective feature films. I'll be honest - I find this store disturbing, but if you happen to be a major Disney fan, or are looking for an easy children's gift, now is a good time to pick something up. Items are up to 50% off during Boxing Week.

Now We Are Six - Photo courtesy of Emma J.

Now We Are Six

(4 reviews)

££

At weekends, the delightfully named Miss Sparkle hosts magic shows, puppet shows and face painting…read morein the back room of Now We Are Six. If I took my favourite four year old to one of them, I'm sure she's be delighted. If I took her shopping there mid-week however, I don't think she'd crack a smile. On the surface, Now We Are Six stock everything toddlers of one to six might want from dressing up clothes, soft toys and books to dolls houses, castles, musical instruments and wooden bikes. The problem is, neither the layout or atmosphere feels or looks very exciting. I understand the owners want the place to educate as well as entertain children but I think they need to sprinkle a bit more F.U.N. and M.A.G.I.C. in there. Maybe Miss Sparkle could work in the week too...

The window of this toy shop is so promising- stacked full of unusual wooden toys in bright colours,…read morecute soft toys and Babar goodies. I agree with Sarah-Jane though, the inside is very disappointing, it seems strangely aimed at adults rather than children. I would feel okay going in here myself to buy a toy for my nephew/niece but would't particularly plan to take them in. Somehow the vibe seems to be- play nice and don't mess up the toys! Not that the staff were unfriendly, quite the opposite. It just felt a little neat and plain...I'm not sure, there's definitely something missing. I appreciate the nod to A.A Milne in the shop name but I have to say that to me it suggests toys for kids older than six whereas the toys stocked seemed younger than that.

Mothercare

Mothercare

(3 reviews)

It's not my normal territory, you know, Mothercare. Because I'm not a mother, and I don't really…read morecare, which generally absolves me from ever needing or feeling the urge to go into this shop. This all changed the other day, when my brother and his wife had their first child, a beautiful little girl called Peggy. I started to care. I understood what this care thing is about, and I became a mother. As I said it all changed. No wait... I just cared, I didn't become a mother. So anyway,now ticking one of the boxes, I entered Mothercare alongside my brother, to buy a Moses basket and some other baby related items? I always assumed (not that admittedly I thought about it much) that Mothercare was just a big impersonal superstore, much like a massive Sports shop, where essentially you would be left to your own devices, and things would be scattered around everywhere just waiting for the recession to seal the last nail in it's coffin. But actually it was not. Inside, it was surprisingly tidy and well kept, and the store assistants were empathetic and friendly to new, anxious mothers and fathers, as well as enthusiastic and helpful. As well as baby clothes, Mothercare is a prime place to get all your practical motherly/fatherly hardware, such as prams (which are on display like cars in a showroom), mobiles, cots, and nursing bras. I wouldnt recommend this shop as a cool place to hang out (obviously), but I would to mothers and fathers who want a serious shop for their little ones, and a friendly face to help them do it.

This Mothercare is situated in the lower level of Churchill square, near ELC and a discount toy…read morestore. It always seems very jam packed with stock to me. Good displays of highchairs, pushchairs and cots etc so you can have a good look see before buying. Products also sold are toddler's clothes, shoes, toys and a small selection of books. This shop also provides a very valuable free service of a changing and feeding room at the back of store, free to use with running water, nappy disposal and discreet area to breast feed. There was until recently an Olan Mills photo studio in this store which closed in December 2008 due to financial difficulties.

Daisy Daisy - baby_gear - Updated May 2026

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