Swish in Princes Mall is one of the saving graces of the place. I'm not sure whether it is new or not but I can't say I've noticed it before now.
My really liked the retro bags that they sell, like classic Gola and Dunlop shoulder and crossover bags. I also really liked the boom-box style bag that I spotted in the window, but at £35 it was a bit of an unnecessary luxury I couldn't afford! They have some really cool and quirky t-shirts which aren't too pricey. The staff are as you would expect, the kind of kooky and trendy peeps you would find in Topshop or Urban Outfitters. They were very nice though and didn't mind checking a size for my boyfriend in a t-shirt, even offering to ring the other store on Victoria Street.
A nice alternative to Joy or Urban and something else that's good about the awful Princes Mall. read more