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    Swish

    3.8 (14 reviews)
    Closed • 10:30 am - 5:00 pm

    Swish Photos

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    Photo from retrodudes.com
    Cheryl C.

    Victoria Street is one of the best streets in Edinburgh for shopping individuality and general quirkiness. Swish fits in well amongst the mix of boutiques and random outlets, and specialises in retro bags and t-shirts for men and women, although there is a really sweet section at the front with a lot of cute garments, which are mostly on the girly side. Messenger bags in different designs, Gola bags in a ton of colours, plus some girlier handbags in some very funky, patterned designs. There are also various jazzed up laptop covers, other little items scattered around to give as gifts, and my personal favourite, the t-shirts. The t-shirt designs in here are very cool, and just that little bit different.

    picture from official website
    Alice W.

    Despite it not being in the cheapest place on Earth, it's got to pay for it's central location somehow. I always think I'm going to eventually grow out of the clothes that Swish have to offer, but apparently "street fashion" is always something I can spare some money for. All the clothes are good quality even the the accessories are a little bit fun and "funky" (sorry, that's my least favourite word) and as I'm not particularly fond of logo tee's there's actually a large range of pretty dresses and retro sunglasses. There's very few shops that I've been a repeat customer and I know that eventually I'm probably going to have to buy "serious" work clothes. *Sigh*

    Fiona H.

    I'm afraid I just can't get as excited about this shop as a lot of other reviewers have. It looks like it's going to be amazing from the outside, full of quirky clothes and accessories that make such a refreshing change from the mass-produced rubbish in the majority of shops on Princes Street. But it's one of those places where, once you get inside and start holding things up against you in the mirror, you find that none of it is quite right. Which would be ok if it were cheap - I challenge any female on this earth to honestly claim they've never bought something "because it was such a bargain" and then never worn it once. But it's not cheap, in fact it's pretty pricey. If you like this shop though, you should pop into Cookie on Cockburn Street too.

    Lauren G.

    If you are looking for quirky, unique clothes, Swish is the place to go. Situated in Victoria Street, Swish is just around the corner from the Royal Mile and it is a short walk from the main shopping street in Edinburgh, Princes Street, and so it is a convenient place to reach. It is an independent clothing store and is a great place to go to buy different and unique clothes. At first glance, I initially thought this was just a T-shirt shop for men, but when I went in I was pleasantly surprised at the selection of clothes which they stocked, both for men and women. Swish sell a good selection T-shirts, cute dresses, knitwear and accessories for women. They sell a good choice of retro style bags. If you want a different, funky T-shirt with a quirky slogan, then Swish is the place to go. The prices are really reasonable here, with most items under £20. Swish is a great store to go to to buck the trend and buy clothes from a non-high street store.

    Emma C.

    Swish is an independent clothing store on Victoria Street that caters for men, women and babies. It manages to pack quite a lot into what is essentially quite a small shop. For women there are quirky and stylish dresses, tops for going out in, some knitwear and more everyday items like t-shirts and jumpers. Men are comfortably catered for with trendy t-shirts by Chunk and a really good range of messenger bags and retro bags by Gola and Dunlop. There are also laptop cases by YakPak in a variety of crazy patterns and funny babygro's with slogans and pictures (I think these are intended to amuse the adults). Prices are pretty reasonable and the stock is always up to date with the latest trends, this is one of the few shops that my boyfriend and I are both happy having a browse in.

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    3 months ago

    Came here with the family and loved it. It's a fun and quirky store and the staff were all really kind and helpful!

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    Chic of Edinburgh

    Chic of Edinburgh

    4.4(5 reviews)
    0.4 mi•Royal Mile, Old Town

    Like Stephanie, I initially felt this shop was a little outmoded - it reminds me a little of what…read moreLaura Ashley and Monsoon were selling in the mid 90s. Inside, it's a different story. It's a delightful boutique geared towards an older style of fashion and a slightly older audience. The dresses and coat sets are timelessly fashionable, lending their inspiration from the elegance of the 50s. Some of the hats and skirts reminded me of how Audrey Hepburn looked in My Fair Lady when she was parading around at Ascot. The cocktail dresses look like they'd fit like a glove, and are all very high quality. They are priced accordingly, but it would definitely be worth it if you were going to a wedding. Places like Chique are few and far between these days, but it's great that this little boutqiue still exists as it has the older fashioned manner of customer service (i.e it's friendly and personal!), and the dresses are gorgeous. If I was getting married I'd usher my mum in here.

    As soon as I looked into the windows of Chique, the first thing that came to mind was old lady…read morefashion, which was provoked by the outdated sign and boring window displays of co-ordinating twin set and pearl outfits. However, on closer inspection, I realise that this store is actually anything but dowdy and charity shop worthy. It is a boutique clothing store stocking Mother of the Bride outfits and cocktail dresses from designers such as Gloria Estelles and Linea Raffaelli. Probably not household names to any of us under 30. They have loads of lovely outfits and dresses which would suit the older lady, maybe 40 plus, and they are costly to say the least. Expect to pay upward of £160 for a dress in here, and that's the cheaper end of the spectrum. The website probably showcases the outfits better so you can have a look before you go in, the only disadvantage be that there aren't any prices on the actual clothes. Always a sure sign of an expensive shop!

    Photos
    Chic of Edinburgh
    Chic of Edinburgh
    Chic of Edinburgh

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    Lady JoJo's Boutique

    Lady JoJo's Boutique

    3.6(7 reviews)
    0.3 mi•Grassmarket, Old Town
    •££

    If you are looking for a piece of quirky or unique clothing, Lady JoJo's Boutique is the place to…read morego. Situated in the Grassmarket area of Edinburgh, Lady JoJo's Boutique is just around the corner from the Royal Mile and it is a short walk to the main shopping street in Edinburgh, Princes Street, and so it is a convenient place to reach. This store is relatively new on the Edinburgh clothing scene, and it is a definite welcome addition. I love to come here and browse the shop and admire their beautiful stock. The boutique is pretty small inside but it boasts a beautiful selection of dresses, tops, trousers and accessories. I bought an absolutely gorgeous dress here several months ago, and it cost around £50, but it is of excellent quality and I wear a lot when I go out so it is definitely good value for money. The stock changes over quite a bit, so I find that if there is something I like, its probably best to buy it there and then rather than waiting a week and finding out its not longer on sale - that has happened to me several times!! The staff are really friendly and warm too. Lady JoJo's is a great place to go to buck the trend and buy your clothes from a non-high street store.

    I came across this little boutique whilst wandering down The Grassmarket. It's only been open for…read moreabout a week, and the shop is gorgeous and brand spanking new. I was drawn inside by the kitsch sign and the funky name. 'Lady JoJo's' sounded like my kind of shop. I wasn't disappointed when I stepped inside, and was greeted by the two lovely young shop assistants. The stock is sparse, which one of the said assistants explained was because they were simply testing the water to see what kind of stuff people liked best. Rails of gorgeous retro swing dresses and frilly knickers really caught my eye, as did the old fashioned dresser table adorned with gorgeous jewellery and seamed stockings. The boutique oozed with the retro glamour of Betty Paige and 1950's style, which is quite unique in Edinburgh and stocks ranges such as 'What Katie Did' and 'Love Kills'. A handmade necklace with two chunky red hearts emblazoned with 'Pin Up Girl' really caught my eye. I bought the necklace and was pleasantly surprised when it was only £8, with a 20% discount complimentary because the shop had just opened. Perfect! I will certainly be visiting in a couple of weeks when it is more established and full of gorgeous Pin Up clothes and jewellery.

    Photos
    Lady JoJo's Boutique
    Lady JoJo's Boutique
    Lady JoJo's Boutique

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    Karen Millen

    Karen Millen

    4.5(4 reviews)
    0.4 mi•New Town
    •££££

    I absolutely adore Karen Millen but if I'm being honest, it's usually just for some window shopping…read moreand expect to pay £200+ for a dress from here. I guess you could see it as an investment as the dresses are all classics and most of them won't date so you'll always have a gorgeous dress on standby. In addition to dresses they also have shoes, handbags and various other accessories to complete your outfit but these come with a hefty price tag too. I was ecstatic when I saw that ASOS have started selling Karen Millen but unlike pretty much everyting else they stock these babies rarely find themself in the 70% off section... sadly. The shop is very organised and everything is just so glamorous, when I get my high flying job (hopefully soon) I will make a trip to Karen Millen with my first pay packet to buy one of the beautiful dresses rather than just drooling over them from afar. So if you're looking for an extra special dress with the "wow factor" and have a generous budget to spend then march yourself along to Karen Millen!

    Been here a few times, first was to buy a gift card for Christmas and have shopped for myself a few…read moretimes after that. Probably my favourite of the nicer high street shops since the offerings, especially the tailoring of the dresses, seem better overall than many comparable shops. While it's certainly not a budget option, if you can it's a great place to splurge on a special party dress for example. They have sales a few times a year and you can easily find beautiful items, including dresses, for under 100 quid. The dresses I own from KM from almost 10 years ago still look great. This shop is a bit small but carries what seems like a well-curated selection from the overall collection with classics and trendier items. The quality of much of the clothing is comparable to items from other brands I've seen that cost 5x as much. Fabrics are mostly synthetic, but good quality. And sales staff has always been very helpful, even from my first visit when I came in frazzled and soaked to pick up a last-minute Christmas gift. Worth popping in if you want something pretty and stylish but aren't quite ready to burn a hole in your credit card at Harvey Nicks.

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    Karen Millen

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    Swish - womenscloth - Updated September 2026

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