First thing's first.
I'm not a fashionable man.
Whatever success I have with fashion can be attributed to my lady helping me out. On the occasion I do shop for myself, I tend to enjoy t-shirts and hoodies. It just happens that the good people of SwedLife have plenty of those items.
SwedLife hasn't been around very long but they make up for it with plenty of personality and style. The first thing you'll usually notice are the owners Lucas, Seth and Mark (the resident Style and Sneaker expert). They are very quick to offer assistance if you need anything or have questions. If you are not a person into sneakers, fitted hats or snapbacks then it can be a bit much. However, the gentlemen can put your fears at ease pretty quickly as they are very relaxed and patient. Also they have all sorts of choices size wise.
The shop isn't a very large place but they make great use of the space and the walls are brimming with artwork done by local artists. As a fan of hip hop, I love that they are constantly playing the newest and greatest music from national and local artists. If you don't know about the local scene or the even the next show, they can fill you in pretty quickly. Also they Sneakerheads as well (aka Sneaker Collectors). They are all experts but Mark is your guy if you need to know about the latest and greatest.
In regards to price, it's not a cheap place to shop sadly. You can easily drop some major cash here if you aren't careful. The brands they carry aren't cheap but they are usually the only ones that carry those brands. The alternative is that you can order online so it isn't a bad deal.
All and all, SwedLife is in a prime location and has a lot going in regards to it's personality and fashion. Some people might not be into the music or even the style, but if you do graviate towards that style SwedLife is one of your best options in St. Louis. read more