Im sad to write this as Carolina has been one of my favorite stores for many years - they always…read morestock such beautiful items and the people who work there are kind, never pushy and always helpful. With that said - the experience of shopping there has changed...pretty dramatically. I won't pretend that Carolina was ever a place for a bargain - it's always been a high end store with items that would be considered splurges or even out of the range of possibility (for the majority of people). In the last year, the prices have skyrocketed. What used to be the highest priced item is now the norm. $600 sweaters, $800 slip dresses, etc. Listen I get it, it's Mill Valley and an increasingly wealthier demographic with inflation being insane. But also, this sucks? Your prices have literally doubled. What once felt like an occasional shopping treat now just feels alienating and over the top. The owner / buyers have the best taste in town - if you're reading this, could you please bring back some of the more moderately (reasonably) priced brands? I think a lot of the non ultra elite 2% Mill Valley-ites would be super appreciative and love to support you again. But as of now, it's literally impossible. For what it's worth this is not just an opinion of mine but fellow friends who just want to go back to their favorite Carolina. I appreciate you taking the time to read and consider!

Always leaving with beautiful clothes from Carolina Boutique…read more Visit Eli and she won't steer you wrong!

The first time I went in to this store was a few weeks ago and there was the 125th anniversary of…read moreMill Valley party going on outside. Fun! Inside the store, there was a closing sale. I tried on a pair of shoes and a dress. My friends also shopped around. This is a very high end shop with New York energy. I loved the dress and bought it. I loved the shoes and as I tried them on asked my friend what she thought, she didn't love them as much as me and the store salesperson said, if you don't love them don't get them. I appreciated that and ended up with just the dress. Well, I happened to be in Mill Valley today and it's been a couple weeks since the event. I went back to see if the shoes were there and if other shoes might also be on sale. As soon as I entered, from out of the back, the same salesperson acknowledged me and literally followed me with his eyes on everything I went near-boots, dresses, pants. He kept commenting on everything and didn't stop. It was really uncomfortable. I really loved a pair of black stacked boots, but at 50% off $658 of last pair in my size, I felt his energy was too much for me just wanting a calm no pressure experience. He didn't move from the counter but just kept watching me and it was just more than I could take.

Wow! This person responded and lied about how long ago I bought the dress. No dude! I didn't buy it…read more15 years ago. Less than half that time! And don't come here writing like you're a saint. Because you people are monsters!! I explained below how you treated me when I went in showing you the complete and horrible low quality of your merchandise. DO NOT BOTHER WITH THIS PLACE! These people are crazy. Their rudeness, their aggressive behavior is off the charts. This is a couple that obviously has not worked on themselves at all. They can't deal with anything at all except taking your money. I bought a beautiful dress quite a while ago and had never worn it - it actually still has the tag. I wanted to put it on a couple of days ago. And when I got it out, it started shedding like crazy. The leather part was flaking completely. I went to the store expecting first an apology, and I was hoping I could get some kind of store credit. I paid over $300 bucks for it! I didn't expect the full price, but I figured it was only fair to get some kind of store credit in order to purchase something else. Well, these monsters threw me out of the store and threatened to call the police if I didn't leave. Unreal! They took no responsibility whatsoever. No apology, no normal and decent reaction to see what could be done. Completely reactive, bellicose and combative attitude. Avoid them like the plague!

The most charming amazing store ran by a responsible owner. I love the quality here. The fabric is…read morereally amazing and unique. It's not possible to find anywhere else. It's a charming boutique. I really like the color palette here. We stumbled upon this store randomly but fell in love and plan to go back. We bought a couple of cashmere items, and a couple of long shirts that are just so comfortable.

This is my favorite women's boutique in downtown Mill Valley. They have a great selection of…read moreclothing, accessories, jewelry and shoes. You'll find lots of staples here including jeans, tees, sweaters and dresses that are perfect for any occasion whether it be work, weekend or a date. I love the range of brands they carry -- everything from Vince to Citizens of Humanity, Trina Turk, James Pearse, Ella Moss, Joie, C&C California, to lesser known, harder to find brands such as Hartford and It L.A. jeans. I love the fact they carry a large selection of Current Elliott and Mother jeans. That fact alone makes the store my go-to shopping destination when I feel in the mood to shop. Most of the merchandise is arranged by color which makes it easier to find things that work and look good. The store is always packed full of merchandise so take your time looking around, and for those looking for a deal, be sure to check their sale rack out front and in the back and they often have some real steals. They also have the best selection of jewelry. Whether you're looking for something for everyday or a special occasion, they have options at various price points that should meet your needs. Ronnie and Melissa are very nice, friendly and helpful. They have great taste and will always give you their honest opinion about fit, size, style, etc. I never feel pressured into buying anything and feel I am getting great, honest, trustworthy advice. And if for some reason they don't have your size, they will take down your name and number and can usually special order something for you.

I had an awesome experience at this store w Mehri, who greeted & helped me while I tried on a…read morecouple of tops. When I thought that one was cashmere, she kindly informed me it was cotton, to my surprise. I decided on two luxurious cotton sweaters & spied a hot pink 'LOVE' cap & bought it too. When I mentioned I'd wear the cap to an upcoming Mother's Day breast cancer fundraiser, in response Mehri gave me a 20% discount. It was a most unexpected gift & really lifted me up!

My college roommate - of long ago - was visiting, so it was her first time visiting Mill Valley…read more Was so pleased that she was able to find several items with the patient, and very nice, but knowledgeable and professional help of the Margaret O'Leary's sales associate Ms. Lisa Marie. Thank. you for helping her visit to California be very enjoyable - and fruitful - in terms of purchasing some beautiful clothing. Your store always has such exquisite clothing; your sales persons, like Lisa Marie, are always so helpful, though never over-bearing. Thank you!!

I went here yesterday for the first time yesterday and can't wait to go back. The sales person was…read moreso nice, She was very helpful and not pushy at all. I love their cotton tunics, well priced with a great selection.

I love this store! I found it by accident one day when the tea I was drinking as I walked in Mill…read moreValley spilled all over my shirt...and I happened to spy a rack of gorgeous cotton tunics of India in the window. I walked in and never stopped returning. At this point I own three of those gorgeous shirts and the owner Punam has been unfailingly helpful, gracious and kind. For those of us that love Indian products, she also has an array of fabulous small gift items, even reasonably priced little bindis, statues and stickers of the various deities like Lord Ganesh. My favorite kind of place, When I go on a bicycle voyage around Marin I always make sure to make a detour to visit.

Great people run this shop....attentive without being intrusive. This is my kind of clothing and I…read morecouldn't have been happier with the selection.

I found what I was looking for. Stylish comfy clothes. Once I found the pants that fit and looked…read moregood, I ordered in more colors. Jane sees me coming and knows where to point me. Highly recommend this boutique in downtown Mill Valley. Worth the trip.

I haven't been to Diamonds I The Rough, since I moved to Novato. I am invited to a holiday…read moreparty...and I found quite a few sparkly "party dresses"! I called and spoke to Syble and she remembered me after quite some time :) I asked if she was accepting holiday type dresses, and she said yes! So I will be going to the store tomorrow, to reunite with Zach and do some shopping there while I bring in my holiday clothes. I have really missed this store and Zach & Syble! So happy this fabulous store is still thriving!!! Sincerely, Rita Plank

Loved shopping this store on pm, Zack is so fun and 2 of my daughter's favorite tops were given to…read moreher from him for free but for some reason I got banned from shopping and I don't know why :( I miss ordering. They have great stuff

We had the most incredible salesperson, Colleen. She spent two hours with us as we were buying…read moreoutfits for our son's wedding. (He has two moms) . She was absolutely wonderful and we left with two beautiful outfits that will do justice to the event. I don't think I have ever had a better experience in a clothing store or, for that matter, any store. Thank you, Colleen! If I could, I would give her 10 stars.

Pretty little store in a pretty little town. I've had nothing but great service from the helpful…read morestaff and I love my EF purchases.