I first bought guitars, amps and gear from Joe (@Northfield) 32 years ago, and stopped in to say hi…read moretoday, 28 years after I moved away. 1st rate place and owner then, and now! One of the best in so many ways and a class act fellow and business. He will do you right!

I'm just starting out and was beyond intimidated coming in, but I always wanted to learn to play…read morethe guitar so I set up an appointment with one of their instructors, Alex Kelly. Everyone there was very welcoming and non-judgmental, they only wanted me to enjoy the process (which I do). I bought a beautiful used Gretsch and even though I have a long way to go, it's a pleasure to pick up my guitar and head over to Northfield Music for my lesson each week. What a great music store! Thanks so much guys!

As my Guitar Center gently weeps, I find myself writing a negative review for this place…read more Located in Rochester, despite the prices and issues, at least this location has never screwed me over to the extremely aggressive and unfriendly degree that the one in Amherst NY did. I'll never forget the way they treated me up there. There are some creepy similarities here, and I worry that if I bought the same volume of equipment I'd end up with the same awful experience. Some of the associates (at most locations) would say anything to sell you this stuff and then once you get it, everything changes. Oh we never said that. Oh you misunderstood. Oh no it's not meant to do that. Oh we're not responsible for that breaking. Some shady and really bad people. On the other hand the people down here are better than the Buffalo staff, not saying much though. My experiences here have been more positive, but I'd still rather go to a local music shop.

Well, stopped into the Rochester store today to get a gig bag for the Ibanez bass I just got from…read moreGuitar Center online. Although the reps were not rude, they certainly were not attentive. I showed them the bass. One guy needed to show it to the mgr. He came back and said they didn't have anything that would fit. Then he thought we could look and I remarked that was a good idea. They only had three and none would fit. I said Ibanez had a part number of one that went with the instrument on their website. We returned to the front counter and I thought he was maybe going to look it up. I also started some research on my phone. Next thing I knew he was checking customers out. I guess I was done. No acknowlegement, no "Sorry, we can't find anything", nothing. So I left. Won't be returning to this location. And they wonder why folks shop Amazon!

I came to get a set up on a vintage Yamaha acoustic I found on FB Marketplace. Bernie was super…read morefriendly and did great work. He only a took a couple to get it back, and after his set up it was like a whole new guitar. Plays like a dream! Thank you Bernie

These guys are amazing! My daughter broke a string 30 minutes prior to a guitar lesson, and two…read moreother shops couldn't help me. I ran in with only 15 minutes-- they dropped everything, fixed the string (including replacing a missing screw) and we made the lesson! He was super nice, didn't give us a hard time about not planning ahead, and got us on our way for $10! GREAT WORK! I will never go anywhere else again for guitar repairs! My go to guys from now on!!

I went in to buy my first guitar recently. I was given amazing service by two very experienced…read moremusicians who helped me try and find a good fit for myself. You should always support local music stores, and I can't recommend Bernunzio enough

I can't believe I'm still kickin it here at the Fridge in the best venue in town. Five years and…read morethe music and hosts are still top notch.

It's a small place, but the staff is super friendly and for some odd reason they happen to have the…read moreuniques guitars in stock that I'm looking for. Not all the time... It's WHEN I'm looking for them. I keep walking in just to see what I might need and walking out with THE guitar I've been wanting to try... I WARN YOU - THIS COULD HAPPEN TO YOU! LOL I'll keep going back... and NO, I don't need another guitar. LOL

Really good selection and amazing employees!! Cheap prices while still delivering great quality…read moregear, Guitar center could never