If you read into these negative reviews, the reviewer really brought it upon themselves. Seriously, they start off nick picking the location and quality of dresses -- um hello, you are at the (run down) Fulton Mall wanting to get a cheap knock-off so do not condescend the business. Secondly, just because you are a potential customer does not entitled you to tie up the dressing room or a store assistance for hours. Sheese some common sense here folks. There's complaints about no signs limiting how many try-ons; there wouldn't be no need if you did not use this place as your own personal closet. Lastly, speaking of signs, signs are posted that NO CAMERA are allowed and yet YELP reviewers post pictures from inside shop. The struggle of legit business owners are for real. Established in 2011 they seem to be doing okay. Keep it up Sugar Sugar. read more

It's costs $10-$20 EACH just to try on dresses WTF? LOL What a joke! I seriously thought they were kidding at first. You can try on pretty much the exact same dresses across the street for free. read more

No comprén en este lugar. La mujer Asiática en el mostrador es irrespetuosa no tiene buenos modales trata ala gente mal. Entre a su tienda con la intención de comprar un vestido y no me lo dejo medir dijo que estaba muy chico para mi.. la muchacha asistente ya me llevaba al medidor y la mujer asiática le arrebató el vestido y dijo hay que medirte primero.. yo soy una persona chica uso pantalones 0-2 y el vestido era pequeño pero estiraba.. la mujer Asiática dijo que yo era probablemente una talla grande yo siempre he sido de talla pequeña . Pero ella desde el Momento que entré con mi hija y sobrina se portó grocera también con mi hija le dijo que el vestido no le quedaría y si le quedó ya mi hija se lo iba a comprar pero después de ver la manera grocera con que nos trató no lo compró. Esta mujer tiene una actitud muy fea con los clientes.. No compre ahí mejor vayan a otro lugar.. le doy 0 estrellas. read more

If I can give zero stars, I would. Asian woman was rude as heck. She wouldn't let us touch the dresses- these are 150-300 dresses only! I've been to wedding boutiques where the dresses are thousands of dollars and we were allow to touch. It's ridiculous, and I've never heard of a try on fee of $20. Seriously! We stopped and left and they lost 7 bridesmaid dresses! read more

I went in with my daughter to buy her a prom dress & was not greeted at all. We asked the Asian lady with half done eyelashes for answers about a dress we were interested in & she spoke to us like we were stupid by answering our questions with rhetorical questions then completely ignored us afterwards. read more

Went in yesterday for a dress for my wife.... Everyone was so helpful and the lady at the register who rung us up was flexible with the price and was kind enough to give us water also, will definitely be back for next occasion ... read more

This place discriminates and gives bad service. The owners daughter has used racial slurs towards me when i simply went in to look. She told me not to touch any of the dresses with my dirty brown hands. This place should also be investigated, it seems like a cover up for something else. The people there seem to not want to do there jobs and on another note they will also ask to HOLD your purse or your phone and charge a 20$ try on fee!!!! read more

Awful PEOPLE AND I MEAN AWFUL. They completely degraded my entire family by telling us we weren't welcome because of the color of our skin. The owners daughter is horrendous as she was the one making all the remarks. They clearly don't want customers nor do they want service. DO NOT COME HERE!! They are cruel, hateful, and RACIST. Please do not go here!! I beg. read more

I would give this place a zero if I'm able to. Right from the beginning when we walked in the Asian lady was rude ass hell. The dresses are cheap and we weren't allowed to touch them. read more

Do not recommend!!!! Asian lady was rude from the start. Went to go "check" on a size for a dress and come back asking if we could even afford it. Went to "check" again and mentioned a $20 fee to try it on and asked again if we could afford the dress. read more

I wouldn't recommend this store to anyone it's a low graded dresses that you can find online or in a catalog the owners are just as disgusting as the store filled with roaches and mice bought a dress and it was infested with bed bugs I showed the daughter and she said she couldn't do anything because I had already purchased it. I had to see a doctor over the bad bites. I got all over my back. read more

Customer service is ass. I walked in and looked around for a worker and that Asian lady with the lashes saw us and ignored us. So we went to look at a dress and she asks us "if u needed a worker u could've asked" and said that I look like I could drop "a few pounds" because I said I was a 6 and she would only give me an 8. I'm 17 with an eating disorder. lesson learned they will only like u if ur skinny. read more

I'm ashamed for not seeing the reviews before walking in. The customer service was okay, not as bad as I've read. The selection of dresses was lacking, not much to pick from. It does suck that you have to pay a fee for each dress that you want to try on, that's why we walked away. read more

I don't know about the people getting "charged" to try on dresses I've been coming to this shop for years got my prom dress , quince dress and got my bridesmaids their dresses here the owner and workers have never been rude shoot the man barely even talks but he always says hello. I try on and pay that's it no ugliness here. So I don't know why all those other people putting negativity on a store when they are probably the ones acting up. read more

We were looking for a formal dress. The selection is huge. Beautiful dresses. Jeanette was super helpful!!! The prices are great. read more

Horrible customer service. The lady was really disrespectful and needs to learn some customer service skills. Talked rudely to my party and I and also witnessed her talk rudely to other customers. They charge to try on dresses. If I could give the store a zero I would've. read more

We've visited this store before when searching for a dress for my partner, and unfortunately, the attitude displayed by one of the workers during that visit was unwelcoming so we left. Today we decided to take my sister to look for a dress for prom, turns out they charge you just to try on a dress. I would understand if the dresses were high quality but they're not! Spend your money elsewhere. read more

Costumer service is horrible. They charge you to try on low quality dresses and get mad at you for touching the dresses on the racks, not to mention their ridiculous prices. read more

Honestly, my sister, mom, and I had a really good experience. When shopping for my quince dress a lot of stores don't have them instore but this one did and they had a wide selection as well. There is a small fee to try on a dress but def worth it because then they stay in good condition. As soon as we walked in my sister spotted the dress she had been looking at, tried it on, and we all fell in love... bought it the very same day. The two ladies there were super sweet and helpful. read more

Customer service was HORRIBLE. Told me I couldn't be grabbing off the racks but when I did ask for help the girl had the audacity to tell me did I even look before calling her. Just completely rude. Also from the very gate was acting like I was a thief. Made MY 8 YEAR OLD DAUGHTER very uncomfortable while trying on dresses as well. All In all would definitely not recommend this place read more

If i could give it a zero I would! The daughter of the owner was so rude as soon as my 2 year old son & I walked in! We were looking at dresses & she yells from the counter "no food at all in here" & I said ok we aren't eating anything I was just holding a bag of chips for my son. We are walking infront of the counter, mind you my son is right behind me, he gets close to a dress & she runs to "save" the dress, pushing it away from him so he doesn't touch it as if his hands were dirty or something & grabs him by his head & pushes him & says "go, go with your mom" so rudely! I flipped he's a baby!!!! What harm could my 2 year old have done to the dress? Take your business & money else where they don't deserve it & need to be closed down! read more

Rude owner who will profile you. Worst customer experience I've ever had in my life and I am not one to complain. The minute I walked into the place he asked rudely what I was looking for and why am I looking at the price tag??? to know how much it cost duh??? This place didn't deserve my business so I left. It doesn't deserve your business either, there are plenty of other stores with cheap Chinese knock off dresses for you to buy from. STAY AWAY from this place so he won't have anymore customers to profile. read more

Is it possible to give zero stars ? He profiled my twenty year old friend and grabbed the dresses in her hand and yelled at her to get out. He then continued to yell at them. He said she gave him a "funny" look and which caused her to have a panic attack because of him. What a joke of a business. Other customers in the place at the time already knew the owner causes unnecessary problems with the customers. read more

If I could give zero stars, I would. Worst experience ever. I came in, on Sunday, February 20th around 2:30 PM. Upon entering, I went to look at dresses. All of the sudden, one of the employees. (or owner, I'm not sure) came up to me and grabbed the dresses out of my hand. He was a taller man - the only male in the establishment. Confused, I thanked him because I thought he was going to take me to a room. Suddenly, he said "get out. I won't sell to you." We asked him what the matter was and he said I was "looking at him funny." He kept repeating that over and the over saying that - he was incredibly aggressive as well, raising his voice and arms at us. At this point, we were livid. He had no right to do that let alone say anything to us. We asked him why but he insisted I was looking at him strange. He said I had no right to look at him, when in fact, I was not. I asked him why again, but he kept saying that. I asked him why he believed I was looking at him, to which he started yelling and profiling us. He then went on to be racist and say derogatory words. When we said we would call 911 and write a bad Yelp review, he got scared, and went back to his desk/front area before continuing to say "You were giving me bad looks. You looked at me badly. You looked at me weird" and different variations of the same phrase. I have no idea what he said, and am shaken from the experience. He was a racist and rude excuse for a man. I urge anyone who wants to go dress-shopping to avoid this store and go to the stores across the street with employees who treated us with kindness. He had no right to speak to me, or anyone in that manner. Everyone who walks into that store is a potential customer and should be treated with respect, or at the very least not accused of something or bothered. And from the looks of the other reviews, this isn't the first time this store has treated others poorly. I will NEVER return to this shop and will tell others not to as well. read more

I was at Manchester Center walking by when this shop caught my eye. So many pretty dresses, and the majority of them were affordable. I was browsing the wedding dresses and asked a salesgirl if they could custom order a dress for me if I came back to be measured and fitted. She seemed very friendly. Will update and let others know how it went. read more

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I'm a mother taking my daughter to find a prom dress there. Was told I had to pay $10 a dress just to try on! Smh. Unheard of. Meanwhile that price changes from ppl to ppl. My daughters friend went in to look for a prom dress and was told $20 to try on. No thanks! I'll take my business somewhere else. There's a reason why her dress shop is slow. While femme across the street gets all the business. read more

*negative stars if possible* My sister was looked up and down from head to toe while asking the employee to try on a dress. Their response: I don't think that this dress is going to fit you. RIDICULOUS. To top it off right when we walked into the store, they assumed that we couldn't afford anything in it. Oh and she wasn't allowed to try on more than a few dresses for some reason. Store was empty. Lazy, unprofessional, racist & judgmental staff. DO NOT COME HERE unless you would like to be told "f*** you" from the owner for asking why they were body shaming and being disrespectful for no reason. read more

Walked into this store with a friend looking for a long formal dress. The quality of fabric of these dresses are thin and your typical China made dresses. The prices are absurd anywhere from $100-$200 and probably more. The dresses are nowhere near the quality that you can purchase at a nearby department store. The outside of the store has the county road construction going on so it's quite a journey to walk into the store from the outside. Since we were already at the store my friend found it harmless to perhaps check out their merchandise. This place had a busy rush so we waited about 15-20 minutes for a dressing room to be vacant. So my friend picked TWO dresses to try on. Only TWO. While in the dressing room the helpful assistant threw in her thoughts and made suggestions to try on additional dresses she was able to pick out and provide. So my friend went from 2 dresses to about 5-6 dresses.. Still the length was not long enough. However, the assistant gave my friend a dress that seemed to fit the bill, but was too big so she needed a smaller size. The assistant got held up on a customer call and while I did my friend the favor of finding the smaller size I was interrupted by the OWNER. He asked us to leave because my friend had already tried on too many dresses! I was really shocked. I asked him if this was his store policy and if so where was the sign to indicate this rule. He stated he didn't have a sign and that we had to leave. I informed him that the additional dresses outside of the two my friend picked were suggested and brought into the dressing room by his own helpful employee. He cared less and didn't want our business for no other reason other than trying on TOO many dresses?!? There's plenty of signs throughout the store that request no picture taking of the dresses, but prior to leaving I gladly took a picture of the rude owner to post so everyone can recognize him. He does not deserve any business! read more

Sugar Sugar - Signage of the store.. Poor Business. Poor customer service by the OWNER. - Bridal Near Me - Fresno, California

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My sister and I came in here to find a dress for a party. I had every intention of buying until the owner and his employee rudely yelled at my sister because they though she was taking pictures. We left immediately and both purchased dresses at Femme right street across. I actually bought the exact dress I liked from Sugar Sugar at Femme. read more

I don't know about the other reviewer's experiences, but mine was good. We were very lucky to have found this place. Wedding dress prices are usually a bit ridiculous, so it was quite a surprise to find such reasonable prices. I had no issues with the staff. We left happy and with a dress both of us loved. read more

I had the worst experience here. I walked in and I asked to try on a dress I had that was pretty and one of the people behind the desk wouldn't let me try it on, he just kept asking me what my budget was. He was profiling me and was beyond rude!! I left the store with trying even one dress on! Very unwelcoming and very disrespectful I don't recommend anyone to this store. read more

Worst customer service I've ever had, the guy working was profiling me, basically saying that I can't afford the dress I wanted to try on. Never going back to that store read more

To the five-star review which says "customers brought the situations on themselves", shush, your words have no effect on one's (many's) experiences. We have bought from them Sugar Sugar before, and we too have been racially profiled. My sister and I look different because of our genetics, but did the lady seriously ask if we wanted a separate bill? Absolutely not. Also, another woman who had been ASSisting us had told us "that's a quince dress". WE DON'T CARE IF IT IS A QUINCE DRESS ITS A DRESS. Had no idea that they could be this disgusting as individuals and as a business. Now it's 10-20 dollars for each dress to try on because "girls keep on trying them on for fun". That should be a client-to-client basis and should not be applied to everyone else. They are discriminative and jump to conclusions. Extremely stingy as well those people. Never again man. They're also super rude and just up in your face, which gets so uncomfortable because yet again, they ASSume. Just don't come here. You'll save yourself a major headache. read more

I went into the store with a couple friends looking for a prom dress. (At this point I had not talked to any of the workers about my "budget" or anything) I saw a dress that I liked and asked the guy behind the desk if I can try it on and he looked at me stupid, so I politely asked again. He responded and said "I don't know if that's the dress for you, you're on a budget, right"? This racist instance should, firstly, have never happened and definitely should not be coming from a fellow minority. read more

This business deserves no business. Extremely rude owner! Sorry for the employee who works there. You were very helpful. Worst experience ever trying on dresses. I have never been told I tried on too many dresses. I believe I tried about 5. You should not be running a business that requires you to try on clothes and especially for woman. Do not go to this place. Horrible customer service. read more

Horrible service. I took my daughter in to look for a prom dress. She's very petite, but busty and does not have hips. So it's hard to find dresses that suit her body type. She tried on 4 dresses that didn't work out for her, then we saw 2 dresses that would've probably fit her better, but we were told by one of the assistants that if we wanted to try more, we would have to ask the owner. I thought this was ridiculous so I went to go ask him if that was correct, and he asked why we had to try on so many dresses. I told him that the dresses were expensive and asked him how does he expect people to purchase these dresses without trying them on first. He mumbled and said, which one do you want to try on? I said that there are two more that my daughter was interested in and pointed them out to him. They were both over $150 each. He shook his head and said "If you don't buy, you waste my time. Maybe just try one." So I laughed (because I could not believe how ridiculous this was) and told him, "No, your store was a waste of my time. I'll go across the street and buy her dress there." People like this do not deserve any business. read more

If I could give them negative stars I would. My mom is getting married and me and my sisters are her bridesmaids. We went in hoping to find a blue dress for all three of us. And the front lady was extremely rude and condescending. When we asked to see a dress she appeared annoyed and reluctant to show it to us. The price shown was not the price we were given because she had to order it in the color we wanted. We were being charged double. It was advertised at $99, however she wanted $200. There were signs everywhere asking you to not touch anything, no pictures, to put your phone away. And my mom and sister were basically asked to leave the store once for having their phone out when they came without us. Don't come here. Prices are ridiculous and customer service here is nonexistent. Instead we went to FEMME, directly across. Everyone there was great, helped find a dress in the right color and did not charge us to order it in the size we needed. read more

Worst customer service ever!! When you see that a business get 1 star, it is 1 for a reason. First walked in and saw some dresses and took picture without seeing the sign and was told by the owner not to take pictures. We were told to hold my dtr before she knocks over their manequinns. As if constantly getting on our asses was not enough, we were told that before we can try on their dresses, we must pay $20. Are you kidding me? Who pays to try on clothes. I told them no, thank you and the owner laughed, he thought it was funny that I didn't agree to pay that ridiculous price to try on his dresses. No wonder they are given 1 star. If there was a no star, I'm sure they would have gotten that. We saw how bad the reviews were but thought we give it a try. Sure confirmed it. Do not go there and waste your money where it isn't appreciated. I'll never go there again. read more

The assistants are wonderful. They go out of their way to help you find the perfect dress. Very hard working. The owners on the other hand can be a little rude and snobby. read more

This place should be shut down. The owner did not show us any dresses because he said they were too expensive and that he believed we didn't have any money to purchase it. We told him we have money to buy and his response was I don't think so. read more