As a consumer looking for a reputable business; the kind that takes care of its customers especially when they need it most, I feel like I needed to share my review of Sterling Optical in Menlo Park Mall, Edison NJ. Recently diagnosed with diabetes and needing my eyes checked as recommended by my primary physician, I took a chance with Sterling Optical since it was the closest optical office covered by my insurance. The doctor (can't recall his name at the moment) that performed my eye exam and eventually prescribed new glasses for me was great and very helpful with all my needs and questions; understanding my concern since this would be my first time getting prescription glasses. Obviously, since the same office has an in-house prescription glasses maker, I went with them as well. At first, oddly enough, they gave me a quotation of how much the lens and frame would cost which shocked me since, again, this is my first time buying prescription glasses even with my insurance taking off a percentage and $200 off the frame. My hesitance was greeted by giving me a new "discounted" quote which I just eventually went with because of the breakdown of all the discounts thinking that I'm getting a great deal. In retrospect, sales tactics like this is the type of thing you would see in a car sales show room but I digress. Fast forward to receiving, paying and eventually wearing the glasses for six months, I've found myself getting headaches while wearing them to the point of nausea but I consulted with my friends and they said that new glasses always have a period of transition for your eyes to get used to them and so I just grit my teeth and tried my best to ignore. However, after six months of continued headaches, I felt that there was definitely something wrong. I eventually consulted with a different eye doctor thinking that maybe a second opinion wouldn't hurt and lo and behold, the culprit was the lens provided. In the right lens in the middle part where my eye was looking through the lens was a very subtle irregularity of the lens whereby a "haze" inside the lens was blocking my vision; the kind that you would see in a cheaply made glass. The new optical doctor recommended I go back to whomever provided the lens and they should replace the defective lens. Therefore seven months after receiving the glasses I was back at Sterling Optical explaining the situation. At first I was received with understanding by a new representative at the desk and gladly took the glasses and said they would replace it free of charge. A few days later, "Felix" called me back saying that since I got the glasses seven months ago, they can't replace them since they're out of the 30 day policy they have but would be wiling to replace the lens at an additional cost to me. Explaining to him what had transpired and that basically another doctor confirmed that the lens they sold me was defective, he gave me excuses ranging from his comparison to the glasses to a computer and that there's only a limited time for a customer to return or replace and even going so far as to accusing me of the damage since he feels that it's "wear and tear" on the glasses. Needless to say, after much debate and even consulting with Sterling Optical's less than helpful corporate office which was a considerable undertaking in itself in just finding a representative, I ended up taking my glasses and getting lenses somewhere else. I understand policies that company's have and how they have to adhere to them but the fact remains that I was sold defective lenses and if I were running a business and is in the market of keeping and taking care of my customers, I would take into account a case by case analysis of certain situations. Felix made the comparison of a computer, well, it's funny enough that I have a true story in regards with Apple and a laptop I bought from them going back five years whereby, a graphics card became non-functioning but they gladly restored it free of charge for me and that is why Apple is Apple. To me customer loyalty is achieved through actions in issues that arise on a case by case basis as opposed to buying and receiving a product. Anyone can sell you an item, but it's the individuals that help you out on issues that arise is where my customer loyalty lies. Therefore, ask yourself this question, given the choice, would you go with a company that treats you like a number or takes the time to get to know you. You be the judge. read more