Sofia's Precious Boutique is a cute little shop w lots of Hello Kitty Sanrio and Anime knick…read moreknacks. There are also various Funko collectibles and other gift items. The owner is super nice and friendly. She even offered me a buy one get one free coupon for Ding Tea next door. Sofia's had a Hello Kitty "parol" (Filipino lantern) making activity for Christmas, which sadly I missed. I'll have to come back next year for this, if they have it again. Overall, great place to get all things Hello Kitty, without having to go to the mall.

Sofias precious boutique is my all time favorite store & my go to for hello kitty & anime!…read more I come here for stickers, pens, flowers, mugs, keychains, notebooks and everything kuromi! My daughter and I love coming here, the staff and owners are the nicest ever! They have pop up markets in the parking lot with music and fun things to do. I came here on Wednesday to decorate my daughter's cap for her graduation and found everything I needed for her cap. If you're looking for affordable hello kitty, anime and flowers this is your go to boutique! Anything you need from birthdays, Mother's Day, graduation and special events you can get here and even customized bouquets! 10/10! We love this place!!!

Miniso is not so mini after all…read more.. It's a retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware that was founded in 2011 in China and has expanded in 100 countries worldwide. Their stores are in 20 US states, with multiple locations in California. Miniso recently had a soft opening in Hillcrest area of San Diego inside the HUB plaza with plenty of free parking. Their website self described as: 'MINISO is based on three core principles: -Affordable high quality: guides our decisions from design to materials. -Joy: the response our customers experience while in our stores. -Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.' The shop has collaborated with various brands: Barbie, Disney, Sanrio, Harry Potter, Hello Kitty, Minions and others. Every isle has shelves of useful, funny and cool stuff! Some items are necessities and some are for play and fun. This shop offers lots of things I was interested in purchasing for gifting and also to keep for myself. There was a staffer who was helpful, friendly and nice. Overall, it was clean and organized as expected for a new shop. There were items for babies, kids, adults and pets. My pup Fendi and so had fun walking down each isle with wonder and amazement. A wonderful visit, will return and Recommend!

CHEAP TINY KNICKNACK THRILLS…read more I hope they don't get offended when I say this but it gave me (Chinese version) Diaso vibes tailoring to a very young crowd OR adults who like themed toys that brings back nostalgia. This place has a focus on random toys, some kid cosmetics and beauty, and a snack section. Oddly, easy to miss even when located in the center of Hillcrest's Hub. Walking around brought smiles seeing scanrio, care bear, and other things I use to be into as a child. Easy to buy something because prices were cheap. I settled for some Asian snacks that I thought were unique and fun and haven't tried or not seen at an Asian stores at convoy. Cool spot. Not sure if Hillcrest Hub is the right location for this shop but it brought in curious minds and a very small handful of people.

Really sweet little shop with a lot of unique items. They had stickers for Japanese ice cream which…read morewas really nostalgic for me, cute little hotpot vegetable plushies, and an inexplicable focus on Monchichi stuff. I really liked it in here. Ambiance was cool! They also had a selection of Mokuyoubi bags, longtime fan of those. I thought the prices were reasonable too. Also the girl working there was really sweet. Highly recommend stopping in if you like cute azn stuff.

My teenage girls love this little store & yes I do too. It's great for gifts for kids & the fam…read more The main character here is the Monchhichi, yes the adorable little monkey from the 80''s & 90's that I grew up with. It's made a comeback, they have it in toys, keychains, clip ons for back packs & as bags & made into other merch items. Kind of pricey but they are iconic, cute & my girls love them. I even seen moms buying them for their purses or as key chains. They also have other cool stuff & characters, many books too & other toys. Customer service is great, the owner & staff are real nice & helpful. This is my go to when my girls are doing good in school & I want to reward them & I won't lie I got a few boy Monchhichis for myself, yes I'm a big kid.

I originally came across this place on TikTok and decided to stop by after my grandma's cat had…read morerecently passed away. It was absolutely devastating for her, especially because this was the first pet she'd ever experienced losing. I wanted to find something special to cheer her up, and I'm so glad I found this place. From the moment I walked in, the energy was amazing. The lady working there was genuinely so sweet and helpful, taking the time to help me look around and find something meaningful. I ended up finding a picture that looked almost identical to my grandma's cat, which honestly made the visit even more special. I also picked up some toys for her other cat, who absolutely LOVES them and still plays with them all the time! It's not often you walk into a store and immediately feel such a welcoming, positive atmosphere. The customer service was wonderful, the selection was so unique, and you can tell this place has a lot of heart. What started as a pretty emotional errand turned into such a lovely experience. I seriously cannot recommend this little gem enough. Definitely a place worth supporting!

I'm always on the hunt for new toys and treats for my kids (cats), so when I saw this place on…read moreTikTok, I knew I had to stop by. Purrgatory is the cutest cat-themed shop, and they have a really unique selection of cat treats, toys, and merch throughout. I love that they have things like hats, totes, stickers, and other gifts targeted for cat parents (which can be SO hard to find). At the front of the shop, you'll even see cats/kittens that are available for adoption. I highly recommend stopping by if you're a cat lover!

Finally got my kids the giant nice Burg nee doh and the baby tiny nee doh…read more I was strolling into the mall and saw a mommy opening up a nee doh package for her toddlers in a stroller ... hmmm I went upstairs to gepettos and saw the assortment of squishies behind the counter No line and I used my husband to double my 2 per person limit Within minutes 10+ people formed a line behind me Wow I got lucky Woooo

I am writing this review to warn the community about the toxic customer environment and total lack…read moreof staff accountability at the Fashion Valley location. While waiting properly behind the designated line sign to purchase an item, an aggressive male customer began crowding and verbally harassing me to move up past the boundary. When I directly asked the cashier on duty to enforce the store's line policy, she explicitly agreed with me that customers are supposed to wait behind the sign, but then followed it up with, "Yes, but it's okay." It is absolutely not "okay" for a boutique toy store in San Diego to permit a grown man to harass a woman shopping alone. By refusing to enforce basic civility and line boundaries, your staff actively validated hostile behavior over a sensory toy. When I contacted corporate regarding this incident, I received a completely generic, automated brush-off stating they hope I "visit again soon," completely ignoring the safety breakdown that occurred under their watch. Allowing this type of unchecked aggression to slide in a toy store where families and children shop is incredibly dangerous. This total lack of accountability and failure to expect basic respect from adults is exactly what escalates into full-on physical brawls over merchandise. I now actively dread going to this location because management refuses to hold disruptive adults accountable. I am putting this on the public record now, and when a major escalation inevitably happens here because staff refuses to maintain basic order in the NeeDoh line, I will be back to update this review. Shop elsewhere if you value a safe, respectful environment.

I love this store a lot, I wish there was more kpop stores in San Diego! Almost never busy when I…read morego, but the selection ranges from kpop albums to sanrio toys to stationery and other trinkets! They have a stamp rewards card too. Space is small but well organized and I've never had an issue shopping by there. The lady upfront is very nice. They do take cash and the prices are fair also! I think they keep limited stock upfront for customers to see and refresh once the items are bought. Will continue to come here whenever I want to treat myself :)

I would give a zero star it's an option. The cashier or…read morecould be the owner is extremely rude. Walk in there with my kids trying to check out their merchandise, immediately she give us a look of "Why you are here bothering me" and "Why are you touching my stuff", I'm pretty she knows I saw her gave us the look and trying to avoid eye contact with me, but at the same time still have the same attitude. I was trying so hard not to say anything to let her know how rude she is. On top of that, she never acknowledge us the whole time, but her face said it all how much she "loves" her customers or should I say intruders. With that kind of attitude and customer service, she probably wouldn't care about the review or feedback. In case you are planning to visit their shop, just be prepare the special treatment you about to receive.

This Five Below is located in the busy Clairemont Town Square shopping center off Clairemont. The…read moreparking is a bit weird as you cannot park behind the store and walk in from that side, you need to park at the Vons Grocery store side and enter that way. While times if have changed from this place actually being $5 and below for items, then moving to $5.55 and now offering items up to $25. Somethings are not a great deal anymore. While somethings can be found under $5, it seems like the mass majority of items are $5 or $7. There is a lot to see and look through from toys, to games, to candy to clothing and bath essentials. The store is for the most part stock with the exception of holiday or seasonal items, then its pretty much first come first served. They do have steal deals for clearance items in the past... like 50% off items. Again those items are first come, even if ordered online for store pickup. Which they have and I've used in the past before. Saves time, especially if its in-stock items. This store kind of reminds me of a higher end Dollar Tree. Because 5 Below does carry more name brands than Dollar Tree. What's new is that some of the cosmetics line offer a sample trial before you buy (see pictures) super tiny but awesome!

Really enjoy this five below! I feel like they have a pretty high turnover of product, so there is…read morealways some new stuff to look at every time you go! This is a great place for collectable figures, blind boxes, and pop culture stuff! I have found some gems here! The only reason this doesn't get 5 stars is the clothing. It's always kind of messy and they never have a range of sizes, even just the straight sizes. They also never change the displays so you have to actually look at the shirts, it's rather annoying.

Cute shop with so much more than stationery, paper, and envelopes. The staff were friendly. Sure,…read moreit's pricier than other stores, but you won't find this kind of selection anywhere else. From games to curated items for pickleball lovers, to thoughtful gifts for moms and their babies, they really have a bit of everything.

Such a cute spot for greeting cards, wrapping paper, arts and crafts materials, gifts, and more…read more They have a huge variety of adorable items, making it easy to find something for any occasion. A fun place to browse.