Specialties
Wake Up Beautiful Every Day With Soulu
Imagine waking up every morning with perfect brows, defined lips, and a flawless look that lasts for years. No more daily makeup routine, no more smudges, no more touch-ups. Just pure, natural beauty that enhances your features and saves you precious time every day.
History
Established in 2025.
Previously, Nadya successfully operated over four salons across multiple states, including New York, New Jersey, Florida, and California. However, this particular studio was newly opened in June 2025.
Meet the Business Owner: Nadezda A.
Nadia Afanaseva is more than a founder — she’s a visionary, a channel of creativity, and a force of nature in the beauty industry. With over 15 years of hands-on experience, she carries a deep and refined knowledge across every corner of the beauty world. From technique to energy, from client care to leadership, she has built not one but two thriving careers — always at the top, always in demand, even during times when others struggled to stay afloat. She has never been just a service provider. She’s a master — commanding the highest prices not out of ego, but out of value. Clients have waited in line, not for a slot, but for the experience. Because her work is led by one thing: love. Love for her craft. Love for her clients. And now, love for God — the source she serves through her mission.