Sona Jewelers

I bought my bridal lehenga, saree, and jewelry as well as bridesmaid dresses at Nazranaa and have…read morezero regrets. The staff is patient, helps consult, has great taste and ultimately helped me pick my outfits. I'm not someone who knows a lot about trends or am I decisive and with many trips and many hours, the team was able to make the PERFECT options for me. They have QUALITY items at fair prices and will work with your budget. Everywhere else I browsed, I always ended up coming back to Nazranaa because they are the BEST!!!! I am beyond happy with how everything turned out and would recommend Nazranaa any day to anyone Shoutout to Shia, Megha ETC!

I customize all my bridal outfits as well as my husbands and parents outfits at Nazranaa. The…read moreexperience and service was out of this world. The owner, Shia, and her team were so helpful and amazing. They helped assist with matching all my jewelry with each bridal outfit and took their time with any concerns I had. They made my vision come to life and made my wedding that much more special. The value of their work speaks for itself. I promise you will not be disappointed. My family and I will be 100% a returning customer.

Lehenga

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Brides vision coming to life. Nazranaa customized my husband and I matching sangeet outfit.

Sajda

4.7(54 reviews)

Out of all the neighborhood stores, this one actually carries some nice outfits. However, the…read morecustomer service is absolutely terrible. There's a serious lack of staff, and the one associate present was incredibly rude. I walked out without buying anything simply because I didn't want that person earning a cent of commission from me. Tip: You're better off ordering from Indian stores online and getting the pieces altered locally. Save yourself the attitude!

The staff here is incredibly personable and helps you find the perfect outfit from beginning to…read moreend! Their styles in clothing is also very modern and different than anything you would find in most stores. I had an amazing experience :)

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A custom-made engagement party outfit that we made in only 4 weeks!

The Mall at Oak Tree

4.2(49 reviews)

1.0 mi

We have an Indian wedding to attend and went to the mall at Oak Tree in search of something for my…read morehusband to wear. A lovely woman assisted us in find a gorgeous Nero jacket for him. We were in and out quickly but couldn't help but notice all the beautiful clothing offered there. We were in a hurry or we definitely would've stopped to eat as well, everything smelled incredible. Although the jacket was pricey, the quality is excellent.

This store is slightly off the beaten path of the Indian clothing stores in the oak tree area, and…read moreyet it is absolutely the best. I spent days shopping all of the stores in the area for several weddings I had coming up, and came back and purchased almost all of the clothes I needed for myself and my family from this shop. The clothing selection is fantastic, gorgeous lehengas and suits along with some really unique options, for both men and women. Items at all price points, and some of the best prices for the higher end items I was looking for that I've seen. And the service was incredible, Netu spent an entire day with myself and my family helping us try things on, find options in our sizes, recommend things outside of our sizes that might work, help us figure out what could match and what could be ordered.... And was sweet enough to bring us water and chai when we were exhausted from trying on all the clothing! I'm only ever coming here for all of my future Indian clothing needs!

Rimple & Harpreet Narula.

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The Mall at Oak Tree

Indian Couture

4.4(8 reviews)

0.1 mi

What a gem of a place!!! This was one of our later stops on our shopping day for my cousin's…read morewedding, when we walked in we weren't sure what to expect, but were blown away. 1. The service is amazing!!! Not only is the girl willing to pull everything you're interested in, she's so sweet and honest with opinions. She's attentive as well. After my cousin liked one outfit, she went and grabbed us another my cousin may like based on style! 2. The clothes are beautiful!!! Very unique pieces, new styles and great quality of clothing!! 3. They are willing customize anything for you! What! Just show them a picture of what you're looking for and they'll customize the outfit for you. That's amazing! 4. Overall we had the best shopping experience here of all the rest we had visited that day! I highly recommend checking out this little gem of a place!

I feel like I got very lucky finding this place. I had already been to Queens and went to many…read morestores in this area. Indian Couture was my last stop. This was the first store where the team made me feel comfortable. Ronil will go above and beyond to make sure whatever it is you are getting, is perfect. My outfit was shipped late out of India. Ronil drove the dress to Manhattan to accommodate my schedule! Ultimately, my husband and I purchased both of our wedding outfits here. Can't go wrong with this place.

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Aishwarya

3.5(17 reviews)

We recently visited this store and loved the selection and customer service we were offered. We…read moretook our time trying on different clothes and the owners were very accommodating. The prices were slightly higher than expected but we will definitely be back for the selection and customer service.

I felt the service was seriously off. Came in with a friend that was looking for something…read morespecific, the person working here was extremely rude. Never seen anything like it before! We never even got to the pricing of things, or to go through the selection, we straight up left.

Two langha saris I purchased...

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My favorite outfit from Aishwarya.

Anum Mughal Bridal Couture

3.7(7 reviews)

0.9 mi

This is NOT a boutique. It's a room in a basement with no clothes on display and nothing to browse…read more There is no variety or selection visible at all. She keeps her "stock," whatever it is, in a separate locked room that customers are not allowed to access. Instead, she brings out one outfit at a time after asking what you're looking for, which ends up being a colossal waste of time. We traveled from out of state and went out of our way to come here, only to find there was NOTHING to see or choose from. People who post these glowing reviews (100% fake reviews) and all the pictures!!! please know this helps no one... because the actual experience is nothing like what's being portrayed. Very disappointing. Just to note: We had visited in late 2025, so if things have changed, good for her. Only posting this review as a warning to those who trvael from out of state, because it was misleading information, customer service was baffling & I was only in town for a day so a colossal waste of my time as I said earlier

I can't say enough good things about Anum Mughal Couture. We did a bridal custom order and got a…read morebeautifully done outfit. The product we received was beyond my expectations and also the entire process felt effortless, stress free from the beginning till end. Their attention to detail and warm energy made all the difference. Thank you for making me feel so special and for a beautiful dress.

Bridal Collection 2025

Bridal Collection 2024

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Bridal Collection 2024

Manyavar - Oak Tree Road

2.3(6 reviews)

We went to get some wedding wear for my son and along with that some shoes for him at Edison…read moreManyavar. We got a pair of shoes which initially my son thought fit him well but after we got home he realized that they don't fit him well. So I went to return or exchange then they won't not take them back and tell me there is no return or refund policy for shoes. Which was never communicated to us when we went to shop ..very disappointed that is the case these are expensive shoes ..that are wasted now ..so I am giving 1 star ..we will never buy shoes there any more

So much fun to be had shopping here. Nicely organized garments of extremely good quality. The…read morestaff know just how to find the best colors and fit - all done really fast!

ArtKundan

5.0(3 reviews)

Priya was an amazing sales person. We bought bangles for my niece. She was very helpful. Thank you…read morePriya!

Priya is the best. I highly recommend this place for your jewelry needs. She helped me out greatly.read more

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Ultimate Fashions

3.3(36 reviews)

1.9 mi

I bought my daughter's dress here two years ago. She changed her mind and they exchanged our dress…read moreand gave me a store credit. 2 years later and they still honored my credit when I went back for a new prom dress. What good business!! I would recommend them 100 times over! Thank you Ultimate Fashions

I was prom dress shopping with my sister, and Taylor was suuuuper helpful. She helped me in and out…read moreof the dresses, and had amazing taste. The dresses they have are beautiful and all the staff is very sweet!! Cheyanne also helped us- and was just as nice!!

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Sweet 16

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246 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Tejinder K.

11 years ago

This place is amazing! If you're looking for the latest stuff you should definitely check them out. I don't understand the bad reviews at all. When reading through them I noticed they're all about returns or repairs! When I found a defect in my gold bangle, which of course should be detected 1-2 after buying (if it didn't happen after wearing it or using it roughly) I called in and they gladly replaced it for me for equal cost! Everyone here is so pleasant and easy to talk to. The younger staff is great with the more modern stuff and the older workers are amazing with the traditional pieces! If there is something I ever want and its not available the owners are more than willing to order the same or similar piece for me all i have to do is show them a picture. If you're looking for a reputable place that you can trust for years you should check sona out. From wedding gifts, to baby showers, to old age they have it all. read more

Aarav P.

4 years ago

I am always excited whenever I go to Oaktree road; its a fantastic place for food and gold :) I visited Sona Jewelers on my last visit, and even though the showroom looked expensive, but was pleasantly surprised as the prices were so reasonable; they have good service and a wide range of jewelry. The store was warm and inviting, and the staff was friendly and helpful. I was looking for a unique piece of jewelry to celebrate a milestone in my life, and the staff took the time to listen to my needs and budget. They showed me various options that fit my criteria, and I appreciated their honesty and transparency throughout the process. Overall, I recommend this Jewelry store to anyone in the market. The staff is knowledgeable and friendly, and the jewelry is beautiful and well-made. Thank you for a great experience! read more

Kiran S.

12 years ago

Sona is as i believe the number one Store on Oak tree Rd. And as a matter fact in the entire New Jersey. If you want anything from baby earring, chains to Diamond sets and bridal jewelry. They got everything, just take one look inside the store and you'll be surprised to see that the amount of jewelry collection is unmatched and unparalleled to other store on Oak Tree Rd. Do check them out! You'll be surprised to see the different type of items in shop. But don't go off their website, it'll likely not show their entire collection. If you want the real deal go to their store and see all the sets they have to offer by yourself or with your family. For the pricing, don't become too greedy to get the lowest possible pricing there is for gold, As that is not possible read more

Cindy L.

12 years ago

Well what can i say? This store has it all from diamond set to gold earring , that's pretty hard to find nowadays. My family likes to spend alot of their time and money in jewelry and they don't shop around a lot. Sona is usually our one stop deal that always takes care of our needs. If you need a custom made set, then they can provide, as they have a plethora of gold jewelry to choose from , They have it all. Check them out, you'd find alot more designs than you would find online. That's my only complain, I wish they had more designs on their website. Because compared to their store, which contains atleast a thousand items. Their website contains couple hundred. Sona should be your first choice for jewelry shopping. Seriously, check'em out! read more

Vaan J.

12 years ago

More than often i find that i visit this store on a daily basis. So practically i'm a regular customers in Sona. The sons of the owner really take care of you once they notice that you regularly come and check stuff out. So insiders tip:- if'd you like to get on their good side, check out their collection monthly and get to know them. As i have had a pleasant experience befriending them. The parking is not the greatest but that really doesn't matter considering there is a giant lot that you can park at. I like the place, check it out! read more

Adney P.

8 years ago

We visited Sona Jewelers while shopping for my engagement ring with my fiancé, we visited many other jewelry stores near to us but loved the collections here. They have such a great variety of styles. Apart from the great collection, the staff here is also awesome. They were just the kind of people whom I wanted to be with me while buying jewelry for my wedding. Making charges were a bit high but overall experience was excellant. Ended up buying our Wedding Rings from here. Thanks for all the help. Keep up the god work. read more

Janice H.

8 years ago

This is an extremely good store and they remember their customers. The service is fast and accurate. Almost all my relatives go here and my mom loves the store. It is very easy going and flexible, in fact, I will recommend this store to anyone that resides in 6 Marconi Avenue or surrounding areas to get quality jewelry. I traveled from Woodbridge to find a particular design that I had seen, I bought similar pair of earrings from Sona. It's conveniently located, has good service and genuine quality collection. read more

Kazim Z.

4 years ago

I recently bought a gift for my wife, people say they sell Jewelry expensive, but, in my experience, they have pretty competitive pricing not only that, but they have a HUGE collection of any jewelry you can think of, When my wife wants to buy jewelry I just take her to this one store instead of going to 10 different small stores, saves me so much time and energy. My wife takes more than an hour to choose anything, haha, They offered me free coffee, how nice :) I will definitely recommend them to my friend. read more

Axay P.

12 years ago

Cool place, I visit there to buy stuff for my mother and father. They are very both old fashion so i gotta keep buying them stuff, and you can never go wrong with Sona. They are the largest shop on Oak tree rd, and that explains itself. The place is very neat and spacious and get is super busy in the weekends. I would recommend buying from them on the week days. And i love their custom collection, once you see something you like, BUY it! Cuz you're never going to find something like that again. read more

Vijayakumar K.

10 months ago

A1 Service from Geetha Ji and Neha Ji. every time I go there my heart is full, although my wallet is empty. Have been going to this store for several decades. Owner Chetan, Sunny and Rachin are always caring, smiling and very helpfu. if you want value for your money and good quality Gold, please go to SONA Jewelers and they will not let you down. you Will never go to any other store once you experience their service once. Simply Love SONA Jewelers and their staff. read more

Deepa S.

14 years ago

This was our first experience with Sona jewelers, one of those I will always remember. Great service, genuine products, very professional and courteous. We bought diamond earrings, wide selection v reasonable prices and the help is outstanding. The manager also made us feel so comfortable and much at home that we went back for a gold set. Had another wonderful experience. Would make this my one stop jewelry buying place. Vijiya is a delight. Deepak read more

Tony L.

7 years ago

We visited this store during my last visit to Iselin. Amazing people, super awesome collections of Indian Bridal Jewelry. Got a chance to meet Riz who was super fun. I bought a little memorabilia from the store for my lovely Mom in India and she absolutely loved it. Overall it was a good experience. Would recommend everyone to check them out once if you are looking for Bridal Jewelry or any Traditional Indian or Pakistani designs. Keep it up guys. read more

Melissa C.

8 years ago

Irina and I stopped by the Sona store just to get an idea of a few sizes and styles for our wedding bands. The girl showed us a few designs and she was very friendly and helpful. She even found a great match to the vintage diamond ring that Irina had on her finger. I also found a fabulous wedding band and we were so happy to be able to buy from a store that is working hard on its designs and treats customers with utmost respect. read more

James J.

12 years ago

Grand selection and very professional, that about sums it up for Sona. The parking is a bit of a hassle but overall the experience of this place felt high class. Sales reps were abundant, there was always someone available to help me out. I especially love their Diamond collection and their Antique designs. I think they are unmatched in just the sheer quantity of jewelry pieces. 10/10 always buy gifts from these guys. read more

Dhruv G.

2 years ago

The staff at Sona jewelers went above and beyond to ensure my shopping experience was enjoyable. They were knowledgeable and patient, taking the time to answer all my questions and offer personalized recommendations. Their expertise helped me find the perfect piece of jewelry that suited my taste and budget. I never felt rushed or pressured, and I appreciated their honest and transparent approach. read more

Usha I.

7 years ago

I have been a client of Sona Jewelers for the past 3 decades. The customer service is excellent, as they provide free shipment of purchased articles if the resident is out of state. They were kind enough to provide my shipment on time. I am also very fortunate to win the raffle and get an iPhone 11. I would highly recommend all customers to purchase at Sona Jewelers at Edison, New Jersey. read more

Anush N.

10 years ago

I've been a customer for nearly 25 years at this fabulous jewelry store. Their unparalleled selection and uncompromising quality is their trademark. The business is owned and operated by family whose tradition is to treat their customers like family. Whether it be diamond or gold pieces, a birthday gift or custom wedding designs, It's an amazing store for all of ur jewelry cravings!! read more

Jackie T.

14 years ago

I don't know much about gold shopping but I've always been an avid diamond shopper and Sona is the choice for me. I've visited many US brand shops in search for my engagement ring and other diamond jewelry but all too pricey. I know the diamond manager in store, Chetan, so he puts up a good fight but I've always got the best reasonable price out of him. LOVE this store. Jackie T. read more

Richa U.

10 years ago

Beautiful store with beautiful gold and diamond jewelery. I visit sona jewelers serveral time. There customer service is awesome as well as they have large collection of jewelery and they have very beautiful collection of GIA certified diamonds. I just LOVE there services and i LOVE to visit sona jewelers again and again and i LOVE buy jewelery from Sona Jewelers. read more

Charles J.

8 years ago

An amazing jewelry store with a nicely curated selection of pieces in all price ranges. The professional sales person was extremely helpful. He helped me in selecting a ring "made just for me". I found an awesome piece for someone special and selected one for myself. The perfect store to buy the best jewelry in the Iselin neighborhood. read more

Sona Jewelers - jewelry - Updated October 2026

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