Sotto Voce is a wonderful place of magical intent translated to calm reality through the method of…read moreintroducing the premium ultra chic novelties, notions, soaps and lotions and ladies' clothing in abundance and infinite changing type and variety.

**So...once again...my review was removed...** Why? Hurt feelings?…read more As I discovered this...it only gave me more incentive to address this business again...5 years later...what for? Racism. So yelp...don't have a cow...plenty of reviewers have cited racism by literally using the term "racism" in their reviews on yelp when they review other businesses...and their reviews are still up for all to read...Stop removing my honest, truthful reviews - you want an honest community...then let your reviewers speak truth, .racism exists, and plenty of yelpers call it out: In 2020 I entered Sotto Voce... in the neighborhood I grew up in, a resident of this same neighborhood since 1968 in the Thousand Oaks Neighborhood, of Berkeley, CA...daughter of a physician, and mother a nurse...all three of us hold degrees from UC Berkeley - or "Cal," as we refer to this institution of higher learning, which most people are fully aware...and 4 siblings, one who attended Cal, and the other 3 were admitted to Cal, but attended other universities... Now...back to 2020 (BTW...my daughter was given admission to every single UC...including Cal...and a full Regent's Scholarship to her choice of UC...not based on financial need, but based on academic merit...just to give this business owner an understanding that one should not offend someone and make assumptions because other people of color may have injured your sensibilities once upon a time). And...don't demean the youth of any race or age who frequent your business either...clearly you have issues. Otherwise post a sign saying "Youth not welcome." That's sarcasm...or is it... I was with my elderly mom, and daughter...daughter who is Black...and dropped them off at Sotto Voce to do Christmas shopping, as I went about to find a parking spot on busy Solano Avenue...both my daughter and mom entered Sotto Voce together. Upon my entering this business, I saw my daughter at the back of the store, doing her Christmas shopping, as my mom was at the front of the store looking at jewelry in the front glass case....what I witnessed was: A caucasian woman walking behind my daughter's every step her eyes locked in on my kid...and was no less the 3 feet from her...my daughter saw me enter and gave me a look...when I stepped closer, not saying a word to anyone, the woman departed my daughter and went back to the front...where my mom was ALL ALONE. My mom is white. I knew the expression on my daughter's face, and what was going on...The woman had zero idea that I was w/ my daughter and mom...I immediately turned around, and walked up to the front of the store where my mom was, and this woman, greeted me like I was her best pal...hmmmm....she had no idea I witnessed her profiling my kid, and no idea she herself was at that moment speaking to another Black woman...yeah, it's like that. My daughter later told me what happened from the very beginning...that this woman was "on her from the moment she stepped into this store." I proceeded to drop a good $225.00 for Christmas gifts, and did not address this woman because not frequenting her business any longer speaks louder, and my elderly mother was present, and both my daughter and I were trying to have a nice day with her...we just want this woman to understand that if she is the owner, or if she's not... Black people know when others are acting irrationally...we are a well established BLACK family from your business's neighborhood...so please don't assume my kid was looking to steal from you...you have offended three generations of Berkeley residents in one fell swoop...who really have nothing more to say to you...this review stands. You made a great kid feel like she doesn't belong in your store...and traumatized her...and frankly, she's too good for for your store. She's such a great kid, she had no problem w/ me spending money in your store...because we don't hate...we speak the truth...but not with hate. She found a few things her grandmother loved (my mom) and we were not going to allow such an experience ruin our day. In a quiet voice (sotto voce) we will never, ever patronize your business again... The End.

Loved my first buying experience at Tootsie's. I've always seen the store but thought it was…read morelimited to women's shoes, until I spurted some unisex boots I liked. With all the downpour we've been having I needed a strong wellie-style boot, with a cool factor. I showed Liz, the owner, which styles I liked and she immediately started to pull sizes and make recommendations. Liz even checked her system to see when additional colors would be shipped in, and shared the return and exchange policy in conversation. Liz was great, super helpful, very friendly and shared her thoughts on which boot she likes best on me. Quality shoes here, with great prices for what you get. Not a commercial retailer, the stock list here is very special. I'll be coming back for some socks soon. The boots I got? Love em! I did not need to utilize the return or exchange policy, superb. Shout out to Liz. Shopping is about being social, making new friends and knowing what you want while being open to new things. I got all of that with Liz at Tootsie's. I was even able to put the boots on hold for a couple of hours, and came back to purchase. Looking for some kicks? Stop by Tootsie's.

Today I had such a great experience at Tootsies on College Avenue. It was a fantastic experience…read morefrom start to finish. The store had a great atmosphere--clean, well-organized, and the variety of shoes was impressive. I did not expect them to have such a wide variety. Liz, the owner, was amazing. She is so easy to work with and no pressure. She just kept bringing me shoes I was interested in and we worked together to find my size. She is incredibly knowledgeable and has been at this a couple of decades. Another plus was the price range--there were options for every budget. I left with three pairs of shoes and one was even on sale. My shoe selection had suffered in the pandemic and it was time to freshen up my closet. Thanks Liz. Store also owns Crush clothing next store and has purses, wallets and some jewelry for gifts.

I love Yaza. Their clothing looks much better on the person than on the gamer, and somehow the…read morepieces have much more movement than other brands. Their twirl dresses make me dance! The staff is wonderful too. Very helpful but not pushy.

I popped into Yaza for the first time ever right before they were closing at 3pm on a Sunday. I…read morebought a top and then noticed a selection of bralettes that looked cute so I grabbed a couple, figuring I would try everything on at home and could always come back if something didn't fit. Nothing was mentioned to me about intimate's not being returnable, which I noticed on the receipt once I tried them on and realized they didn't work for me. I called the store multiple times during business hours, never got an answer. The outbound message indicates that the best way to communicate is sending a text versus leaving a message. I did that twice. Both text messages showed up as having been read by the recipient. I received absolutely nothing in response and that is the reason for this poor review. A store has every right to establish its return policy, but to simply not respond to a paying customer is unacceptable.

I can't, in good conscience, NOT leave a nice 5-star review for this boutique…read more It is amazing. Pricey, but amazing. And, if you appreciate beautiful, interesting designer clothing, but don't want to pay sticker price, try the clearance rack. The owner (I think it was the owner...) was extremely nice & helpful. I spent a lot & will be back for sure.

I enjoyed shopping in Personal Pizazz. The selection of vintage looking clothing is strikingly well…read moredone. I particularly enjoyed the discount rack with items from $5 to $75. There are rows of cool tops, cashmere items and jeans for days. The jewel selection is very interesting and I'm sure everyone would find something to take home.

Unfortunately Alyce has closed . She always had wonderful clothes that were appropriate for young…read moreand old. Her prices were reasonable. I could always go there at the last minute and find something I wanted to wear

Great place to shop for unique pieces. Staff are also helpful and friendly. Bought a great matching…read moreset and loved their dress selection. Also very cute shoe options.

Thanks for always having what I NEED! Been coming here for…read more5 years. Definitely has the shoes I can't get on release day.

This store is horrible , and dont ever go to sell your brand new never worn shoes unless you want…read more$20-$50 . I took some brand new jordans i never wore , fresh out the box an dude took a look and said "yea the best i can do is $45" . I get it they need to make money but thats what you offer for brand new shoes that your gana put back to sell for $350? Thought it was just me but my boy took 2 pairs of brand new jordan 5's , fresh out the box , he said he can do $85 for both .

The guy is really good will have you right don't pass him up He will fix you up you will be…read moresatisfied

this isn't a store you can just go to during their open hours, new customers can only be seen on…read moremonday's by appointment. i've got some serious foot issues and was excited to get fitted for some new shoes only to be turned away.

The sales associates at Berkeley were helpful and attentive at first, but the experience shifted…read morenegatively when I needed to return part of my purchase, and they became noticeably cold and seemed to take it personally. Also worth noting, they only offer store credit for returns, so something to keep in mind before purchasing. I'll stick to shopping online.

Really not good. Bought a skirt because they said it was linen. Then checked the tag and it's…read moreactually 80% modal, 20% polyester? No returns ...