Hats off to the Soft Serve Society in London for great customer service. It was 10 min past closing time and as I was randomly walking by the Soft Serve looking for dessert, the applesolutely caught my attention. It is described as soft serve ice cream, oat crumble, and apple cinnamon stew. I love apple pie and ice cream and I saw potential for a nice treat. The girl behind the counter said she was willing to take my order if it is something simple. She was ok with making an applesolutely for me. Ohh it was so delicious as I walked off in bliss. It was just short of an actual apple pie slice stuffed in a cup of ice cream. The sweetness and the spices there had the apple stew flavor just right. It's hard to find good apple pie or apple desserts with good flavors that's reminiscent of grandma's apple pie. The ratio of apple filling to ice cream was even perfect. My sister sampled it and was at the counter 5 minutes later and the same girl was nice enough to make her one! It's a shame that sometimes you find the best foods far away from home. read more

Soft Serve Society - Applesolutely was absolutely delicious! - Ice Cream & Frozen Yogurt Near Me - London, XGL

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A few of us stopped by after dinner for dessert, at the recommendation of a colleague and this place didn't disappoint. Cute and cozy little shop with delicious sweets and combinations to satisfy just about any craving. Definitely worth the stop if you're visiting London - I do recommend. read more

Soft Serve Society - Charcoal coconut ice cream cone with chocolate sprinkles - Ice Cream & Frozen Yogurt Near Me - London, XGL

Stopped by here on a whim after dinner. Service was quick and staff was polite. This area has a lot of businesses in what looks like renovated storage spaces so, take out only. Most importantly the soft serve was excellent. I had the "Oh Snap" and it made the walk back to the hotel all the more enjoyable. read more

Soft Serve Society - "oh snap" - Ice Cream & Frozen Yogurt Near Me - London, XGL

Who can fight the temptation of a sweet & swirly dollop of soft serve ice cream after being bombarded by dozens of Instagram posts lauding its unique flavors and gorgeous presentation? Clearly, I was caught in their web, too, because I came out all the way to Shoreditch in the middle of a heatwave just to try it. I'm kinda glad I did. The menu offers plenty of sugary treats to satisfy that sweet tooth, from fresh-baked waffle sundaes to sugar-bomb shakes loaded with colorful ingredients. Surprisingly, the soft serve menu itself is limited to 3 or 4 flavors- at this particularlocation, anyway. While their exotic ingredients and impressive array of toppings make them pretty enticing, I would have expected a bigger selection for the picky customers. I was perfectly happy with my Charcoal Coconut soft serve on a black charcoal cone, which had the right amount of sweetness to creaminess ratio. I'm not much of a green tea lover, but their Matcha soft serve on a black cone seemed to be the customer favorite during my visit. If your taste buds can handle a little bit more, I would highly recommend the affogato cups with a scoop of vanilla ice cream, 2 shots of espresso, and your choice of sauce and toppings. At an extra cost, of course. The added benefit you'll find to this particular shop is that, if for whatever reason you end up hating your treat, they have several other soft serve and dessert shops just a few doors down that are bound to have something you like. Either way, you can't lose. read more

I wish soft serve got more love in the US. This place was really good! I got what was an apple crumble basically with vanilla soft serve and it was very good. If I had more time, I would have come back again to try other flavor combos. read more

Soft Serve Society - Applesolutely - vanilla soft serve, oat crumble & warm cinnamon apples - Ice Cream & Frozen Yogurt Near Me - London, XGL

Came in after smelling the waffles while walking down Spitafields, and we both got the affogato! The charcoal soft serve was good but did not blow my mind. The affogato was bold and strong and I liked the little cookie they give you! Definetly will try the waffle or brownie mix next time. They also do milkshakes and bubble tea! read more

Soft Serve Society - Ice Cream & Frozen Yogurt Near Me - London, XGL

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drop the mic. brownie sundae seemed boring but was the standout. brownie individually baked. matcha tea and taro soft serves were delish. love it read more

Not only did my drink taste terrible but when I went up and asked them to either exchange or refund me they said there was nothing they could do. I told them that I asked if the drink was a lemonade and she said yes. What I got was horrible tasting rasp and bland tasting tonic water. There was no lemon flavour at all. I'm very disappointed in the customer service of this place. Do not buy from here they are plenty of better shops around. read more

Tiny shop, cute decor, excellent instagrammability. But soft serve too sweet and the caliber of the matcha is nothing nearly as good as MatchaLove, Nana's (Hawaii), or Matcha Maiko. They also offer donuts with fun toppings but didn't order because it looked a little gimmicky. read more

Queue was super long so had to wait for like 20 minutes, only to be served the most expensive soft serve I've ever had - overpriced, small portion, and tasted fine but nothing special. read more

As always, I found this place from Instagram and like most of the places that I review, I went here because of how instagrammable the soft serves are. I got a vanilla ice cream with the torched marshmallow topping and a black cone, which I thought was really neat. The little place was a little toastie, but I was getting it to-go so I didn't mind. It was a little hard to find because all the stores looked the same, so I was thankful for the sign. So, I LOVED IT. The marshmallow was a little big, but that's not something to complain about. Next time, I would love to try caramel popcorns for toppings. Definitely coming back! read more

Looooooved it! Excellent flavours, very light, yet delicious! The interior is fun to be in and inspirational. The only reason I am not putting 5 stars is the service as the sales assistant wouldn't explain to us what they had after we asked for two things that we were then informed were not available. Would just wait for us to guess.. Still, keeping the good part of the experience with me! read more

We discovered this place on Instagram, and were instantly attracted to how perfect the swirls looked and decided this place had to be a stop on our London trip. True to their Instagram pictures, the soft serve we got here was perfectly swirled and delicious. The vanilla flavored soft serve is very milky in taste, and a lot lighter in terms of richness and more balanced with its sweetness. I'm fairly picky when it comes to soft serve and hate overly sweet and melty soft serve ice cream, so I was super happy to have found something that matched my tastes. I personally really enjoy just plain soft serve, and would probably get just that (no additional toppings) if I were back in the area again. I highly recommend Soft Serve Society as a nice afternoon treat or after-meal dessert at Boxpark. read more

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I've been to the shop in Victoria Market and in Shoreditch, and they're both great! I tried the matcha soft serve and the charcoal soft serve. The matcha flavour was delicious; it was creamy with just the right amount of sweetness, and not an overpowering matcha flavour. The charcoal flavpur was...interesting. I didn't really get a unique flavour other than vanilla; the colour made it intruiging. It's a good summer treat, and both locations are around other food options, so it's a great place to go for a post-meal dessert! read more

Soft Serve Society - Matcha soft serve on top, charcoal soft serve on bottom, in a black cone - Ice Cream & Frozen Yogurt Near Me - London, XGL

This place serves a variety of unique flavored soft serves, and their charcoal coconut flavor has caught my attention as I'm a big coconut lover! After trying it, I would say that it had more of a charcoal taste than coconut. I ordered it on a hot day, and it melts quickly, so there's not much time for me to take good photo of it. The portion is small as well, as the soft serve is served on a smaller cup fitted into the bigger cup, which gives me an illusion that the portion is huge. Be aware that the line will be very long and the shop is very narrow and small, hence the waiting experience is super squeez-y and packed. (Just a rant: During the wait, I've got 3 person who stepped on my white shoe because the lack of space to move around) read more

Soft Serve Society - Charcoal coconut soft serve - Ice Cream & Frozen Yogurt Near Me - London, XGL

Love it, love it, love it! The boxpark is only there for a year. It is a small place. The place is small and cosy and very busy (possibly just the hype of these matcha craziness??). On the menu it's the normal cone or cup ice-cream (£3.50), sundae (£4.50) and crazy combination of shakes. I say crazy because the toppings on that shake is overflowing, over-decorated and over the top! Thats the crazy thing and I want a picture of it! I might just indulge myself if anyone of you want to share? So, I just went for the normal cone ice-cream. You can pick between a mixture of vanilla and matcha or just plain matcha. I went full on for proper matcha greeness! The matcha ice-cream is great. A hint of condensed milk but not too sweet and one can still taste of the matcha bitterness. My favourite is still Tombo but with standing strongly in second place with Kanada-ya. read more

Soft Serve Society - Ice Cream & Frozen Yogurt Near Me - London, XGL

Such a great little place for ice cream. Their matcha madness is amazing and IMO better than Tsujiri (no small feat). I really like the little Pocky like biscuit stick and red bean dusting. Great freakshakes but not for the faint of heart as it's a LOT of dessert goodness for one person. Good reason to drag your OH along for after dinner treats though! read more

Soft Serve Society - Matcha Madness - Ice Cream & Frozen Yogurt Near Me - London, XGL

The day has finally arrived. Soft serve ice cream has hit the streets of Shoreditch at Boxpark. I decided to visit the store as it is their opening week and they are offering a massive 50% off all ice creams :O (I couldn't believe my eyes). Where do I start...the soft serve Matcha Madness is off the chain, alongside the Espresso Yourself. The smooth and silkiness of each bite will have you wanting more and packed with flavour. Apart from the amazing ice cream the layout and design of the store is super contemporary, cute and oozing with a clean and simplistic, but creative feel (less is totally more in this case). There is a great seating bench to have a sit down whilst you enjoy your ice cream serving and fab photos opposite which will make you giggle. I would recommend this place to everyone whether you are visiting Shoreditch with friends, family or even your pet dog. I am so happy there is finally soft serve ice cream in Shoreditch and I cannot wait to get my next ice cream fix! If you do not fancy ice cream or would like something alongside it they also offer a great selection of fresh shakes, juices and teas. P.s The owners are super friendly and passionate about their soft service ice cream. Thank you for being so welcoming! read more

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Great little pop up in Box Park Shoreditch. It was a hot Sunday and after strolling thru brick lane I was in need of ice cream and when they ask they have matcha mixer with vanilla... I jumped at the chance.. A great taste that is not too sweet even with the vanilla combination. The cone was crunchy and the ice cream.. Thick and smooth.. Yum yum is all in going to say They do sundaes and other drinks bit I was only there for the soft serve and it didn't disappoint. I think my preference would still be the one from tombo... Actually I think I'm going to need a reminder lol... Who's up for trying more match ice cream??? read more

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My only complain is that it's a bit small and it gets crowded very easily! Other than that, I loved this place and definitely recommend it! I had the Cloud9 Sundae and it was perfect! read more

Soft Serve Society - Cloud9 Sundae - Ice Cream & Frozen Yogurt Near Me - London, XGL

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Really fun twist on the standard soft serve. They add different and fun toppings on the ice cream which makes the whole dessert great to look at but ofcourse delicious to eat. The soft serve itself tastes smooth and creamy. Would recommend to follow them on Instagram to keep up with all the great twists they add to the menu. read more

Soft Serve Society - Oreo espresso soft serve - Ice Cream & Frozen Yogurt Near Me - London, XGL

It's not just the visual attractiveness of the ice creama, but also the taste! Not disappointing at all even until the last bite of the cone! read more

Soft Serve Society - Charcoal coconut ice cream with black cone - Ice Cream & Frozen Yogurt Near Me - London, XGL

Excellent flavours, and very good presentation. Coconut charcoal is the best! Will try out their freak shakes next time. read more

Soft Serve Society - The coconut charcoal soft serve is perfect for a hot summer day! - Ice Cream & Frozen Yogurt Near Me - London, XGL

too sweet for me :-I but it looks cute. Maybe I will try the grey one next time, I think it will be better. read more

Soft Serve Society - Ice Cream & Frozen Yogurt Near Me - London, XGL

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I would not recommend this dessert location. It was kind of a letdown - average dessert so I'd recommend going somewhere else. I also consider it a little pricey for the amount of food you get. read more

What better to have on a freezing day in winter than ice cream. I opted for a swirl of green tea and black sesame in a cone. I'm afraid the black sesame was a bit too risque for me, but that's just because I'm a typical American with unadventurous tastes and a propensity towards voting for idiot reality stars. I would definitely go back if only to try some of the other flavors. read more

Totally disappointed by the serving size. They put a small cup with the soft serve inside or a larger one so it looks like its huge but it is not- I don't know if they always do that but it just creates unnecessary waste. I had the matcha soft serve and it was good, but nothing crazy for the price I paid. read more

Soft Serve Society - Ice Cream & Frozen Yogurt Near Me - London, XGL

The best freakshakes in London. Yes, I called it. Until I find somewhere that tops this place, they have the crown! I'm a huge milkshake buff, and have very high standards. Being a freakshake makes these standards even harder to achieve: very thick, frozen texture, real tasting flavours, and large portions. This place achieves this, all the while being able to top the delicious shakes with cakes, cookies, muffins, caramel corn, pretzels, chocolates, sprinkles, and even freshly roasted marshmallows. I've tried the peanut butter (my favourite), the chocolate and the matcha (Also my favourite for uniqueness). Oh, and the staff are incredibly nice and passionate about what they do! Also, bare in mind this is in Boxpark, so space is a luxury. Just go visit this place, you won't regret it. read more

The small was so tiny I think I had less than eight spoonfuls of ice cream and for such a high cost. The cup she served it in was half empty. They could and should have added much more ice cream to the cup! It was smooth and creamy soft serve. Of what I could find, the charcoal coconut was delicious as well as the matcha. Just fill the cup! read more

Sweet but small but very tasty! Great selection of flavours and makes a great Instagram potential! Prices are quite steep but you get what you pay for! If you want Ice cream come here! read more

Stumbled upon this great shop today and will definitely be back! I asked them to mix the matcha and charcoal flavors and they made it into a nice swirl for me! Delicious ice cream and quality ingredients don't leave you feeling heavy afterwards. Worth the calories! The cone is light and tasty too! read more

I'm a bit biased because I've always loved matcha, but their matcha madness is the most delicious matcha ice cream I've ever had. The flavor of the matcha really shines through the sundae and I love the addition of the red bean paste, rice cakes and the Pocky that comes along. Love the creaminess of the soft serve and love the creativity of the combinations that this place offers. I've also tried where's my honey which is sweet vanilla, granola, and honey heaven. There's so many options for toppings that you can let your imagination go wild with possible combinations. Can't get enough of this place. read more