Complain about rude store staff at Richmond Centre # SoftMoc store#44 -
On June 5th , around 11am i went to Richmond Center to return my online order, i was the first customer, follow the social distancing rule and wearing masks. Sanitize my hand before entering your store.
First, a male staff took me in the store, while i was waiting 2 meters away from the counter, the female staff told me in an impolite tone " Stay there, don't move, until I tell you to bring the box to the counter then you need to step back to your waiting point".
I followed her instruction. While I looking around I saw one pair of shoes looks good, while I check the price tag, she yelled at me with a very, very rude attitude" DON'T TOUCH, I SAID, DO NO TOUCH!!!!!"
I was shocked, said, " no one told me to don't touch anything in the store, I just check the price tag, and I was the only customer in the store, even I am not allow to touch anything, you don't have to yell at me !?"
She repeated in a very loud tone and yelled at me: "WE HAVE TOLD YOU, DO Not TOUCH"!!
She also mentioned: If you want to return, you can do it online, no need to come to store....."
I wonder, on your return policy, instore return is accepted, why your store staff educates your online customer don't come to store? Is this a good attitude who is representing your company? Absolutely Not!
I was offended, feeling insulted, I feel depressed after leaving the store, feeling hurtled by an unruly staff at SoftMoc.
I am a customer, not criminal, not having covid, not carrying virus, She yelled at me just because I have Asian background and she didn't feel comfortable serving the customer who is originally from Asia? In fact most of the Richmond population are originally from Asia, anyhow we are All Canadian and we are all humans, we shouldn't treat each other with hate/racist attitude.
Last year before Christmas time, I was shopping in the same store, the same staff i mentioned above was using a very rude tone talking to a young couple with a child who came to store to do exchange. I still remember very clearly the impolite attitude, many people were looking at the embarrassed young couple who also has an Asian background, feeling offended and insulted in the public, I was truly surprise the same situation happened to myself a couple months later, same SoftMoc location, same staff.
No matter how much budget you put in online social media, customer's feedback and experience matter a lot! I definitely can go ahead to post my experience on social media, however I will rather to reach out to your management first and let you know the customer's concern.
I am not asking a discount code or a free pair of shoes. Writing a long email/message is not for any compensation. Customer need to be treated fair as we are all humans. It might be more racist case happen again in the same store/same staff. I hope your top management look into this and take further necessary action to prevent a staff damaging your brand reputation.
Note: I sent 3 email to their customer service, no reply, seems they don't even care... I will tell everyone i know -- NEVER SHOP AT SOFTMOC!! read more