What a funny name for a shoe store, I love it from the s to the f! The feel of the store is somewhat like a chain, but the truth is that Sniff prides itself for being independent, though they do have many stores throughout London. When I visited this store on St. Christopher's Street I was amazed at how many items where on sale. They had the really cool shoes designed by Alexander Hercovitch for Melissa, a pair I loved where this crazy golden plastic brogue shoes, the used to be £120 and now they are £35! I was so tempted to get them, but I didn't I might go back next week and if they are still there ill be a golden shoed lady. The service is super friendly, so if you are looking for cool mid-priced shoes you should give it a try. read more