I've worked with the team at Site Impact through my organization on a bunch of email campaigns, and for the most part, they do exactly what you're hoping they'll do. The data is strong, and their audience builder actually feels like a tool instead of a suggestion box. You can get specific without needing a Ouija board and a marketing intern to guess who you're targeting.
It's refreshing. You plug in what you want, and instead of "close enough," you get something that actually resembles your ideal audience. Revolutionary concept, I know.
Now, let's talk about the occasional glitch. Nothing that sends you into a full spiral, but enough to keep things spicy. Just when you're feeling like a marketing genius, the platform likes to remind you who's really in charge. It builds character. And patience. Mostly patience.
Four stars. Good data, legit targeting, and just enough chaos to keep your expectations realistic. Clean up the hiccups and we're flirting with five stars. read more
