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    Simple Fish

    4.7 (140 reviews)
    ModerateSushi Bars
    Open • 11:00 am - 9:00 pm

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    SIMPLE FISH ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Good for groups
    Happy hour specials

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    Recommended Reviews - Simple Fish

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    Dining area at Simple Fish
    Kurt G.

    I visited Simple Fish on 68th and Division for a late lunch takeout. Upon entering, I noticed the cheerful and inviting atmosphere, enhanced by the decor, artistic elements, and decorative flowers on the tables. The servers were attentive and ready to assist. I ordered takeout and went with the vegetable fried rice and miso soup. It took about 15 minutes for my order to be prepared, which is typical for this place. However, I was disappointed with the fried rice; it was dry and lacked flavor. In the past, I've ordered various sushi and poke dishes, which I highly recommend. I also noticed they recently added bento boxes to the menu, and I think that will be my choice the next time I stop in for a bite to eat.

    Menu
    Olivia Y.

    We wanted sushi and this restaurant looked promising based on the ratings. However, it unfortunately was not as great as we thought it would be. Ambiance: clean, modern. They have most tables set up for 2-4 and if you have a larger party, you may want to call ahead to ensure they will have seating for you. Food: unfortunately the sushi rice was basically unseasoned. Minimal vinegar/sushi rice taste. Rice was also very dry- And this permeated to the entire rolls making them quite bland with the main source of flavor being the eel sauce and soy sauce.... I will say I did like my spider roll overall since the soft shell crab was done well - and the crab stick they use does taste good/it was doused in the eel sauce so that helped some - but when the rice is not good, it really ruins the rolls. Service: our server was pleasant, but they're likely under staffed, as it was only one person waiting tables, 2 people making rolls, maybe one? other person making food in the kitchen. It took 20+ minutes to get our rolls with a not very busy/full restaurant. Family friendly: they have high chairs and there is plenty of space in the restaurant. I didn't use the restroom to check out the changing table situation. Value: the prices are fair/on par for casual sushi places, Overall, I am hoping it was just an off night for their rice and speed of service, but it will be a while before we decide to give it a second chance.

    Killer Shrimp Roll
    Mirna I.

    The fish was fresh and tasted delicious. The specialty roll was excellent. The classic rolls were a little plain in flavor but paired well with some spicy mayo. Lots of options for my friend who doesn't eat raw fish. Lots of customizable options for the poke bowls. I don't personally like cream cheese in my sushi but they seem to have like half of their specialty rolls with it. Waitress was lovely and strangely brought out poke in a to go container, which I'm not mad at but definitely a portion size I finished in the store. The seating is very casual with nice fish paintings on the wall and lo-fi music.

    Baked Scallop Roll
    Katy C.

    Simple Fish has been on my radar since they opened but I don't usually make it that way very often. My boyfriend and I were in the area so we decided to stop in for lunch the other day. The space is pretty large and socially distanced for dining in. They were pretty busy with a lot of takeout orders around lunch time. There was only one other group dining in while we were there. The menu includes appetizers, poke bowls, sushi burritos, entrees, bubble tea, mochi, nigiri/sashimi, classic rolls, and specialty rolls. It's a pretty large menu with lots of great options. We ordered the baked scallop roll, the spicy california roll, bang bang roll, and salmon sashimi. Our server was also acting as food runner, phone answerer, and takeout order manager, so things were a little slow. I was glad that they were busy. I liked that the rolls came out at different times and the menu asks you specifically to eat the sushi as soon as it's served - which I have no problem doing! The bang bang roll was very delicious and similar to a roll we've had at Maru. I loved the cream cheese, although I know that some people don't like it in sushi rolls. The spicy california was your basic roll, nothing super fancy there. The baked scallop roll was always a favorite of mine at a sushi place I frequented in college, and I don't see it that often here in town. It was just as good as I hoped! The baked scallop topping is mixed with kewpie mayonnaise which makes it creamy and delicious. If you don't like seafood salad you'd probably want to skip this one. The warmth is a nice difference too. The salmon sashimi wasn't the best I've ever had, just not as fatty and decadent as some salmon I've eaten. It was still really tasty. I'm glad we got to check out Simple Fish and would definitely stop by again next time I'm in the area.

    Fire Flower Roll
    Amanda s.

    Take out today for Poppy & I. Once AGAIN relishing the flavors, colors, art of this sushi! It's just DAMN delicious! Honestly have never had anything we didn't care for.

    Bang Bang Roll
    Heather G.

    Excellent! Great spot, clean and quiet. Superb service and delicious food. The dining room was done well and very clean. It wasn't busy when my husband and I showed up on a Tuesday evening. There some take out orders coming in and out but the dining room wasn't busy. At one point a couple came in and were greeted by name. I love the idea that there are "regulars" patronizing this lovely little gem. While we waited for our order, we received a small plate of rolls "compliments of the chef"! How fantastic! We tried a couple of traditional rolls and a couple of house rolls as well and all were phenomenal. We will be back soon to try some more of the delicious sounding menu.

    Close up of the Spooky Roll
    Jessica O.

    Just look up their specials that they post on FB. I've tried a handful of the specials and they are always incredible! Plus, they look so beautiful! I used to go here more often when I still worked south of town, though now it is a bit far. I miss it a lot though, and hope to get back soon. The space is so open and inviting, with tons of natural lighting. The hosts at the front register have always been friendly, and helpful. Often I would go on my lunch break, and usually only had a short wait, maybe 10 minutes, for my food to be ready. One time I had to wait longer, but there were a few of us getting multiple orders to go to bring back to our office. Their standard rolls are also great quality, and I've never ordered it, but a coworker really liked the bulgagi she ordered. I definitely recommend them if you like sushi.

    Sushi burrito!!
    Matthew C.

    If I'm being honest, this place is totally deserving of 5 stars. The fish is high quality, and the other ingredients are fresh and tasty. The atmosphere is awesome. The only reason for four stars instead of five is there was some confusion with our call-in order, and I was a litttttle bummed with the sushi burrito. I love the idea of a sushi burrito, but I wasn't expecting the extra filler (spinach and extra rice). What I love about sushi is the consistency from bite to bite, and that is lost with a burrito. So, again, if I get to come back, this review will probably be updated to 5 stars if I can eat inside and order differently. Either way, an awesome restaurant!

    Sam S.

    We were looking for a sushi spot that was open to dining in. Preferably with outdoor seating but considering the cooler weather, sitting inside was ok. Called around and this place was open to dining in! Tables were taken out so everyone is actually more than 6 ft a part when sitting. Staff: Very friendly! Our hostess was our waitress too. Smiles all around, when we entered, during our stay and while we left. Food: All yummy dishes! They gave us a free sushi roll that included 4 peices, a nice surprise! Smoothie style bubble tea was really delish. Environment: clean, simple designs, not overly extravagant or loud. LOVED the music (R&B)! I asked whose playlist it was and it was our waitresses list. Placed in a mini mall area, which can be deceiving in a negative way, but don't let that keep you from trying it. Bathrooms were clean. Parking right in front.

    Cool wall artwork

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    2 years ago

    Hands down best sushi in GR. I used to live in California and this is my go to place now. Family owned and operated.

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    2 years ago

    Love this place. The food is awesome and reasonably priced. Service is great. And the atmosphere is quiet and relaxing. Would recommend

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    3 years ago

    Very good sushi and other food. The smoothies are very good too. Sushi burritos are also very good.

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    4 years ago

    Really good sushi for takeout!! Always consistently good and quick service. You should try it

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    Nagoya - Tiger Roll

    Nagoya

    4.2(99 reviews)
    6.0 mi

    Review update- I know I've been here before five years ago what my last review says, but recently…read morecame over for a lunch between work. Boy It's as good as I remember. All you can eat is the way to go, $19 for lunch. I got the spicy Kani salad to start which was just perfect texture and spice and all things nice and then I ordered three rolls and my business partner got three rolls as well and the Kyogi and crab Rangoon. Everything was delicious and tasty and again you just can't go wrong with that. All you can eat service was friendly and quick and easy. You pick a drink from their drink wall and I believe you can get ice cream too, but we were too full. Definitely would recommend.

    When any of my family of eight wants to get sushi wasted, this is one of our favorite! It has solid…read moresushi, especially for all you can eat! The wait staff is friendly and the building is clean. The lunch price is very reasonable and the younger four typically get that. The older four of us upgrade to the dinner menu, even though the cost is a bit more, when ordering at lunchtime to open up a much larger menu with more rolls, sushimi (raw fish) and other options. My wife is from Asia and spent a lot of time in Japan and although this is not that kind of quality, the sushi rice is seasoned, there is a balance to the flavors and rice to other ingredient ratio. That seems like a very basic ask but much of the sushi in West Michigan is not seasoned. One of the rolls that is a favorite amongst most of the children as well as myself is the crunchy crab roll. It is a great roll for people that are unsure about sushi and think sushi is raw fish, lol. The reason is that it is all cooked and imitation crab, fried shrimp, and a lot of flavors. My wife's favorite roll is the dragon roll. For sushi lovers that need the sushimi in and/or on their sushi, this is a great roll. The salmon sushimi and white tuna are always a family favorite! The children like the fact that the vast amount of cooler grab and go beverages are included with the all you can eat. If I could be more precise I would give this sushi restaurant a 3.75 which ranks very high for all you can eat sushi places in West Michigan we have tried.

    Photos
    Nagoya - Sushi!

    Sushi!

    Nagoya - Spicy tuna roll.

    Spicy tuna roll.

    Nagoya

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    Ju Sushi and Lounge

    Ju Sushi and Lounge

    4.0(264 reviews)
    8.4 mi
    •$$

    Found this place on a whim in between meetings and my hotel the area, it is very easy to find…read moreparking is ample and is set back in a little nook in a small commercial area. The food was outstanding. We ordered the fried pan dumplings, and the crab Rangoon, as well as the wonton soup and fried rice. We also had three different types of sushi rolls. They were all delightful fresh and delicious. The service was fast and very attentive even in the case that they were shorthanded it was a great great experience. Kudos to the team last night. Very impressed as well as were my colleagues. I would highly recommend a this spot !! ...pricing was decent. The roles could be a little bit cheaper more on the $12 range not the $17 range I will definitely visit again next time I'm in town ..and recommend this to you with the Reeder !! (as sushi joints are hard to come by once you've had good sushi. ) Also, The inside of the restaurant was really sleek and clean and very updated walking into the restaurant, We had no idea it would look this nice on the inside. Check it out !!...and cheers once again to the staff last night. PS.. the alcohol and drink menu was very extensive. They had all of the needed beers and Wines as most people are looking for. You'll be delighted to know that they have a nice selection. Enjoy. PSS I didn't take any pictures of the food because we demolished it when it got to the table forgot to take it, but as in some other reviews, the pictures look spot on.

    About my 4th or 5th time here... 4.67 outta 5…read more Outstanding sushi. Great service. A lot of options!

    Photos
    Ju Sushi and Lounge - Inside very sleek and Clean

    Inside very sleek and Clean

    Ju Sushi and Lounge
    Ju Sushi and Lounge

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    Simple Fish - sushi - Updated October 2026

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