I want to give the Sierra Steel team and in particular Angela a huge shout out for hosting our poker run start and end point, Angela and her team were a large factor of making our event such a huge success! Thank you Angela for all your effort and support!!! Reload CVMA 33-13 read more

Sold them a bike with less than 2000 miles low balled me telling this is what they sell for at auction I look after I sold it and found the price he gave me was for a bike with 6000-8000 miles on it. Harley Davison motorcycles are nothing but junk to heavy and don't handle well over priced. read more

Bruce, the manager is professional, friendly, calm, and kind. Never pushy, or rush things. Willing to work with me on getting the best price. One of the best experiences. 100% recommend. read more

If you are looking for exceptional service, which includes the highest degree of professionalism, look no further. I live in the Sacramento area and broke down on a ride in Chico. Although the service department was booked two weeks out, they took the time to assess my bike and get me back on the road as quickly as possible. The manager of the store even drove me to pick up a rental car in his personal vehicle! All of the staff were knowledgeable and friendly. I could not have had a more pleasant experience. The treatment I received here was very personal and above and beyond what you would expect. read more

Sierra Steel Harley-Davidson - My bike that was serviced. - Motorcycle Dealers Near Me - Chico, California

So far so good . They are all willing to help and if not they steer you in the correct direction

My family has a Harley Davidson addiction! Thank god Sierra Steel has our fix... and free hotdogs on Saturdays! Lol seriously the team at Sierra Steel are the best. Sales through parts and service they know what we need and want. Good place to hang out while figuring out where to ride read more

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Friendly and helpful staff. Helped look up parts and found what I needed. Good selection of shirts and equipment. read more

Sierra Steel Harley-Davidson - Motorcycle Dealers Near Me - Chico, California

On the road for a few days traveling through Chico and noticed that the shift arm on my 2014 Limited was not tight on the splines and I couldn't get it tightened up with an Allen wrench. Stopped in at the dealer and Mark totally took care of me. He took it around back and torque it to Spec. True Customer service man! He did it for the sake of doing it. That is the deal! Thank you Mark and the staff at Sierra Steel. read more

I bought a motorcycle from them on March 8th. I paid just about $2000.00 for new handlebars to be put on. I was told it would take 8 to 10 days for that to happen. Today is the 30th you do the math. You would think that they would be proactive and call me to let me know anything, nope. I have to call them. Nice job folks. Nice job. I definitely wouldn't recommend anyone to you at this point. read more

Dani was absolutely amazing!! She provided excellent customer service! We will be back!! Merry Christmas!

I was in a bad place credit wise. Yuba City Harley wanted to put me on a Sportster. I'm 6'1" 260lbs.. Not to mention they were trying to rope me into an absolutely absurd finance option, and they were extremely rude to me. Not these guys. They showed me an old road king classic that needed a little TLC. Lived a rough life but it ran great and had a great set of thunder headers for an amazing price and they even worked down the price even more so I could take it home. These guys will go above and beyond for you. Hands down the best dealer in the Area. Hopefully my Next road glide will show up in their showroom and I'll return again. Thanks guys. read more

nice dealership. friendly and helpful lady greeted us and helped with motor clothes. guy at the parts counter was cheerful and we ended up buying something we didn't need because he was so friendly! definitely will visit here again. read more

They failed to honor written Due Bill for damage they did to a machine I bought from someone during pandemic. Due Bill did not say non transferable. But thats the reason they gave to not be honorable business with integrity. So careful. Buyer beware about any warranty they offer. They may back out as they like. Lack of integrity there. They say they are about customer excellence but this was not my experience. They can change my mind by honoring their written word. Simple. read more

Sandy is one of the nicest people I've ever met. She greeted us at the door. We collect poker chips they were out of them but she had some in the display case so we bought two of them. Were going to send some to her from our home town of Indiana. Can't say enough about how nice she was. Thanks for the pleasant visit. read more

Nice clean store and the female at the front counter was very pleasant would definitely recommend the store

A big shout-out to Rick Sierra steel Harley-Davidson thank you for charge me each piece separately I have the Harley-Davidson book right here I wanted to send more than one pic but it's not going to happen. Now I've paid 450 have the receipt in hand Rick charge me every piece separate I'm reading right out of the Harley-Davidson book and I'm just going to send a picture of what it says here but I paid for 50 right here it's 199 so thank you Rick that's why I left and went to Redding and yes I have the receipt I have the Harley-Davidson book everything for that I got from steel Harley-Davidson so I know the price of it he charged me separate for every piece I'm disappointed very read more

I bought a brand new 2017 HD low rider S from Sierra steel HD yesterday. Wow I was amazed by the service I was given. From Rob the sales (amazing), to Choir the financing man (also amazing). I felt very welcome when purchasing a bike here. Also all the goodies that come along with a bike purchase put the icing on the cake. Great job guys and gals you have my business for future years to come. read more

Sierra Steel Harley-Davidson - What a store!! Everyone should stop by and check this place out!! - Motorcycle Dealers Near Me - Chico, California

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We were visiting family in the area and stopped in to just check out the selection and talk to someone about Harleys, in preparation for our next motorcycle purchase later this year. Even though we aren't from the area and weren't prepared to buy, JD had a great conversation with us and gave us some great recommendations for which bike my husband should move up to when we're ready. Great customer service, very knowledgeable and friendly. Even though we're from Seattle, we're definitely considering doing a fly and ride with our next bike, now, entirely due to JD. As a woman, I tend to feel ignored in bike shops, and even before JD knew I was the more experienced rider, he never made me feel ignored or belittled, and I was an equal in the conversation. That's rare, in my experience, and I absolutely appreciated it. read more

Went in to check out a few bikes for my husband and walked out with an AMAZING deal! Parts, finance, service and apparel sales are hands down the best people to deal with. Doug was the phenomenal salesman who got us into the bike we wanted and at the right price. Doug is truly a blessing to us! Totally recommend Sierra Steel!!! read more

Hands down, the team at Sierra Steel Harley Davidson is where you need to go for any of your Harley needs. Whether it working with Rob in the service department (towed me in from more than 30 miles from the shop after hours and took care of getting me to/from school on a nice rental), Doug in sales that has nothing but great advise and a sincere heart to get you on the bike of your dreams while providing continued support after your dream purchase, or Sandy fitting my 7 year old "future rider" for a solid helmet to keep him safe while riding. This dealership knows what it means to take care of customers and treat you like FAMILY. I will DEFINETLY drive the hour from Marysville/Yuba to receive the service that I've ALWAYS received EVERY visit from Sierra Steel. Thanks guys for what you do and how you support us die hard Harley owners future and current. THANK YOU SO MUCH!!!! read more

Sierra Steel Harley-Davidson - Motorcycle Dealers Near Me - Chico, California

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My OhI went over to the Harley shop a little over a month ago. I've lived in this county all my life so I m pritty family with it. I bought a brand new sportster back in it to 07. I think I walked out paying a little over 13,000.00 for it. It was a nice bike . It ran really good for me for the 4 yrs I had it.Anywayvi ended up selling it and I regretted it from that day on. I've been saving my money and waiting until I could afford to replace it.I finely came up with almost 9 thousand and figured that should be enough to pic up something used that I could get around on. I went over there and sure enough there was a really nice used bike 4 sale for I think 6999.00 it was a Dyna wide gluide.it had everything i was looking for. It was at that time I did find out about the shop selling and the new owner ship. What gave me my first clue was I was standing outside looking at this used Dyna for about a half hour and no one came out and asked me if the could help me? I had to go inside and I went up to what looked like one of the managers and asked him if they were still opened? At that point two or three sales people came out and asked me what could they do for me? I told one guy.( I won't mention names) that I would like to see the wide glide outside. To make this short and sweet. This fellow acted like I was wasting his time as soon as we meet. I told him I had cash and was very excited to possibly buy a used bike. I even told him I was a return customer. I told him I was from Paradise and had recently lost my home and it was getting late so I asked him if I could come back tomorrow?. He said it would be better if I came back Monday as it was Friday. I said very well. I came back money and the wide glide was gone ,he sold it and I just bought almost the exact bike for two grand less off of Craig's list. So as you can hear. I'm not very in prest with the new Harley shop. read more

I went to these guys for tires on my bike. They said 2 to 3 days to get the current tires that harleys come with. The extended warranty is a joke. They made me wait a couple more days. Finally its approved after 5 days. That was a week ago. Today I've been waiting almost 3 weeks. Everything they say is lies. This is my first and last time with these clowns. Yuba City Harley is way more Knowledgeable, Better service And they take care of their customers. They are a first rate dealership, Sierra Steel is a joke of a dealership read more

Sierra Steel helps out travelers in a jam! I broke down while on a solo road trip and had my '05 Heritage Softail towed from Chester to Chico. Despite being booked two weeks out, Craig got one of his techs to check it out. He quickly diagnosed the issue and began to repair the starter which had a pinched wire in the housing. Steve kept me updated as I waited and we talked about roads, cruises and bikes. Within a couple hours they had fixed the starter and were detailing my bike, so I could go get it dirty again! I was so happy! Also, Sandy is amazing! I was going to get a pin as a momento, but they were out so Sandy gave me a water bottle and pen with their name on them. Later as I waited, she hooked me up with a sandwich and frozen bottle of water! I'll never forget my experience there. In a time of need, the staff at Sierra Steel did everything they could to get me back on the road. Steve, Craig, Sandy: thank you!!! read more

Wouldn't ever bring your Harley there they where fast but fastidious not good brakes on backwards yeah not happy

This is my first purchase at Sierra Steel Harley Davidson. I have browsed there a couple of times but today would be more than a Chili or Rib cookoff. As you know buying a new vehicle can be nerve racking at times. This is my first Harley, I have questions...many questions.. lots of questions. Upon entering the facility I was greeted by Erika. She quickly got to know my wife and I. Erika was able to answer all my question promptly. Her knowledge of Harley Davidson options and features was much appreciated. I did my homework, I had a list of things I wanted and better yet, I knew what I did not want. Not having to settle she quickly found us a 2017 Ultra Limited in the color of my choice. We negotiate and quickly agreed on terms. Erika is a sales professional. While negotiating with Erika, Steve Adams came over to say hi and ask us if there was anything we needed to let him know. I figured he was the sales manager. I later learned that he was the owner. I must say have bought several cars, motorcycles and ATV's from various dealers over the years and have never met a single owner walking or greeting among customers. It was nice to see a working owner. Back to Erika. Erika provided excellent customer service. Hope she is around when I trade this one in, in ten years. Erika helped us quickly strike a deal and then took us to later finalized the price with their sales manager Bruce. Bruce was pleasant and cheerful. We got the price we wanted, he worked to get us the best financing Harley was offering on its new 2017's. I know because I checked before I got there. After finishing with Bruce, Erika took us to meet Sandy in their apparel store. Sandy took us around and showed us where the deals were and where the quality items are kept. She helped me find some shirts in my size. Not easy when you are a 4XL, but Sandy knew where they were. Sandy showed us around and knew her stuff. We were also greeted by Cleo. Cleo, is great. She helped us pick out some helmets for me and my wife, she explained all of the benefits of half vs 3/4, vs convertible. We ended up getting a couple Harley Davidson convertible helmets. (may pick up some half helmets for the valley summer temperatures later). Cleo was a huge help. She knew her helmets. After we bought some shirts, picked out some helmets, Sandy took us to meet Trey in Parts, but not before she put a couple of freebies in our bag. Thanks Sandy! Once we got to parts, Trey took the time explain the layout of the Parts and Accessories catalog. For Harley owners this is like the Sears Wishbook of goodies. Everything you could ever want for your ride is in this one book. Trey took the time to show me how to navigate through it. Once finished with Trey, he then took us out to meet Craig in the Service Department but not before placing a couple of real nice freebies in our bag. Thanks Trey! Craig was great. He took some time out of his busy Saturday to explain common service items, service intervals, along with rates we could expect for service. This was a huge benefit later when we got to financing and discussed service contracts. I had a great time discussing Screamin Eagle parts with Craig and it was great to learn that Harley performance parts installed by them would not affect my warranty. Craig then took me up to Finance where I was met by Choir, but not before placing some more free items in out bag! Thanks Craig! Choir was great, so full of joy and comedy he really made our experience great. We ended up arriving at Sierra Steel on a very busy day for them. We were one of a few new bike owners waiting for finance. To kill a bit of time, we met with Brian Gonsalves, Sierra Steel's Fixed Operations Manager. I learned he has worked here more than 22 years. I knew I needed to pick his brain a bit. We hung out while he answered my endless Harley questions as well as specific questions about my Ultra Limited with the new Milwaukee 8 engine. Our time visiting with him was wonderful. He has really assembled a great group of workers that really gave my wife and I the VIP treatment. The delay to financing did not stop the excellent service. Bruce, the sales manager came over sat us down and got our financing paperwork started. Bruce got us a great price on a service contract and even better price on an extended warranty, before Choir came and finished us up. Never have I felt so important as a customer. Their VIP treatment of taking myself and my wife around to the different departments was a real treat and made me feel more like family than a customer. Meeting with each department head personalizes our future relationship. I can not express how wonderful my experience at Sierra Steel was. It is not that often something is so good that I feel the need to take time out of my day to tell others about the service I received. Without even telling you about the free hot dogs, soda or nachos, believe me when I tell you Sierra Steel is a huge win! read more

Over two years since I bought my bike from them and they still haven't got my registration. Have gone down there multiple times (because they never call me back) to ask what the issue is and they just make excuses. read more

Bought my bike in Redding but have it serviced in Chico. That should tell you something about them right there. Superior service that causes me to drive 50 miles out of the way to get my bike worked on. They aren't the fastest and they are only so so friendly in the service department (some are awesome, some seem to have bad days...often) but they do good work. read more

My husband just rode home on his 13' Softail Slim. The entire team at Sierra Steel is an absolute joy to work with! We looked at a few other dealerships and this shop is head and shoulders above the rest. Every aspect of our shopping experience was great, and the whole team should get credit for that. They have gained a customer for life! read more

I would not recommend taking your bike here to get serviced. To be honest the sales staff and managers are amazing but when it comes to service you are S.O.L. I took my 2018 Fatboy that I got from them in for service because it didn't sound right and they told me it was fine. I accepted that since it was the new Milwaukee motor but a short time later it started missing, threw up 2 codes and had a loss in power. Once again I took it in. They cleared the codes and told me it was fine. A couple of days later the gas gage stopped working and I had had enough. The next day I took it to Yuba HD. They were amazing. It took then a day to figure out that there was a short in my wiring harness and after a week it was as good as new. It's funny that Chico said there was nothing wrong with it and to just ride it until it dies since it only had 3000 miles on it and it was still under warranty. So to sum this up if you live in Chico and are thinking about getting a bike just go to Yuba. You will have a better experience. read more

Great dealership! Very helpful when I was looking for a Road King. Parts and Service department excellent! Small but very knowledgeable.

The guys and gals at Sierra Steel were awesome today. They got me on a street glide, they worked hard to get it for me at the monthly payments I wanted. Thanks to Mark , Bruce, Choir, and the rest of the gang at Sierra Steel. I will definitely refer you guys to all my friends looking to buy a bike. Thank again you guys rock. read more

I was passing through Chico and needed new tires. I called, not expecting to get in until the following day however the employee I was talking to, Robbie, stated that they could get me in an out that same day. Additionally, when I brought the bike in, it was covered in dirt and bugs. When I got it back, it had been thoroughly wiped down which was completely unexpected. Great service as well as customer service! read more

Good, knowledgeable and friendly staff. I have ridden street bikes for several years, just bought a FLHTC and have limited Harley knowledge. The staff took their time with my questions and were very helpful. When I ordered a part, and the wrong item arrived they went out of their way to ensure I received the correct part, delivering it to my home. Thanks Halls! read more

I bought my 2010 Sportster 48 in early January 2016 from Sierra Steal. It is beautiful and I got a great deal on it. I got mad at this dealership because every time I took it out for the 1st 6 months I had people offering to buy it for way more than I paid but I had to pass because the dealership did not send me my title. I called several times and was told the person who handles this was unavailable but she would call me back. She never did. So I went to the dealership in person and was given the same answer. I then went out to my truck and called Harley Davidson's headquarters. They called the dealership and within minutes they ran out to my truck and knocked on my window and gave me my title. I was not important to them. read more

I bought my 2017 Harley Davidson FLHR from Sierra Steel HD, I want everyone who is looking for a great dealer ship drive the extra mile it will be worth your while. Bruce the sales manger, Choir the finance manager to everyone in the dealership the service before during and after the sale has been excellent. I would highly recommend anyone thinking of buying a new our used Harley drive to Chico you will be amazed. Doug S Petaluma read more

I bought my '16 Fat Boy S at Sierra Steel in Chico. I absolutely love it! A huge part of the enjoyment is the actual experience I had making the purchase. I was greeted like an old friend by Paul as soon as I drove onto the lot. He was patient and very helpful to me as I probably sat on and checked out every bike on the property. I kept going back to the one I bought and Paul worked out the numbers to my comfort zone and I rode out of there on my brand new bad ass Fat boy. Choir made the paperwork more like a friendly visit , no stress. He made clear the terms and answered any questions. As far as service,Kim and Trey are always helpful and attentive. They treat me like I matter, that makes me feel comfortable taking my bike to them for anything. I recommend this dealer to anybody looking to buy or have their Harley worked on. read more

My boyfriend and I recent bought a bike from Chico Harley. At first they worked really hard to get us the loan. After we were approved, it became a shit show. We finally went to pick up the bike and something was wrong with it. They gave us a loner, which was cool but then when we went back to get it, we only made it to Grass Valley and the bike blew up. There wasn't oil in it. We both called multiple times over the next couple months and they were horrible about returning calls. Nobody was helping us. Its been so frustrating dealing with them. We got the bike 3 months ago and only rode it that one time. I feel like they should have made it right asap. We felt totally ignored by them. Its been a very frustrating experience. How the hell does a bike leave the service department with no oil, to blow a piston within a hour ride?? And we still don't have the bike but making a fat payment every month. read more

I came to believe that it was just me, a range of issues, maybe I was riding the bike wrong, when my brand new Road King from Sierra Steel was constantly overheating to the point of stalling and not being able to restart posing a big danger in heavy traffic, burning the legs of me, and my wife's leg when she was on the back, not being able to put the bike in neutral, having to be a power lifter on steroids just to pull and or hold in the clutch lever, and other major dangers from defective design. After my Road King burned up with just 300 miles on it from a recent national disaster fire, we get little or no help from the Sierra Steel dealership trying to get a refund on the $1,995 service plan and a $300 tire and wheel plan. Then, today I discover many lawsuits, a $2 million dollar jury award verdict against HD for injury or damages, various class action lawsuits for the above defective design problems that were kept secret when I was buying the bike. I asked Choir that is a manager of sorts, and others at Sierra Steel to help process my refunds for the service plans, he said it would be a pro-rated refund but when I asked for phone numbers to call about it he said there isn't one. That's kind of curious, but I did not want to argue with him as he can be difficult if you question him on anything. So, I went looking for phone numbers myself, but there does not appear to be any anywhere to call about service plan refunds. That in itself seems kind of like a scam, possibly illegal, by Harley Davidson and maybe others, of deliberate origins. Everyone from Choir to the dealership owner who we saw a few times around the dealership should have told us about these various serious problems and dangers concerning Harley Davidson, and how tricky it is to try to get a service plan refund, but it was all kept quiet when we bought the bike. Indeed, we were sincere buyers that hand over our money including a down payment of $7,000 in cash, financing the rest through HD Financial Service for monthly payments. Sierra Steel was there to take our money about the bike and service plans so Sierra Steel should be there to return it to us. When Choir told us there is no phone number to give us to call the service plans, that does not seem like a fair business practice. The kicker on all of this may have been when HD and HD financial services managed to put a repossession order out on our new Harley without us even knowing they were looking for our bike to repossess it. We luckily found out while traveling far from home by calling HDFS to make sure the payments were going through. They could have and we believe should have emailed us, but no one did. They would have taken the bike if it had not been in the care of our pastor at another address while we were traveling. Supposedly HDFS or someone made an error on our checking account number by one digit, even though we verified it was correct several times before sitting back and expecting the payments to go through. I was born and raised in Chico, traveled the world a lot in the Marines and later also in the Army, still do so in medical retirement status, have always been fair and honest with people, companies, society, but this whole matter including the problems of not warning customers about all the issues and outright dangers with Harleys, BEFORE they buy a Harley and the service plans, feels very wrong. Sierra Steel should, we believe, be fair, honest, upfront about all of this now and in the future for we as customers and for other customers and potential new customers, then they will benefit in the end by showing they care and stand behind what they sell and market. Also, I was told by Choir the sales/admin manager to email Kim there at the dealership about the requested refunds on the service plans, which I did a week ago, but she did not respond at all. Sierra Steel needs to set a good example for themselves, all of Harley Davidson, but mostly for their own store where they sell Harley motorcycles and products. They should not pass the buck, say there is no phone number to call about the plan refunds. They should just be diligent, fair and basically fully honest. Honesty and fairness is always the best policy. These sort of shortcoming should not be done to Harley buyers, especially first time Harley owners like us they never suspected there could be so many problems from buying a Harley. Dare we say, especially not to a 100% service-connected disabled US Marine such as myself. I bought a Harley and all the trimmings to be able to relax and hopefully have fun, not to get put through this sort of pain -- leg burns, big hassles on service plan refunds, etc. Sierra Steel seems to only care about selling new bikes and does not seem to care at all about refunds on the very expensive service plans, or the many problems and dangers with Harley Davidsons. "Do unto others as you would have them do unto you," seems sorely missing at Sierra Steel and Harley Davidson. read more

i bought a bike from sierra on the way home i stared hearing noises coming from the top end a bad rattling they where already ciosed when i got home so i called the next morning told them what was going on they came and picked up the bike two days later i called to see whats giing on with it and was told it was ready and they could not find any thing wrong with it so pick it up same thing called sierra harley davidson and let them know its still happening and was told that was normal now its worse and has a bad vibration coming from the top end let them know whats going on again and told them i dont want a bike that has problems and would like it fixed or another biked they told me its mine now im stuck with it well im in contact with a lawyer that has won cases with dealer ships and has won cases against harley so any one who has had a similer experiences get a hold of me keithdoll8669@gmail,com read more

Going to get your first Harley might be a little intimidating, right? Not at Sierra Steel Harley! I've worked in dealerships for 11 years and never have I seen the customer service experience that I received. Within minutes of me showing up I got a tour of the dealership and free gifts for purchasing a vehicle. Choir was more than help. He tried anything and everything to satisfy my needs. "Big Time" is another gentleman who was great help. From Rick at the parts counter to Trey in the service department. I was treated like family and can't stress enough that this is the place to shop at if you want a Harley! I live 100+ miles away and will visit the dealership for my services (the customer service is that good). Seriously, Sierra Steel... Good job! read more