This H-E-B grocery store recently went through a complete expansion and remodel. It was an…read moreexcellent grocery store before (my kids called it the "bougie H-E-B." They've grown up and moved out since then... they need to see this expanded and improved version!
On my first walk-through, a gentleman from the corporate office was present and greeted me, asking me how I liked it. I told him I was just a little overwhelmed at all the new choices, variety, and abundance... I felt like someone from a third-world country who just arrived to America! He laughed and replied that is what they wanted to hear.
Besides everything being new, shiny and clean, one of the things that impressed me was the huge amount and variety of pre-packaged, ready-to-cook foods. For those with little time, they offer tons of options to cut down on your meal-prep time.
Produce: there are more options of produce, some fruits I've only seen in person before in South America. Everything looks fresh. Lots of pre-chopped or sliced foods too.
Seafood: fresh Gulf shrimp, Maine lobster tails, plus all the usual... Choose from pre-packaged or go to the counter and select your own.
Meats: H-E-B has always been great for meats, and they just took their offerings up a notch. I noticed now American Wagyu, prime cuts of beef as well as all the other items you'd expect.
It would take a while to go through every department and comment: dairy, frozen goods (the H-E-B ice cream is as good as anything out there), bakery (don't get me started about their oatmeal, raisin and walnut cookies!), baking items, kitchen supplies, the deli section is amazing, cold cuts, sausage, fresh eggs, cheeses galore (including Latin American and European specialties), they have a wonderful floral shop, canned goods, dry goods, office essentials, their pharmacy was able to fill a prescription no one else in town could, and on and on...
The employees at H-E-B are always friendly and efficient. When I had a large purchase someone always offered to help me load it into my car.
They have small grocery carts for your kids to use! How fun is that?
Of course, they offer curb side, and lots of services to where you don't even have to do much if you have their app. BTW, with the app you get more coupons and more savings.
This is a large store, but not so much you get lost. I don't know about "bougie," but this place truly has brought a new level of excellence and class to Edinburg. Highly recommended.
