Though 4th Street is home to many cute businesses, Native Sol is a place I make sure to visit every…read moretime I am on that street. Native Sol is owned by a woman designer of jewelry and upcycle fashion. You can find many one-of-a-kind items at her stores whether it is her jewelry, clothing or vintage line. Native Sol also carries art and merchandise from many local vendors and artists. You can find unique pieces, prints and art, all while supporting both a local business and local vendors. This shop is well-curated and though the shop is small, it is easy to spend so much time looking and finding gems. Pre-pandemic, Native Sol had art shows and a dj playing in-store during the art walks. Not only is this store supportive of other artists and small businesses, it is also supportive of the community, wanting to provide a welcoming environment for the shoppers. As of right now, only 8 people can be at the store at all times and all must be masked.

I was with someone who didn't really want to be shopping so I soooooo plan to come back here to do…read moresome damage. Such an eclectic mix of clothing, jewelry, and well, just cool stuff. The woman working there was super nice and made herself available without me feeling like I was being watched. The prices were very reasonable. I highly recommend.

This was an event I was invited to to and I was meeting some very interesting women who were there…read moreto meet & shop/support this boutique which the owner herself was there to welcome everyone. The clothes were very unique and the value for these were priced very reasonable! I will be coming back for some retail therapy again!

I'm tickled pink I came across this darling boutique and her fabulous owner!!!…read more Jane is amazing and so helpful. Her carefully curated shop has the most flattering and fun pieces that I've seen in a long time. So affordable and really quality clothing. HoboJane will now be my first stop when I'm looking for something new to wear!

Was in a real bind to grab my partner a gift over the holidays and decided to check Prism Boutique…read moreout in person off of a recommendation from a friend of mine who is a local to LBC. The staff was incredibly helpful and helped me pick out a great candle and some lovely pieces of jewelry. My lady loved her gifts! I'm definitely gonna do more shopping in the future here; there's actually a lot of handy gifts here aside from women's apparel like coffee table books, cocktail mixing sets,--even freaking deodorant! I was shocked by the sheer variety featured at this lovely boutique!

Great little gem of a shop. Thoughtfully curated clothes, accessories, personal care and gift…read moreitems. You can find things here that you can't find anywhere else in Long Beach. No need to drive all the way up to LA, you can find really interesting stuff here. The staff has always been so kind and welcoming. Highly recommend! I've never had a problem finding nearby parking on the street.

The store is such a fun and different shopping experience. All kinds of really cool novelties…read more Squishies, Hello Kitty, make up and so much more. The owner is super nice. He even gave me a gift for being a first time shopper. Highly recommend. AAAAAAAAA++++++++++++++ I would give it a 10 rating if I could.

I'm so glad I came to Mr. Bigs because I had forgotten about this gem! I love it here! So…read morenostalgic! My mom used to bring us here as kids and now I'm 40 shopping for my own kids here (and myself, maybe haha) this place was the Amazon before Amazon! If your kids are into all those new collections such as the squishies and slimes and Coraline, Kerropi, it's all here! I bought the most awesome Coraline item in a box! I need to bring my kids by to explore and experience it for themselves. I gotta get off Amazon and step out again more. It's right off Avalon, close to Carson High School

Owner is super sweet and establishment is dog friendly! Lots of cute trinkets!…read moreThis is a true Long Beach staple!

Songbird is a TERRIFIC shop which offers so many COOL things. All kinds of small charms, plastic…read morecartoon items, buttons, stickers, socks and all kinds of FUN stuff. This female owned shop has been in business for over 20 years offering classy and quirky items for good prices. The owner was there and gave us great attention, even offering 15% off for bday special.... Just pop in here and check it out!

Love love love love love love love love love love love love love love love love love love…read more.... (Inhale) Love love love love love love love love love love love love love a trillion times love this store. Review us long overdue...so here it goes. I was urged to stop in for a few good things by the owner of the local bra store and omg I'm hooked! I seriously could have spent 3 hours in this store. It's no bigger than a small, neighborhood convenience store but it is so neatly stocked, super cute & chic, and boasts of the things you never realized you needed or were searching for. The woman that helped me was so helpful and recommended the cutest gifts for my friends bridal party. I seriously had 8 items on a mental wish list I fully intend to come back and hunt for. On another note, I did buy a really cute mug that I looooooove. Why exactly did I buy this coffee cup when I don't even drink coffee? It was cute and it made me want to have it and I did end up doing so. I now use it as a water cup. My water cup is cuter than yours. Thanks BETTER HALF!

lovely housewares store. worker seemed mad sitting at the desk on her phone. no interaction with…read morecustomers. place also smelled. some vintage finds and books in the back.

First time here with my daughters, brother and sister-in-law today. So fun to browse. Great couch…read moreto sit for trying shoes. The staff were particularly cheerful and seemed up be having fun organizing items together--I like seeing camaraderie among coworkers. My brother found a nice bow tie and some handkerchiefs and my sister-in-law found some fancy vintage costume jewelry.

Fun fun fun…read more.. Another amazing store that literally carries everything. It can be a bit overwhelming when you walk in but your eyes will get adjusted...lol... This place has loads and I mean loads of fun hidden jewels. There's so much items in stock that you literally have to spend some time here. You will literally want everything that you see. The selection of clothing from all sorts of era. You have fun theme items which theres loads. Of course they can be a daily wear item. The vintage collection is top notch. All the decors throughout the stores are fun. Vintage mannequin heads, the dressing rooms doors made of old vintage refrigerator doors, they were great. There's a huge selection of vintage jewelry on displays as well as loads of fun sunglasses. Beside the clothes, the vintage signs which I assume are display were fun. Now that'll be great for home decor. Not sure if they're for sale though. Basically this is another gem along the art district that worth a wander. So much amazing and fun pieces.

Very cute boutique shop in East Village! I didn't catch the owner's name but she was so sweet. Love…read morethe style of all the clothes and accessories. Bought a gorgeous silk scarf to tie onto my purse and a greeting card with Villa Riviera on the front, which I plan to frame because it's such a beautiful piece of art :) I believe the shop is only open on weekends which is sad, but understandable for the size of the store. Definitely stop in for cute goodies if you're strolling down 1st Street on a weekend!

I love this cute little shop! Not only do they have a great selection of clothing and accessories,…read morebut they have some really great local Long Beach gift items. The shop is in the heart of the East Village Arts District and I can tell the owner really loves being in the community. She sells hats, keychains, and greeting cards with Long Beach branding but super cute. Whether you are a local, or just passing through, it's a great place to grab last minute, yet thoughtful gifts!

I had an incredible experience at Stitch and Feather from the moment I walked in. The store has a…read moregreat selection, a welcoming atmosphere, and you can tell they genuinely care about their customers. Everything was organized beautifully, and the quality of the products really stood out. What made my visit exceptional, though, was one of the managers, Mady. She was incredibly attentive, knowledgeable, and went above and beyond to make sure I found exactly what I was looking for. She took the time to answer all of my questions, offered thoughtful recommendations without ever being pushy, and made the entire shopping experience enjoyable. It's rare to come across customer service that's this genuine. If you're looking for a store that combines great products with outstanding customer service, I can't recommend Stitch and Feather enough. Huge thank you to Mady for making my visit such a positive experience. I'll definitely be coming back!

Spent a delightful time shopping at Stitch & Feather in Seal Beach. Everyone was so helpful from…read morethe manager Bri, to all of the staff helping me find what I needed. The quality and pricing on the clothing is excellent. I will definitely be back!

I've been shopping at Butterscotch since they opened, close to 10 years ago…read more I've purchased hats, jeans, shirts, motorcycle gear(gloves etc) and leather jackets and everything I have from Butterscotch is top quality. Getting details and advice from Tommy who founded Butterscotch is the best...he's never trying to sell me anything but always helpful to me when I'm looking for something special that can't be found anywhere else... Cool+ 1 for the house brand products and collaboration's Butterscotch sells...Tommy does a stellar job of blending his experience in apparel design and taste to offer some of my favorite pieces of clothing I've owned...

Tres chic store. Such attention to detail on decor and collection. Tons of stylish jeans and outer…read morewear. Myriad of accessories.