Shelly Roark rocks!!!! We sold our house of 17 years and were building a new house. We thought we would just use our Home Builder's Mortgage Company seemed easy enough. Our R/E Agent told us about Shelly and said she was awesome if we need another option. So thought we would just apply with both. Shelly promptly called me back and I knew after speaking to her on the phone the very first day, she was the one I wanted to work with. So helpful & knowledgeable, took all of my information and promplty sent off a Pre-approval letter to our homebuilder. It was a very stressful time, selling a home, moving to a temporary home, building a new one all in just a few short months...Everytime I spoke to Shelly, she was upbeat and constantly empathizing with me and re-assuring me that it all would be great! And it was! Totally easy! It's always exciting to get to the closing when buying a new home, but I was equally excited to get to closing to finally meet Shelly face to face. I do[n't plan to buy another home but I CAN'T wait until a friend or family member has a mortgage need so that I can send them her way! read more

First off underestimated my net income need by 43k.... not sure how you can have a job in this field and do that and still be employed. Then asked me numerous times what I was putting down even after I specifically wrote it in numerous emails...then when I was told the new needed amount needed to qualify and was quite upset and surprised...when I revisited what she had told me she called my a liar... then she tried to pass my loan off and not even work with my loan... she told me to "lock up my mouth" at one point because I was upset at how badly she had estimated costs.... last week of my loan I had no clue what my closing costs were and what day I was closing..... it wasn't until an hour and a half before closing did I know what my costs were.... which she underestimated AGAIN BY $2300!!! How can a company do this to new home buyers and not tell them a single thing or give them a close number what is needed.... If I could I would give a negative number of stars. I will be writing their corporate office about my experience. read more

Shelly is so amazing. I must have sent her several hundred questions because this was my first home purchase in 15 years and the first one I've done completely on my own. I was extremely nervous about the entire process, but Shelly spared no time, putting me at ease. She was always super responsive, professional, knowledgeable, and worked tirelessly to make the process as easy on me as it could possibly be. It made the entire process as painless as it could be especially since my realtor was not the most efficient communicator. I could have gone with my bank, who did provide lower interest rates, but given the significantly lower closing costs and the outstanding customer support, it was no question that I work with Shelly Roark. Closing went off without a hitch and I am now a happy home owner and I know who I'll always refer mine, my families, and my friends to for any of their real estate financing needs: Shelly Roark with PrimeLending. read more

Can this thing do 6 stars??? I said this MANY times throughout our home buying experience and I will say it again now "I am so glad I picked her." As first time home buyers and in a pretty unique situation, my husband and I had a lot of hurdles and a lot of questions. We had an EXTREMELY tight window for finding a home and this woman Made. It. Happen. 9:00 am? 1 in the morning? Sunday (BEFORE the Cowboy's game, we would both agree)? No problem. Shelly was never more than phone call or a text away and its not an exaggeration to say that she was my rock throughout the entire process. Shelly is honest and realistic, she is an excellent communicator, thorough, knowledgeable and unafraid to be your advocate. She's also hilarious and the kind of warm, trustworthy person you feel like you need most when you're agreeing to pay someone back hundreds of thousands of dollars. Shelly Roark is the real deal y'all. read more

I worked with Shelly on the purchase of my first home. As a first time home buyer, I wasn't very educated on the loan process and asked a lot of questions. Shelly was always good at pointing out things I should be aware of and was very patient with all of my questions (believe me, I asked a lot of questions). I am an accountant so I tied out every single number on the Good Faith Estimate (multiple times). As we got better quotes for various items (i.e., insurance), Shelly was happy to provide a revised Estimate so I had the most updated numbers. She was very good at estimating my true closing costs, which was great. On top of the great customer service, Shelly took the time to get to know me on a personal level and that meant a lot to me. I would work with her again and would definitely refer my friends and family to her in the future. read more

Shelly is hands-down YOUR go-to lender!! She not only has your back as a mortgage professional but she'll help you look at your financial goals in a holistic way. For us, we're may more prepared for our future than before. My partner and I have refinanced twice - once to lock in a lower rate and again to pull cash out that we plan to use for a future home purchase. Each time she walked us through our strategies and options, as was even to hop on calls late in the evening after work hours! We've been very pleased with all our interactions with the entire NRL team- they outline all needs easily and break down estimated worksheets throughout the process. If you're looking for a trusted and experienced loan officer you should definitely pick up the phone and call Shelly - you won't be disappointed! read more

I sell and build homes for Drees Custom Homes a natinal homebuilder. Shelly has done numerous loans for our home owners and has always done a truly outstanding job. Our homeowners all love her and she provides the most honest and best customer service of any lender we have eve used in the 24 years I have worked for my company. I just did my personal home loan with Shelly and she exceeded all of my expectations. I would highly recommend her to anyone needing a home loan. Not only is she a delight and joy to work with, she knows her busines inside and out. She returns calls, emails promptly and her follow up is exceptional. She goes above and beyond the call of duty to get the job done and make her customers happy. We love working with her both professionally and personally. read more

I was referred to Shelly by my realtor. I went directly to her website to begin my application for my mortgage loan. Shelly called me directly within 24 hours to introduce herself to me and to assure me that I'd be in good hands. And she was right! This is my third home and this was by far the smoothest transaction of the three. Shelly and her staff were polite and courteous and were very prompt in getting back to me with any questions or concerns that I may have had. I received responses from her late into the evening as well as on the weekends. I never felt worried or concerned about my mortgage process throughout this most recent home buying experience. If you are on the fence about choosing a mortgage lender, go with Shelly. I am very glad I did. read more

I will make this very straight forward: you won't find a better lender than Shelly Roark! Shelly Roark's Team with PrimeLending were outstanding in getting me through the entire loan process with ease and confidence.  The communication from the entire team was absolutely bar none and I always knew where I was in the process- which was extremely important, as we were hard pressed to meet our 30 day close that included a holiday weekend in the mix!   They worked hand and hand with my real estate agent (on the buyers and sellers side), insurance company, and title company, so that there wasn't excessive pressure in what is usually a stressful situation. Thanks to all for getting me into my home quickly, courteously, and happily! read more

Shelly was referred to us for our first home purchase with her. It was going to be tough due to the short time imposed on us to get a loan. She helped us gather all of our financial information up front and got us the loan in what must be record time! We closed on the home and couldn't be more impressed with how smooth it all went. During the process she was so helpful. She answered all of our questions, got back to us on short notice and kept us up to date on a daily basis. We were so impressed with her professionalism and communication that when we needed another loan, we went to her again! We are so happy we chose to work with Shelly TWICE and you will be too! read more

I did not think it was possible to own a home as a single mother of two. A friend of mine referred me to Shelly and she helped me with the process from start to finish. Shelly is dedicated to doing the best job she can to ensure her clients are satisfied. She even gave me her personal number so I could reach her with any questions after hours. It was comforting knowing someone was working for me with my best interest in mind. I would definitely use Shelly again when buying a home and refer her to my friends and family. The boys and I are extremely happy in our new home, I can't believe it has already been a year this month! read more

We recently refinanced our home and we worked with Shelly. She was prompt with her emails and phone calls even if it meant talking to us after 5:00 PM. Her Good Faith estimate was very accurate (we were probably off by $50 ). There were no surprises at closing time. Our finances were very complicated and she took every care to explain us why and what paper work was required and was very prompt with her emails Above all she is a very courteous and not pushy. Shelly is a very pleasant person to work with. I look forward to working with her again in the future and would most certainly recommend her to home buyers. read more

Shelly Roark went on a journey with me that certainly stands out in what can be a very frustrating refinance process and she went above and beyond in every possible way! She made sure to answer all my questions quickly, made her self or one of her assistants available every time, and was very understanding with my specific refinance. If you are considering financing or refinancing your home, you can not do better than having a person like Shelly helping you with the process. There are frustrating issues that come up with lenders, but Shelly will work tirelessly to help you through the process. read more

Shelly was fantastic! This is my 3rd home purchase and I have to say by far she and her team were on target every step of the way. We corresponded mostly via email (convenient) and her assistant Travis always met me at the office or responded to my emails promptly as well. The info packets contained a nice summary checklist that was easy to follow, and I found Shelly to always be available for any questions I had. Fantastic experience, she is top notch and a must have to reduce the stress of home buying. SFM also has very competitive rates that most others can not match. read more

GREAT RATES AND AWESOME SERVICE! Shelly was amazing to work with from start to finish. She wasn't pushy or aggressive like some other lenders I spoke with, she took the time to understand my needs and offer the best product she could. She checked the rates daily and was always looking to get me the best deal. She was instrumental in ensuring I closed my loan on time and with the best pricing. She is always easy to reach and eager to please. I would highly recommend working with Shelly and Service First Mortgage. read more

We have refinanced with Shelly three times. She is experienced and extremely knowledgeable of the industry and creative in figuring out how to get what we want, whether that is a certain mortgage payment, or an amount of cash back. My husband and I are both self-employed, and I have some student loan debt, so getting a loan can be tricky for us, but Shelly knows exactly what is up and provides amazing service and results every time. If you are self-employed, I especially recommend using Shelly. read more

I had an excellent experience with Shelly. She was professional and extremely responsive. She was able to do the math and advise me of the pros and cons of various options, some of which were complicated and not easy to evaluate. In the end, she made the process very easy, took care of all of the legwork, and got us a great deal. Her advice turned out to be spot on, as rates began to rise soon after our closing. I enthusiastically recommend Shelly. read more

As a first time home buyer, it was very important to me to have a lender that was trustworthy, informative, and efficient. Shelly Roark was all that and more! Not only was she an expert in the home loan process, but she went out of her way (more than once!) to answer all of my questions, oftentimes during non-business hours. She made my homebuying experience a positive one and I would recommend her to all of my friends and family. read more

We had a great experience working with Shelly. During a time where we were hearing horror stories of financing and refinancing due to changes in mortgage rules, ours was smooth and super easy, and we got it done quickly. She was always accessible and quick to answer questions. If she was in a meeting or unavailable, she made sure she had someone on backup to help us. We definitely recommend her for financing your home. read more