They added a separate spot in line for store pickup. Finally! Sometimes it does take a minute for someone to assist you. Usually, an employee will ask if you're there for a pickup and then send another employee over. I'm still confused about why only certain employees can pick up your order. They're all just wandering around the store, looking for people to help, so it doesn't seem like only managers can do it. But can't really tell who's a manager and who's not. Like I said, they're all just wandering around, seeing if anyone needs help. This Sephora is also often low in stock or out of many products, so that's my biggest complaint about this location. But the improvement in the store pickup process deserves a new star rating. read more

Generally have had a really great experience at this Sephora. It's big and carries most things. The help is friedly. The lines are long sometimes but it's middle of union square so expected. My poor rating is moreso a Sephora wide complaint. Why if I purchase something via exchanging another product do the only provide a refund via store credit? That's ridiculous. Basically tellling me that i need to make sure i do the exchange as a new transaction rather than exchange so I can get the full refund in cash. What a stupid, shitty policy. read more

I obviously love Sephora, especially this one, which has an excellent selection. I visit it frequently, but the line is always out of control, regardless of how many people are in the store. It would be great if they could have more people working at the registers. I've written this whole review here in the line read more

It is time to finally update my review for this store. I have been a very loyal customer for years, but I can not buy from a store that charges me and then fails to uphold their dues. Twice have I tried to receive "same day delivery" from this store and both have failed. And no reason was given. I ordered when the store had just opened, so I should be able to receive it by 7/8 pm at night. NOT the case both times. And then to get charged for it is not okay. read more

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I really like this store. The location is great and easily accessible. It's also bigger than some other locations and has a larger variety of skincare, hair care, fragrance, makeup, etc. Staff were also very friendly and helpful. I was looking for something that was not on the shelf but when Peng (sp) opened the bottom draw and there was one left I felt like I was meant to buy it. I went to another Sephora location in the lower pac heights area and it was an awful experience. They were so rude. So this was a breath of fresh air. read more

Brenda was a huge help when it comes to shade matching foundation!! She helped me pick out my perfect match in literal seconds!

I had the absolute pleasure of working with Dupeola at Sephora, and I can confidently say she's not just a sales associate--she's a certified skincare sage. (I think she has a degree in "skin-care-ology" or some kind of magical credential, because her knowledge is next-level.) Dupeola gently but brilliantly helped me realize that my daily exfoliation routine--something I thought was helping--was actually aging my skin. She explained that the lines I was seeing weren't wrinkles, but signs of dryness. That insight alone changed everything. She took the time to design a personalized skincare routine tailored to my skin's actual needs, not just trends or product hype. I left with products I'm genuinely excited about, and more importantly, with clarity and confidence about how to care for my skin. If you're at Sephora and lucky enough to cross paths with Dupeola, trust me--listen, learn, and let her guide you. She's a skincare whisperer, and I'm so grateful for her wisdom. read more

SEPHORA - Cosmetics & Beauty Supply Near Me - San Francisco, California

I went here on July 7th 2026 approximately 10:07am to buy two items Sunday Riley moisturizer and milk setting spray i was discriminated against buy one of the makeup artist that morning I spent $96.93 I reported this to the headquarters of sephora to no avail I didn't deserved to be treated this way racial profiled. read more

The staff is condescending and rude. I've left twice now angry and offended. There were workers all over the store, one woman at the checkout at 530, and I asked someone who was walking but if another employee could assist her as she seemed to need held. The employee told me, "everyone is busy. You're just going to have to wait your turn," and turned and walked away from me before I could respond. I will give you makeup before I go back. We lost so many good stores on Powell. This should have gone years ago. When I asked for help finding a product I got, "ugh we have a lot of lip stains ** with an eye roll** and then she went back to her phone. I found it on my own as she trailed and pretended to find it after I had. Trash behavior. read more

there was product on the floor and I slid and fell down good thing my family was there

15 minutes to check out is diabolical. I really wish they can have associates help checkout. I also notice the associates try to avoid eye contact to not help me. Bad location to shop at. read more

Usually, if I need something I buy online but I wanted to try something new so decided to drop by. Shout out to the friendly associate who wore a hijab! She was patient and took the time to listen to my needs and wants. She suggested a couple products and let me try them so I could see and feel them on my skin. I ended up finding what I was looking for and she provided some additional samples with my purchase. Side notes: 1.) Next to Powell-Hyde cable car and walking distance from Powell Station *Verdict: Friendly spot to pick up old favorites and discover new products! read more

I used to love Sephora. I like the stores and their marketing. I like the Associates. The quality of their product lines seems to have gone down market. The samples have all but gone away unless you order something online. The gifts or special sets are not generous at all. Sephora needs to step it up! Three and a half stars. read more

Don't!!! STEP FOOT IN THIS LOCATION.. I had a deeply upsetting experience at this SEPHORA location that I feel needs to be shared. When I walked in, I was immediately treated with suspicion. I overheard staff members saying things like "follow her"--and sure enough, I was followed throughout the store. I was wearing a scarf on my head and pajama pants, and it was very clear I was being profiled based on my appearance. I strongly believe this was a case of racial profiling. At one point, I picked up a perfume bottle to smell it, and I was told I wasn't allowed to touch it. It was shocking and humiliating. I was followed around the store the whole time I was in there, and treated horribly. As a business owner myself, I was absolutely shocked and disappointed by the way I was treated at this Sephora location. I would never allow my employees to treat customers the way I was treated today. I went in hoping to purchase some of Rihanna's new makeup, but I was made to feel like a criminal instead of a customer. The environment was hostile and judgmental, and it made my heart race with anxiety. One of the employees involved was named Christine, but there were several others contributing to this experience including security. I plan on returning to identify them, not to escalate conflict but to hold this location accountable for their behavior. I understand San Francisco has its challenges, but no one deserves to be followed, watched, or made to feel unsafe simply for how they look. This visit left me feeling sick and heartbroken. SEPHORA needs to do better--period. read more

I placed a same-day delivery order with Sephora Powell Street for two small items--a hair clip and a hair taming wand. Nothing complicated. Both were in stock. The order was placed well before the cutoff. I expected a simple, efficient process. What I got was radio silence. No preparation, no progress, no update. Just the false promise of speed while my order sat untouched, somewhere behind a counter or lost in the void of "we'll get to it eventually." How long does it take to grab a clip and a wand? A minute? Two? This wasn't just a shipping delay--it was a full customer experience failure. The lack of urgency, the total absence of communication, and the disregard for a clearly advertised service left me wondering why Sephora even offers same-day delivery if the Powell location can't follow through. It's the kind of experience that makes you question your loyalty. Two tiny items. One giant disappointment. read more

Absolute nightmare of a Sephora. I've been shopping at Sephora for the past 25 years and never in my life have I encountered such obnoxiously rude people. I don't know if I've ever felt so uncomfortable in a store. Second time dealing with one of the counter staff -- first time she was bafflingly rude so I figured she was having an awful day but second time same shit - literally eye rolling, hostile, insanely rude - I felt humiliated. Do not bother coming here, this place should be shut down - They're so insanely rude and unhelpful. it is almost comical. It's almost as if they're going out of their way to be profoundly rude. I've been to the Embarcadero store a few times and they are friendly and helpful and make you feel welcome - go there instead (though I am so turned off I may just stop shopping at Sephora altogether.) read more

Dupeola is life! She helped me with everythingggg, I'm talkin everything. Skin care, makeup and she made me smile and laugh the whole time so, that's a bonus :) this woman is magic. read more

Hello, welcome to my review! The Sephora has everything. Sometimes the employees are "uptight". Lines get long. Be safe in the area outside its downtown SF. Thank you! read more

David and the rest of the associates were super helpful! Helped me pick out my perfect shades and recommended some new products I can't wait to try read more

Stared at a cashier and no help was given. Terrible service here. Makes it difficult to support shops and makes you want to buy on Amazon.

Clean story, friendly associates! If you download their app, you can sign up for beauty services! Highly recommend a makeup tutorial with Tatiana! She's super sweet and knowledgeable. You can let the beauty consultant know what you want to focus on, and they will tailor the tutorial accordingly. I scheduled my appointment on a weekday afternoon but they have availability even on the weekends. read more

Powell Street Sephora SF CA Dupeola is simply the BEST!!! I have never experienced such joyful customer service! You can tell Dupeola loves people and loves what she does! i can't say enough about my experience this morning. Tanya was also very helpful and assisted with such grace and positivity! Thank you again Dupeola and Tanya! read more

Oh man. I used to go to this store a lot, but haven't gone in awhile, mostly because I'm tired of being asked twelve ways from Sunday if I have a rewards account when I check out. Went the other day, and this interaction took the cake. 1) Put in your phone number (gestures at the terminal) No, I don't have an account. 2) Do you know anyone who does, so they can get the points? No 3) Do you want to open an account? No 4) Is there a particular reason why you don't want to open an account? No 5) You're missing out on rewards and free gifts Ok Gets super pissy, gives me my items to me with a receipt, no bag, and tells me I won't be able to return the items without an account because they don't accept "blind returns" (whatever those are) One of the reasons I (used to) shop here was because you could return something for whatever reason if it didn't work out. Guess you can't do that now without an account, even if you have a receipt. So that's that. I have no idea why they would try to browbeat a customer into joining their program thing. All I know is that I won't be back. Bummer. read more

I went around noon on 02/24/24. Unfortunately did not have a good customer service experience. The young girl that "helped" me was named Adrianna and she was very rude; slammed the bottom drawer so loud it echoed through the entire store and was generally very sassy. I've come to this store multiple times now since it is the closest one to me but everytime I go there I have a pretty uncomfortable experience and dread going in. I only go in when I need to for a shade match. They are understaffed, chatting with each other so it feels uncomfortable to ask them for help, and when you do ask for them they seem like you are a nuisance. Honestly I dread going there but after so many bad experiences, I thought I should finally write about it. read more

I went exclusively to the Sephora store at Powell in San Francisco to purchase the #NatashaDenona foundation, since the app showed it as available for pickup. However, the foundation was not on the shelt--only other products from the brand were displayed. After some time, staff confirmed they had it in the back storage but had not placed it on the sales floor. The most concerning part is that, for a new foundation, they did not offer shade testing and couldn't even say when it would be available on the shelf for customers to try. It is unacceptable that the app shows availability when in reality customers cannot test or receive proper guidance. In the end, l got no clear answers, and the whole experience was frustrating. I don't know if the issue lies with Sephora, the app, or the Natasha Denona brand itself, but it came across as unprofessional and made me seriously reconsider purchasing this product. read more

SEPHORA - Cosmetics & Beauty Supply Near Me - San Francisco, California

A regular at this location! Wanna give my thanks to Nicole who so kindly helped with any problems I had. She was super patient and kind despite the store being so busy all the time. The Legend is always there to help as well with not having to check out at the long line and finding products that are a little more difficult to find. The products in the store could be kept better because most of the try me samples are empty... it makes it difficult for customers if they want to try the products in person. Other than that, it's a pretty clean store and there's always security in the front. read more

SEPHORA - Cosmetics & Beauty Supply Near Me - San Francisco, California

Had a really bad experience here when I bought an item and came home to open the box only to find out it was opened and USED. Thus, from now on, I always check my products inside the boxes to make sure that they're new (especially the boxes that are not sealed). Was checking a product today and some associate (black wavy hair and on the younger side) came to give me attitude about it. To which I understand but LOL I'm not taking home another used foundation again ‍ so I still stand by checking to see if ur items are new before purchasing it!!! read more

I know next to nothing about make-up and needed some makeup for a photoshoot in the evening. I didn't need foundation or anything, so I booked a feature focus online. The service was delightful - it includes brows, eyeshadow, and liner! Mariela got to work quickly and was able to re-create the look I was hoping for based on an inspiration photo I brought in. I opted to add falsies  application and she applied the lashes perfectly. She helped me choose the lashes and what style of brows to go with the look. Most importantly, throughout the service, I really appreciate that she kept asking if everything was turning out how I wanted and let me look in a mirror as the makeup was applied to see what she was doing. read more

SEPHORA - Perfect Feature Focus - Cosmetics & Beauty Supply Near Me - San Francisco, California

I got my makeup done for my birthday dinner and I had Genesis. I've had my makeup done at many Sephoras but this was hands down my favorite experience. Not only is she skilled but she's just sweet as pie. I really enjoyed our interaction but most importantly the results. I wanted a specific lip color and she sanitized the heck out of that last sampler for me, lol. And then helped me locate it at a nearby store so I could have the perfect match for my dresss! read more

Great selection and more importantly great customer service. I went in there today and wanted some recommendations, and Kelsey was phenomenal. She was helpful and clear and direct with some recommendations that I am very grateful to have received. read more

love Sephora buy all my products there , the salesperson are very helpful and know their products , I always ask for advise for my sensitive skin and each time they were right for my skin highly recommended read more

Unfortunately I have to give them a one due to health issues. I saw a lady put her finger inside a sample and I informed Hasana. For which she replied, "oh" and continued her way. She helped me with my skin care questions and after that I stayed there for a while longer. The unclean product was never removed from the shelf. That's a BIG no and a big HEALTH HAZARD . read more

I love skincare and makeup and the service is amazing and the staff are amazing and so kind and I give credit to all of them besides one so I have no problem but I would definitely give them a five star if I could read more

this Sephora is so clean and the workers are so nice I really love it here! I can get all my skincare and makeup that is trending.

I was walking to the Powell Street BART station and stopped in to buy one thing. My friend had told me about a skin care product and I was going in to buy it. I couldn't find it and happened to come across Elisa B who asked me if I needed any help. She showed me the product and then said she honestly doesn't love this product. I asked her for a little sample since I had not applied it on myself before. I gave her my feedback and she agreed. She showed me other skin care products that was going to help brighten up the sun spots for me. I bought both Herbivore Nova and Herbivore Emerald Oil. I've only used them for a couple of days but so far, so good! Thank you Elisa B! read more

Always love going to this location. Friendly service, wonderful smells, and oh so much makeup and face friendly things. I recently took a complimentary smoky eye class with Terrence, who was a pure delight. Very energetic and encouraging but not afraid to give you shade if necessary. I'd go back to a class just for him! This location is always clean, employees are helpful and friendly, and depending on when you get there the lines aren't horrible. Course it's right in the perfect spot for tourists so you can guess when peak hours are. Awesome spot. Go to browse, get samples, and buy something new! read more

Is it only me who can't stand how often sales associates are forced to ask their customers if they need help? Sephora in particular is one of the worst stores when it comes to this. I kept having to take my ear buds out every few minutes because a different sales clerk would come up and ask me if I needed help. People, I will ask if I need something! I know it's not their fault, their managers probably make sure it's part of protocol. However, if I did not need help 2 minutes ago, I probably still do not need help. And in another 2 minutes? GIRL! Im fine! When I'm directly looking at a product or testing it out-- take the hint that I know what I'm looking for.. let a lady shop in peace... whew. End rant. read more

Neiman was incredibly helpful in getting me a perfect color match, making helpful, well-informed suggestions about how different powders would perform under different conditions and let me know services (makeup, brows, facials) are back. read more

This review is for the wonderful staff working today. There was a woman who was working in skincare, Dupilolah (my apologies if I didn't get the spelling right). She and a young woman by the Sephora brand aisle we're so kind that i called the store back to ask who they were. Everyone here was super nice and helpful! read more

Truly this is a hard review to give as this location was my favorite since 2010, however the professionalism has changed drastically over the years. Unfortunately I also know all to well that Covid-19 years definitely impacted the store and the increase of shoplifter I assumes created chaos and perhaps new protocols for the store in general. With this all in mind I do have alot to say about my experience on May 2,2024 I arrived into the store late afternoon about 4pmish I saw that the signage that advertisies services and available appointments seemed all booked as what appeared as sharpie had each time slot crossed off. With that being said I explored the store as some of my favorite brands had changed locations within the store. Upon checking the left wall which now had Yves St. Laurent which from my last recollection Make up forever use to face that wall. As I played with some testers I was approached immediately by a somewhat friendly MUA she greeted me and proceeded to ask me if I had any question or needed to see anything in particular. I say somewhat friendly as her smile was foreced and she didn't introduce herself so it just felt like a spewed repettitive response so I polietly told her No Thank I am just looking. Not even a 10 minute junction of time passed before a different MUA this one was more aggressive and she proceeded to look me up and down which made me feel uncomfortable. I felt judged by my appearence I had relaxed workout attire on as well as a HOT PINK 80s jacket vitage might I add and my Tommy Hilfiger shoes and a Coach bag that retails at 600$. She literally made me feel as though as I was a shoplifter casing the place. I looked at her in the eyes and said I have been approached thank you if I have any questions I will let you know didn't give her the opportunity to finish her script. So she walked away giving me the stink/evil eye again very unprofessional. You would think that was it! Unfortunately NOT! My anxiety had me stationed for the most part in the same section applying a full face of makeup trying to color match a conceler and foundation. As I am bounching back between Dior and other Designer brands. TWO More MUAs approach me withing a 5 min segment and at some point other MUAs were just rudely passing me by watching my every move. I FELT PROFILED AS A MIXED WOMAN OF COLOR LATINX/BLACK With this I ended up placing my phone on a charger port right next to the security as a sarcastic move and was met by the lovielest MUA I have ever met by far SETANYA DE SHIELDS she could sense my frustration and she didn't spout off the same attitude or script but instead politely told me she was going to be working in the area that I was in. As she had a client whom was getting a full face service, we struck up a conversation about the signeage and she quickly corrected it and said "OMG I knew we needed to change that we are actually not all booked" she then proceeded to apologize for the experience that I had and gave me her card. SHE SAVED MY EXPERIENCE 1000% At this point my discomfort was over it I went to the Urban Decay and Tarte section and just finished my makeup with brands I was familiar with and left the store appalled by my experience. I came back Friday May 3 and spoke to SAM a wonderful lead manager who poliety listened to rant and rave about how horrible my experience was and she then allowed me to express my complaint to JOSHUA the Assistant Store manager who not only listened but apologoze profusely they corrected my information in the system by udating my email and number as somehow my account was merged with another girls account? ANYWAYS I WANT TO THANK SETANYA, SAM, JOSHUA for upholding a level of professionalism that really creates an ambiance I mentioned to Joshua the level of gossiping and rudeness that the store had he said he was going to bring it to management. They also gifted me a little of FENTY beauty which was not needed but definitely cushioned the blow. THIS REVIEW FRUSTRATES ME AS I HAVEN'T GONE INTO A SEPHORA IN YEARS AND I EVEN MENTIONED THAT STORE ARE LOSING THEIR CUSTOMER BASE BECAUSE OF THE TREATMENT NEEDLESS TO SAY I THINK I WILL PICK UP AN IPSY ACCOUNT AND GO BACK TO ULTA........ read more