senti senti is where I like to pick up some of my Korean skincare products! It's a little hidden as you have to walk up a set of stairs but as soon as you step in, you're in a small but mighty space filled with some of the most popular Korean skincare brands. The few times I've interacted with the staff/asked questions, they've been really helpful. I found the prices to be well priced and is convenient for whenever I'm already in Chinatown. read more

They have all the Korean skincare you need at affordable prices, and they're legit. I usually place an order for pick up and then head to Chinatown to get my package. Service is quick and professional. If you go shopping in-store, make sure you're mindful of the days that you go, as there could be long lines there, especially from the TikTok babes. read more

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Awesome little skincare store in Chinatown. They specialize in Korean skincare and have many of the popular brands. The store is small, so you will probably bump into people while shopping. Access to the store requires a flight of stairs - I don't think an accessible entrance is available. The staircase at the bottom was a little wonky and I almost tripped leaving the store - heads up. The staff was friendly and helpful. They know a lot about the products and are happy to offer recommendations. There are also testers available for you to sample the products if needed. Prices are standard for the brands. read more

Tiny store that is packed with some of the best skincare brands. They have a great selection of items from Korean and Japanese skincare. Staff is super friendly, helpful and knowledgeable. They are able to provide guidance on what products can work best for you. read more

Small but mighty little store. It is tucked away upstairs and very crammed inside so they only allow up to 16 people in at a time, so there is more than likely a line outside depending on the day. There is a lot of products and a variety of popular brands there so it's definitely a great local place to get your K-Beauty supplies if you prefer the in-store experience vs online purchasing. Service is a little non-existent so you're pretty much on your own with testing and trying products. They do have bilingual staff with English and Chinese abilities. The products are well kept and clean. Credit card purchases must be over $10. I bought a CORSX face wash, blackhead toner and oil-free moisturizer, the coveted Isntree Hyaluronic Acid Airy Sun Stick and a few sheet masks. The pricing is reasonable and worth it for the convenience of having everything available in one place. read more

RANDOM FACTS: This store is small. They only allow up to 16 people in the store at a time, so occasionally you will see a line outside. They are not affiliated with the online oo35mm. So if you get a discount code online, it is invalid for in-store purchases. They accept returns but for store credit only. Credit card purchases are allowed if the amount is $10 or more. Security cameras are everywhere. If they catch you shoplifting, be prepared to have your picture posted by the entrance. You get a 10% discount on your bday month with a valid ID given you signed up for membership. They carry many popular Asian brands such as Purito, CORSX, Etude House, Timeless, etc., as well as CER-100, which is like a dupe version of Olaplex no. 2. Services are okay... they're hit or miss... most are not passionate. read more

Quick review... -Place is super small. -Go to Brooklyn location it's huge & has more product selection, so I'm told. Unfortunately I didn't find everything I was looking for. -All three employees working were helpful & ready to answer any questions we had. -Be prepared and go with a shopping list of what you need so you're not unsure, overwhelmed or go over budget. It's easy to spent a couple hundred here lol -My suggestion is for customers spending over a certain amount adding a travel size sample instead of those useless tiny ones would be great. All in all my coworkers & I were please with our purchases & experience. Thank you. read more

I've been coming to this little shop for years, and always make it a point to stop in and pick up some Asian skincare goods when I'm in Chinatown. This time was no different, with the exception that there were a lot more customers due to the holiday season. Many people were there for the same reason as I was, preparing for the NYC cold and it's vastly effects on winter skin. The SA's really know the products well, and I highly recommend that you ask for their assistance otherwise you may become overwhelm by all they they have to offer. I ended up with some holy grail essence from Mary & May thanks to their help. Now your girl has the glass skin I also picked up some heavy duty moisturizers to protect me from the ash during this brick weather season. I'll be back next season to see what they recommend & possibly pick up a few sheet masks. read more

senti senti - Street where the shop is - Cosmetics & Beauty Supply Near Me - New York, New York

Place is small. You should know what you want before you get there. It's not a place to wander

After seeing a video about this place on TikTok, I knew I had to come here during my trip to NYC. I had to wait a few minutes outside as there are only 16 people allowed in the store at a time. The selection offered is incredible and they even have testers for everything. The shop staff were friendly and helpful. read more

Stumbled upon this place as I was searching up places to get skincare products. Recently been getting into skincare so I decided to go and take a look/restock the current skin care products that I have. The staffs there were extremely knowledgeable and offered many advices on what products to get. There are a lot of options from famous Korean brands and definitely worth checking it out! read more

I popped over about 45 minutes before closing time in the hopes of no wait or a line on the sidewalk. My timing blessed by the retail gods, there were only a handful of other customers in the wee store. 15 minutes later I was practically skipping out with a veritable trove of goodies. I have a greasy pizza face with big ol honkin pores, so I asked Sorinna (an earth angel btw) to throw down some recs for my everyday routine. She explained the ingredients lists and why she recommended them. Super thoughtful curation and zero overselling or pressure. I'm v excited to try everything I got and come back for more. Also, I must needs give a shout out to the girly at the register (friendly, warm, patient, also an earth angel) who hooked me up with my bday discount. read more

I'm diving in deeper into my skin care and have been trying different products and visiting different stores. This little store is by far one of my my favorites. I wish I remembered the name of the specialists, but she was great. Answered all my questions, and helped do some research. I will be back! And they have a 10% discount for your Birthday month! Hoping for a bigger location one day! read more

If you want to invest in your skin, this is the place. Walking into a skin care store (especially as someone whose skin care routine is non-existent) can feel overwhelming. But everyone who works here is so knowledgeable and friendly. I've been here twice now and have loved my experience and the purchases I've made each time. The first time I was in the market for a toner and moisturizer to help my very dry skin. The person I spoke to took his time to walk me through a few options, explaining the pros and cons of each. The moisturizer he gave me changed my skin, so I came back a second time to restock. Unfortunately, I couldn't remember the name. The woman working here was so good that she pulled up the item based on my description of the bottle it came in. It was out of stock, but she was able to put in a request for me to get a new one ordered. She recommended a Vitamin C serum that's well suited to my sensitive skin, which I've been loving ever since. Their loyalty program also helps you save a few bucks, which is appreciated since these products can be a bit pricey. read more

Since I'm not much of a online shopper, I was excited to find that this very tiny store carried most of the popular K-beauty brands...Cosrx, Man:yo, Missha, Haruharu, and they also had Rovectin! A brand that I love. I recently ordered the mugwort clay mask by Isntree online only to find that they carry it here. There was a very nice guy on the floor answering people's skincare questions and he recommended the mugwort essence for my skin. I will definitely be back. Again very tiny store. I was fortunate to come by on a rainy day where there wasn't many people and I had space to browse otherwise it does get crowded. Oh! And I forgot to mention they do carry Japanese beauty and make-up items as well. read more

Love this place! It's my go to for a variety of skincare needs! You can also place orders on their website! Great place to pick up essential skincare items for yourself or gifts for others! read more

If I could give zero stars to the service and lack of respect I would. Some products looking very attractive but they are not good for sensitive skin. I used to come here a lot to get serums, masks, creams until I brought my friends and family and they treated us like we were trash. I was kindly asking the lady with curly hair and glasses about the product and she would respond very much annoyed as if I was asking her a personal question. The other lady at the register with short hair kept rolling her eyes because I was speaking with my dad in another language who was about to pay $580 since he was visiting me and was trying to help me buy some things. After asking her what does she recommend and opinions on products while we were leaving she kept rolling her eyes as if we were disgusting . Racist and ungrateful business it's a shame that I had to stop shopping here because they don't know how to have a professional and respectful attitude towards customers. Do not come here read more

Classic New York narrow layout, but oo35mm is stocked to the brim with great K- (and J-) beauty & skincare products. I went in with a friend who was looking for a specific "Pikachu face mask" (they had it), but I walked out with a stock of Cica products that I'm still using daily. As someone with sensitive skin, I appreciate that they actually have testers out so you can see if the product fragrance is to your liking/non-irritating. Beyond that, the shop attendants were the perfect mix of "there when you want them, but not shadowing when you are trying to browse without feeling awkward". read more

Great store for Korean skin care products. Women who work there are very helpful. I recommend going during the week as the store is tiny & can get packed. read more

K-beauty paradise! This shop is TINY so they have a sign at the door that only 16 people can be in there at a time. On a sunny Saturday afternoon, it is needless to say it was at capacity and some boyfriends/husbands were waiting outside. I was surprised by the variety of products they can fit in there and the store is impeccably organized. The products are separated into categories such as serums, sunscreen, cleanser etc. so it is easy to find stuff if you have something in mind. The person working while I was there was extremely attentive and tried to help out as much as they could while checking everyone out efficiently. In terms of pricing, it is very competitive with similar products you would get from brands available at Sephora for example. I learned that they have a rewards program and you get a 10% birthday discount during your birthday month! I would love to come back when it is less crowded to learn more about the amazing products but can't say I wasn't satisfied with my selection. 10/10 will definitely come back soon read more

There are many beauty stores across the city that stock Korean/Japanese/Taiwanese skincare, but oo25mm is one of my favorites. Despite the small space and second floor location (beware the grungy looking staircase and entrance), oo35mm manages to stock a surprising amount of brands including CosRx, Isntree, and Benton. There are also some brands that are exclusively sold here, which include I'm From, Purito, iUNIK, and Isntree. As for the price-point at oo35mm, most items are fairly valued and comparable to online prices. If there is a markup, it isn't too high either. Personally, I prefer purchasing in-store because there are testers you can sample before you decide to commit to them. read more

After struggling for many years with oily/dehydrated skin, large pores, and frequent acne, I fell in love with Korean beauty. During the past year and a half, I plunged myself into the dark world of skin masks and strange animal products (think bee venom and snail secretions). I saw almost immediate results and my skin has thanked me for it. I usually order from Soko Glam because they're here in the US and shipping is quick- they also recently had 20% off Klairs and free full size blue cream with $85 orders. I also order online at RRS but the shipping can be pricey and takes longer to arrive. I wanted to grab a few things I had run out of and didn't want to wait for my order in the mail. INSIDE: I went on a Friday (bad idea) and it was hectic. The store is very small and can get claustrophobic. It is a narrow one-room store and when you open the door you will inevitably bump into someone if there's a line at the register. The employees were all very friendly and helpful in locating all items I needed - everything is organized by brand. They give you a little basket to put goodies in. PRICES: are approximately the same as SokoGlam, much more expensive than RRS, and some items were cheaper or more expensive than Amazon depending on when you order since prices on amazon change often. At the register she told me the no sebum mineral pact was on sale, but I think she made a mistake. On the shelf the sticker was $9.99 but the receipt was $14.99. RETURNS: Be advised, they only accept exchanges for faulty products within 7 days. I ended up ordering more klairs toner online at a 20% discount online and realized I wasn't able to return the one I bought in store because there was nothing wrong with it. TLDR: average prices, friendly employees, organized by brand, recommended! See pic of receipt for prices read more

senti senti - Cosmetics & Beauty Supply Near Me - New York, New York

Store is up the stairs. Ring the bell if needed. Due to Covid-19 safety measures, customers are allowed into the front of the store in small groups. Come here either knowing what you're looking for, or ask the knowledgeable and very helpful employee for help. They will retrieve and show you options behind the plastic barrier, and let you try samples on your hand. The worker who helped us was very patient and thorough, showing us the products available (types of sunscreen in our case) and using her experience and looking up ingredient information in the store database to assist us in what we wanted. There's no walking around the tiny store and looking at your own leisure, but if you want some assistance this store is perfect. A sign also mentioned store pickups are available. From what I can see, there's a wide range of Japanese and Korean skincare and makeup products. read more

HOLD. THE. PHONE. I've not reviewed oo35mm yet? Looooooord. I ran to skincare in my late 20s when an OBGYN basically (but not literally) grabbed me by the shoulders, looked me dead in the eye and warned "you gotta..you gotta take care of your skin. I didn't listen and my skin went to shit in my mid 30s." Which...I don't know something about being in a vulnerable setting being given genuine advice about something unrelated to her field by what I could tell was a beautiful woman kind of snapped me into it. And oh boy has it been a fun, fun journey. If you kind of think you want to start taking care of your skin but don't know where to begin, this place is for you. If you dabble in Asian Beauty and follow influences/bloggers/subreddits, then this place is for you. If you're an advanced "throw any new trend on my face bro" skincare guru, this place is for you. For a while, I was certain they trawled a certain subreddit and made sure they had whatever was popular. But they also have almost anything I think I've just heard about and definitely ones I haven't, so it's not a "follow the masses" type place, they lead. I would now consider myself pretty solid on understanding my skin, and from the first time I went to when I went in recently, I always seem to find something new and close to, if not actual HG status for me. Because they offer such a WIDE range of products across different price ranges and purposes, they have an insane amount of brands that's not even worth listing here. If you've heard of it in AB, then they probably have it here. Check the website. And they don't just carry skincare items. There's makeup, makeup tools, hair, and cute headbands. And the best part of everything is that every staff member I've come across is not only sweet and helpful, it seems as if they were hired to have knowledge and interest about skincare and various products (which is way more than most places do). And for people (like me!) who sometimes likes to just go in and browse (because they have testers for most of their items), if you tell them you're just looking, they will leave you alone to do that. If you ask them for suggestions (anything from beginner to more advanced), they will rattle off a list of products for you to try based on your skincare type, needs and goals. Because, based on their signs about staff favorites, they even try it on themselves. Even when giving you samples (after a purchase) they will actually ask you what your skin type is and cater the samples to you and what you've purchased. So amazing. If you join their membership, you get a discount every time you purchase. And in your birthday month, it's even more of a discount. Love this place. read more

This place is wonderful! They have every brand you could want! I got several products I've been wanting to try (both Cosrx) and tips from the sales woman about what else I might like (from brands I'm From and Joseon). She was so knowledgeable and friendly. When you first walk in, the place seems small, but it is so jam-packed with goodness! I totally loved it here and would come in all the time if I lived in NY! read more

I finally made the trek to this store after getting frustrated by yesstyle's slow shipping and bad service (products arriving damaged two months after placing an order and not even getting reimbursed), iherb's perpetual lack of inventory, and my skin's getting destroyed by western skincare. Wow, I am impressed! The store is hard to recognize from outside, so make sure you write down the physical address before heading over or you might miss it. From the outside, it kinda looks like a nail salon, and you have to walk up the stairs to the second floor to enter. While the store is tiny (literally the size of a walk-in closet), somehow I was able to find almost everything I was looking for. Magically they have all the best recent products from the top brands... it's as if the owners are following the same "skinfluencers" on youtube as I do?... They mostly have Korean skincare, but they also have some top Japanese and even western brands, like Hado Labo and Hero. I LOVE the fact that they have testers for literally every product they sell, which is super helpful as reading ingredients and watching online reviews only go so far in terms of figuring out what works for your skin. One thing to note is that their return policy is quite strict--if I remember correctly, you have one week to return a product, and you get store credit only, and only if the product is damaged. Hence, if you have sensitive skin like I do, I recommend putting on some product from the tester and walking around the store for a bit to see how your skin feels. It's not foolproof but it should help. On the plus side, I feel like this strict policy means that all the products they sell are actually unopened and never used before, which is not always the case in other places that sell skincare and cosmetics. The staff seemed friendly and helpful, but they also leave you alone to browse if you decline their assistance, which I appreciate. I am deducting one star because I spent nearly $100 when I was there and I received only ONE tiny a** sample! I know we are living in tough economic times, but COME ON! For the amount that I spent, I feel like I deserved more than one single-usage sample. I also thought that their payment system's asking for tips was ridiculous (I'm getting skincare, not takeout food), but maybe they just haven't figured out a way to customize it, so I'll give them the benefit of the doubt here. read more

Warda was great! Better than great! She knows her stuff! The store fulfills the promise of carrying brands other K beauty stores don't have. They also have a great rewards program. Go here! read more

I love this store. Their selection is amazing: they carry top brands and up and coming ones so you're bound to find what you're looking for. I specifically wanted to browse Innisfree, CosRX, and Troiateke and they did not disappoint. The shop itself is small and a bit packed. The service is super friendly and they even have free gift bags if you spend over $15 or $20! read more

senti senti - Ninja bag! - Cosmetics & Beauty Supply Near Me - New York, New York

The only way I would ever get Asian beauty products was when 1) I would visit Asia, (but then again, it's been over 2 years now) 2) a family member or friend would go to Asia, 3) Amazon -- but I'm hesitant because of fake products. After Aileen W. introduced me to oo35mm, which is conveniently 2 blocks down the street from her apartment, I will no longer have to rely on other sources because after explaining that I was from out of town and wanted to purchase as much products as I could to bring back home, they mentioned that they have an ONLINE STORE WITH FREE SHIPPING OVER $65! Since I'm a huge beauty junkie, I can easily go over $65 so that's never a problem for me! You can find all types of beauty brands here -- from Skin79, Hadolabo, Dollywink, Cure, SkinFood, Shiseido, Dr. Jart, AND SO MUCH MORE! I've never seen such a huge selection of Japanese, Korean, and Chinese products in one place. Plus, the prices are also cheaper than what you can usually find online! They also sell toys, trinkets, accessories, and a lot of other cute goodies. The sales associates were helpful, knowledgeable, and were readily available if we had any questions. If you join their membership program, you also get 15% off your whole purchase! You also receive a cute reusable bag with a $20+ purchase. read more

I'm from Virginia, and there is no Korean/Japanese cosmetic and skincare shop like oo35mm over here. Naturally I was so happy to find this place in Chinatown NYC. The selection is vast, and the prices are fair when I compare them to Yes style and Amazon. Shoutout to sweet Tiffany for recommending me products for my combo/oil skin. The DHC deep oil cleanser, the Manyo Hyaluronic Acid Hydrating Repair Cream for my sensitive and acne prone skin, and the Missha BB cream for light/medium coverage! I have to stock up again next time when I am in town! read more

Situation: After the summer weather had been particularly brutal on my skin, I decided to jump onto the Korean skin care wagon. I did a little internet research to find some of the top recommended products, and then headed to oo35mm instead of buying them online. After some assistance from Cai (sp?), I left with Bioderma Micelle Solution ($29.99), Innisfree Long Wear Cushion ($23.99), Innisfree Green Tea Mineral Mist ($7.99), Leaders AC Clear Treatment Mask ($3.99) and Trouble Minus Smart Laser Mask ($5.50). My grand total, including my member discount and tax came to $77.80. At checkout, my cashier threw in a bunch of free samples for my skin type, and I also got a freebie necklace for spending more than $5. All of it went into a cute, fruit-themed reusable pouch. Woo hoo! I had been to oo35mm once previously to get some Prettia Bubble Hair dye in Dark Chocolate (which I loved because it complemented my skin tone but was so subtle that only my stylist could tell I had coloured my hair!) PROS -Helpful but not overbearing staff: I browsed for a little bit before one of their salespeople, Cai, approached me and asked if I needed help. I appreciated that she gave me a little space to breathe before jumping in. I told her what I was looking for, which was a good cushion for the summer, and asked her what mist she recommended. She was very knowledgeable, inquiring about my skin type (combination, acne-prone) and providing product knowledge. -Vast selection: They have all the big brand names I came across while scouring the net, and while the store is quite small, it is undeniably neat. All the testers were labeled with dates. CONS -None that I am aware of. If I'm being really nitpicky, I could say that the entrance to the store wasn't extremely obvious to me, but just go along Mott Street and look for a big oo35mm sign at the bottom of a large staircase, then go to the 2nd floor. In a nutshell... If you are big on Korean or Asian skin care, or curious to learn more about it, head on over! Even for someone like me who is a newbie to the Asian skin care world, I felt comfortable and confident in my purchases after getting help from the salesperson. It's really nice to be able to come into a store to buy something instead of getting it online as you can test the product and ask one of their helpers for advice. Plus no wait time. read more

senti senti - Bioderma, Innisfree, facemasks! - Cosmetics & Beauty Supply Near Me - New York, New York

How do I love oo35mm? Let me count the ways. I hadn't been by this shop for a few months when an errand on Centre Street enticed me toward it again, and now I'll never leave! I went in for a solution to BB and CC creams whose color was never quite right for my skin tone, and was warmly welcomed by a woman who took the time to show me the latest BBs, which changed my mind about using them. She recommended the It's Skin Creme d'Esccargot, and so far it's both perfectly tinted and lightweight. I also picked up the Elizavecca Collagen Jelly Pack, but haven't tried it yet. Clever woman sent me home with two moisturizer samples from Sooryehan Bon, which I am now completely in love with, and will be returning to get. I forgot how jam-packed this store is with the latest in innovative skincare products from Korea--and how helpful and kind their people are. And whatever you don't find on a visit there, you can explore on their website. Like their products, oo35mm is a great thing in a small package! Love! read more

senti senti - Elizavecca Green Piggy Collagen Jella Pack (New cool product I bought, but have yet to try--reviews are glowing!) - Cosmetics & Beauty Supply Near Me - New York, New York

I wish I could give a proper 4.5 stars--when will Yelp allow this feature? Overall, oo35mm is an invaluable resource for NYC skincare junkies. 5 stars for unbeatable selection of Asian beauty brands and friendly staff with extensive knowledge of each and every product that is stuffed into this tiny gem. The girls who work here are incredibly helpful and nice. 4 stars for the size. I like an intimate shopping experience, but tiny gem was not an exaggeration! I have not shopped here once without having to "Oops, sorry," and "Excuse me" my way through the frequently crowded space. There's a slight markup on most products, but it's quite minimal, and I'd rather pay a few dollars more per product to support a local business, so I didn't factor that into my review. Just something to be aware of if you're planning to price check on Amazon as is common nowadays. read more

Great spot to get hard to find Asian beauty brands. Staff was very nice and incredibly knowledgeable about all of the products read more

Loooove this place! Shelves are jam packed with so many products, especially Korean skin care. They also have Japanese products, particularly the very popular dolly wink. I visit this store about every 2-3 months to buy Liese hair dye, which is the cheapest in Chinatown at only $14! Neighboring pharmacies or beauty stores can sell it for up to $20. Love the reasonable prices here. They have a huuuuuuge selection of skin masks, like face masks and pore strips. These are some of the cheapest prices I've ever seen for great quality. Besides the incredible inventory, they really deserve the 5 stars for customer service! They truly care about your purchase and are willing to help you find the perfect product! Love them here! Been a loyal customer for years :-). read more

senti senti - Adorable bag comes with purchases over $20! They used to have collapsible fruit bags but these are cuter :-) - Cosmetics & Beauty Supply Near Me - New York, New York

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oo35mm has changed quite a bit since my last review - they no longer have fun gifts/trinkets and now only sell cosmetics and skincare products. Their skincare selection has expanded significantly though, and they are definitely the place to go for Asian skincare junkies! You can find face masks, cleansing oils, BB creams, and more. They carry most of the big Korean brands (Skinfood, Innisfree, Tonymoly, Holika Holika, Etude House) and also now have Paula's Choice products. On my most recent visit I came to pick up the Benton Snail Bee steam cream and essence, which came to about $16-17 each. The customer service here is great. They don't hound you to buy anything but if you do have questions, they are very willing to help. The lady who rang me up gave me a COSRX BHA sample with my purchase. There's also a rewards program you can sign up for to get info about promotions and 10% off on your birthday. read more

Ive been looking forward to coming here for 3 weeks. This store really is tiny! But its packed with so many korean beauty and skincare products! Its kind of overwhelming if you dont know what you want (but I'd did!) They have Etude house, skinfood, tony moly, banila co, nature republic 3EC and other brands I dont know yet! Tonsssss of facemasks too! Ouuuu, and near the door entrance, they had cute stationary-ish things like cute dolls (I forgot what they're called) Staff was laid back but let me know if I had questions I could ask. But the staffs sooo different than places like the Yeon or The Face shop! I loved that before leaving, the staff asked what was my skin combo and gave me samples to suit my needs! Pretty awesome! Ah, a little expensive, but the products I bought work and have really made a difference on my skin ^ ^ Will come back! read more

senti senti - Banila Co, Skin Food, Hollika Hollika! Have worked fabulously! Samples down below. Isn't the bag cute? You must go! - Cosmetics & Beauty Supply Near Me - New York, New York

I am so grateful that the Dr. Jart color correction cream that was out of stock literally everywhere and lead me to this absolute gem. I had been looking all over, in all the usual places (Sephora, Space NK, Blue Mercury etc.) for this product when I googled Dr. Jart nyc and the search led me to oo35mm. I was able to check whether they had it in stock on their website and lo and behold, they did! They were also selling it at a lower price than anywhere else. I scheduled a pickup for an hour later as they have very limited in-store shopping due to the pandemic and my order was ready in about 15 minutes. I had to provide proof of purchase and identity to ensure someone else wasn't taking something I had paid for and the woman assisting me was a delight. She offered me some samples and her help if I had any questions. She added that the website is kept up to date in the case that I was ever looking for anything else and that costumers were always welcome to contact the store if they had any concerns or even if they needed guidance on their skincare routine. I can't wait to come back to oo35mm and continue to support this local business over big name stores. read more

I'm updating my review because this store has dramatically improved their product selection over the years. They know exactly what's in demand and what to keep in stock. I really enjoy coming here. Maybe management has changed their training style but the staff here now lets you walk around freely and just browse. Previously, they followed you around in the tiny little store. I love coming here to stock up on goodies. The store has also gotten better with rotating their testers. When I first visited and throughout the years, some of the testers were years old. Now it's probably a few months to a year. There is a sunscreen tester from 2015 and the sunscreen has been replaced with a new product already. But I feel like their skincare selection is the bulk of their store. There are some cons though. The markup is still something that bothers me a little. Occasionally you'll find something for $3-$5 more than the actual retail price. It also means going to k-town to buy it for cheaper. Certain cosrx products are much cheaper in k-town like the good morning cleanser. The store is tiny. It's like 5 steps forward and back and one step side to side. I'm a petite person too. So I don't know how taller individuals feel when they come in here. Certain staff members are more helpful than others. I really don't like the ones who are so nice and talkative to their coworker. But then doesn't give even half an effort while I'm checking out. Like I'm buying over $100 here, at least pretend I'm there. I also hate the samples here. They only have a few types of samples. I just don't care for it as it's a brand I don't like. read more

It's cramped in here so tread carefully! It takes about 10 minutes to walk from the back of their store to the front. They sure maximize their space really well! Lots of products stacked along the walls WITH testers! How awesome is that?! They don't HAVE to have testers but do because they care about us testing the products before buying them! So after testing Innisfree's mineral base makeup cream and BB cream, it was wayy too shiny than what I prefer so I'm glad I got to test those out before splurging 30 bucks on it just because of the brand Got the Liese Prettia in milk tea brown and a Innisfree hair band. I've been trying to dye my natural jet black hair for the longest time everrr and I really hope this dye will work! They also sell Palty hair dyes here as well. read more