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    Seaside Market

    4.3 (949 reviews)
    Open 7:00 am - 10:00 pm
    Updated over 3 months ago

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    Cali Breakfast Burrito
    Jason G.

    This is the "EVERYTHING" spot! I mean EVERYTHING! Weekends have a smoker out front! I could leave this review after that! lol. But there's so much more! The view and atmosphere is on point! The ocean air takes this to another level! Outdoor eating with an ocean view is iconic. I hope you know what you want, because once you step inside it's ON! The deli counter is all that and a bag of chips. That's where I got that fat Cali breakfast burrito in the picture. Then you have the butchers area! Fresh seafood and steaks, pork chops, etc....And it's a Super Market to boot. Everyone is super friendly and very helpful. Deli -- Butcher--Supermarket This is a one stop shop, and keep this is mind.. "Quality over Quantity $$. It's better than 3 , but not quite a 4 due to price.

    WHISKEY CRACK (grilled burgundy pepper trip tip, whiskey-peppercorn sauce, blue cheese, pickled onions, and arugula) on a ciabatta roll
    Scott T.

    shopped regularly at Cardiff's SEASIDE MARKET when I lived just down the street and had forgotten how much I enjoyed shopping here. they got back on my radar after seeing them on a you.tube video and the nineteen-year old boy and I trucked down there for sandwiches. he's eaten their BURGUNDY-BLACK PEPPER TRI-TIP (AKA Cardiff Crack) at several local places (Cafe Topes in Carlsbad is a few blocks from our house and has a Crack Salad he loves) so it wasn't a hard sell. Wyatt got a KOREAN CRACK sandwich (grilled trip tip, Korean BBQ sauce, smoked cheddar, kimchi, and crispy fried onions) on a brioche burger bun. I ordered a WHISKEY CRACK (grilled trip tip, whiskey-peppercorn sauce, blue cheese, pickled onions, and arugula) on a ciabatta roll. as is our habit, we traded half a sandwich for half a sandwich. both were amazing. a couple of days later, the wife-unit and I were headed to Solana Beach from Carlsbad, and stopped in Cardiff at SEASIDE MARKET. the sandwich we shared was not as good as the one Wyatt and I shared. instead of a dense, chewy ciabatta roll, this time the sandwich was served on a squishy, wonder bread roll. major downgrade. anyway, pretty darn amazing and totally worth an occasional drive down the coast. plus, you gotta love the view.

    Whiskey crack sandwich
    DANIEL W.

    Big store lots of house made items people friendly very clean food top notch will come again

    Original BBQ Crack sandwich.
    James Y.

    Our visit was specifically for the sandwiches offered from the deli. After arriving into SD for a work trip, an old college buddy of mine took me here for lunch. We went straight to the deli. Busy for a random Tuesday lunch, but the ladies at the counter showed that grit and experience. Quick to jot down the order and hand it back to the cooks. We asked for two bbq sandwiches and the fries (fried in beef tallow) caught my eye-had to get it. While I was waiting for the food, my buddy goes to the back and grabs a couple of Hazy IPAs (benefits of being located in the market). Grabbed a seat outside and enjoyed our market food. The bbq sandwich was definitely good. The fries, also good. The Hazy, classic. That said, an eatery within a market is just that. A few tables, a few chairs, and mostly self-service. Parking gets tricky during lunch time and the setting-by the ocean, can't really beat that.

    Original BBQ Crack
    Eugene C.

    I walked through this market before while exploring Northern San Diego and never knew their deli had well known sandwiches until I watched a YouTuber describe their Cardiff crack sandwiches that were a must try. A few months later I was in the area again so I decided to finally try the sandwiches and they were fantastic! I tried the "Whiskey Crack" and my fiancé had the original Cardiff crack. Both sandwiches were generously stuffed with tri tip which were quite juicy and paired great with the sauces (whiskey peppercorn for the whiskey crack and bbq for the Cardiff crack). If you're in the area for some solid sandwiches I'd recommend coming here. The rest of the supermarket is also well curated and seems to have a lot of high quality offerings if you're just here for grocery shopping (think of it like Whole Foods)!

    Big dinner tonight!!!
    Peter I.

    So tonight we wanted the ultimate Seaside gourmet dinner, and we got it. We started with baked brie, which was sensational and could've been dinner and then progressed after a glass of wine from a white wine section to a state dinner, let off by a American Wagyu ribeye which my beautiful wife from Nebraska knows exactly how to cook. Some tomatoes and cheese and a baked potato. A $250 meal cooked at home for less than $100. Yes, people say seaside is expensive and it is but the product you get and the service you get is completely worth the price, not to mention it's three blocks away loved it.

    Katie C.

    Love love love this place! My husband insists we stop here any time we come to the area because of their Cardiff Crack Tri-Tip sandwiches. His favorite is the Kim-Chi sandwich! The service is always prompt and friendly. It can be a bit confusing because it is inside the grocery story but you MUST stop and try something from their deli. They have something for everyone and it truly a local favorite.

    The produce i have and will continue to bring home from Seaside market
    Natasha K.

    Yessss! A 10000000 times yess. The staff, THE PRODUCE! The tri tip CRACK!!! The dollar rose Tuesdays, the VIBE, the things you will never find anywhere else outside Italy for your charcuterie board, the seared albacore sushi....OMG! GO THERE

    Seaside Bahn Mi  we got to-go
    Holly D.

    This place is always our go-to when visiting the area. The deli is amazing with MANY choices of delicious, clean food. I recommend any of the pick up and heat options. The staff are friendly and no choice is a bad one here!

    Travis C.

    I had received many recommendations from friends and family to try their Cardiff Crack. We were in the area so decided to give it a try. Before I ordered I walked around the market to check it out. Found a bottle of Fortaleza reposado I have been looking forever for. As for the food, my friends and family did not steer me wrong. I got the regular sandwich and fried and they were both incredible. I absolutely loved it. Definitely worth the price!! If you're in Cardiff or the surrounding area give them a try.

    Seairra D.

    Love this store! It's a great neighborhood market with lots of items from local sellers. I love that you can find things here that you can't at chain stores - it gives it a unique feel. The prices are pretty reasonable too. I had a lovely conversation with one of the workers - it started about jam and then we started talking about travels, it definitely created a personal, local feel to my experience.

    The Original BBQ Crack
    Lauren J.

    If you're anywhere near Cardiff, Seaside Market is a must-visit spot. They have a wide variety of food options (including gluten-free), and one of the best parts is they serve breakfast all day--a total win if you're a late riser or just craving a burrito at 4 p.m. Speaking of burritos, they're amazing, but the real standout for me was the Original BBQ Crack sandwich. Absolutely packed with flavor--crispy, savory, and smoky in all the best ways. The ordering process is smooth: place your order, wait to be called, and then take your food to the checkout line. While you wait, you can browse their great selection of drinks in the back or even pick up groceries since the market doubles as a full grocery store. Super convenient! To top it off, Seaside is just a short walk from the beach, so you can grab your food and enjoy it with an ocean view. It's the perfect blend of good eats, good vibes, and a great location.

    Dave C.

    Grab your Cardiff Crack Tri-Tip sammie, cold drinks, cut fruit or salad from here and head down to the beach for a picnic lunch. CSM is conveniently located a few steps from the beach and has a full array of grocery, hot and cold food options. Yes it's three $$$ for a reason but you can't beat the freshness and convenience. This is one of our go-to stops en route down to San Diego.

    Exterior at night

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    Seaside Market Reviews in Other Languages

    Ask the Community - Seaside Market

    Are the spices and marinades for your tri tip gluten free?

    What should out of towners (from Sf) order as picnic lunch ? Should I go to this beach or another recommended (staying in vista, back to sd airport tmr nite)

    There's lots of options for a picnic lunch. You can check their menu out online and order ahead online and take it to any beach you want, but the beach nearby is beautiful as well so worth checking out. There's also cheese plates and options around… Read more

    Are they open New Years day

    Yes, everyday, certain holidays they will close around 3 or 4pm

    Don’t See Your Question? Ask Away!

    Review Highlights - Seaside Market

    I've heard amazing things about Cardiff Crack, I like to grill but my cousin is sort of the Tr-tip expert in our family.

    Mentioned in 206 reviews

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    Healthforce Nutritionals

    Healthforce Nutritionals

    5.0(3 reviews)
    2.3 mi
    $$$

    I am a life-long fan of their Vitamineral Green, meaning I'll probably be using it for the rest of…read moremy life. The product works for me, is excellent quality, and I am thankful it exists. I was introduced to this product by my mom several years ago. (She gave me my first bottle.) My usage has become more consistent over the past year or so. Although it actually has a range of other good-to-your-body ingredients, the primary reason I use it is because I know I don't regularly eat enough green vegetables. So I supplement by adding a heaping tablespoon of Vitamineral Green to the smoothies I drink before my morning workout. I'm not sure why but when I first used this product (several years ago) it seemed to produce headaches. I stopped taking it after a week or so but used it sporadically for a few years. When my (now-deceased) husband got sick, I knew I needed to take better care of myself and I began to take a harder look at this product. And while I conducted no scientific tests to prove this, my thought is that the headaches I experienced in the past were likely due to several factors: I wasn't drinking enough water (barely one glass a day!), I wasn't getting enough rest/sleep, and my daily eating and drinking habits needed an intervention. Fast forward to now and a day without my Vitamineral Green is a day my body knows something is missing. Along with drinking more water, getting more sleep, and exercising, I feel like this product has helped improve my general overall health in the past year. I recommend checking out their website, calling with any questions, reading online reviews before making a decision about purchasing any of their products. They have excellent customer service!

    Best superfoods I have had the pleasure of experiencing. If you want health try their products,…read morewell worth the money, their products are soo well priced considering the great health benefits you will receive. :)

    Whole Foods Market - Salted Caramel Gelato

    Whole Foods Market

    3.5(376 reviews)
    3.3 mi
    $$

    This review is for the bakery and cake department. Whole foods has tasty cake options for a decent…read moreprice. My go-to cakes here are the Berry Chantilly Cake and Strawberry Shortcake! If we want a change, we may go with the Mango Yuzu cake. We went specifically for the Strawberry shortcake on this visit, but they were already all out of the Strawberry shortcake and it was around noon. We ended up getting the Berry Chantilly Cake. The 10% Amazon Prime discount DOES NOT apply to cakes.

    This is probably the closest Whole Foods to me, and I used to be in the shopping center…read moreoccasionally for work. So I'm used to running in her for a fast meal or a few unique grocery items. First off, the parking can be a challenge. We ran in there recently at 9:15 pm, so parking was easy. But at peak times you may be fighting for a space. There are a few spots out front, and then the parking garage built onto the back of the store's building. This at least gives extra spots in a tight space. I love the prepared foods and the bakery, they are my favorite part of the store. Pizza, sushi, a hot bar with tons of options, and the cold case with tons of salads, veggie mixes, pastas, etc. Plus Prepared meals to take home and heat up, packaged soups, sandwiches, and juices. And the bakery has a ton of great choices. Among the favorites are the gourmet cookie bar that's sold by the pound to mix & match, and cakes that come whole or in single servings, scones, muffins, brownies, etc. If you can't find a dessert here you want to take home, then you just don't like desserts. They have an extensive cheese section and some interesting produce as well. I'm not as big a fan of the grocery selection, but I do occasionally buy something in the snack or frozen section. The staff are all super friendly and helpful. Be aware that going in the last hour means that you won't have access to the prepared foods, because they start pulling them from the floor. This is because they participate in the Too Good To Go program, which offers discount mixed bags of either the prepared foods or the bakery. It's one of the hardest options to get, being already sold out way in advance. The one downside is the customers. I have run into some rude, entitled people who cut lines, block aisles, and only care about themselves. It may be because of the area, or the image, who knows.

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    Whole Foods Market
    Whole Foods Market
    Whole Foods Market

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    Frazier Farms Market

    Frazier Farms Market

    4.0(456 reviews)
    12.3 mi
    $$

    I absolutely love this store. I've been going here for years. I will continue going. They have so…read moremany good healthy things to eat. There is a very large variety of food in the store. I really love the pre-prepared things in the deli their produce is very good as well. I like the fact that they have a bulk section. I forgot to take pictures in the store, but I took a couple pictures and posted them of a couple things I purchased. Their prices are very reasonable. I will continue to always shop here.

    Frazier Farms is almost the perfect grocery store. Grass-fed meat, wild caught fish, fresh local…read moreproduce, and tasty bread baked in-house: there is something here for everyone. Additionally, their sushi, smoothie bar and pre-made foods are top notch - they are MILES ahead of any of the "big" grocery stores. So the question is - if they are so great, why do they only have 4 stars on Yelp? One major reason is that they stretch their products. If you don't check the expiration date on every product you purchase, you will end up buying something months after it expired. I purchased a Brie-en-croute on sale for Super Bowl. I was so excited to try it. When I opened the box, the product had mold all over it. I looked at the expiration date and it was not supposed to expire for another week. Then I looked more closely. They had an expiration sticker that was on the box that had already passed, and then they put another sticker on top of that one with a different expiration date. That's not accidental - that's intentional. I definitely felt taken advantage of. Is it enough to make me stop shopping at Frazier Farms? Absolutely not. But, if this grocery outlet wants to improve, they need to look into why so many products on the shelves are expired. I understand not wanting to waste things. But you can't put new stickers on top of old stickers while selling a moldy product. I hope someone in management reads this review, and takes it seriously. I don't have time to go back to Fraziers every time I have to return an expired product. If that changes, I will change this review to 5 stars.

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    Frazier Farms Market
    Frazier Farms Market - Deli sandwiches

    Deli sandwiches

    Frazier Farms Market - Deli sandwiches

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    Deli sandwiches

    Seaside Market - grocery - Updated May 2026

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