SD's version of Crumbl... but better? The cookies are smaller in a good way! You can tell they're made with so much care and attention to detail. I even met the owner, who creates the flavors and bakes them herself! She was so kind & took the time to explain all the unique flavors. My favorite was probably the butterbeer one inspired by the Harry Potter land at universal! Definitely gives quality over quantity vibes. Such a sweet local gem! read more

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I recently stopped by Schmackary's in Hillcrest. Parking was surprisingly easy. I found a spot right in front and walked in. The first thing I noticed was that they have way more than just cookies. Banana pudding, brownies, ice cream, milkshakes, coffee, cookie cakes, Rice Krispies treats. If you have a sweet tooth, this is heaven. There were so many cookie flavors too. The Colors of Pride cookie caught my eye immediately along with the Cookies & Cream and Cookie Butter Bliss. I was also super intrigued by the Sweet Corn cookie because anything corn related immediately has my attention. The shop wasn't busy when we went so we had plenty of time to look around. I will say I felt a little awkward while deciding because there wasn't much interaction while we were browsing and there are SO many flavors to look through. Not a huge deal. I'm also the type of person who takes forever to decide what I want. We ended up getting the Cookies & Cream cookie, the Sweet Corn cookie, and a banana pudding because banana pudding is my favorite dessert of all time. Now let me talk about this banana pudding. This might actually be the best banana pudding I've ever had. I don't know if it was the cookie pieces on top or what but this stuff was incredible. It had fresh banana slices, this rich creamy pudding, and so much texture from the cookie topping. Everything tasted fresh. Nothing tasted artificial. Nothing tasted like it came from a box mix. I was genuinely sad when it was gone. The Cookies & Cream cookie was exactly what I wanted it to be. Chocolatey, Oreo packed, and topped with cream cheese frosting. My only complaint is that I wish it had been warmed up a little. I think the frosting would've been even better that way. The Sweet Corn cookie absolutely broke my heart. I was probably most excited for this one because I love corn flavored desserts. Cornbread. Corn fritters. Sweet corn ice cream. Give me all of it. The flavor was actually really good. I could taste the sweet corn and I liked where they were going with it. The problem was the salt. It was SO salty. Every bite just kept hitting me with salt and it completely took over the cookie. read more

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Was strolling along the avenue waiting for my dinner reservation, perusing thrift stores and noticed this cookie shop. It had an inviting look about it and stood out a bit among the other businesses. I ordered two cookies, the devil's food and the limited turtle snaps. The staff mentioned they offer rotating flavors, as well as rice crispies, milkshakes and coffee. Normally a fan of the thick cake like cookies, but these were fairly good, soft and crumbly. The sugar wasn't overwhelming and the cookies that had salt on them helped balance the sweetness. Overall a decent sweet tooth option, thats open pretty late too. For almost $5 per cookie, they were sizeable. Although it is out of the way for me, wouldn't mind checking it out again. The name of the business itself is fun to say. read more

Got here pretty late and they didnt have any sample. Went with my gut and got the vegan cookie ( not sure what it was) but it turned out to be pretty good. It was sweet with some frosting in the middle that reminded me of plain sugar cookies' topping and it was sprinkled with some salt flakes. Not bad. it's close to $5 a cookie. read more

Schmackary's - Bakeries Near Me - San Diego, California

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I visited this area alot in the days of my youth.  There was a Sears a block away.  We tried to visit Christmas Eve but arrived too late.  2 blocks away was Comic Kingdom.  I rode my bike there on Saturdays to check out the new comics.  I miss the scent of old comics that place was filled to the brim with. There are lots more food choices on University Av. now.  Schmackary's just opened. Lots of parking in front at 10:15am.  Nice staffer assisted with my choices.  I tried some cookies. Spring Spirit had an interesting combination of flavors.  There was some sweetness, a little saltiness, and a strong almond flavor.  The texture was mostly soft but the edges were crisp. Oatmeal Scotchie was soft with sweetness and extreme sweetness from the butterscotch chips.  I like the oatmeal flavor. The Monster Mash was a blend of oats, peanut butter, M$M's, and semisweet chocolate chunks.  It's like a chocolate chip cookie, oatmeal cookie, and a peanut butter cookie had kids.  Loved the mix of flavors.  Extremely sweet and good in small quantities. Lemon Hibiscus was an interesting mix of corn flour, lemon, poppyseed, and hibiscus glaze.  Texture was soft with little crunchy bits.  I liked the mix of flavors but this cookie was extremely sweet so it's best in small quantities. Service was friendly and efficient.  It's best for me to just get one cookie at a time due to the extreme sweetness of these delicious cookies. read more

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We walked by this cookie shop a few weeks ago when we were thrifting. We let them know we would be back later. The staff were super friendly and informative. The space was very warm and welcoming. Display of treats were visibly appealing. Today my neighbor returned and bought: Biscoff, Caramel Peanut Butter, Chocolate Chip and Lemon Hibiscus. I'm not a cookie connoisseur, but these were just ok. Given all the hype I heard about them my expectations were probably too high. Out of all of them I liked the Lemon Hibiscus the most. My neighbor bakes the best cookies so she sets the cookie bar high. It was nice to try but these are not for me. read more

Schmackary's - Bakeries Near Me - San Diego, California

Stopped in for a coffee after a morning workout next door. The guy at the counter was very friendly & took our order quickly & efficiently. We ordered a cold brew coffee with cream. Nothing fancy but the coffee was smooth & not bitter. The store is small. The cookies looked amazing but we didnt try them. read more

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What to do when my recent baking projects don't turn out well? Bring in the pros! Saw that newb (to SD) Schmackary's had a 2x1 delivery promo and was still open at 8:30 pm on a Wed so gave em a shot. The chocolate chip and confetti cookies were both quite large, about the size of my hand. I couldn't believe that the chocolate chip one was still very warm on arrival, clearly fresh baked, and it totally hit the spot. Ideal soft/chewy on the inside, slightly crisp on the rims. Birthday/confetti flavor is not my favorite in general, but this version tasted fine. read more

Schmackary's - Bakeries Near Me - San Diego, California

Walked in and the young lady at the counter greeted us I wish I had gotten her name she was great explain the cookies and told us about the drinks. The place was crony and clean. We grabbed the dulce cookies and it was the perfect amount of sweetness and so soft my sister in law tasted it and they when and got some for their own. Make sure to stop here for your sweets. read more

Schmackary's - Bakeries Near Me - San Diego, California

Walked by this place today and after a great endorsement from a customer we decided to come in and try this out. There was a young lady prepping another customers order, but she acknowledged and greeted us right away, we had no idea what we were getting so she mentioned to let her know when we were ready. We took our time looking at all the available items and we settled on sharing an ice cream sandwich. We had chocolate ice cream with dirty leprechaun cookies and it was absolutely delicious. An African American woman came out from the back to help another customer who had walked in. She seemed super friendly as well. Delicious cookies and great customer service. What more do you need? read more

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When they first opened, I waited in line 30 mins to be told they were out of chocolate anything and it would be another 30 min wait if I wanted The Classic. I really wanted to try this new place. Looks super cute and has great reviews. I decided to try Too Good To Go app when I saw this location pop up on my app. It was a great deal but you can't choose. It's a surprise! When I went to pick up my surprise i was the second person in line. I overheard they were out of chocolate chip cookies or brownies! Drats! I stood there at the counter for about 5 mins before someone said Hi. So strange! The three items I received - a blondie, a birthday party, and a Snickerdoodle type cookie. The blondie was really good. The other two cookies were too sweet for me. I decided to order online but the Classic is sold out! What in the world?! I'm still hopeful to try the classic one day! read more

Schmackary's - Blondie and snickerdoodle type - Bakeries Near Me - San Diego, California

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Cookies from Broadway... that's the tagline for Schmackary's which has set up shop in the heart of the Hillcrest neighborhood. This is the first location outside of NY and NJ, let alone in California/San Diego. The grand opening was at the beginning of this month. No seating was available inside while there was a small front patio with a bench. Parking was metered along this stretch of University Ave. A menu board listing twelve flavors of the day hung on the right wall. I believe they have more than 40 (100?) varieties in their inventory so many of them are rotated weekly. Cookies could be ordered in quantities of one, six, or twelve. Cookies cakes were available at $35 each. You could also select ice cream with your cookie in the form of a sandwich, milkshake, or à la mode. Cold drinks and hot drinks made up the rest of the offerings. I decided on the following for my box of six cookies to go... * The Classic - blend of milk & semisweet chocolate with a hint of flake sea salt. * Funfetti - butter, sugar, flour, and sprinkles topped with vanilla cream cheese frosting. * Cookie Dough - creamy cookie dough frosting on top of The Classic. * Cookie Butter Bliss - cookie butter with notes of warm cinnamon. * Cookies & Cream - dark cocoa, white chocolate, Oreo pieces, and vanilla cream cheese frosting. * Schmackerdoodle - snickerdoodle inside out and stuffed with cinnamon sugar chunks and white chocolate. I found the ones with frosting on them to be extremely sweet, even for my palate. Therefore, the simpler cookies like The Classic, Cookie Butter Bliss, and Schmackerdoodle had a better balance of chewiness and sugar. At $22 for half a dozen, the average price for each cookie given their size was a good deal. Many places nowadays charge five dollars each (or more) for their products. Schmackary's is open from 10 to 10 daily which gives you plenty of time to visit and satisfy a craving. read more

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Schmackary's opened last weekend and this shop has some lip schmacking good cookies, a Manhattan, New York based cookie shop is now here in San Diego. Located on University Ave in the Hillcrest area, where the street meter parking is a challenge. The shop is small with currently no outdoor or indoor seating. The list of cookie flavors is extensive and good to know is that all cookies are baked on premises so it's fresh. While I torture myself looking at desserts and cookies, I'm not a hugh fan of super sugary sweet treats. I was given a taste of one of the cookies and with eyes wide open, I was amazed at how good and NOT too sweet these were. I ordered the Buckeye Moonpie and the Cookies and Cream, both with a chocolate base cookie and each topped differently. There's savory selections of scones and coconut macaroons. Coffee drinks available too. The shop staff were super nice especially Jonny from New York. Due to municipal red tape delays, this business was in the works for over a year before they finally opened. Wish they have seating for customers. I took my cookies togo. So glad there's a cookie shop that offers Not too sugary sweet scrumptious cookie's worthy of your visit. Recommend read more

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Was walking around and stumbled onto this place. I was so excited because me and my husband had these cookies when we were in New York last year. The service was on point. Was greeted when we walked in. The girl behind the counter was sweet and knowledgeable. They had a lot of cookies to choose from. And cookies are my weakness. We got the: Maple bacon, Schmacerdoodle, The Hummingbird, & the classic. The Schmacerdoodle was definitely my favorite. I can see why it's a fan favorite. Thank you Schmackary's for your hospitality. read more

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Came here for a quick dessert and saw that this was a new spot. Parking on this street in hillcrest can be tricky but luckily i found a spot very nearby. When you enter you can see all the baked goods displayed nicely with descriptions describing each items. After speaking with the workers there, we were told that this place originally came from New York and that the owner came to SD to make sure all the ingredients were sourced locally which is awesome to hear. They gave some recommendations of what to try and I ended up going with their maple bacon cookie and the hummingbird which was a vegan cookie that includes oats, coconut, pineapple, banana and a southern cream frosting. Texturally, these are not chewy cookies are more crispy/crunchy but they are not dry at all. The maple bacon cookie was thin so the edges were crispy but the inside was still soft (just not doughy if that's what you're used to). It tasted pretty much exactly as you expect and the bacon bits gave a nice salty kick to the cookies. As for the hummingbird it wasn't nearly as thin as the maple bacon but due to all the variations of fruit in the cookie in addition to the oats, it gave the cookie bunch of different textures. The frosting tied it all together to make a unique cookie experience. I will say the cookies are pretty pricy (4.50 each) but overall these are delicious cookies and coming from someone who doesn't normally eat cookies I'd definitely come by here if I was in the area again. read more

Schmackary's - Hummingbird - Bakeries Near Me - San Diego, California

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Crumbl who?? Really great cookie shop, I was drifting around and needed something sweet as a pick me up. I stopped in here and picked up a delicious birthday cookie, and I even got a free one for the shops anniversary in New York! The redheaded gentleman of the counter was so friendly and sweet, I love local cookie shops and next time I need to get somebody a gift I'm going to get them just a basket of these cookies. They were delicious. Not too sweet either! I'm eyeing their banana pudding for next time, they also have coffee and iced tea there. read more

Schmackary's - Birthday Party - Bakeries Near Me - San Diego, California

What a cute little bakery / cookie store. The cashier was really kind and also funny. Snickerdoodles are my favorite cookies, and they were delicious. I tried to shmackaroons, I don't really like normal macaroons, so I can't say that I enjoyed them. read more

Schmackary's - Schmackerdoodle. Coconut Schmackaroons - Bakeries Near Me - San Diego, California

Clean, vibrant cookie bar located in hillcrest off University ave. Awesome customer service. Scrumptious ,freshly baked cookies and coffe/latte. I bought a 6 pack. We tried the dulce de luche, chocolate chip, oatmeal raisin and cereal. There's a cookie flavor for all taste bubs. All the cookies were soft, buttery and delicious. I definitely should've purchased more than 6. read more

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When I first walked in and saw these cookies, I thought they looked really dry and was a little skeptical, not gonna lie. But I knew that they have many locations originating in New York and apparently was good enough to bring to San Diego, so I decided to have faith and get a cookie. Pickings were a little slim at night but we got the chocolate covered pretzel. I'm glad to report it was much softer than it appeared. Prices are to be expected for San Diego (between $4-5) and it's a good sized cookie. The perfect level of sweetness in a cookie for me, and the pretzel did add a nice touch. They also had rice krispies treats that looked amazing, and also ice cream cookies. I would definitely revisit. read more

Schmackary's - Bakeries Near Me - San Diego, California

Oh my goodness! This place was so so yummy; everything I love about a cookie (soft inside, chewy crunchy edges. So many original flavors and definitely way better than Crumble. The baker and service in general was amazing. I can tell they genuinely love what they do and the joy their desserts bring. Give this spot a try whenever you're near. I'm glad I got to try a box with my friends. Plenty of seating inside or outside. read more

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What!? Schmackary's made it's way to the West Coast. Whenever I visit NYC, I make a trip to their Hell's Kitchen shop. I was so excited to just happen to stumble upon this place right in Hillcrest. I am a classic chocolate chip cookie guy. They were served hot and fresh. I immediately chowed down on the cookie and it didn't disappoint. I also picked up two of the multicolored, rainbow ho$ny unicorn cookie for my kids. Okay, so I may have edited the name of this cookie when I gave it to the kids. They were thrilled to have a unicorn cookie. But who knew that unicorns were so h$orny! This is the first west coast outpost for this shop. It was nice to check it out and an unexpected surprise! read more

Schmackary's opened a couple of weeks ago and is a chain from the New York area. They have a wide variety of desserts such as cookies, ice cream/ice cream sandwiches, bars and even banana pudding. The cashier was very nice and was helpful with explaining each cookie they had and their fan favorites. I ended up getting the Funfetti cookie. Since they were close to closing she also gave me another cookie to sample as well. Both taste great and pretty big. She also said they rotate their cookie menu every couple weeks. I will definitely be coming back to try more flavors! read more

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Stopped by Schmackary's with the wife and picked up a couple of their cookie and gotta say they were really good and would definitely go back. read more

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Cookies are probably the worst I've ever had. Also the owner is simply not friendly. Don't let the fake smile try and persuade you. 10/10 do not recommend. read more

Kiara, you are a rock star. Y'all, I have been waiting for this place to open for quite a while. Finally I'm walking by and it's open so I had to stop in. It was just before 9pm I ended up having questions and ordered a six pack and an iced coffee. As I was ordering a line developed behind me. A tall young man came out and I thought he was going to help the people behind me but he went back to the back. Kiara had let me know the barista was on the phone when I had coffee questions. When Kiara called for the barista to help her, the barista remained on the phone and said Kiara could do it. Keep in mind the line of people is still there. I noticed after I ordered the six pack I wanted a peanut butter cookie ala mode to enjoy there. Kiara like the rock star she is took my order and got me my coffee. She let me know the ala mode would be a minute and she was able to take care of the other guests in line. I tipped her $5 and I hope she did not have to share with the other two that gave her zero help at all. I go to EQ next door often and will be walking by. I will always stop by and order from Kiara. Quality customer service girl, slay! read more

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This place is Awesome The people were really nice And they had Michael Jackson Music playing and the rainbow Blondie is really good read more

Schmackary's - That is the rainbow Blondie - Bakeries Near Me - San Diego, California

The woman that helped us was so friendly and wonderful. Checking in to make sure we like what we ordered. The banana pudding here was so good! read more

Schmackary's - Bakeries Near Me - San Diego, California

I stopped by here about a week after their grand opening. It's pretty cool to see non California chains opening up in San Diego here. They still had their March flavors and I got the Lucky Charms cookie and then a pack of the day old cookies, which were mint chocolate. They also have day old cookies that are sold for a bit cheaper. I think 3 of them were around $2 while the Lucky Charms one that I bought was about $4-$5. The Lucky Charms one was sweet, but still pretty good. I did love the mint chocolate cookies I got and even for day old ones, they were still soft, but had the chewy centers. Overall, the staff here was super friendly and helpful in helping me pick out my cookies. I do love that they rotate out a lot of the flavors often so there's always something new you can try out. I believe they also have This is all street parking since the shop is in Hillcrest and since it is a cookie shop, there isn't seating to enjoy them. read more

Absolutely amazing. The traditional chocolate chip was soooo good. Got one of almost every kind they had. From the brownie bars to the limited edition cookies. This is my new go to cookie place! Also the sugar cookie candle smells to die for. 100/10 read more

Schmackary's - Cookies n Cream - Bakeries Near Me - San Diego, California

We wanted to try the banana pudding but the staff was so rude in saying "does it look like it's available" that we ended up just leaving. Unfortunate because we were excited to try this, it has so many amazing goodies. It's in such an amazing location in Hillcrest. We may try to come back and hope for a different associate because we would love to actually give the food a taste. But as of now, we are pretty upset with our first experience. read more

Friendly staff, an inviting atmosphere, and a nice assortment of cookies and other baked goods to treat yourself. They change up some of their cookie flavors every two weeks, so there is always something new to come to. Will have to go back for their new cookies and try some of their drinks. read more

Great cookies, great drinks and even better customer service!! Definitely a spot to check out

I'm not exaggerating when I say this cookie shop is dangerously good. From the moment I walked in, the smell alone should have been a warning that I was about to lose all self-control. Warm butter, fresh baked dough, and sweet chocolate filled the air -- the kind of smell that instantly makes your stomach say "yep, we're doing this." The cookie I got was perfect. Crispy around the edges, soft and gooey in the middle, and loaded with flavor. The first bite literally made me stop mid-sentence because all I could say was "yum." And then... another bite... and another "yum." It became a pattern very quickly. Honestly, if someone had been filming me it probably would've looked like a full-on food commercial. What really impressed me was how balanced everything tasted. Not overly sweet, not dry, not heavy -- just a warm, fresh cookie that tastes like it was baked exactly when it should have been. You can tell they care about quality and getting the texture just right. If you're a cookie person, this place is dangerous in the best way because once you try one, you'll immediately start thinking about which one you're coming back for next. Safe to say I'll absolutely be returning... probably sooner than I should. 10/10 experience. If you go here, be prepared to leave saying "yum" with every bite. read more

Schmackary's - Cookie dough cookie!!!! Cucumber premium soda - Bakeries Near Me - San Diego, California

Staff is amazingly friendly, and the vibe is awesome, cookies are bomb , I highly recommend trying a milkshake with your choice of cookie, I tried the milkshake with the big apple crisp! read more

Schmackary's - Bakeries Near Me - San Diego, California

I'd say this place is pretty limited since it only had vanilla and chocolate ice cream, but the cookies themselves were large at least. A decent option if you wanted something quick read more

Looking for excellent product, inviting ambiance, and an over the top guest experience right in the heart of town? Look no further, Schmackary's has it all. I would like to give a ~SHINING~ shout-out to Ben who went above & beyond to ensure my experience in the shop was a pleasant one. Star employees like this is what keeps guests coming back, and I ~WILL~ be back. :) read more

Average cookies. Over priced. The chocolate chip was ok. Disappointed! I warmed it up but it was the same after

We literally bought all the cookies to try and we loved practically all of them! Good portions and good textures! As well as the customer service read more

Schmackary's - Lucky charms cookie - Bakeries Near Me - San Diego, California

I placed a good sized order to be delivered to my office. It was handled with care and well recieved. I would use them again!

I'm not usually a sweets person, but Shmackary's totally converted me. The cookies have the perfect balance of crisp edges and a soft center. I tried some of their bestsellers: the Cookies & Cream, Funfetti, and the Horny Unicorn. All were so delicious!! The staff were super friendly and the atmosphere felt warm and welcoming. I'm already looking forward to coming back and trying more flavors! read more