I recently stopped by the Sanrio location in Little Tokyo and overall, I really enjoyed browsing. The store is super organized and everything is displayed beautifully, which makes it easy (and dangerous) to look at everything. They carry a wide range of items such as hair clips, stationery, clothes, hats, purses/backpacks and the quality of most pieces felt solid. Their Cinnamoroll selection especially stood out to me since I'm such a big fan. There was a pretty big variety of super cute things and it was honestly hard not to grab one of each. I also spotted a Hello Kitty & Friends scented plushie surprise blind box that I've been wanting, but when I asked the price it was $18 -- I've seen the same one elsewhere for around $10 -- so I decided to pass this time. The pricing overall is really the main reason for 3 stars. While everything is adorable many items feel pretty pricey for what they are. It's not a complete deal breaker, but it does make this more of a "treat yourself" or special occasion stop rather than an everyday shopping spot for me personally. That said, the cashier was super sweet and friendly, which made the experience even better. If you're in the area and love Sanrio, it's definitely worth popping in! read more

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There is so much cuteness in this store! So many Sanrio characters plushies that tempted me. However, it's quite pricey. So, I just got something small. There is parking available at the Japanese Village Plaza Parking Garage. read more

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Kuromi, my favorite lazy egg Gudetama and of course Hello Kitty all are here. You'll find everything from cute stationery, clothing, bento boxes, stickers, plushies. I recommend getting here early to avoid the line to get in as it's so small that only a limited amount of humans can be inside at a time. They blast cute music inside to set up the mood. Beware though, it's of course, extremely overpriced. I mean, almost everything nowadays has jacked up prices but this place really pushes it. I went in recently and left without buying anything but I was tempted. I liked the cool matching clothing sets on display. The mannequins inside are see through and are stuffed to the brim with hello kitty plushies.....hmmm. This place is worth a visit if you want to be surrounded by pure kawaii energy. read more

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Super cute store in Little Tokyo! Lots of your favorites packed in a fairly small store. Nice layout. They only let a few in at a time so that's nice. Moderate pricing. read more

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I used to be super into Sanrio and would always shop here! It's a big store and one of the better ones compared to the ones at malls. Nice stock and lately it's been always busy to the point that there's a line outside, waiting to get in! It's a nicely decorated location as well, right in the heart of the Little Tokyo plaza. It's closer to the tower end of the plaza to give you an idea. Prices are decent but make for a great gift shop! IG: @ammysalamii read more

Sanrio - Cute Lunar New Year 2025 sign outside IG: @ammysalamii - Toy Stores Near Me - Los Angeles, California

Sanrio lovers dream come true! I LOVE this store with everything Hello Kitty! I loved they had Ahirunopekkle, Keroppi, Tuxedo Sam & little twin stars items! All items are pricy, no knock off items in this store. They do have a very tiny clearance table. Tons of stuffed characters. We left with a hello kitty school backpack, cinnamon roll water bottle, pack of hello kitty pencils for $21, several key chains, stickers, a colorful Sanrio towel, two stuffies, charms, HK Hollywood postcard and so much much all for about $290. They have clothing, school supplies & so much more. Finding street parking can be a nightmare but we got lucky. There was a line to get in but the wait was only about 3 minutes. Staff was nice and helpful. No printed receipts and their sign says they are hiring. Would love to return to get more items! read more

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If you want anything Hello Kitty, and you're in Little Tokyo, this is the main place to go. What they offer is tons of Sanrio/Hello Kitty items. Pretty much all the expected merchandise is available in the store from clothing, jewelry, luggage, and everything else hello Kitty you can think of. Located right in the heart of Little Tokyo, this shop is easy to find. Once inside you'll see the store is well organized and a feast for the eyes. One thing to keep in mind about this shop, however, is that it can be very crowded. Thus, there's generally a line to get in here. This is even the case before they open. So, if you're really intend on coming here, I would suggest either coming on off day/off hours, or expect to wait. Overall, if you want Hello Kitty, and you're in Tokyo, this is your place to go. read more

It's a tourist trap! Don't fall for it! All you locals who come here to try and enjoy these same products, do yourself a favor and shop online or somewhere else. They charge too much and WAY OVERPRICED. You can compare these to other places and you'll see the big difference. It's DTLA Little Tokyo, of course tourists who come here will buy on impulse--so I'm sure they make bank here. I see products here that should easily be 1/3 of their prices elsewhere, if not less. Some little tiny things--I saw on their price tags is criminal! read more

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I wanted to love this store! The selection of characters was great (except no gudatama!), the staff were really nice, but the prices oh my gosh. I'm pretty versed in Sanrio pricing and this was just outrageous. Even if this is the result of tariffs it seems exorbitant. They had those reusable nylon shopping bags which I thought would be a reasonably priced item but they were over $25 when we went! I can't justify 25 bucks for a reusable shopping bag when I just got one made by an independent artist in bellflower for $8! And I will say I was really disappointed but I couldn't find any gudatama. Like not even a little plushie. What the heck! Overall like I said the selection and staff were wonderful but the prices kept us from buying anything. Just too rich for our wallets even though we were ready and willing to open them. read more

Omg Sanrio shop! Hello Kitty and her friends overload here! Such a cutesy shops that had me tempted to buy stuff that I don't need... or be one of those adults that look like they are trying to recapture the youth because they can't pull it off at their age lol There wasn't a line here when I passed by, but at times there can be (at least it seem like it judging by the line organizater). There was security at the entrance that greeted us upon arrival. It has a security/bouncer vibe lol read more

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I miss the Sanrio stores in the malls back in the days. Collecting stationary and the little things such as a plush, towels, drawstring bags just to name a few. While visiting this location in the Lil Tokyo Village I find that the Sanrio store is completely different from what it was back in the days. While there were some clothes, accessories, and stationary there were more plushes than the rest. The store is cute and it is a nice place to browse around, I find it less appealing than what a Sanrio store was back in the mall days. I suppose this location gets crowded over the weekends as there is a queue in the front allowing a certain number of people in at once. Parking: paid lots/structures in vicinity VERDICT: One and done read more

Place is cute and well organized. A little bummed that the inventory at the moment is mostly stuffed animals and little trinkets. Clerk said there's lots of inventory that's not out yet. So it's a bummer I'd have to come back at a later time (next week) to see what they might have. Would be nice to see more stationary, bags, storage type desk organizers. Maybe another time. read more

Sanrio - Christmas time in Sanrio Little Tokyo - Toy Stores Near Me - Los Angeles, California

Honestly I expected the place to be a tad larger but there was a GREAT selection of all the hello kitty goods! I could have spent a good hour treasure hunting in here and the staff was friendly and helpful! I've been to the Sanrio and HC Cafe in Irvine which are great but I'd go back here to shop and also get a little taste of Little Tokyo heaven. They have a lot of great sales at this location too! read more

Sanrio - Inside of the store! - Toy Stores Near Me - Los Angeles, California

The way I remember Sanrio doesn't feel like the Sanrio I walked into today. A store full of overpriced stuffies of all sizes and nothing you would buy for children. I found myself wondering what happened to the various options of pencils and pens. What happened to the stationary and journals? I found two options of memo pads. Definitely not worth what I paid, better off going to Daiso and saving money. read more

I mean. Does Sanrio even really warrant a review(?). Every store is a quadrillion stars. Whichever Sanrio store I see, I go in and buy so much $h1t that I almost have buyer's remorse, but I don't because it's all awesome shht. Girl and boys alike love Sanrio, and even more so, women, adults... We love this even more than when we were kids (we had no idea it was possible). I buy my travel pill cases, acoustic guitars, bicycles, clothes, PJs, pencils, erasers, bath towels, cups, bags, earrings, calculators, rulers, if they had a protractor, I'd buy it. I have sooo many notebooks and file folders in all sizes, slippers, shoes, socks, beanies, all of it... from SANRIO. read more

This store just screamed at my baby lol as she walked in and gasped looking at the selection of hello kitty stuff. Mind you this woman spent 4500 on a Kimora lee Simmons princess hello kitty diamond and 18k white gold with pink sapphires ring. lol So when I took her here and she seen it, heaven. Now price wise it is a bit much however I'm assuming because some of the pieces you can probably only get here and it's official license product? Not sure. But she sure did shop and came out happy. Cool store, customer service was there, upbeat vibes and definitely a place to checkout and buy cool collectibles. read more

Sanrio - Toy Stores Near Me - Los Angeles, California

Finally made the Sanrio pilgrimage! Very cute Sanrio store but lacks a lot. I'm used to Sanrio stores being packed with merchandise with a good amount of different characters. This one felt like they were going for a boutique vibe which is so not Sanrio. Maybe it's part of all the shipping delays? Anyways it's still super cute, and they had the Hello Kitty postcards I was after! Just be prepared to wait in line! read more

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So Kawaii~!!! I wanted every single Kuromi item. Cute fluffy sweatshirt with Kuromi ears and matching slippers!? Yes, please. This Sanrio is located in the heart of Little Tokyo (the Sanrio Japanese Village Plaza to be exact) and they limit occupancy so you have to line up to enter. This location has it all! Clothing - Fashion accessories - Jewelry - Beauty and body - stationery and desk - Baby - Home and living - Entertainment and electronics...legit every Sanrio item possible. I was happy they had a ton of Kuromi who seems to have gotten pretty popular lately, but also the classic characters and newer characters. You'll pay the same prices you pay at Sanrio online, so it's not cheap. But everything is suhhhh kyoot! I wanted it all. If I'm in Little Tokyo, I always like to pop in. But honestly, I usually just purchase things online as prices are the same and you can sometimes get more sales at Sanrio.com. read more

Gorgeous store! My eyes were so overwhelmed I didn't know what to focus on! I wanted everything in sight. Prices pretty high , but just being in there was so much fun ! read more

I was expecting to see the latest and greatest items of Sanrio since I had to wait in the line to enter with so many restrictions followed such as no food or drink beyond the point, all sales are final, cash not accepted and 20 minute shopping time limit but it was full of disappointment. And, the price is just not acceptable. The selections were very limited and there was no variety of apparels and jewelries. Once you enter the store, the clerks are friendly and helpful but the front clerk who controls the crowd just didn't look like he wanted to be there. read more

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I love hello kitty! With that being said that is the reason why I had to visit this store. This store has a limited amount of Sanrio stuff just a bit for every character and a bit more for hello kitty. The line was in effect when I went on a Saturday mid day but it does move kinda fast. They tell I'm front before walking in that you can't try on anything, everything is final sale and you only have 20 mins in the store. To be honest it seems like 20 is an okay amount of time since this store isn't too big. I will say they have some cute stuff but the clothing is pretty expensive hence the 4 not 5 stars. I did buy a hello kitty zip up sweatshirt for 90.00 but I will say the quality is pretty nice so for me it was worth it. I can't compare it to other Sanrio stores because the other ones I've been in are inside malls and probably the same size as this one. read more

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This store is so cute!! They make you wait in line to get in, and once you're in, you have a 20 minute limit to shop. I really wish they gave you more time to shop if you have to wait in a line anyways. The mural outside the store is adorable! Inside the store, there's honestly not a huge selection. They had merchandise for hello kitty, my melody, kuromi, and more - but it was mostly plushies and home goods. They had a very small clothing selection and it was mostly socks. I only bought socks here since I didn't really see anything else I liked, plus I was traveling so I couldn't buy anything heavy or bulky. I saw cute earrings but when I asked store staff what kind of metal it was, they said they don't know. For expensive earrings, I'm definitely not buying them without knowing the metal type especially since I have sensitive ears read more

Sanrio - Toy Stores Near Me - Los Angeles, California

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My 13-year old self was happy to learn of a Sanrio store while I was visiting Little Tokyo in L.A. Team Keroppi! However, times have changed. I don't think my 13-year old self could afford anything here at this store. Of all the businesses in this Little Tokyo village that Sanrio is located in, there was a wait outside, as they only allow a certain amount of people at this time. We waited for about 15 minutes to shop inside, which wasn't a long wait, but it was not worth the wait. The selection is very limited if you're favorite character is one other than Hello Kitty. There was hardly any Keroppi swag. And from the Keroppi swag, or any other characters I saw, the merchandise was super pricey. A $75 sweatshirt with Keroppi on it? This is some rich 13-year old shopping here. If you are a Hello Kitty fan (which I'm not), then I'd say it's worth checking out. There was apparel, health and beauty accessories, some home items, stationary and gift items, like plush toys, key chains, etc. Staff was friendly and all, but with the limited amount of stock for non-Hello Kitty characters and the prices, I wouldn't come back. read more

Sanrio - The Shop - Toy Stores Near Me - Los Angeles, California

I am a tourist visiting DTLA. This was my 2nd attempt to find this store at the Little Tokyo Mall. I found it! It was open until 10 pm! When I got there, no other shoppers were in the store. Imagine my surprise when I waited at a barricade and was told that I had 10 minutes to shop. TEN MINUTES? I love Japanese stationary, and hello kitty. And let's just say that I have "adult money" now, and I hadn't spent a dime on my trips, I was saving it to go to Sanrio. I had such a bad creepy feeling that I hardly wanted anything. I get that they want to keep things exclusive and only for patrons who want to buy something, but dang... that was very off putting. read more

Nice little shop, but holy cow, the prices are insane. I didn't buy anything because it was soooo expensive. read more

I have been here before and I've never had any issues. Cute stuff and I love Sanrio but yesterday my boyfriend and I went to go vote in person for the 2025 character ranking contest so we could get the stickers. We asked an employee at the door if they had them and she directed us to the register but we had drinks so my bf stayed outside to hold them so we wouldn't be rude and bring them inside as the signs indicate there is no food allowed. I go to the register and ask for the stickers and this other employee gave me one and I asked if I could have another one for my boyfriend who was standing outside holding the drinks. She seemed really bothered and annoyed by this request so I explained that I'm aware drinks aren't allowed inside but he wanted to vote in person too. She just handed me the sticker and I said thanks but she just ignored me and said nothing. Really seemed annoyed with me. I don't know why handing us a free sticker was such an issue. I thought Sanrio was all about making smiles but that girl did not match the vibe. read more

Sanrio - Toy Stores Near Me - Los Angeles, California

EDITED TO ADD: Okay, I was really extra-super-grumpy when I wrote that below. I don't like waiting in lines, and waiting in lines for Hello Kitty? Aww, hell no. But... the staff in the store was nice, and I found the gift I was looking for, so I guess they don't deserve the one star I initially gave them. But seriously, they need to stop velvet-roping it. It's the Hello Kitty store, not Studio 54. --------------------- A line to get into Louis Vuitton or Hermès is bad enough, but a line to get into the goððamn Hello Kitty store?! And this line has been in place for over two years now. This is no longer a line about public health. This is a line about creating buzz ― "Look at that line! It must be so cool!" ― more than any overwhelming need. I've been in this store countless times pre-COVIDiocy, and there were never any uncontrollable mobs. This new mentality of false exclusivity needs to end ― starting with Hello F*cking Kitty. read more

Sanrio - CoronaKabuki 2020: A line to get into the Hello Kitty store at 7 P.M. on a Wednesday in August during Governor Gruesome's shutdown... - Toy Stores Near Me - Los Angeles, California

Finally visited the sanrio store!! Woohoo! I've never been. And I love kuromi. I have a kuromi tattoo. there was a bit of a line but the store is organized and clean. So much cute stuff! I spent too much $. Everyone was so nice and helpful. Definitely would come back or visit their other locations next time i'm in LA!! read more

super tiny store. i forget everyone steals in la so they only let in a few people in. i got a couple things. i would def say this is not my favorite sanrio read more

Its a very cute store to visit i'll say this though, prices are high but you'll be getting your money's worth. read more

Sanrio - Toy Stores Near Me - Los Angeles, California

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My heaven but super expensive but that's because it's not fake stuff coming from china, if you love Hello Kitty and the whole Sanrio family, you will absolutely love this place. I wanted everything here and so will you read more

I was initially so excited to come into the store yesterday. We lined up and waited our turn since they limit the number of patrons that can enter the store. Upon entering, I was underwhelmed. Nothing particularly cute and everything is very overpriced. But that's to be expected. My issue though was the staff. No one greeted or talked to us the entire time we were browsing. They were just laughing loudly with each other, pretty much ignoring customers. There was a particular item on the shelf that was so cute but I wasn't sure what it was. I asked the gentleman at the back if he could please tell me what this item is and he just pointed behind him at a counter to a lamp. I understand if there was a language barrier but he was just talking to one of this coworkers so his gesture felt rude. So I decided not to buy it. Upon leaving my 3 year old tripped on the fan they have propped near the front door and he starting screaming and crying. Not a single person asked if he was okay. They just looked and carried on. We left and will not be back on future trips. I used to frequent this store all the time but it has been some years since my last visit and a lot has changed. I think this store in particular is worth skipping. Especially with all the other options in little Tokyo. While km reading my review back, I realize it may sound like I'm coming from a place of privilege but I wasn't expected to be chatting up with the staff or anything like that. It was more that we were even acknowledged and made to feel like a bother. As a customer, I wouldn't want to spend money in a place that didn't feel kind. Maybe I came in on an off day? read more

I have been wanting to visit Sanrio Japanese Village for the last few years but never got around to doing so despite living in SoCal. As an avid Hello Kitty fanatic, it just seemed like one of those local 'must-see' destinations like the Hello Kitty Cafe, especially being located in the Japanese Village Plaza. I tried to do my research on Yelp, Instagram, and just a general internet search, but couldn't quite figure out what this place was about. Do Sanrio characters stop by for visits all throughout the day? Are there some cute displays/photo ops? Is it just a store? Is it a mega Sanrio store? What is it?! Arriving at the front of the store, I was so excited to be greeted by their window art reading Sanrio Little Tokyo. Ready for some super exclusive experience, I stepped inside and was hit with major disappointment. It was a Sanrio store, which is okay, and could have still elicited some excitement. However, continuing to walk around, this place was a huge let down. As one of the last few Sanrio stores still standing, I definitely expected more. The merchandise they had was very bare bones and seemed old and out dated. The decor was lacking and that Sanrio magic touch just seemed to be missing. For some reason, I just expected more from them since they were housed in the Japanese Village Plaza. If you're in the Los Angeles area and are looking for a real Sanrio store experience, visit the location in Hollywood. I know it's in the middle of the tourist trap of Hollywood Boulevard, but the store is amazing! Save yourself the disappointment and skip out on this location in Little Tokyo. read more

Sanrio - Store front - Toy Stores Near Me - Los Angeles, California

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Ohhhhh suga pieee lemme tell ya bout this place. So me and homegirls we like chilling up in here and we decide to pull up to this thang. We was told that gotta wait to pull up inside so I was like girlllll whaaat" but it's cool cuz we got in like really fast. So we pull up inside dey got some nice interior decor I think DAYUM okay das some high prices for tha thangs dey got up in there. I was hoping to see dat lazy egg boy thingy and ma homegirl retsuko but damn they ain't got either one up in here, idk bout u but I think it's lowkey a scam smh. Wanted to take a selfie with the homegirl smh. I was ready to be mad up in here like ma homegirl retsuko. I'd put 2.5 stars but I'm such a good person finna give 'em 3. read more

Sanrio - Decor up in here. - Toy Stores Near Me - Los Angeles, California

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This is one of the last few Sanrio stores remaining in California. Not as much stationery items as I was hoping for. Very overpriced. Good selection of cute authentic plushies. But watch out, it is expensive! read more

Not much variety for both adults and kids. Youre better off purchasing online and you might find deals online.

As soon as I walked into this store, I was surprised to see a statue of Gudetama on rice and I knew immediately that I had to take a picture with it. The employees there were super nice and helped me take a pic of me with it. This store was definitely dominated by Gudetama when I visited it, which I loved since I'm obsessed with the character. The store itself was not too big, but enough to contain a lot of stuff and a bunch different characters including the Twin Stars, KeroKeroPi, and Hello Kitty of course as well as many others. I also saw Ritsuko from Netflix! I had no idea she was from a Sanrio family as well!!! read more

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This store is an absolute ripoff! Do not shop in store their prices are ridiculous and way more inflated than the website. I bought a purse marked at $34 on the web but I was charged $41.90 in store. Buyer beware! read more

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This was my first time visiting this Sanrio location and I like that they limit the amount of people in the store at a time to avoid crowding. I only wish they had a bigger selection of stationary but they carry a lot of plushies and I can't complain about that! read more

Most people know Sanrio's Hello Kitty, but there are also Keroppi and his girlfriend Keroleen. They are so cute together!!! They are two of my favorite characters growing up!! Where have you been?? One of the best Sanrio stores, and yes please come by this store and spend spend spend!! read more

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