I continue to like this Safeway because the store is well-organized and easy to shop in, and the food quality is consistently better than many other grocery stores nearby. The issues I mentioned before have noticeably improved, and overall the store now feels much better. Both staff and customers seem considerate of one another, which creates a calm and pleasant shopping environment. While there was one past incident that left a bad impression, I don't believe it represents this location as a whole. This has long been my go-to Safeway in the neighborhood, and this time I'm definitely giving it five stars. read more

Definitely a better store than the Aptos Safeway but still needs improvement. Overall cleaner and more modernized than the Aptos store. The store has good selection and inventory but still lacks customer service. They need to run at least twice as many check stands to handle the volume of customers. also the park lot is pretty crowded and crammed. They do carry my favorite raspberry jam though. read more

Safeway - Raspberry jam - Grocery Near Me - Soquel, California

I went to the bakery to buy bagels. Out of no where the bakery manger was yelling at her employees then she goes and starts talking smack about 1 of them. Theirs a difference between correcting your workers vs to yelling at them who wants to work with that. She's rude and needs to fix her tone. I'm never going back I rather go to mission st or aptos. Grown women taking to people like that who does she think she is. read more

There is a bad apple at this location. Customer service is where Cladia performs a mood dependant service. I went in to recycle my aluminum cans. I am uncomfortable downloading 2 apps, doing facial recognition. I asked to do it in a conventional way as I had before with a different associate. She said " oh you think your special huh?. " white privilege " I think its unfair that the policies are solely based on individual employee and not knowing who's working and what to expect. read more

The service in the bakery is horrible! the manager in the bakery personally took a picture of my reference photo of the cake I wanted for my birthday, making sure everything was correct and clear. However the day of the pick up I see the cake and it was a mess. It was nothing how I wanted it to be, the wrong color, spelled my name wrong, didn't even add any decorations. To top it off! the person working the counter the day of picking up the cake was heartless, maniac who could've cared less about my birthday who refused to help me at all. This was a terrible experience causing me to be very frustrated and upset, practically ruining my birthday. Never purchase a birthday cake from Safeway. Here you can see my reference photo vs. what they did, and my attempt to fix it with blue frosting that they told me to do myself. read more

Safeway - The reference photo. - Grocery Near Me - Soquel, California

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Adrian at the deli helped me with my order on Friday I was confused and he had to take time to make sure I got my order right. It's fantastic customer service and I prefer to go to that Safeway easier parking then mid town read more

Been to this store a lot and have never been impressed with the experience overall. However, the customer service experience is trash. I would hate to be the person in charge of staffing at a grocery store. That could probably be a reality show read more

I've been a loyal customer at this Safeway for years. The store is spacious, well-organized, and most of the staff are kind and professional. However, one cashier has repeatedly made me feel uncomfortable. I always bag my own groceries -- not because I want to avoid paying for bags, but because I genuinely want to help. I know how tiring it must be to scan, bag, and handle payments all day, so I try to make things a little easier for everyone, and sometimes even let the next customer go ahead when I have a large order. That's why it's disappointing when such small acts of courtesy are misunderstood. Kindness should never be mistaken for selfishness. I hope management can remind staff of that, because most of the employees here are truly wonderful. read more

Claudia was just horrible I simply asked why they were changing me more for an item that was on sale! She got agitated and was very rude I didn't like her Sh*t attitude please excuse my French but I find it very disrespectful and downright rude cause I simply asked to be charged correctly and yes I'm a club member yadda yadda yadda but none the less read more

This is about the condition of snack bags of chips and so forth. I buy potato chips at Safeway and it is getting really bad. Smashed potato chips. Are they playing football with the bags of chips in the receiving department? Many times over half a bag is in smithereens! I understand there is going to be a certain amount of crumbs in a bag of whatever, but this is ridiculous! I'm thinking of buying chips in like pharmacies from now on, even if I need to pay more. read more

I had the worst customer service experience today, Claudia, that handles the Customer Service desk was the most rudest person I've ever came across. I was trying to find out a question on my receipt. I Had my phone in my hand. She told me to put my phone away and give her my full attention. I was just holding my phone in my hand I wasn't talking on it, I wasn't texting on. It just had it in my hand, and this girl stared me down and she scolded me like I was two years old. I told her that I'm not on my phone. She then said if I'm gonna be rude to her which I was not, I was in shocked by the way she was speaking to me and couldn't respond fast enough. She then said I'll help you after helping the other customer that was behind me. I was shocked.... I was like "is this really happening right now?". Claudia should not be working in the customer service desk she's rude unfriendly and she just looked miserable. I will never go to that store again because of Claudia. Claudia if you're unhappy in your job, you need to find another job. please don't let it be in customer service because you are not qualified to do the job. Not trying to be rude. I'm just going by what I experienced today read more

HORRIBLE . . . as usual? I'm 71 so I have my groceries delivered from Safeway on 41st? the guy came to deliver my my groceries for dinner and I tried to tell him he had a bag of groceries in his car? but he didn't even speak english? soo I called Safeway on 41st and this little manager told me the Safeway doesn't have anything to do with it and I'll never see my food or my $20? SERIOUSLY? and now some guy that keeps saying he is the Owner and that he is sorry and he is gonna do something but he won't? it's just embarrassing and the owner and few of the workers care read more

Nicest Safeway in town. While I don't shop here often and prefer higher end grocery which is honestly the same price these days anyway, this is the best one in town. Nice parking compared to Aptos, bigger, safer than Westside or midtown, and well stocked. They were also open on Christmas fairly late for last minute shopping this year which was great. read more

Came in on 7/14/25 at 4:45PM and saw the rockstar 6 pack that's on sale was empty. I proceeded to ask a clerk that was working in seasonal if there was a possible wing or side stack. He simply said I don't think so and went back to tasking not bothering to look, ask or maybe look in the back. He looked like a manager that could care less. First and last experience at this location. read more

Excellent store. There was a manager scanning things in the isle. She was kind enough to ask me if I needed help- which I did. This store is clean, fast, friendly associates. This store TOPS all the Safeways in the area. Plus it has the best selection of grocery stores in the area. I will continue to shop here. Also checkers are always clean, fast and professional which is a big plus. read more

Safeway in Soquel on 41st has very good food in the Deli, but their employees need a lot of customer service training. Today I'm buying lunch in the Deli and the young lady helping me says " we are out of spoons, knives and forks". Really? Do you sell spoons, knives & forks? Yes we do!! Well then why are you out of them in the Deli at lunch time? Blank stare......good lord what has happened to our culture today that stupid is ok? read more

Gigantic store that you can find almost anything! Has two single bathrooms so only two toilets for all those people! Just check your receipts because the Clearance prices don't always come out as they were posted. No problem at all getting refund of the difference. Even received a five dollar gift card for my trouble! So awesome. read more

Just happened to be in this neck of the woods and dropped in to pick up some H20 for the road. Self checkout made this process exceptionally fast. No lines! If it had not been for roadtripping, I would have def stocked up on groceries. I just happened to peruse the circulars near the entrance and notice they had some really great deals. Being from SoCal, I'm used to Pavilion or Vons. Safeway is my grocer of choice up here. read more

Safeway - Self checkout makes my life easier, especially when you have only one item! - Grocery Near Me - Soquel, California

I like the familiarity of Safeway, they have done a good job of putting out a consistent and good product, service, and setup. We were in the area for a holiday and made a grocery run here and found everything we needed including a good variety of wine. They also have a Starbucks inside. read more

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The 41st Ave Soquel Safeway has a pretty good selection of items, and easy parking. However, the pricing is very problematic. To get their "deals", you not only have to be a club member, but clip digital coupons in advance. But THEN, they still don't charge you correctly! Half your "deals" may be incorrectly charged. Meanwhile, many produce items are unmarked in price, especially organic items. And watch out for wildly uneven pricing. Some non-staple items are double what they are in nearby stores, large sizes can be twice the UNIT price of small sizes, etc. I only go there because it's way closer to me than other stores, but even so, it always leaves me feeling abused. read more

I'm an out-of-towner who stopped in for a sandwich and cannot say enough about the excellent service I received from Brian at the deli. He was courteous and made the sandwich with care and a big smile. I told him I wished there was a tip jar as I give many tips at coffee shops that are much less worthy. read more

Every time that I shop here after the self checkouts close the night time chasiers are rude! Tonight didn't even say anything no greeting nothing, he was to busy chit chatting with the other employee, and when I said Thank You after I got my receipt, all he said was uh huh. read more

This is a nice store with very wonderful awesome employees.They do their best.The store is clean.I like this store.I love 5 dollar friday.Espeacially in the deli with their 8 piece grilled and fried chicken for 5 dollars read more

Gosh, I wish I could do 20 stars on here I met a young man named Max here but B4 I saw him I asked people @ the deli after buying a pot pie if they could kindly warm up my food in a microwave all said we don't have one and walked away I stood there dumbfounded looking at them as they ignored me WOW! THE CUSTOMER SERVICE IS REALLY BAD HERE I looked over and spotted Max and told him I was traveling and didn't have a microwave""so he offered to help me and took the pie to the break room and heated it for only 5 mins He told me he loves God and people I told him I love God& people knew the instantly God bless you and your future is bright as a fireman ‍ I love to help people too ...that made me cry Please get rid of those other people @ the deli they are rude and need to go to training on how to talk and provide services to the people that pay their Salary GIVE MAX A RAISE FOR A BEAUTIFUL EXPERIENCE read more

As per the health code there needs to be at least one functioning and sanitary baby changing station. Yes, both bathrooms have one. Are they safe? No. The part that opens where you place a baby is drooping so badly that a child would roll right off. I had stop shopping, take my twins back out to the car, change senior poopy pants and then come back inside the store to finish my grocery shopping. If new ones are ordered or they are about to get fixed a sign advising people of that would be amazing. I know this area has issues when it comes to vandalism and such. However this is innthe safety code. read more

Safeway - Health Code - Grocery Near Me - Soquel, California

I only come here for curbside pickup. They have 3 slots and are always full of people who park and go in to shop. Safeway either needs to relocate the designated drive up & go spots or do something else because it causes a ridiculous traffic jam there's always someone honking. I've tried to park a few spaces down and they couldn't find me. I had to talk on the phone with them and get out of my car. They need to move or enforce the curb side pick up designated spots read more

After my doctor's appointment that I had this morning I stopped by this Safeway since it was close by and used my employee discount, without it I probably would have to take out a loan just to pay for my produce lol. Disclaimer; I don't work at this location, but at another one. I'm addicted to their strawberries and yogurt parfait strawberry with blueberries. I just have to laugh at some of the reviews, they are mostly from people that need an awful lot of help. If you know what you want and where to find it then you are on the right path, otherwise consider hiring a professional and they can shop for you. On a side note everyone here is nice and friendly, keep up the great work and God bless you during these crazy times I know what you have to deal with on a daily basis. read more

Safeway - Signature Select; Grapes, Almonds, Cheese and Apple slices - Grocery Near Me - Soquel, California

Had a great experience with customer service rep Ashley. I bought a 4 pack of Red Bull and one can came damaged from the factory. I brought it in to exchange but they didn't have the same flavor in the 8oz size so she gave me the 12 oz size instead. A minor little thing but it was great customer service!! Bravo Ashley! read more

Safeway - Red Bull watermelon - Grocery Near Me - Soquel, California

This Safeway routinely over charges sale items! Check your receipts before leaving the store. Customer service is generally helpful.

Madeline in Starbucks today went Way Beyond great customer service. I was in a hurry so I left before I got her name, I had to call back safely just so I can leave a review for her. She fixed a drink for me then another Starbucks messed up big time. She was so sweet. She could have easily said no. What great customer service. Give that girl a big raise and make sure she never quits. read more

Terrible Safeway staff. Far from helpful if you need anything not on the shelf. They do not smile and make a person feel as though it's trouble to help you. Despite Pandemic, this isn't been. I've been frequenting this store for 2 years and it's always the same. Our small Capitola Lucky market is old and not the cleanest, small stock but at least they're friendly read more

Safeway Bakery - I ordered a cake from the Safeway bakery for my daughter's graduation. I walk in at the pickup time to pick it up and to my surprise they had not frosted the cake. The employee looked surprised and realized they had forgotten about my cake. I am so disappointed - Crappy customer service read more

Low rating Mostly because of the very poor training of the pharmacy staff, and the severe limitations of their online ordering services, I generally avoid Safeways in general. This one is particularly bad, however. Pharmacy staff and operations are pathetic, except for vaccines, which they do quite competently. Attempting to do any kind of grocery online ordering, is bound to be a frustrating experience, mostly because their website is really pathetic. I'm referring to the order online and pick up at the store non-Instacart experience. the rest of the store is indifferently stocked and maintained, except, once again, one area shines: the quality and variety of produce. Much better than the local Snob Hills in the area. In other areas of the store, especially the refrigerated meats and cheeses aisle you find a very slim variety of brand names and products. I recall during one visit that the checker was becoming visibly angry that I wasn't bagging my own groceries, perhaps because I was trying to use my phone to make a payment at the point of sale terminal. So while I'm trying to pay for my groceries the checker is throwing stuff into the bag, visibly upset, and I actually can't remember the last time someone did this to me. to top it all off you have the worlds loudest paging system! "Service desk... To 0 One... Service desk 20 on read more

Safeway employee Ivan. Tremendous help. Outstanding customer service !!! He help me without pointing to the isle

This location is spacious, clean, organized, and well stocked every time I come here. Safeway is a great medium compared to Trader Joe's, Whole Foods, New Leaf, and Staff of Life because of the cost for organic and/or all natural items (fruits and other perishables). Sometimes you can get a great deal on meats and shellfish. They have stepped up in the bakery department. I used to bake quite religiously but I have always steered clear of grocery cakes until one day on a whim, I bought their single slice (it was on sale) and I was hooked. If you look at their pastry case, the selections of cakes and its decorations will make you raise your eyebrows. I was in awe because of how much things have changed at Safeway. The chocolate cake, the brownie parfait, the chocolate mousse pie, the Boston cream pies, the red velvet cake, and etc. has won my sweet tooth. + Jamba Juice + Starbucks + soup bar + salad bar + cold sandwiches and salads section + hot deli bar + sushi bar You can get almond flour and the likes from the DIY section near the produce section. You can get just the amount you need w/o paying an arm and a leg like other grocery stores. Lines can be long depending on the time you go. I get in the line where I can scan and bag myself. It's so bad but my guilty pleasure: their Cajun jambalaya soup. Thanks to a certain SoCal guy for introducing it to me a few years ago. Hi :) read more

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I can only review the deli employee who helped me yesterday. He has only been there a couple of days or weeks, very new. He is the best thing that ever happened to that part of Safeway. He was helpful and was immediately there to help and offer ideas on things to try. Awesome customer service skills. I hope he stays. The previous time I was in the deli a month ago, there were five employees behind the counter One was making a lot of sandwiches, after About 15 min, I asked if someone could help me. The answer was, "the lady who is making sandwiches will help you". i then said there are four other employees that are not doing anything except cutting cheese of doing other stuff. When there are 5 customers in line, you would think they would help the customer. and, to top it off that employee was rude and really did not care if anyone asked to be helped. I'm very happy Safeway decided to hire this young man. Excellent choice. I don't know his name. read more

I just want to give a shout-out to the bakery department at the Capitola Safeway on 41st Ave. Many times I would get bagels there, but every once in a while I'd get a moldy taste from the sesame seed bagels. (Never had that with any of the others.) I guessed it was coming from the sesame seeds themselves, rather than the dough. So I wrote them and brought up the issue. They took action immediately: they wrote back and told me they dumped out the sesame seeds and refreshed their stock. Then the manager gave me a fresh batch of sesame seed bagels on the house. Yep... they were fresh-tasting and yummy! So I just wanted to say thanks for the great customer service. I also want to complement the bakery department: I love their French baguettes and sourdoughs. They make a pretty mean croissant and apple turnover too. And yep, the bagels are great: just the right balance of crunchiness and chewiness -- like a fine French bread but a little more "muscular". It's a neat trick to turn out a good bagel, and these guys know how to do it. Kudos! read more

My review is only on the floral department. I used this Safeway for my wedding. This is seriously the most affordable way you can decorate your wedding. A lady named, B is the main contact. She took down my order for the bouquets off the Debbi Lilly catalog. Said that I can mix my colors just not the flowers. For the center pieces, I brought in mason jars, we talked about what kind of flowers to put in there, she charged me for the flowers and held onto the jars till the day of the wedding. I received a ton of compliments from my 110 guests about how great the flowers looked. You don't need a ton of flowers, just enough to get the job done. Points, you have to be in person to make your order. The flowers are only what are in stock is what you are able to order. We had to go the week before to put the center piece order in. As for the bouquets, that was about 2 months before? Be open to their ideas, and it'll come out looking great. Trust B, she is super helpful at designing flowers. So happy that I did this. I spent total for... 1 bridal bouquet $75 5 bridesmaid and 1 tossing bouquet @ $50 each = $300 17 center pieces (6 roses, babies breath, and fern) $243 18 roses for flower girl $9.99 Total $628 + tax http://www.safeway.com/CMS/includes/docs/DebiLillyWedding.pdf read more

Safeway - Center piece flowers in mason jar. Looked so good. - Grocery Near Me - Soquel, California

Thank you Bea for making our beautiful wedding flower arrangements! Oct 9th was a fantastic day and a week later we still have gorgeous flowers in our home! Check out the great pictures. -R & K read more

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Rinky dink operation. Ordered a holiday meal for Christmas so wouldn't have to cook or have a ton of pots and pans for clean up. Was given an order number and specific date and time to pick up my meal. December 24, 11am I arrive and lo and behold they do not have my meal. But I am told they have a slab of raw meat I can go buy in the meat department to cook up myself. That's not why I ordered a full precooked holiday meal Safeway! Order included my name, phone, address, email. My order was placed two weeks prior and Safeway couldn't even be bothered to contact me that they were unable to handle such a complicated service and to allow me time to make different arrangements. read more