I was very impressed with the size of the location, how well organized and well stocked it was. We had to stop here for the first time on our way home to San Francisco to pick up a few things we needed. I found almost every item very easily, and for the one we couldn't find, I asked a staff member for help. She immediately stopped what she was doing and walked me to the item, smiling and being friendly. read more

Safeway - Grocery Near Me - Novato, California

Im so sick of shopping here, they dont update their sites ppl shop on..So it says they have the product but do not..I had to go to three stores to find the juice I like, cant find the primo taglio peppered turkey, 6 pack red baron always out if stock..stupid Time to find a new place to get my groceries read more

I have been shopping here for over 25 years, and never had any issue with this store, or any other location for that matter. During the pandemic, they seem to run out of everything... Which was totally acceptable and normal during that time. However, they seem to have become very lazy and not concerned at all with stalking their shelves ever since. Even the most basic items are out of stock consistently. Any trip to the store is usually followed by another trip to a different store to pick up items that we weren't able to find at this Safeway. Maybe the Manager is just burnt out? Totally poorly managed. It's very sad and frustrating. read more

Safeway - Empty shelves. Poor stocking practices. - Grocery Near Me - Novato, California

Safeway's new self-checkout machines are extremely frustrating to use. They are overly sensitive and frequently trigger alerts for minor, routine actions. As a paying customer, it feels uncomfortable and unnecessary to have an employee review video footage in front of you over something harmless. The process makes customers feel as though they are being treated like criminals rather than valued patrons. What makes this more frustrating is seeing obvious theft go unchecked while honest customers are scrutinized over small technical issues at checkout. The experience feels inefficient and unwelcoming. I'm so glad Whole Foods is around the corner! read more

Delivery service delivered to the wrong address. If I could give zero stars I would. Don't think I will be shopping at Safeway anymore!

Every time I go to the deli and get a sandwich, Alice is working there. I have the absolute worst experience of my life with her all the time. She doesnt understand what people order and its not made correctly. I got a sandwich today that was just absolutely horrible. Way too much mayonnaise and it was put together awful. Didn't taste good either read more

Safeway - A half sandwich. Way too much mayo and she used old Swiss cheese - Grocery Near Me - Novato, California

My husband and I had a bad experience with one of the managers yesterday at the self check out. We were pretty upset afterward. The only reason why I'll keep shopping at this location is because it's the closest location to me. read more

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I ordered some cakes from Safeway. Staff were very nice, and the regular cakes were just fine. However, the two tier cake I picked up didn't have a proper box or support inside the box, or the dowels that are typically used to keep cakes from shifting in transit. I lost the whole bottom layer of the cake. Not good. On the plus side, the cake was tasty, as was the quarter sheet cake we ordered. The carrot cake was moist but did not taste like carrot cake, it tasted like a spice cake. read more

This place deserves 0 stars from theres a chines lady in the deli area my first encounter with her was over a shrimp sushi that i loved to go there for and she ruined it after the 3rd time i bought it she started following me around the store i felt unsafe and specially uncomfortable and for someone like me with major anxiety and with Seizures should not feel this way today it was over a teriyaki bowl i left in one of the aisles and it happend again i had an anxiety attack in my car and i just wanted to leave anyone with disabilities dont go there specially hispanic people i was racially profiled read more

I had a very bad delivery driver named Luis. He picked up the groceries at the Novato Safeway and forty-five minutes after the website says he is on his way, the map shows him leaving the store. And when he arrived, his English was poor, he had a hard time following instructions and he was unpleasant to do business with. read more

5 stars just for the sushi section. Those people behind the counter are super super nice! Love the quick pick-up selection for a grab and go lunch, or to bring home dinner. They are happy to help you with whatever you are looking for too. I can't say enough on how helpful they are. read more

Beware - Disabled Senior - Bought Signature Steak House Chili on 7/16/25 Got food poisoning. Management response - Rude - Hostile - No concern for my health. Only got 1/2 refund on their promised 100% money back signature guarantee.. Betrayed trust in their Services and Products. read more

warning, do not park in the parking slots to the right hand side of the store. because when you are finished shopping and you have a cart full of food, your cart will stop abruptly & you will then have to hand carry each bag for quite a while just to get them in the back of your car. These are designated spots, very close to the front door as I am disabled. I will never shop at Safeway again. I am all the stopping of stealing carts. I think that's appalling, but you have marked your parking lot wrong as to not have access to these parking spots. The parking spots should be either take away, or move your electronic markings on the pavmet to include probably 20 parking spots to the right hand side of the store. read more

I have a bone to pick with ALL Safeways between Terra Linda to Novato Diablo Safeway. Can you PLEASE PUT more Short shopping carts at all locations. I have seen so many seniors, disabled, and others struggling to maneuver those large carts around the store. It makes me furious that you cannot provide these smaller carts so they can have an easier shopping experience. In Novato I saw 1. In Terra Linda 2. Don't just provide an extra one or two, make sure there are 20 or so available! I have helped numerous elderly people try to get through the stores and their comments are always, I'm to old to push this big carts around around but Safeway doesn't have the smaller ones for us seniors. Please rectify the problem!! read more

Proximity is the only thing keeping this Safeway open. Cashiers and baggers are awful. At a time where food prices increase. Workers are consistently damaging products while scanning and bagging. I used to work at a grocery store it's not that hard. My cashier was shove product to the side. Sliding things over instead of picking them up. My produce delicate items were bruised and crushed. I didn't want to complain to the cashier or the manager because this may or may not be personnel issue or management issue. Guaranteed others in Novato will not be nicer than I was. I suggest management find a way because I also may not be nicer the next time. read more

Hot bar food is good, very friendly staff who are attentive and professional. My friend dropped a glass bottle and they rushed to clean it were extremely helpful. read more

I have been going to this Safeway for nearly 40 years. I'm done. I purchased lamb shanks 3 days ago 12/8 with a 12/22 best buy date. I opened the package and almost threw up. The lamb was disgusting and rancid. I took it back. Last month, I returned a chicken for the same reason. Having vowed to never buy meat there again (or produce because it's so expensive). The clerk would only give me store credit because I didn't have a receipt. Dave, who has been there forever, was no help! I told them to keep the disgusting meat and the money owed to me I will NEVER shop at this Safeway again. I only went there to get gas points. I'll try the other Safeway in town. Otherwise I'm content with Trader Joe's or Whole Foods. read more

There is a guy named DAVID at the self check out who is rude almost every single time I shop here. He's always going up to people telling them in an aggressive way that the scan gun is not meant to be used. And if there's no one else in the self check-out, he still counts how many items you have and if you're one over 15 he makes you go to a checkout lane. It's very annoying and makes me want to shop anywhere else. Maybe put him somewhere else in the store that is not customer facing. read more

Don't take me wrong this Safeway have amazing workers manager one or two sometimes rude but most everybody with great attitude but my only concern is they just do a big renovation a few months ago but the restroom some times when I have to used smelling so bad they have a few things broke after the renovation sometimes looks not one checked it so this is for the store manager and corporate and not just on this Safeway most of the Safeway on Marin restroom looks so bad please need attention even because your employees use this restroom too even sometimes I question the maintenance persone or company the Albertsons use for they locations n because they do a bad job I'm a facilities maintenance manager I was already fired the person who did maintenance on this store. read more

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Their butcher / fish department is worthless. They removed the bell that alerts employees in back a customer needs help. Since that move there is rarely anyone manning the butcher department and you have to wait 20-30 minutes for anyone to come out and notice you. Worst of all I've had Safeway employees walk right by me, make eye contact, and not offer to help get someone to man the butcher / fish department. The service is atrocious. read more

I really hate giving anyone less than a 3 star review but I've received horrible service here over and over now. At this point I assume they just barely want to operate. The meat section will not freshly cut the meats, instead they precut them behind the large cuts. I have never been able to get the specialty meats like prosciutto cut here at all, they just say go get it pre packaged. The roast beef they have cut is very thick, I asked for it to be fresh and sliced thin and due to the language barrier of the employees not speaking English they couldn't service anyone without pointing and fingered numbers. I completely understand wanting to help give people jobs, but isn't there a job they can do so that everyone is happy. There are no baggers, and barely any checkers here. Dairy - I have had cheese here twice that is expired. Watch out for the dates. Checkout - checkout is SLOOOOOOOW here. Slower than the dollar tree. I'm not sure if everyone is just low on spirit is but I wouldn't recommend coming here for large trips. read more

This location has consistently deteriorated in recent months. Once the high- water mark for supermarkets in the Marin County area, the store now has disgruntled workers, no sign of store management, who seem to shelter themselves in the front area office, or leave the premises entirely, irregular pricing, and overall feeling of dread. Stopped shopping there over a month ago. read more

Great experience with one employee in particular. His name is Chris and he works in the drive up and go department. Everytime I pick up my safeway order he greets me with a positive attitude, excellent customer service, and is extremely efficient from answering the phone when I arrive to bringing out my order. He goes above and beyond everytime I encounter hom. He deserves positive recognition for his great work and consistency. read more

Amazing sushi!! The staff is always friendly and nice fav place to get my groceries .

Updating: they still don't seem to carry 2% milk that is not ultra pastured. Finding basic vanilla and chocolate Häagen-Dazs seems to be an impossible task. Those are my standard complaints about this Safeway. But I needed to go in today to get Bays English muffins which I can only find here and I took a big header on the slippery floor. Enough that my Apple Watch asked if I fell and was I OK. But for the employees at Safeway, who just watched me drag myself up, it apparently wasn't a big deal. They said nothing, they offered to help. I hope I didn't bother you. read more

Everything is awful! Restrooms a mess, tried to use my debit card did not accept. Called bank never transferred amount to be approved! Thankfully I had cash. I've had previous bad experiences but like a particular bread but never again! Their customers deserve better! read more

This Safeway store has the most frazzled looking employees, except for int he floral department, the employees there are always smiling and cheerful. Occasionally I forget to park on that side of the store, and end up walking in by Starbucks where the energy is gloom and doom lately. The women working in that little kiosk look super stressed out, don't smile and are smug toward the customers who all also seem to be extremely sad looking. If you want to start your shopping off with a smile and good vibes, enter by the floral department, plus the smell of those flowers, and the fresh fruits and veggies just bring a sense of calm. Most of the cashiers never make eye contact or have any chit chat with their customers, they seem annoyed to be here, except the self check out lady who reminds me of Mary Poppins, very cheery looking! I prefer the Safeway in Ignacio, but I'll shop here now and then since it's closer to home. read more

Safeway - This is the best time to shop!! - Grocery Near Me - Novato, California

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My deli sandwich was horrible asked for light Mayo and light mustard..... let's say my sandwich was A slippery mess.....!!!!! The lady didn't even understand English let alone how to make a sandwich.... Poor training on Safeways part... for $8.99 please train properly. If I ever go again I'll ask for everything in the side and just make my Own sandwich read more

I have given up on delivery. They now use door dash (the absolute worst) for delivery. Moving away from their trucks. Warm refrigerated items. Melting frozen items. Said no substitutions received 5! Yesterday's delivery was the absolute worst! read more

Everything is wrapped in plastic and the pricing keep going up. Quality of food and choice is mediocre and just poor.

I don't know what the grand re-opening was about, but this is still the same meh Safeway it always has been, but now you can't find anything! It's like a Best Buy: they moved things around so you have to spend more time looking for what you want to buy. Why are the cold cuts on the other side of the store from the deli now where I can also buy cold cuts? I only go here hoping the deli has certain pre-made things like sandwiches and salads, but the last two times I went here, I was about to buy a sandwich, but the salami was grey... Didn't trust that. Next day I was hoping they restocked the sandwich section, but sure enough, the same grey sandwich was still there and nothing else. I can't find anything in this store, and I'm frankly done trying. Trader Joe's gets 100% of my business from her on out. read more

Normally I buy my helium balloons at the dollar store, the dollar store was out of helium so I went to Safeway. I am so glad I did. The balloons were displayed so nicely colors were beautiful and the person filling them was so helpful and nice. He's worked there for I think 16 years. He also does wonders with flowers too. Sometimes for $.50 more a balloon it's OK read more

Not cheap but convenient. Staff was just ok, no one especially friendly. You can get a discount if you join their club but you have to go home and register online... too much of a hassle. They will still give you a discount the first time when they hand you a card. Not very impressed by the layout and first impressions. Felt like the way supermarkets were years ago, needs an update in its presentation. Plenty of parking, stand alone building in the corner lot so you have 2 entrances. read more

Very poor customer service! I shop here because it is closest to my house and will take my business elsewhere. They refused to exchange a few unopened baby puffs which were found to have heavy metals in it. I make all my own food except thought I could use these items labeled organic- nope. Trader Joe's would have exchanged it no questions asked! read more

Did you know...this spicy poke was restaurant grade and super cheap! Great lunch find. read more

Safeway - Did you know...this was restaurant grade and super cheap! Great lunch find. - Grocery Near Me - Novato, California

This is for the deli. I was sold old chicken, probably from the day before. But it was hard and salty. If I'm going to pay 8 bucks for 2 pieces of fried chicken, I'd hope it was fresh. I wasn't going to drive back and complain. But just be aware! read more

Safeway - Hard and stale - Grocery Near Me - Novato, California

Good for alcohol and that's about it. Terrible customer service, just all the typical grocery store shit. Go somewhere locally owned thats less corporate for your meat or groceries. read more

Safeway - Ballast point - Grocery Near Me - Novato, California

Staff @ Diablo Safeway are very kind. But BEWARE! The PRICING signage -- almost everywhere throughout the store -- can be very misleading. For instance, today I looked for some lightweight Kitty Litter; there were several available (20 lb. equivalent) for $6.49- $6.99. I grabbed one from the $6.49 shelf. Shame on ME! Several tubs of Lightweight Litter 'Cat's Pride' were there. At self-checkout, I was charged $12.99. Stunned, I told the assistant that it didn't seem right. She told me I'd gotten $1.00 off the cat litter. (WHAAAA???) Sure enough, after paying "anyway", I went back to the scene of the crime. The tubs HAD been shoved over into a different cat litter's "space" on the shelves. *** Surely, Safeway, there MUST BE a way to provide lightweight 'dividers' between various brands of similar products! P.S. Gina IS the best at self check-out, but Safeway needs to rise to her very good level, with the rest of the store. read more

Today we ordered groceries from this store supposed to receive our food between 7-8 now it's past 9pm and we are getting the run around from some third party company who answers your calls, The customer service is horrible not to mention still can't get a straight answer,Safeway is a horrible store and the service and bullshit I've had to deal with tonight is extremely frustrating,now I'm going to just cancel the service since nobody can give a straight answer do yourself a favor and spend your money elsewhere cause these idiots don't value you there customers,I will tell everybody I come in contact with about the horrible service that Safeway provides ! read more

Driving through SF for a camping trip. Stopped in because we did not have a stove or wood, and this is the only large general store that is open very late at night. They had one stove available, but no propane for the stove. More important to note, we were harassed by an employee. One lady reminded us to put on our masks and we immediately put them on. Two of us had a mask on, and the third person was trying to put his on. Instantaneously, another employee took the opportunity to follow us and yell, yes - yell - at us to have our masks on. I would understand if we weren't obliging for an extended period of time, and there were other people around us. But neither applied. Love being unnecessarily harassed by employees. Great customer service right there! Glad we don't have to come back here again(: read more