This is the other Barnes and Noble where I tend to shop most often, though less so than the…read moreBiltmore Park one due to distance and time. I'd rate them both four stars, but this one is probably more a 4.5, because in small ways, it's a bit better, while in other small ways, Biltmore has the advantage.
First, the Asheville Mall's advantages: The overall book selection is larger, and new releases are generally on time, even outside of popular genres. Their table displays are always set up with plenty of eye-catching color and features; I always stop to browse even if I don't buy anything. I love book-themed knickknacks, mugs, and so forth, and this B&N always has some cute ones in stock. And as a fairly recent Harry Potter nerd (finally opened my letter at age 31; long story), kudos for the quality HP merchandise on sale. :) I found a Ravenclaw and Slytherin pillow there and I love them (yes, Gryffindor and Hufflepuff are still on my wish list).
Furthermore, the foods and drinks on offer tend to be fresher and prepared more quickly, and again, there tends to be a bigger selection, with seasonal changes. For instance, this is the only B&N I've gone to in my region, where I could consistently find ginger cookies in the winter (which is a shame, because they're good). Now, if you hit this bakery at the wrong time, you may well get a stale cookie or scone (so maybe still don't grab your goods after dinner, unfortunately). But overall, I like this bakery better.
This store is at a disadvantage when it comes to accessibility, because you can only access the upper level via escalator, which is tough with my depth perception. Well, I take that back. There *is* an elevator at the back, behind the cafe (or if you are upstairs, it's near the kids' section). But it rattles, it smells like stale coffee and urine, and honestly, it doesn't always feel very safe. So if you do need or want something from the upper level, I'd either (A) chance the elevator (B) go up with assistance or (C) have a clerk pop up to get it for you.
This plays into another disadvantage, in that many if not most of the "specialty sections," such as Christian fiction, romance, and mystery/thriller, are on that upper level. Again, you do have options, but I definitely understand the need and desire to shop independently and take your time to browse, so, just take that under advisement. Overall though, this is probably your best bet if you really want a "full" bookstore experience.