South Swell is my go-to for sunglasses, sandals, tshirts, swimsuits, and more! They have a great…read moreselection of men's and women's clothing at any given time throughout the year. Their management and employees are welcoming and helpful which makes the shopping experience a pleasure!

Great quality selection and friendly staff. Clean store. Good local spot. Can't wait to return!read more

Hot Wax is absolutely amazing! My husband and I have always wanted to go kayaking on one of our…read moreEmerald Isle trips. Hot Wax provided all of the equipment we needed! A standard 1 person kayak for me and an anglier kayak for my fishing hobbist husband; which included a rod holder, anchor as well as paddles and life jackets for both of us! Lani and Mike were super great at communicating with us on delivery timing and answering any questions that we had!  We will absolutely be using Hot Wax in the future and recommending to our family and friends!!  Thank you so much again Lani and Mike!!

If you're looking to find a great surf and kayak shop, this is the place. I met Mike & Lani just…read morebefore a strong storm was forecast to hit. I'd thought I'd beat the storm, but it was already pushing waves over the docks. They let me postpone my excursion for a few days until the weather improved, then helped me out again. Both Mike and Lani know surfing, it's in their blood. They are well connected to the community and are just great people. Great selection and their store has most anything you'd need to kayak or surf. I enjoyed looking around in their shop. It's actually cheaper for me to rent from the Hot Wax Surf Shop than to haul my own kayak to the island. I can't think of a better place to go for rentals, accessories, and good solid advice.

Wow! What an epic store. Walking into here made me wish I was the opposite of a minimalist. Or at…read morethe least that I had some camping or outdoor gear with a hole in it needing replaced. When you enter in one section of the building you think you've seen it all. But here it's like they slowly expanded by adding segments of neighboring buildings and coming up with something hella dope to shove in the new spot. To start with I was perplexed by the broad selection of colorific ukuleles positioned next to a litany of hats. Can anyone say Instagram-worthy gear? Somebody told these guys that ukuleles and patch hats were in, so they jumped on the bandwagon. Slide to the back and whada we got here? Longboards. You tryna cruise down a mountain pass wearing a 3-percenter hat playing Fleetwood Mac's "Dreams" on a ukulele and somehow drinking Ocean Spray for TikTok likes? YUP! Right here; come getcho contradictions. And after a long day of sidewalk surfing, find yourself right back here at the BAR taking in the scenic views of kayaks strung from the rafters (there's a pun there I just know it) and dreamy tents on high. Wait is that a flannel? Need! Or maybe you're too beat from your hike. Sleep in and drop by for a nitro and double down on the hang-ten. Gnarly, brother! This shop is righteous!

Came in today to find some New Bern merchandise and this place does not disappoint! I loved the…read moreflexible almost rubbery type cups they had plus they were on sale..lots of sweatshirts and tshirts with New Bern on them! The staff was very helpful telling me the prices and what was on sale. Then I turn and on side of store was a small sip and shop.. cheapest beers in new bern from what I got told..lol.. all kinds of beers to choose from. I will definitely have to bring a friend and come back for that. The very nice lady I spoke to that works there said it keeps the customers around for a bit longer lol.. pretty smart plan if you ask me! I walked further into the store and they have all kinds of clothing and things for the person that enjoys the outdoors.. prices were not bad at all and with sale going on made it even better. I look forward to coming back and spending more time. The life is good store is right next door too and attached inside to this store..

This was the best shop that I found on the beach. An old store front packed with quality surf gear…read more Plus skate boards, boogie boards, surf boards and roller skates. They also offer accessories skate boards. My daughter appreciated the brand named bikini tops that are pricey. Pretty much all you need for the beach can be found here. No 5th star with no offer for assistance.

This is one of the best surf shops I have ever been in. No wonder why it has been here for so…read morelong. They have an amazing selection of clothes, shoes, boards, and so much more. The owner, manager and staff are great! I loved the whole store. I could have blown a whole paycheck in here. They are very knowledgeable and also had great sales going on.

We needed an umbrella, the customer service was great and the price was reasonable. Highly recommendread more

Had a great experience with Drop In Surf, after shopping around at a bunch of beach rental places…read more My husband & I were only in town for a few days & were spending only minimal time on the beach. We were looking for a local beach chair rental company that was reasonably priced, close to our rental condo, & one where we could pick up the chairs (all the other places I shopped had strict delivery time windows.) Drop In Surf was exactly what we needed. Staff was friendly & helpful!

Super friendly guy working...might've been the owner. Lots of variety and fair prices just wish all…read moreitems were priced as I don't always feel comfortable asking the price on multiple items. My son was happy with his purchase and glad we visited to support a local surf shop while visiting from out of town.

This is the only surf shop I go to while I'm in town. Jeff and the rest of the guys are extremely…read morehospitable assisting you in whatever beach need you might have. After renting boards for the few weeks, I decided to purchase a surfboard from them. You're not just a number at this shop, they care about your experience. I can only speak highly of this place.

with the absolution of most local skate shop you would think that a shop would try. horrible…read morecustomer service. Didn't even acknowledge my presence. Walked around trying to get stuff I could easily buy online ( cheaper mind you) Three employees one complaining about work and sitting on counter not working. Other two oblivious to customers. Only spoke when I purchased something. No greeting, no welcome nothing. Do better or you will lose like the rest.

Came in with my teenage son and a gift card burning a hole in his pocket. He was looking for a…read morehoodie or long sleeve jacket. Staff were incredibly helpful, to the point of pulling all the small sized flannels, hoodies, and jackets and giving them to my son to try on. Great selection of clothing that is easy to find based on brand, men's, women's, kids, etc. While my son was trying on I checked out the new and used boards and found a few that I'd love to add to my quiver. The used boards were in very good shape and were market prices. Love that they also support local non-profits via the Mustache for Kids charity foundation.

Great service, super knowledgeable. Purchases a wetsuit for our son and a paddle board. Great…read moreexperience and will be back again when we need more stuff to maximize the summer season!

Awesome surf shop with knowledgeable staff! Stopped in to pick up a couple rainbow sandals, and…read moreloved the beach chairs they had in stock! Overall a great selection of beach gear

The employees and owners are just the friendliest people ever. I love this store!! We went in to…read morelook for some swimming trunks for my son and they were so helpful. There was a nice selection of Quiksilver and Vans brands. We also got a great pair of shades at a really great price. This store has so many great items including everything you would need for surfing and looking good.

Coming from the Fayetteville area we were willing to find any store that sold snowboard bags in…read moreFebruary for an upcoming snowboarding trip that was nearly foiled by Amazon's crap service (read: canceling the order the day the bag was supposed to arrive, a month after initial order). Amazingly, this seemed to be the only shop in Wilmington to sell snowboard bags. The guys working in the shop are totally cool. The boyfriend and the shop keepers totally jived and conversed in snowboard jargon before I wandered off. We ended up settling on a wheeled Burton bag (25% all Burton products was a great deal), a pair of rainbow sandals for me (the most comfortable pair ever; I didn't even have to break them in like I do the ones from California; I thought they were all from California though), and a pair of booties that are totally the fad right now for 70% off. A great place for snow, skate, and beach wear and some pretty awesome dudes and deals are found here!

My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!