Specialties
ROC Smiles is local, community focused general dental practice located in Rochester, NY. We are committed to providing you with a convenient and accessible practice with highly qualified, talented, and caring dental staff in the Greater Western New York area.
We invite you to explore our website as it is filled with valuable and updated information about our practice, our staff, contact information and directions.
Our website also provides you with valuable information regarding dental health issues that you and your family have questions about. We encourage you to check our website often as we update our site regularly.
History
Established in 2003.
Formerly Eric Benson DDS, our office was originally built in 2003. Dr Benson designed every aspect of the building layout. This office is a unique, one of a kind practice located in Rochester, NY. In 2004, it was up for nomination for Small Business Innovation Award.
In 2013, Dr Benson felt that making his practice a community based practice was of the utmost importance. Dr Benson and his daughter, Heather, spent a year coming up with the perfect brand that represented his mission for the community. His mission: to provide the highest quality dental care for the entire community of Rochester.
Officially launched in 2015, Roc Smiles is surely becoming a staple of the community because it IS about the community!
Meet the Business Owner: Dr Eric B.
Dr Benson is focused on Cosmetic, Aesthetic-Restorative, and Bite-Related Dentistry. He is a Sustaining Member of the American Academy of Cosmetic Dentistry, the founder of the Finger Lakes Institute for Advanced Dental Learning, and the former Director of the San Francisco Institute for Advanced Dental Learning founded by Jeff Morley. Dr Benson has completed hundreds of hours in continuing education and hands-on courses from experts in the areas of cosmetic dentistry, restorative dentistry, dental implants, and bite-related dentistry, including Orthodontics from places such as the Eastman Dental Center in Rochester NY, the University at Buffalo School of Dental Medicine's Esthetic Dentistry Continuum, the Chicago Center for Esthetic Excellence, the University of California at Los Angeles (UCLA), the Falh Center for Oral Facial Art in Curitiba Brazil, and the San Francisco Institute for Advanced Dental Learning.