1. Rick's Jewelers

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Prattville, AL

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Rick's Jewelers

3.3 (8 reviews)

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Tom Neville The Source

Tom Neville The Source

5.0(4 reviews)
9.5 mi
•$$$$

Tom is the best -- and the most honest! -- jeweler around. Plus, it is also amusing to see a guy…read morewho used to be an NFL lineman playing with tiny, very valuable rocks. He sells all kinds, but diamonds are always the big thing everyone sells so I'll concentrate on that. 1. Tom will not sell you a diamond until he is sure you understand what you're buying: cut, clarity, carat, and color. I did not know any of that when the women (ALL of them!) in my office insisted that I go to see Tom before I bought an engagement ring from anyone else, so I got a whole hour of very useful instruction. This also happens to be a very good way to learn how many high-end jewelers are ripping you off. 2. Pro tip (from Tom): never buy a diamond already in a setting. The setting makes it look twice as bit, which is the reason most retail stores will always show you ring already in a setting. 3. Tom not only allows you, but insists that you look at what you're thinking of buying under a microscope. Every diamond has flaws, and he will show you exactly what they are. 4. Tom will show you exactly how much he paid for the stone you are considering buying, and he'll show you what his mark-up is. It was really a great experience buying from Tom, and the wife got a very nice diamond for a reasonable cost (up to you whether to reveal that, but mine was glad I hadn't been silly with our money). Pro tip #2 (also from Tom) is to take Tom's valuation to your insurance agent when you get insurance for the jewelry.

Forty years ago my Dad was offered a diamond ring by his banker. The ring had five, half-carat…read morestones. I took the ring to Tom Neville before my Dad paid the banker. Tom showed me the flaws in every diamond under microscope. The clouds and imperfections could easily be seen. It kept my dad from making a bad investment. I never forgot that.

Mystical Treasures Emporium

Mystical Treasures Emporium

3.9(14 reviews)
11.2 mi
•$$

Horrible customer service -- complete waste of my time. I…read morecame all the way out of town because I was actually excited to visit this shop and support the business. I even called ahead of time just to make sure what time they closed before making the trip. When my boyfriend and I arrived, I walked around and saw several things I was interested in and wanted to ask about, including the teas and Krystal's. One employee was standing and talking with someone away from the counter, so I waited for an opportunity to get some assistance. There was someone sitting in the chair at the front counter, and my boyfriend and I both said "Excuse me" to get their attention. Instead of acknowledging us or offering any help, they continued their conversation. At that point, we simply walked right out. I came prepared to spend my money and support this business, and instead I was completely ignored. Why call ahead, drive all the way out there, and waste my time just to be treated like I wasn't even there? Customer service matters. I'll gladly take my business somewhere that actually appreciates customers. I will not be coming back.

I love Phil's oil blends and bath salts! He offers a great selection of crystals at affordable…read moreprices, along with jewelry. And there's usually a sale every month as well. The store has great vibes, and I always find what I need, plus five more things I didn't know I needed. I see a few low-star reviews, and it's helpful to have an idea of what you're looking for before you go. The owner is very knowledgeable, but he'll be more open to questions if you're not using his time like a Google search. Phil has given me some excellent guidance, and I love coming by anytime I'm in the area.

Rick's Jewelers - jewelry - Updated October 2026

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