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    Rhinelander Toyota

    3.6 (27 reviews)
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    Jodi J.

    What an incredible experience and sales staff!!!!! After test driving way too many vehicles over a two week time period, Debbie started getting to know me and found a car I didn't even know I wanted. Now, I am absolutely in love with my new to me 2016 Toyota Avalon! Seriously, from the moment that I sat in the car we bonded (the car and I) and I knew that this was the car (I wasn't even looking for a car, I was looking for a mid-size SUV....lol) Debbie's patience and understanding helped me to make a decision I am comfortable with, NO buyers remorse, I NEVER felt pressured at Toyota to make the "quick buy" and for that fact alone, I will be a return buyer! If you are looking for a vehicle, new or used, let Debbie S help you out! She is absolutely top notch, she alone gets the 5 star rating and then adding on the service from every one else at Toyota....wow! Side note, when I was test driving the Avalon I noticed a little shimmy in the rear brakes, I told Deb about it...THE OWNER of Rhinelander GM/Toyota came and took the car for a test drove and agreed, he made sure they were replaced, they then double checked the front brakes and replaced them as well! THE OWNER folks! This place is the real deal!

    Rhinelander Toyota the best vehicle purchase, service and parts experience I've ever had!

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    4 years ago

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    Rhinelander GM Auto G.

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    8 months ago

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    9 months ago

    terrible service. they ordered the wrong rim. I don't live nearby so this was a huge inconvenience. will not be returning

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    1 year ago

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    2 years ago

    Joe was great in the service department. My issue was diagnosed and taken care within a short time. Also, Thank you Dan Towne.

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    Rhinelander GM Auto G.

    Thanks for the great review, Cheryl!

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    7 years ago

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    3 years ago

    Vehicle was in for basic tire rotation. Very professional with recorded inspection of car. Found the cabin filter had been munched by mice.

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    Rhinelander GM Auto G.

    Thank you for the 5 star rating, Dave!

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    6 years ago

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    15 years ago

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    5 years ago

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    7 years ago

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    8 years ago

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    7 years ago

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    9 years ago

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    8 years ago

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    9 years ago

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    8 years ago

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    9 years ago

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    11 years ago

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    8 years ago

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    8 years ago

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    11 years ago

    Great place to purchase a vehicle. Quick, easy, friendly, and honest. Will definitely be back

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    10 years ago

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    13 years ago

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    Ask the Community - Rhinelander Toyota

    Review Highlights - Rhinelander Toyota

    Debbie at Rhinelander Toyota did a great job helping us get the truck we wanted by the time we needed it.

    Mentioned in 3 reviews

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    Rhinelander Nissan

    Rhinelander Nissan

    (2 reviews)

    I love my Pathfinder, but I am SO disappointed in both this dealership, and Nissan's regional…read morecustomer service. STILL waiting on a call back from regional after the dealer gouged me on a diagnostic, diagnosed the WRONG part (saying I would need to pay $1700 to fix it), and claimed my warranty was expired (I have 15,000 miles and a year and a half left on a bumper to bumper warranty). I wound up having to go air my pathfinder to a local mechanic to get the correct element fixed, and I WILL be demanding they cover the repair. It's unfortunate that this is our only option for Nissan in the northwoods. They're obviously scammers.

    This would have been my second purchase from this new dealership, however sales management and F&I…read morewere incompetent. My sales guy Butch was excellent. It was a Friday afternoon and I was only in town for the weekend. I decided on the vehicle and about 3pm. I specifically said I would only be financing thru Ripco and said they would be closing at 430pm so we need to get this done while they were open. The Sales Manager did give me the "numbers" for 45 minutes. I agreed on them and Butch have my info to the F&I person. He specifically told him that I was financing thru Ripco and to get the ball rolling on this asap. F&I did not contact Ripco until 5pm after they had already closed (I heard him try to call them on speaker phone). I again said only Ripco, but then on Saturday morning F&I called me and said he "got me approved" ( credit score is not an issue here) from a different back and a ridiculously high interest rate. They lost they deal because they made me wait around and lolly gagged playing the game of we will wait till good credit union is closed so we can push him into a loan at a bank where we get a commission. This isn't acceptable customer service. I feel bad that Butch lost the deal because his management likes to play games. If you are going to purchase I vehicle here I would recommend Butch for your salesman but arrange your own financing ahead of time and don't let the dealership do it. Additionally, I did have to have so service done on my existing vehicle and Service Advisor Katie was excellent!!!

    Kocourek Honda of Rhinelander

    Kocourek Honda of Rhinelander

    (11 reviews)

    On July 10 brought in our Honda CRV for tire rotation, oil change, and to install a roof rack.  It…read morehad to remain overnight because the staff - who were very courteous and professional - said we needed to replace two seatbelts due to a recall and they said they didn't have all the materials/parts on the 10th to change them out. The next day, July 11, we received a call saying there was a small crack in the windshield and they asked if we had noticed it before. This was an odd question as prior to doing the tire rotation, oil change, and installing the roof rack, they did an inspection and noted no damage on the exterior of the car.  We were surprised about the crack as the car had been in a secure garage for the previous 10 months while we were deployed overseas. The staff said they would investigate and called prior to closing and it was decided we would pick up the car on Wednesday, July 12. On July 12, the staff showed us the crack and we immediately knew that it was new since it was about 8 inches in length and directly in the driver's field of vision.  We also noticed that the crack terminated at the windshield molding where there was a very noticeable dent.  To us, it appeared that the dent was likely made by a tool or some sort which likely hit the molding and also cracked the windshield.  The service manager posited that it could have been made by debris from the storm the previous evening when the car was outside, though no other cars appeared to have any such damage and there was no debris on the ground suggesting as such. They said she checked with the mechanic and they assured them that they were very careful during the installation of the roof rack and did not remember anything specific happening that could have caused it. To the service manager's credit, they took responsibility for the windshield and had it replaced on July 17. However the matter of the damaged windshield frame remains.  Our insurance company estimates the cost of the damage to be $264.77 - that cost may not include removing and re-installing the roof rack in order to replace it.  I reached out to the dealership manager and the Kocourek VP with the text above and have not received any response. Not sure if they are trying to cut costs or corners, but their service definitely gives one pause.

    Seriously not good service. I took my Honda Fit in for an oil change and it ended up costing me…read more$98. The mechanic found a mouse nest in the air filter (it happens in the northland), so the service technician came over to ask me if I wanted to buy another air filter. I said no and asked him to just remove the nest and use a shop vacuumed to it (2 minute fix). Rather than accept my reply and agree to such a simple fix, he said he'd have to charge me for half an hour service to do so. What?! So I went back to see for myself and ask the mechanic to remove the nest. I asked the mechanic if I could borrow their shop vacuumed and he assured me he'd take care of it, then glared at the service tech in disgust. I had also asked for a tire rotation when I arrived since it had been 50k miles since I bought new tires from them. Come to find out, they charged me to rotate them. What?! I won't be back.

    Rhinelander Toyota - car_dealers - Updated May 2026

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