Fun, funky, colorful boutique in Florence -- my favorite by far. Don't follow the map, it's located…read moreon the corner of Via Porta Rossa & Via dell'Arte della Luna -- just after Puma and right next to SCOUT. The employees are nice & helpful, but don't bombard you when you walk in like most small boutiques. Small selection, very few bags & shoes, but the clothes are the cutest & most reasonably priced I've seen in Florence. Think European Free People.

The cutest shop in the hip Oltrarno neighborhood of Florence, away from the touristy areas! It's…read morerun by two women who sew all the clothes in the shop. It's bright and well-appointed inside. Their patterns and fabrics change with the seasons. They just had their one year anniversary and I hope they are around for many more! I bought a beautiful a wrap dress in a mustard yellow and blue floral print, reminiscent of the 70's that would rival any DVF pattern for 79€. An asymmetric thin cotton white/pink/mint floral top with ruffle sleeves for 33€ on their sale rack, a white lace long pouf sleeve crew neck for about 59€ and a black crewneck lightweight sweater with the complete back panel being constructed of a perforated scale pattern faux leather material for 46€. Great quality, unique one-of-a-kind designs for a steal! I told my BFF who was traveling there separately and she got some lovely pieces as well. Livia & Viviana are the store owners and lovely friendly small business owners. Will definitely be back to shop more!

Hand sewn clothes, right there in the shop. Clothes are super cute & trendy, pants fit very well!…read moreWish I had bought something. Definitely a little more on the expensive side, but worth it for beautiful hand made clothes right where you can see them. I see this as the future for boutiques in Europe, maybe specifically in Florence.

Promod is one of the few clothing stores I ventured into in Florence. The window display caught my…read moreeye with a nice selection of monochromatic clothing. Very stylish clothes. Well of course, Promod is from France and it was nice to experience Parisian fashion, especially since I did not tour Paris on this trip. The prices are so-so. Kind of high end if you factor in the Euro exchange. There were also many sale racks but nothing in my size or to my liking. The clothes are similar to other Women's chains like Express or H & M for the more trendy items. The style is best suited for casual sophisticated looks and office wear. I'd love to go back with more Euros and suitcase space. In other words, this is store is filled with tourists and I fit right in. Not surprising though since this is a busy shopping street.

Oh, how I wish they had Promod in the US! Promod has the best of both worlds - fashionable…read moreParisian/European style clothes that actually fit to my figure and reasonable prices! It is probably in the middle between H&M and Zara in terms of pricing and quality, but Promod has a really unique and fashionista style that I love about it. I stumbled upon Promod as we walk on this main street from the hotel and I knew I had to walk in. After forcing to control myself, I still managed to buy two items that were more than 50% off! I probably could have bought more, but my luggage space was limited!

The self checkout at Zara - where you put all your purchases in this bin, the machine figures out…read morewhat you purchased and gives you a receipt - but it never works! Ok so they need to work on this. The sales clerk was so rude, and wouldn't let me use another machine, and it ended up that all the machines are broken and I had to go to the first floor to pay for my purchases. That's why the three stars. Inventory - getting sparse, most Zara Stores are packed with reasonably priced inventory.

Took a little time off for some retail therapy while I was in Florence…read more This is one of the nicer Zara stores. Three floors of women's and mens clothing. The only downside is there was only 1 set of dressing rooms. The first time i went into the store, the line was so long I left. Went back later in the day and it wasn't as busy so I was able to try on a few things. Beautiful selection of fashionable Fall and Winter clothing. Prices seemed less than in the States. Lucky me, I picked up a new pair of jeans and a couple of sweaters! Zara's a nice choice if you're looking up to date fashion at affordable prices.

Beautiful clothing. I would give the clothing 5 stars. But unfortunately some of the ladies working…read moreat this Firenze location are unhelpful and rude.

This is one store in Florence that I pretty much always find something at, especially during sales…read more(at 50% off it's generally a steal). The essential lines and style are ideal for a working woman in her 30s 40s or 50s who wants some funkiness in her outfits. Fabrics are more often natural (cotton, silk) than you find in many other ready to wear chains, which to me is a major plus.

Found some lovely clothes moderately priced. Sales lady was very pleasant & helpful! One of my…read morescarves wasn't Italian but made in PRC! Disappointed in that. The two tops I bought were Italian made.

I discovered this gem of a boutique in 2017 and came back to the uk with a few lovely pieces I…read morestill wear today. Came back this year, happily found it again and did more damage on my credit card...the ladies are so friendly and helpful, it's a pleasure to shop.

Amazing bread. Amazing pizza and service when it came to the food. For the the store service…read morewasn't so amazing but it did t stop us, very, very reasonable prices on food and cloths

This is my favorite department store in Firenze that always has great brands and great sales no…read morematter what season or time of the year I visit. If you want to find great brands and prices like this in NYC, you have to be prepared to sort through an unorganized store and it's like finding a needle in a haystack-- but not here. Everything is so organized, each clothing rack is in order according to sizing, even the shoes are organized, there's no clutter and the store is easy to walk through and find what you need. I could say "it's an Italian thing" for why it's so organized and neat since Italians are all about presentation and visuals, but I still have to give this store credit for keeping things organized considering the high amount of tourist traffic that comes through this area. The layout is grand and you can see how to get to each specialty department from mostly anywhere in the store without really needing to ask where departments are. The sales people are chill, they don't hassle you, but are available to help when you need them. If you're in Firenze and prefer to shop quality and designer apparel without paying full price, this is the place to come! After you finish doing your touristy things near the Duomo, come and visit just around the corner!

A Very nice store and their collections. Glad they ship to USread more

Very European, colorful. Upscale & expensive, but beautiful merch. Bags, shoes, clothes -- a little…read moreof everything. Worth stopping in while shopping around Florence.