Fun, funky, colorful boutique in Florence -- my favorite by far. Don't follow the map, it's located…read moreon the corner of Via Porta Rossa & Via dell'Arte della Luna -- just after Puma and right next to SCOUT. The employees are nice & helpful, but don't bombard you when you walk in like most small boutiques. Small selection, very few bags & shoes, but the clothes are the cutest & most reasonably priced I've seen in Florence. Think European Free People.

The self checkout at Zara - where you put all your purchases in this bin, the machine figures out…read morewhat you purchased and gives you a receipt - but it never works! Ok so they need to work on this. The sales clerk was so rude, and wouldn't let me use another machine, and it ended up that all the machines are broken and I had to go to the first floor to pay for my purchases. That's why the three stars. Inventory - getting sparse, most Zara Stores are packed with reasonably priced inventory.

Took a little time off for some retail therapy while I was in Florence…read more This is one of the nicer Zara stores. Three floors of women's and mens clothing. The only downside is there was only 1 set of dressing rooms. The first time i went into the store, the line was so long I left. Went back later in the day and it wasn't as busy so I was able to try on a few things. Beautiful selection of fashionable Fall and Winter clothing. Prices seemed less than in the States. Lucky me, I picked up a new pair of jeans and a couple of sweaters! Zara's a nice choice if you're looking up to date fashion at affordable prices.

Found some lovely clothes moderately priced. Sales lady was very pleasant & helpful! One of my…read morescarves wasn't Italian but made in PRC! Disappointed in that. The two tops I bought were Italian made.

I discovered this gem of a boutique in 2017 and came back to the uk with a few lovely pieces I…read morestill wear today. Came back this year, happily found it again and did more damage on my credit card...the ladies are so friendly and helpful, it's a pleasure to shop.

Amazing bread. Amazing pizza and service when it came to the food. For the the store service…read morewasn't so amazing but it did t stop us, very, very reasonable prices on food and cloths

This is my favorite department store in Firenze that always has great brands and great sales no…read morematter what season or time of the year I visit. If you want to find great brands and prices like this in NYC, you have to be prepared to sort through an unorganized store and it's like finding a needle in a haystack-- but not here. Everything is so organized, each clothing rack is in order according to sizing, even the shoes are organized, there's no clutter and the store is easy to walk through and find what you need. I could say "it's an Italian thing" for why it's so organized and neat since Italians are all about presentation and visuals, but I still have to give this store credit for keeping things organized considering the high amount of tourist traffic that comes through this area. The layout is grand and you can see how to get to each specialty department from mostly anywhere in the store without really needing to ask where departments are. The sales people are chill, they don't hassle you, but are available to help when you need them. If you're in Firenze and prefer to shop quality and designer apparel without paying full price, this is the place to come! After you finish doing your touristy things near the Duomo, come and visit just around the corner!

The cutest shop in the hip Oltrarno neighborhood of Florence, away from the touristy areas! It's…read morerun by two women who sew all the clothes in the shop. It's bright and well-appointed inside. Their patterns and fabrics change with the seasons. They just had their one year anniversary and I hope they are around for many more! I bought a beautiful a wrap dress in a mustard yellow and blue floral print, reminiscent of the 70's that would rival any DVF pattern for 79€. An asymmetric thin cotton white/pink/mint floral top with ruffle sleeves for 33€ on their sale rack, a white lace long pouf sleeve crew neck for about 59€ and a black crewneck lightweight sweater with the complete back panel being constructed of a perforated scale pattern faux leather material for 46€. Great quality, unique one-of-a-kind designs for a steal! I told my BFF who was traveling there separately and she got some lovely pieces as well. Livia & Viviana are the store owners and lovely friendly small business owners. Will definitely be back to shop more!

Hand sewn clothes, right there in the shop. Clothes are super cute & trendy, pants fit very well!…read moreWish I had bought something. Definitely a little more on the expensive side, but worth it for beautiful hand made clothes right where you can see them. I see this as the future for boutiques in Europe, maybe specifically in Florence.

I bought pants 4 minutes before closing as a last second decision at the register, so I did not…read morehave time to try them on at the restaurant. As soon as I arrived at my apartment, I discovered a hole in the pants at the crotch, rending them unwearable. I called and the closing employee told me that I could exchange them, or get store credit. I brought them in the next day, there were different employees working. I brought my exchange to the register and I was immediately met with confusion. One of the employees accused me of causing the hole, I told her that I did not have time to try them on as I called as soon as I got home, I have phone records and can attest to the distance to my apartment. She called me stupid for buying clothes with a hole in it and told me that I could not exchange it, and they would have to send a picture of the issue to the manufacturer. I told her that I called last night and the closing employee told me something else. It appears that there is no strict rule about exchanges. I have never been so insulted in my life. The employee continued to laugh at me through the visit. Edit - After two weeks, I was finally able to exchange. It took many calls and visits, but they stuck to their original word. After the initial visit, that employee was kinder to me, she did not laugh or call me anything rude when I would visit. She even helped me with directions to a place as this is my first time living in another county. I am glad the issue finally was resolved, I just wish it did not take all of this. I will still return to buy clothes but I will keep the initial review up for if anyone else experiences this.

Horrible customer service! The pants I bought were faulty. Approximately three hours after I bought…read morethem I realised that they had a very big hole in the crotch area. When I went back to the store (on the same day) and tried to exchange the pants, the store manager told me she would not accept a faulty item back. At first, she accused me of ripping the pants. She also tried to tell me that European Customer law did not apply to Italy and that she was under no obligation to exchange the goods. She was unable to contact anyone who could give her authorization to let me exchange the pants. I left feeling very disappointed and annoyed. 50 € down the drain. The store manager has obviously no understanding of customer rights and the obligations of a seller. Moreover, if the store manager (!) is unable to handle returns and problems as seemingly simple as mine that shows how poorly organized the whole store/company is. I would not recommend shopping there! Save yourself the trouble...

Beautiful clothing. I would give the clothing 5 stars. But unfortunately some of the ladies working…read moreat this Firenze location are unhelpful and rude.

This is one store in Florence that I pretty much always find something at, especially during sales…read more(at 50% off it's generally a steal). The essential lines and style are ideal for a working woman in her 30s 40s or 50s who wants some funkiness in her outfits. Fabrics are more often natural (cotton, silk) than you find in many other ready to wear chains, which to me is a major plus.

My daughter loves Brandy Melville, but the Florence employees make shopping there miserable for the…read moreparents, as if they don't realize who is PAYING for the clothes! We were there a few days ago on a very hot day after a lot of touring. There is ZERO place to sit down while your daughter tries on clothes, so my friend made a small space on an actual bench that was covered in piles of clothes. The young woman behind the counter tsked at her and said "NO SITTING!" and motioned for her to get up! I've never seen anything so insulting and with such poor customer service in my life! We made our way downstairs and actually asked someone if we could sit down while my daughter was in the fitting room. They looked around and brought out a stool and said, "Not for long though!" WTH? What kind of way is this to run a store and treat paying customers?! AVOID!

love brandy with all my heart but clothes definitely only fit certain people with certain sizes but…read morevery cute cottagecore clothing

Quick notes: Very nice, pleasant and friendly store we…read moreenjoyed working with " Lucky" Beautiful items of sweaters, hats, and scarves, etc It was near the river and a fun place to stop in-Something for everyone. We would stop in next time we are in Town.

Will be my first choice when going back to Florence. The lady who helped us was very knowledgeable…read moreand guided us in the right direction. Bought two shirts at a fantastic value you can't find anywhere else. Does anyone know if they have an online presence?

Romeo, Romeo, wherefore art thou, Romeo?! Pure. Fucking. Retail. Love. Simply put, this is the…read moreclothing store of my dreams. As we walked past, I spied some of my favorite things: bunched up skirts, asymmetrical buttons, shrugs, shirtwaist dresses with puffy sleeves. Pure retro modern chic. I had to go in. My friend immediately spied my ultimate jacket and fit like a glove, it did! Diagonal buttons, short-waisted for a gal with a short torso... it's perfection. I purchased it immediately, but then I spied an avante garde Minnie Mouse number and immediately undressed (it's not that illicit) and again plunked down my credit card because this frock IS THAT PERFECT. But it's more than just having perfect pieces. Soon it became apparant that the kind lady helping me realize the perfect fit was none other than the designer herself! In fact, she was in the back surrounded by patterns, measuring tapes and various design ephemera and really, this doesn't ever happen for us in the states where even "designer" threads are mass produced in countries where children sit for 18 hours at a sewing machine. Hell, even for this, you pay a fortune (not me!). Shopping local seems like less of a trend... it's fully actualized here. I'll be truthful and say that I have 10 days left in Florence and I'm already thinking about the fabulous cross back shrug I noticed on the way out of the store (this is a common theme here. I kept finding items after paying up). Amo Romeo may be the retail ruin of me forever.

Last year I spent most of the year living in Florence, traveling around and going to school. On my…read moremany walks through the city I came across this lovely boutique and purchased four dresses, a lovely knitted scarf and some jewelry. Most of this year I have spent at my home in Santa Barbara and also in South Africa. Everyone admires the Amo Romeo purchases. They are stylish and very comfortable. I love the quality of the fabrics and also that I do not see other people in "my clothes". Three of the dresses were made individually for me in the workroom at the boutique. Thank you- I am still enjoying my purchases.