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    REI

    3.9 (43 reviews)
    Open • 10:00 am - 9:00 pm

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    Pravash M.

    Outdoor adventure store; clothes, shoes, bikes, kayaks, gear, snacks and more under 1 roof near Pembroke Target. Convenience comes at a premium price, though they do have some REI brand items at lesser price points; clearance racks exist, sometimes as a sidewalk sale, but I still find prices to be on the high side. Perk of REI is they have lots of nationwide stores in case something breaks or doesn't work. This store is clean, employees are friendly'ish, and the shared shopping center parking lot has plenty of spaces.

    Lisa O.

    I'm in love with REI. How in the world did I go this long without REI in my life?? Staff-5 Cleanliness-5 Location and parking-5 Availability of products-5 They have EVERYTHING-5 Knowledgeable employees-5 Store is friendly and helpful and Im totally in LOVE with REI. I think this place is a must and you should really join the co-op. It's a no brainer. Even their website is a 5 star experience. Little story. I had purchased Altra timp3 shoes at the store. Loved them so much that I wanted a 2nd pair. Heard about their big annual sale and went. The shoes I wanted were discontinued in the store but staff helped me. I went online and saw the shoes. Showed them the Altra timp 2 that I wanted. They were EXTREMELY helpful in convincing me it would be a good idea to just order them. I usually like to try stuff on but I took their advice and did it. They were so great. I have never in my life had such great experience . END OF THE STORY. I got the shoes within a week and I love the shoes and the staff was right in the size and the style. THANK YOU REI

    Carol S.

    Love, love, love REI. After shopping at the SoHo REI in Manhattan, I was ecstatic that a store was opening in Virginia Beach. And in the Town Center area...YAY!! I've bought lots of clothing items from both the store & on line. You can buy on line and have your purchase shipped to the store with no shipping charges. You'll get an email when the item is ready for pickup. Shipping is also free if your purchase is over a certain amount. Nothing touches my recent purchase. I am SOOO excited. I haven't been able to ride a bike for decades because of bad knees. I had them replaced (the knees....) eight years ago. So finally, with my sister's encouragement, I felt ready to try a bike. I can't walk long distances because of a bad back that quickly starts to hurt. So I needed a way to get active exercise. A bike seemed perfect. I knew exactly what I wanted (an Electra Townie Cruiser) & went to the Laskin corridor bike shops first. Both were very discouraging, indicating that demand had been very high during Covid. Neither expected another shipment for many months. I stopped at REI on the way home, not realizing they were also a big bike store. They told me they were out of stock in the store but I could order on line and have it shipped to the store. When it arrived they would assemble it and contact me to come in and have it fitted for me. This approach worked great!! The REI App indicated it would be a one month's wait. But that was OK. They had the exact bike & color I wanted. And I got a 7 speed for less than a 3 speed elsewhere. In addition I received an on line digital gift card, which I used to purchase a basket, lock, lights & water bottle holder. They put it in my SUV and I immediately drove it to its forever home. What a great experience!! REI is a CO-OP. You purchase a $20 life membership & receive dividends in the form of REI credits every year. What can be better than that!! The Virginia Beach REI is a stand alone store on Independence sitting on an out parcel on the northwest side of Pembroke Mall. Parking is plentiful, some parking spaces right at the front of the store. Getting back into the traffic flow, either on Independence or Virginia Beach Boulevard, is easy with traffic lights to assist you. The store is very clean. Employees are helpful & friendly. And they even have "At Risk" Hours during Covid. Try it, you'll like it. No.....You'll LOVE it!!

    Ashlee A.

    Never had a need to come by a place like this, but I'm so glad it is around! Decided on a quick kayak trip and REI had it all and then some. As of a month ago, REI now offers kayak & things rentals. Brand new kayaks for only $30 A DAY. Such a steal & the kayaks are great. Now's the time to try them before the price goes up! Stopped by on a Saturday around 1 and went to the shop area to get the rentals going. They have a price board up for all of their rentals. The process seemed a little longer because there was some confusion and many things to be clarified, but the employees were great. The kayak was a $200 deposit down. There's even brochures that give many places to go paddling all through the 757 and more info about their rentals. After that, it was time to get things strapped to the car. Now this process is what took us so long (about a 90 minute stay from start to finish). Not too hard once walked through the process but since everything was new, it took a lot longer than expected. Shoutout to B-Rice for the help!! He got us right together since he does it all the time. The other employees could figure it out how, but I'd say they weren't an expert like him. Overall, everything was great to include the kayak trip. We actually ended up strapping up both kayaks in under ten minutes on our return. Just make sure you have some strong people with you! Also, make sure to keep up with all the pieces so things are not to get lost in the sauce. Great experience.

    REI Campout @ First Landing State Park
    Daniel J.

    REI is more than a store that has the best selection and quality gear. I just took part in this stores first campout at First Landing State Park and I had such a blast. What stood out the most was definitely the REI team. Kaitlyn, Kate, and Stephen were beyond exceptional. So friendly, welcoming, prepared, organized, and inclusive. I drove from Jacksonville, NC almost 4hrs away and I would do it again because the 3 of them worked so hard to make it such a great experience. I wasn't sure what to expect at first because I've never done one of these events. They had an absolute toy store of camping gear already set up when we got there. Hammocks, games, lanterns, glow sticks, string lights, community fire, chairs and blankets, charcoal for the grill, A1 s'mores stuff, coffee and snacks for the morning, and even a gift bag with a stainless steel cup. Be prepared to get the camping gear fever seeing all the gear in action. I ended up going by the store and spending $200 on a whim (no regrets). A lot of thought and effort went into putting an event like this together and it just showed how great a job REI does of assembling their team because every employee I met from that store doesn't seem like they are working. It seems like they're doing what they love. I enjoyed it so much I will definitely do another on and I think I'm going to have to consider booking an REI adventure sometime. Thanks again to Kaitlyn, Kate, and Stephen for making the weekend so great. People like you help me forget work and focus back in on some of the simpler joys in life like a relaxing weekend with like minded people.

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    4 years ago

    Alexis in foot ware is beyond amazing. Totally helpful and super patient as we were trying to find the perfect pair!

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    3 years ago

    Great selection, really good sales. Really convenient location with other shops all around. Clean facility and kind staff.

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    4 years ago

    The bike shop @ REI is the best in the city! They put love into your bike when they work on it! Thanks guys...

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    8 years ago

    Love it here!! The classes you can sign up for are so informative and fantastic, and the staff is quite friendly and always attentive.

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    Page 1 of 2

    Ask the Community - REI

    Review Highlights - REI

    “I think this place is a must and you should really join the co-op.”

    Mentioned in 3 reviews

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    Expensive, but worth the investment. 5.11 tactical has clothing and accessories purpose built and…read moredesigned with law enforcement, military and the first responder community in mind. From fire retardant apparel to task-specific EMA gear, comfortable footwear, and more - the selection in this store is vast. It is on the more pricey side of life, unless you catch the online sales - which some items are drastically reduced (check out the pursuit advance boots currently at almost 60% off original price!). Some items are no brainers, like the men and women's defender-flex pants with built-in stretch that offers comfort for CCW, complete with discrete back mag pockets - great for the range, but also doubles up for everyday wear without hindering fashion by offering slim or skinny fits for both men and women. Plenty of parking outside this store, staff are willing to help and assist from the moment you walk in. Great fitness apparel selection and functional belts.

    Trashy and stingy! I usually come to town once a year. I…read moremake a larger purchase $500-$600. Asked if I could keep 3 hangers. Said it was a management decision, but I can only keep one. I fail to see how that's going to be a management decision or impact 5.11(in the past it's been no problem)! Stingey and greedy. They offer no veterans or military discounts, not even once a year! No customer appreciation, or loyalty program whatsoever decided that I will take my business elsewhere and not return.

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    2.6(31 reviews)
    4.1 mi
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    Came here to pick up some Pom poms for a work event. The pom poms were not out on the floor, but…read moreScott and the team at Fick's were able to locate the items in the back room. So excited for the event. Dick's you have a great team that gives excellent customer service.

    I have been a Dicks Sporting Goods customer for decades. A matter fact, the first one that I can…read moreremember shopping at was over 20 years ago in Miami. I bought a pair of sunglasses that I still have to this day. I miss the location in VB Town Center. It was one of the best, especially when it had the Rockwall. An employee named Darren ran the Rockwall almost 20 years ago and he works at the Lynnhaven Dicks store in the shoe department. My daughter needed new shoes for a camping trip and Darren, as usual was awesome! Lots of great knowledge and advice and patience. She found some New Balance that was perfect and the right price. Darren's customer service skills are unmatched and I'm so glad that he was there to help us. The chain carries a lot of name brands like Adidas, Nike and Hoka's. The overall store in my opinion has not been as strong, but the selection has been every bit as good. They like others have cut back on staff and it can be challenging to get help when shopping. Customer service is not nearly what it used to be. When checking out the cashier was downright not friendly. So this four-star is much more about a single experience with Darren than the overall store experience through the years. If you need some shoes, ask for Darren.

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    REI - sportswear - Updated September 2026

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