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    REI

    3.8 (42 reviews)
    Open 10:00 am - 9:00 pm
    Updated 1 month ago

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    Pravash M.

    Outdoor adventure store; clothes, shoes, bikes, kayaks, gear, snacks and more under 1 roof near Pembroke Target. Convenience comes at a premium price, though they do have some REI brand items at lesser price points; clearance racks exist, sometimes as a sidewalk sale, but I still find prices to be on the high side. Perk of REI is they have lots of nationwide stores in case something breaks or doesn't work. This store is clean, employees are friendly'ish, and the shared shopping center parking lot has plenty of spaces.

    Lisa O.

    I'm in love with REI. How in the world did I go this long without REI in my life?? Staff-5 Cleanliness-5 Location and parking-5 Availability of products-5 They have EVERYTHING-5 Knowledgeable employees-5 Store is friendly and helpful and Im totally in LOVE with REI. I think this place is a must and you should really join the co-op. It's a no brainer. Even their website is a 5 star experience. Little story. I had purchased Altra timp3 shoes at the store. Loved them so much that I wanted a 2nd pair. Heard about their big annual sale and went. The shoes I wanted were discontinued in the store but staff helped me. I went online and saw the shoes. Showed them the Altra timp 2 that I wanted. They were EXTREMELY helpful in convincing me it would be a good idea to just order them. I usually like to try stuff on but I took their advice and did it. They were so great. I have never in my life had such great experience . END OF THE STORY. I got the shoes within a week and I love the shoes and the staff was right in the size and the style. THANK YOU REI

    Carol S.

    Love, love, love REI. After shopping at the SoHo REI in Manhattan, I was ecstatic that a store was opening in Virginia Beach. And in the Town Center area...YAY!! I've bought lots of clothing items from both the store & on line. You can buy on line and have your purchase shipped to the store with no shipping charges. You'll get an email when the item is ready for pickup. Shipping is also free if your purchase is over a certain amount. Nothing touches my recent purchase. I am SOOO excited. I haven't been able to ride a bike for decades because of bad knees. I had them replaced (the knees....) eight years ago. So finally, with my sister's encouragement, I felt ready to try a bike. I can't walk long distances because of a bad back that quickly starts to hurt. So I needed a way to get active exercise. A bike seemed perfect. I knew exactly what I wanted (an Electra Townie Cruiser) & went to the Laskin corridor bike shops first. Both were very discouraging, indicating that demand had been very high during Covid. Neither expected another shipment for many months. I stopped at REI on the way home, not realizing they were also a big bike store. They told me they were out of stock in the store but I could order on line and have it shipped to the store. When it arrived they would assemble it and contact me to come in and have it fitted for me. This approach worked great!! The REI App indicated it would be a one month's wait. But that was OK. They had the exact bike & color I wanted. And I got a 7 speed for less than a 3 speed elsewhere. In addition I received an on line digital gift card, which I used to purchase a basket, lock, lights & water bottle holder. They put it in my SUV and I immediately drove it to its forever home. What a great experience!! REI is a CO-OP. You purchase a $20 life membership & receive dividends in the form of REI credits every year. What can be better than that!! The Virginia Beach REI is a stand alone store on Independence sitting on an out parcel on the northwest side of Pembroke Mall. Parking is plentiful, some parking spaces right at the front of the store. Getting back into the traffic flow, either on Independence or Virginia Beach Boulevard, is easy with traffic lights to assist you. The store is very clean. Employees are helpful & friendly. And they even have "At Risk" Hours during Covid. Try it, you'll like it. No.....You'll LOVE it!!

    Ashlee A.

    Never had a need to come by a place like this, but I'm so glad it is around! Decided on a quick kayak trip and REI had it all and then some. As of a month ago, REI now offers kayak & things rentals. Brand new kayaks for only $30 A DAY. Such a steal & the kayaks are great. Now's the time to try them before the price goes up! Stopped by on a Saturday around 1 and went to the shop area to get the rentals going. They have a price board up for all of their rentals. The process seemed a little longer because there was some confusion and many things to be clarified, but the employees were great. The kayak was a $200 deposit down. There's even brochures that give many places to go paddling all through the 757 and more info about their rentals. After that, it was time to get things strapped to the car. Now this process is what took us so long (about a 90 minute stay from start to finish). Not too hard once walked through the process but since everything was new, it took a lot longer than expected. Shoutout to B-Rice for the help!! He got us right together since he does it all the time. The other employees could figure it out how, but I'd say they weren't an expert like him. Overall, everything was great to include the kayak trip. We actually ended up strapping up both kayaks in under ten minutes on our return. Just make sure you have some strong people with you! Also, make sure to keep up with all the pieces so things are not to get lost in the sauce. Great experience.

    REI Campout @ First Landing State Park

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    5 months ago

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    1 year ago

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    4 years ago

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    4 years ago

    Alexis in foot ware is beyond amazing. Totally helpful and super patient as we were trying to find the perfect pair!

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    8 years ago

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    6 years ago

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    8 years ago

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    3 years ago

    Great selection, really good sales. Really convenient location with other shops all around. Clean facility and kind staff.

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    5 years ago

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    3 years ago

    The bike shop @ REI is the best in the city! They put love into your bike when they work on it! Thanks guys...

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    8 years ago

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    8 years ago

    Love it here!! The classes you can sign up for are so informative and fantastic, and the staff is quite friendly and always attentive.

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    7 years ago

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    8 years ago

    Outstanding customer service. Patient. Helpful. Expert advice. Will be coming here again for sure!

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    Review Highlights - REI

    I think this place is a must and you should really join the co-op.

    Mentioned in 3 reviews

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    Beach Bike Tours

    Beach Bike Tours

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    My family of three had a great time during our two and a half hour bicycling adventure with Sandi…read morefrom Beach Bike Tours. We rode around the north end of the beach sporting mountain bikes, wearing helmets, and drinking water. It was a nice, casual ride from one stop to the next that included a stretch of Virginia Beach's Boardwalk, the statute of Neptune, the Cavalier Hotel, First Landing Park, and other area sights. What a great way to have fun in the sun!

    From the owner: Beach Bike Tours is a unique alternative to traditional sightseeing, offering guided bicycle tours…read moreof Virginia Beach. For tourists, locals, corporate groups, families, and students, Beach Bike Tours combines fellowship with leisurely fitness and fun along the oceanfront of Virginia Beach. Bikes and helmets are provided. We keep an easy pace on level terrain. Ability level: novice to enthusiast! Choose from two tours: The North End Tour: 10 Miles/ 2-2.5 Hours For an unforgettable experience, join us on this guided bicycle tour of the North End of Virginia Beach. After reaching the end of the boardwalk, we head out, down secret paths and alleyways, past gorgeous homes and gardens. On The North End Tour you can walk a labyrinth, follow a trail in a bamboo forest, see and hear about The Cavalier Hotel- a historic landmark that some say is haunted- and visit the site of the most documented psychic of all time. The Beach Tour: 5 Miles/ 1-1.5 Hours This guided bicycle tour offers a beach centered ride along the oceanfront of Virginia Beach giving you a feel for the resort area. We ride to historic places along the boardwalk with stories of change, past and current, making what is now present day Virginia Beach. Looking for something special for your group? We can design a custom tour just for you!

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    That was a fun day.

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    Blue skies ahead!

    REI - sportswear - Updated May 2026

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