Comparing to other Sushi options in Madison, Red would be 4 stars. However, considering its marketing strategy and price range, I am basing my review on a higher standard.
Me, my husband and our 4yo went for a late weekday lunch to avoid the dinner crowd (we had to time strategically for the small child). We ordered the tsunami, Santa's belly, 6 pieces of nigiri chef's choice of fish, yellowtail scallion roll, pork-belly buns, Kampachi sashimi appetizer, and wagyu beef burger. Yes it's a lot of food, but there were multiple items that each of us wanted to try so this was the compromise.
The Kampachi was the favorite. It came with a delightful ponzu (sp.) sauce. My husband thought the sauce was bit too light but that's a matter of personal taste. The wagyu beef burger was also good; the patty was juicy and nicely seasoned. The pork-belly came with kimchi and slices of pickled cucumber. I though this combination was a bit too acidic but the pork slices were nice. Our server was knowledgeable and considerate.
I took two stars off for some of the technical issues I had with the food. Again, this is in comparison to the "finer" sushi establishments one would find in San Fran, NYC and abroad. The biggest problem I had was the cold and hard rice. There's simply too much rice per piece. I expect quality sushi to be crafted in equal, comfortable bite sizes, with the rice in a temperature that is only slightly cooler than room temperature but not cold, and to have a texture that is soft but not mushy. This kind of rice, topped with a quality cut of fish, should result in a "melt in your mouth" texture. I've seen sushi chefs make a small dent in the rice before laying the fish on top to create this special mouthfeel. The nigiri pieces were shaped wider on the bottom, an indication of less skilled chef, the rice temperature too cold and the texture was too hard. In fact, there were grains that were slightly undercooked in the middle. However, I did appreciate that the plating of the nigiri pieces followed the standard order of fish sequence - something you don't see in many Madison sushi establishments.
The rolls were also too big. Additionally, the spicy mayo atop the Tsunami was rather bland - I would have liked a bit more spice in the mixture. It tasted like regular mayonnaise on top of a pile of tuna puree that's mixed with chili oil.
I give creativity points to the Santa Belly. The pork belly and coconut was a nice pairing. However, the raspberry vinaigrette did not compliment the flavor. The sugary nature of this particular dressing failed to balance out the fat.
Overall, the restaurant left me with the impression of quantity over quality. It is obvious that the owners put a lot of thoughts in designing the space and its menu. Unfortunately the execution fell short of the image it's trying to project. read more