Let's start by saying this - the average person is completely clueless about the source of their…read morefood. Most people think because something is labeled "free range", "grass-fed" or "organic", or if it's sold in Trader Joes or Whole Foods, that it's all created equal and it's all great quality. If you think that, then you might as well shop at FoodMaxx because at least that way, you're not getting ripped off.
When I patronize Norcal Prime Foods, I'm not patronizing them because their food is labeled "organic". I give them my hard-earned money because when it comes to their meats and vegetables, it's of the best quality possible anywhere. They personally, carefully and thoroughly vet each and every one of their sources, ensuring the farm's practices are what you would expect from a sustainable supplier. Let's take the chickens for example...most people think that because the package says "free range", they have this image of chickens roaming freely on the land. No. Sorry to burst your bubble. That just means they are not individually caged up. Usually, they are still heavily confined to an extremely small area, are shoulder-to-shoulder (well, more like wing-to-wing lol) with the other chickens and stand/sit in their own poop for weeks on end because it's impossible for them to move. Don't believe me? Google it. It's not hard to learn about and it's no secret. Not the chickens at the farm Norcal uses, though. These chickens have room! Don't believe it? Ask them who their source is, they'll tell you and you can go see for yourself! That's how honest and ethical they are!
The other thing I love is that as you become more and more vested with them, you get rewarded. I don't know any other store that does what they do. Anyone who runs a business knows that as time goes on, the longer you keep a customer, the more money you make off of them and more important than increased revenues is customer loyalty. Whether or not someone spends a lot of money is not the point. Whatever the amount is, if they spend it with you consistently, then you stay in business. They recognize this and pass along savings that make you want to stay. High quality food is very expensive because a) these suppliers are not subsidized the way the agricultural giants whose practices are unfavorable are subsidized, and b) production is not about quantity, it's about quality, and because of that, the price goes up. To offset this pricing, with each order you place, they take an additional 5% off your total order. So, from your 8th order on forward, you are saving 35% off their list price, which makes the pricing of your top-quality meats competitive to the bullshit they sell at your local grocery store. In short, you're paying more upfront (which is really just to offset the additional costs in acquiring a new customer and providing world-class service) but in the long run, you're winning.
Oh, and I almost forgot: they stand behind their word 100%. If at any point you aren't satisfied with a product, just let them know and they'll happily replace it with something else you like. No questions. Will your local grocer or butcher do that for you?
I've officially been with them for over a year now and love the service. You won't regret your decision if you spend your money with them. Cheers!
