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    Princi

    3.9 (325 reviews)
    Closed 8:00 am - 12:00 AM (Next day)

    Princi Photos

    PRINCI ATMOSPHERE

    What's the vibe?
    Trendy
    Classy
    Moderate noise
    Good for groups

    Recommended Reviews - Princi

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    Reviews With Photos

    Angel H.

    Needed a late night bite to eat yesterday and decided to check out this place for some pizza. Brian thought it was awesome and I thought it was pretty good but nothing spectacular. All of the pizzas are as is. Literally - what you see is what you get. The slices are not warmed up for you but it seems like the norm here in London. The dough was so fluffy and chewy. We both really enjoyed it and dipped a lot of the crust in olive oil and vinegar. Dessert - there is a good variety. I went with the tiramisu since it is one of my all time favorite desserts and I thought it was average if not below average. It's one of those places you would stop at if you were nearby and wanted a quick bite but nothing you would go out of the way to get to.

    4 cheese pizza. Yum!
    Amy O.

    Food looks amazing. One thing looks better than the next. It is a little hectic when you come in and the employees are busy and maybe not particularly helpful. It's ok. Food is worth it, People watching is worth it. Come in and get transported to italy.

    Bolognese
    Theresa T.

    My husband and I came here on a Saturday night about 6 pm. The self serve section was bustling so we decided to have sit down service in the restaurant section. The server took our order quickly and kindly brought us our drinks. We had ordered a pizza and pasta and figured it would come out in no time. We ended up waiting for thirty minutes before asking the hostess about our order. We noticed many people who got seated after us receive their meals and though it was strange. The hostess checked on it and rushed the kitchen to make our order. It came out shortly after that. She apologized and kindly took off an item from our bill. The wait was long but the service was nice, too bad the food was just subpar. The self serve area probably would be a better bet. There, you could see your food and it'd be much quicker. We probably won't return or suggest this place.

    Linguine vongole!
    Shannen B.

    So, I wanted to get a ravioli and spinach from the express side but they told me that I had to wait 5 minutes like 3 times since they were still making it, but they kept on telling me that it was coming. Seriously? After 20 minutes and getting tired of waiting, I decided to just get a table first. I accidentally went to the restaurant side of Princi and so when they gave me the menu, I thought I should just order from here. I waited for the linguine vongole for a while, around 15 minutes, so I was a bit pissed. Luckily, the pasta was incredibly delicious. You can taste the perfect combination of the olive oil, garlic and white wine. It was a feast in my mouth. The clams were also really well-cooked. I loved the food and the waiter was also super friendly, so that's why this place deserves 4 stars. The place looks pretty fancy, even with the takeout express pizzas, pastas, salads and foccacias. Hope they work on their ability to manage the wait. Would definitely come back next time. Hopefully, the ravioli & spinach will be there!

    A very limited selection of foods available,  Nice but cold pizza - unless I missed something.  Generally a cool hang out, that's all!
    Christian B.

    Location 9/ 10 Ambiance 9/ 10 Decor 9/ 10 Food 7.5/ 10 Service 8/ 10 Generally a cool and busy place. My low score is because the pizza was cold. Maybe I should've requested for it to be warmed up? Maybe they should've asked if I'd like it warmed up? Either way, it is what it is.... I'd have preferred a visit to good old Vapianos. But that's me... I'll give this place another try sometime soon - maybe.

    Freshly baked pizza
    Sarah D.

    Weng here on a recommendation and was not disappointed. Flavours really come through (had the quattro staggioni and tomate&mozzarella pizza) and the bread was amazingly light and had the right crisp. Would love to come back to try their other dishes.

    Esme H.

    I have been drinking at the bar and was on my way to another one and suddenly I felt really hungry and this place was like this big enormous Panera bread but with really good stuff probably better I ordered a goat cheese and sausage I think pizza be heated it up for me it was nice there were people eating late at night I don't know their hours but I just grabbed a piece of pizza for 5 pounds and took off I had had a few cocktails so I wanted something in my stomach I don't want to get drunk and crazy but the pizza definitely hit the spot

    Melissa P.

    Cute, casual spot where you order at the front and can sit down or do take away. The prices were reasonable and the pizza was great!

    Lemon Chocolate toffee
    Kim L.

    Flew into London late in the evening, grabbed some dinner and found this place thru yelp for dessert. We arrived around 11:30pm and the place was jam packed. Every dessert we ordered was delicious. The one that stood out the most to me was the lemon chocolate toffee Bonus for tourists, FREE WIFI! Traveling internationally, Fast free internet is a precious commodity.

    Evelyn M.

    Bad ordering? Don't you just hate it? After walking past Princi countless times salivating at their selection of cakes and pastries, I go and choose a cake which is essentially just three inches of cream. Don't get me wrong, I like cream but this had promised to be an Eton mess assembly with tiny layers of meringue and fruit too. Although the central layer remained, the bottom and top were missing (some other lucky customers must have got a bonus sugar rush). How sad. Fortunately, my friends' cakes all fared a little better and they're far too polite to stop me diving in with my fork. I'm not sure any of them tasted quite as good as they looked though and the pretencions surroundings put me off Princi a little. Where's the need for a wall of water? It just made me need the toilet. Still, if you're a fan of freebies, Princi is the place to visit. Baskets of olive bread and foccacia sit along the glass displays welcoming you to dive in. The man in front of me saw this as quite the challenge, and packed his cheeks full like a hamster. Very attractive...

    Li-mei H.

    Waaaaooooh, the food is good in here. Damn good. So good it makes me hungry just thinking about it. Popped in here recently after gazing lustfully for weeks, nay months. Finally managed to get some time and eager buddies to come and sample the delights with me. I went for the millefeuille, which was creamy, nutty and fruity and just absolutely delicious. A friend went for the chocolate and pear tart, which was just yummy though his unfortunate luck to get a tiny bit of pear on his portion... Pizza and cheesecake were also on our menu and we were so happy with our food, we grabbed some salad for dinner. Which was just so so nice, the mozzarella had so much flavour and just melted perfectly... Trouble with Princi though is the seating, it would be fantastic if you could actually sit or not have to fight for a seat or indeed a standing pillar to rest your culinary delights on. The olive bread was amazing though and according to my friends, Princi is a chain in Milan, so perhaps more of them may pop up in the future...

    Salad 8 pounds
    Alison A.

    If you are hungering for a crapton of vegetables and salad mixes (think the type you can get at the Whole Foods pick-your-poison food bar), Princi is definitely the place to hit up. They rotate out the salad selections often, and there is a mix of straight veg (broccoli and green beans, beets, dressed salad greens) to the heartier options like chickpeas and mozzarella cubes, tuna or chicken mixes, salmon and quinoa, etc. The price points are also fair, for a half salad running about £4.50 and the full salad about £8 depending on the lunch or dinner session. They also have a selection of hot foods as well as sandwiches, breads, and pretty pastries. You order at the counter like a true cafeteria, then pay at the end of the row, and pick your seat. There's bar seating and communal tables, making for a very open and friendly atmosphere. There's also a fresh juice bar, cocktails, and your standard espresso-based drinks. Great for a late night bite to eat since they're usually open till around 11-1130 in Soho, and the place is bustling. Just know toward the late evening, they run out of salad options, so you may be stuck with only a few choices to fill that dinner plate. An efficient business model, they keep the place clean and tidy, and feeling very upscale even though it is a cafeteria-like in and out order-eat-and-go process.

    Berry mousse
    Leo U.

    Summary: + GREAT food AND DESSERT + Spacious and chic ambience + Order at the counter, which also serves as food display + Follow the sight of food, follow your heart + But remember, your eyes are bigger than your stomach + It gets very busy. So be ready to elbow your way in to find a spot Overall: Located in the heart of Wardour Street, this gorgeous Italian deli café is one of my favourite places in SOHO. They have freshly baked breads, steaming hot pizza, salad bar, hot main dishes and great cakes. In other words, they have EVERYTHING. From outside, the place looks like a chic hotel restaurant. The interior does not betray your expectation. The dusky brightness of brass tables somehow matches the white marble walls and dark stone floor. The combination gives this large dining space a tasteful refinement without being glitzy. The place is apparently called Princi. I can never remember what it is called. The place is too stylish to have a big banner of their name at the back of the counter. The only branding they have outside the restaurant is very small and the fancy swirly font makes it impossible to decipher what is written. So when I refer to this place, I am usually forced to use rather unsophisticated descriptions such as "that big posh Italian place in SOHO". Hopefully, writing a review will help me remember the name of this charming café. Anyway, the place was as busy as usual when I went in for a dessert break. (I seem to do that a lot these days.) I often see one or two creative types with their laptops (mostly Mac) here but there were none of them that day. God knows what those people do for their lives I joined the group of people who are forming a kind of "organic" queue that you see in good old British pub. When I felt I had waited for a sufficient amount of time as a courtesy, I attracted an attention of one of the servers at the cake section and ordered Cremoso alla fragola (layered berry mousse cake). Food: This three-layered delight came in the shape of a fluffy strawberry mousse sandwiched by a thin sheet of mixed berry jello on top and moist sponge at the base. The little bits of fresh berries in the top jello layer enhance the airy texture of the cake. I like the way all the elements worked together without one dominating another. One other thing to mention is their toilet smells incredible. They have some sort of lemon grass incense that fills the private space with heavenly fragrance. That said, I have only been to male toilet. So I can't speak of female one. I only went there for a tea this time but they also have great food and bakery section. Maybe I will review them next time.

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    7 years ago

    The beef lasagna was to die for. As for the pizza i found it to be a little too soggy and would have prefered it to be a little crispy

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    Tea and Tattle - Tea party

    Tea and Tattle

    4.3(109 reviews)
    0.4 miBloomsbury
    ££

    Went for Afternoon Tea…read more Food - 5/5. Teas had great aroma and gentle bitterness. Earl grey had a floral scent while the English breakfast had a stronger astringent flavor. The scones were the highlight of the entire experience. Compared to the scones in America, the ones here are more savory, firmer, and way less sweet. Despite the firm crust, the crumb is very soft, leading to an excellent texture. The clotted cream had a clean richness, having none of the heavy mouthfeel you get from cream. The jam emphasized the natural sweetness of fruit with a hint of sourness. The clotted cream and jam were spread into a perfect ratio, resulting in every bite of the scone having a balance of all three. Sandwiches were simple with the manchego being my favorite. The bread's drier texture and the cheese's strong flavor paired well with the tea. The cake were soft and very sweet. By themselves, the cakes were overpoweringly sweet but with the tea, it was perfect. Service - 5/5. Very accommodating and welcoming! They had an alternate schedule that day and we arrived near their closing time, but they extended it by 30 minutes to allow us to fully enjoy our afternoon tea. We didn't utilize the entire extension out of respect for their time, but that kind of generosity really added to the experience. Value - 5/5. I'm not entirely sure why the cost of afternoon tea is so high as many locations I saw were showing prices that were £80+ . In comparison, Tea and Tattle offers a traditional set for two people at a very reasonable £48. Portions were good and looked the same if not better than those offered at way higher prices. It is worth visiting just for their scones alone! Excellent location to experience afternoon tea. Parking - N/A

    When planning our trip to London, I had a lengthy list of things I wanted to do and places I wanted…read moreto eat, and at the top of my list was to enjoy an Afternoon Tea. My sister-in-law is an amazing planner, and since we were meeting family in London for a few days, she planned a wonderful tea for us here at Tea and Tattle. This place is an old family bookstore that was then turned into a wonderful spot for afternoon tea {with still carrying on the feel and look of a quaint book shop}. Reservations are required since it is only large enough for two, maybe three seatings at a time. Once your party is seated, you will receive your menu and decide on the Tea menu that you desire {how many Teas, Sandwiches, Cakes and Scones - with a wide variety of each}. Would you prefer a Coffee, a Smoothie or a Salad? No worries, they have those options as well. Be sure to inform your host about any allergies as they can customize your tea settings based on any restrictions. The Hubs and I decided on the Tea For One - This included a pot of Earl Grey {or your tea of choice}, a selection of five Mini Tea Sandwiches which may vary {ours included Cream Cheese, Chive and Cucumber / Mature Cheddar and Chutney / Ham, Rocket and Red Onion Marmalade / Ham with Mayo, Mustard and Tomato / Chicken with Cucumber and Lemon Mayo Chutney}, Scones topped with a Delicious, Mouth-Watering Cream and Strawberry & Raspberry Jams as well as Lemon Cake and Mini Chocolate Eclairs. Each guest will also be served a deliciously tangy glass of lemonade as a final sip for the afternoon. Every single bite and sip of tea was perfectly paired and the experience was a wonderful way to spend our last day in London with the family. I highly recommend this experience if you want to feel a little extra fancy and enjoy a spectacular afternoon tea.

    Photos
    Tea and Tattle
    Tea and Tattle - Earl grey tea, fruit scone with strawberry&black pepper jam, and clotted cream. Coffee and chocolate cake.

    Earl grey tea, fruit scone with strawberry&black pepper jam, and clotted cream. Coffee and chocolate cake.

    Tea and Tattle

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    Bloomsbury Cafe - Neapolitan pasta

    Bloomsbury Cafe

    4.0(23 reviews)
    0.4 miBloomsbury
    £

    So my mother and I ate at a lot of eateries while we were in London last year. Only Bloomsbury Cafe…read moreleft us declaring defeat: we just couldn't finish our meals here. Their servings are HUGE, and are so affordable too! I left wishing my mother and I had the ability to save our leftovers for later, because we hated wasting any of the delicious food that we ordered. Even before we got our food we were pretty excited. When you walk in you're greeted here with a beautiful sight: fresh sandwiches, bread, and pastries, all on display right at their main counter. Once we were seated I noticed little flower pots line the window, too. Fresh food and flowers - what more can you ask from a cafe for a first impression? We also loved the owner and his wife: they were very kind and they constantly kept us up to date on our food order, just to mention what was done and what they still needed to do or cook. They clearly work hard to provide fresh fast meals - and we learned quickly as people came in and out of the place that takeaway is available here. But we wanted to enjoy a sit down meal, and enjoy we did! I started mine with fresh squeezed juice - we're talking so fresh you'll want to add sugar to it if you're used to the juice that comes in stores. And when our English breakfasts came out? Just, wonderful. My mother and I each received SO much food. Both meals came with amazing buttered bread (like, I would have happily eaten an entire plate of bread and only bread), hash browns so fresh that they may as well have given us the original potatoes (yum), and what I can really only describe as a mountain of beans, eggs, and meat (well, on mine anyway - not so much on my mother's vegetarian breakfast order). All of it absolutely delicious, and every single bite made me smile wider and wider. Definitely walk on in if you're near this little shop. Don't be afraid to order one meal and share it if there's only two of you, either - you'll likely both leave well fed, and you can always order a little more food if you want too from that great looking counter of theirs...

    Had the New Yorker. Hit and fresh bread, what you want in a panini. Staff was friendly and…read moreefficient. I'd eat here again if you just want a quick sandwich and not in the mood for pub food. Though I did not have any, their desserts look really good too.

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    Bloomsbury Cafe - Freshly baked Fugasun is only 168 calories, light and perfect for a quick lunch that won't give you food coma.

    Freshly baked Fugasun is only 168 calories, light and perfect for a quick lunch that won't give you food coma.

    Bloomsbury Cafe - Full breakfast!

    Full breakfast!

    Bloomsbury Cafe - Show a smile, the man behind the counter takes great personal pride in his shop and your experience.

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    Show a smile, the man behind the counter takes great personal pride in his shop and your experience.

    Princi - italian - Updated May 2026

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